Chapter 178: Negotiation of Endorsements

At this time, Xingchen Entertainment also received box office data reports from all over the country.

is different from the previous "Immortality", when he was immortal, he acted as an agent for the release of Zhang Yimou's new picture, this time Xingchen Entertainment, I don't know how Gao Yan did it, but he actually applied for the qualification of distribution, which made Wang Zhengfei breathtaking, Gao Yan's relationship network is far stronger than he imagined.

Xingchen Entertainment, which has just applied for the distribution qualification, immediately separated a subsidiary from Xingchen Entertainment, that is, Xingchen Printing, although it is said that this division is just a scene, because there are only a few people in Xingchen Entertainment, in fact, the office location of Xingchen Printing is still in Xingchen Entertainment, and the people who work are still those people of Xingchen Entertainment, which is equivalent to hanging the name of a wholly-owned subsidiary of Xingchen Printing, or the original appearance remains unchanged, because if you want to apply, at least it must be a film company, which is a prerequisite, And Xingchen Entertainment has been involved in movies before, but in essence, it is still a brokerage company.

I don't know if Gao Yan's relationship network played a role or Wang Zhengfei's name as a screenwriter played a role, this time "Crazy Stone" was listed simultaneously across the country from the beginning, which is much stronger than "Immortality" or "Crazy Stone" in the previous life.

However, compared with the favorable conditions, the unfavorable conditions are just as prominent, and the Spring Festival schedule, which should have been a favorable condition, has now turned into a disadvantage, because a large number of movies have also been printed at this time, and another disadvantage is that the publicity is not enough.

So although Wang Zhengfei knows that "Crazy Stone" will have a good box office, it is still unclear how much box office it will have.

"Zhengfei, the box office data is out, do you know how much? Ha ha! When Wang Zhengfei was waiting for news at the Xingchen Entertainment headquarters, Gao Yan pushed open the door and said with a smile.

"How much?" Wang Zhengfei asked, although he is not starring this time, but Xingchen Entertainment still has 20% of his shares, and the box office has the most direct relationship with his income.

"Haha, six million, the first six million!" Gao Yan shouted excitedly, although "Immortality" was still eight million at that time, but the situation at that time and now are two different things, although when "Immortality" premiered, the theater was only half of the current "Crazy Stone", but in the same way, "Immortality" in publicity, although there is not much money, but due to the great help of Renren.com and Renren Blog at that time, it is far from being comparable to the current "Crazy Stone", but no matter what, The first six million can't be said to be a bad result, on the contrary, it can be said to be a pretty good result, just the box office of this song has allowed Xingchen Entertainment to recover its costs and retain a part of the profits.

"Really!" Wang Zhengfei Yile, according to his shares in Xingchen Entertainment, on this day, he had almost one million in his account, no wonder I don't know how many people have invested in this entertainment industry one after another, although there is a risk, but once it is earned, it will really make a lot of money.

Originally, it was going to share the profits of the distribution company, but now because Xingchen Printing has the ability to distribute itself, there is no need to share so much money for the distribution part, plus the profits of the distribution part, Xingchen Entertainment can share more than sixty percent of the profits of one company, Gao Yan can't help but be excited, although the results of "Immortality" last time were better than this, but at that time it was Wang Zhengfei's private investment, of which Xingchen Entertainment accounted for how much money, but this time it was different, this time it was Xingchen Entertainment Reading Investment, Completely attributed to Star Entertainment.

"According to the box office estimate this time, if there is no problem, more than 50 million is a very simple matter!" Gao Yan said with a smile, the total investment of this "Crazy Stone" is only three million, plus the advertising fee of two million is only five million, it is really cheap, and the box office is one thousand percent of the total cost, this can no longer make Gao Yan excited, although the average company, it is very satisfied to have two hundred percent, but Gao Yan has experienced the madness of "Immortality" at the beginning, and he does not have too many feelings about this one thousand, although this is only a conservative estimate, the real situation may be more than this.

Gao Yan and Wang Zhengfei's hearts have been relaxed, and according to this trend, there is absolutely no problem with "Crazy Stone".

"Today, I called you over, in addition to waiting for the box office data to come out, there are two things, one is an endorsement thing, now you have debuted to the present, a year and a half, you have also grown from a newcomer to the current point, before I didn't let you how to receive advertising, I was afraid of affecting your image, but now, I think you can almost start to receive some advertising, advertising, not only to let you have more income, but more importantly, the role of advertising is mutual, while you bring sales to the product, The manufacturer's advertising will also make your popularity to the next level, there are a few endorsement advertisements below I ask your opinion! Gao Yan said.

Wang Zhengfei's debut time is not short, there has been more than a year before and after, but the endorsement advertisements are only Wang Zhengfei's own crooked and Renren.com, in general, it is still in Wang Zhengfei's own one-acre and three-point land, this situation is very abnormal, generally newcomers debut more than a year later, as long as the development is good, they will start to receive advertisements, on the one hand, make a living from this, rely on endorsement fees to maintain a luxurious life, on the other hand, it is also to expand their influence, and if it can develop to the extent of Wang Zhengfei, The advertising endorsements are even more dizzying, and the so-called popularity, how many advertising endorsements there are is is also one of the important measurement criteria.

The entertainment industry is such a realistic place, if it becomes popular, all kinds of businesses will pounce like sharks that smell blood, but once it is not popular, it will be quickly abandoned by those businesses, and there is no luck at all.

So like Wang Zhengfei, who obviously has explosive popularity, but there are few endorsements, it is indeed a rare, how many businesses are depressed, how many people want to send money to Wang Zhengfei There is no way, there is no way, Wang Zhengfei has always been no way for those merchants before this, for him, as long as a solid foundation is laid, money is not a problem at all.

"The first one is the advertisement of the drink, mainly the advertisement of Coke, Coca-Cola and Pepsi both sent people to send quotations, Coca-Cola hopes to sign 8 million for three years, and Pepsi wants 9 million to sign for three years, which is an average of 3 million a year! In addition, there is an additional clause that during this period, advertisements for other drinks are not allowed! Gao Yan said.

The last additional clause, Wang Zhengfei knows, this is the old rule of endorsement, after receiving a product, you can't accept another advertisement with a similar surname at the same time.

Although Coca-Cola and Pepsi are both cola companies, they actually compete with the entire beverage industry, so it is not surprising that there is such a clause, of course, the biggest competitors are each other.

However, the quotations of these two companies, Wang Zhengfei is a little too low, only nine million at most in three years, only three million a year, maybe it's not particularly strange now, but after two or three years, Wang Zhengfei's worth is far more than that, these two companies are good calculations, with the price that looks good now, two or three years after buying out Wang Zhengfei, it can be said that it is not shrewd.

From the perspective of merchants, it is true that this is nothing, but from Wang Zhengfei's point of view, they are simply too deceitful.

Before Wang Zhengfei could speak, Gao Yan said: "This treaty looks okay, but if you sign it now, it will inevitably be a little disadvantaged!" ”

Wang Zhengfei nodded and said: "Anyway, I'm not short of endorsement money now, so you can reply to them, if you want to sign, you can, 10 million for two years, otherwise you don't need to talk!" ”

"Yes!" Gao Yan nodded, he agreed with Wang Zhengfei's statement, he is also a person who knows Wang Zhengfei's family background, although it can't be said that it is just a drizzle for him, but it is not enough to make him shake it.

"Ten million two years is nothing!" Gao Yan said with a smile, "Sooner or later, one day, they will ask you for an endorsement price of 10 million a year or even higher!" ”

Now Wang Zhengfei's development trend is good, and the promotion to the Heavenly King is just around the corner, and there will be nothing at all for 10 million a year.

"There's also a sportswear line company, Anta, you know?" Gao Yan asked.

Wang Zhengfei nodded, Anta is a sportswear series company in Jinjiang, Fujian, which is a relatively well-known company in the province and even the whole country, and it is a business card company in his hometown, which is similar to the status of Ruifeng Technology, it should be said that it is in a similar position, in fact, the status of the two is almost the same, Ruifeng Technology has greatly made up for Fujian's shortcomings in this regard, but Anta has solved the problem of a considerable number of employed people, and many of them are manual labor, It is really difficult to divide a man in public, and of course Wang Zhengfei is not so boring to care about this kind of thing.

"Anta sent someone to send an offer before, and they only signed for one year, and the one-year offer was 4.5 million, on the condition that they were not allowed to endorse other clothing, and they had the right of priority to renew the contract after one year under the same conditions!" Gao Yan said. "During the year, they asked you to shoot at least two commercials for them!"

"No problem, you can promise to come down!"

(To be continued)