"Hasn't Anta always focused on the sports market?" Wang Zhengfei said that he has the impression that ANTA has always been an active sponsor of various sports competitions, and most of the spokespersons are sports stars, focusing on sportswear series.

"Now it seems that there is a reform, and it has begun to turn to the casual clothing market, not only the sportswear market, in comparison, the casual clothing market is much larger than the sportswear market!" Gao Yan said, "A successful company will not put all its eggs in one basket!" ”

"Well, that's right, I see!" Wang Zhengfei said that compared with Pepsi and Coca-Cola, Wang Zhengfei will be closer to national enterprises like Anta, and the requirements for these enterprises will not be so high.

"Well, and now we can talk about the filming of "Qin Shi Mingyue", after "Crazy Stone" arrives, the funds are basically sufficient!" Gao Yan said.

"Are you really going to shoot?" Wang Zhengfei said, "If that's the case, I can get about 70 million, plus the company's share from "Crazy Stone", it's completely enough!" ”

"This is the first time our company has to make a film with such a big investment, so we have to be careful!" Gao Yan said. "Whether the company can soar depends on this game!"

Although it is said that whether it is "Immortality" or "Crazy Stone", they are all the best in small-investment movies, each of which can bring tens of millions of yuan in profits, but it cannot be denied that compared with those big-budget movies, although the risk of small-budget movies is relatively small, but relatively less profitable, those Hollywood blockbusters, although they are as famous as their stunts are the world's top production costs, but it cannot be denied, It is they who eat up most of the box office of the annual film market.

For those big-investment movies, it is very simple to break the box office of 100 million, but it is very difficult for small-investment movies.

Big investment means big risk, but at the same time, it also means big return, which is a gain and a loss.

"If you start preparing now, you won't start filming until the second half of this year at the earliest, so there's plenty of time!" Wang Zhengfei said.

It's more than February 05, plus the time for preliminary preparation, half a year is the minimum, "Qin Shi Mingyue" is not "Immortality" or "Crazy Stone" These two movies need to prepare not a lot of things, and the shooting scenes are also limited to a certain place, but a large number of scenes that need to be used in "Qin Shi Mingyue" need to be confirmed by Wang Zhengfei one by one, as well as various costumes, and the huge character relationships also need to be confirmed by Wang Zhengfei one by one.

"This is our company's annual drama, and the movie that was shot with all our strength will be handed over to you!" Gao Yan said to Wang Zhengfei solemnly like never before, although he had already said that if he filmed "Qin Shi Mingyue" one day in the future, then Wang Zhengfei would be allowed to serve as a director, starring, and screenwriter at the same time, and the screenwriter and starring are nothing, and Wang Zhengfei's current ability is no problem.

But directing is a huge test, and Wang Zhengfei has only one movie that he really directs, and whether he can be the director of such a big-budget movie is a huge gamble.

Although there is already another contracted director in the company, Ning Hao, in terms of trust, it is far inferior to Wang Zhengfei's status in Gao Yanxin, Gao Yan has known Wang Zhengfei for so long, Wang Zhengfei has never let him down, and he can always do the best.

"Yes!" Wang Zhengfei nodded solemnly, he will naturally treat it very solemnly, the investment in this alone accounts for 70 million, and 70 million also accounts for more than a quarter of his total net worth now, and it is also his total net worth in the entertainment industry, if you don't want to lose all your money, it is necessary to do your best.

These will take a long time, but Wang Zhengfei has some concerns and said: "If this is the case, then Taiwan's "Mischievous Kiss" will be in trouble!" ”

Before "Mischievous Kiss" invited Wang Zhengfei to play the role of Jiang Zhishu, Wang Zhengfei considered it in three, and there was no other plan announcement for the coming year at that time, so he had already agreed to seventy or eighty percent at that time, but he almost didn't sign a contract.

But now, if you want to prepare for "Qin Shi Mingyue", it will inevitably affect the filming of "Mischievous Kiss", and Wang Zhengfei will not be able to shoot so well, and the time will definitely be urgent.

"Otherwise, we can postpone the shooting time a little later!" Gao Yan thought for a while and said.

"There's no need to postpone, if it's postponed, it really won't be able to catch up with next year's Spring Festival!" Wang Zhengfei said.

If it is a movie like "Immortality" and "Crazy Stone", it naturally seems that it is better to stay away from this kind of blockbuster schedule, but now "Qin Shi Mingyue" is a big production that costs hundreds of millions, if it is not released in this kind of big schedule, it will be a problem to recover costs, this is the difference.

"If you don't postpone, are you busy?" Gao Yan asked.

"No problem, you underestimate me too much, when the time comes, before filming, you give me two weeks off and I can completely adjust!" Wang Zhengfei said confidently that he was still very confident in his body's ability to adjust.

"If you say so, that's fine!" Gao Yan said.

"Crazy Stone" experienced the first six million box office at the beginning, and with word of mouth, the box office suddenly began to soar.

is different from "Immortality", the promotion of "Immortality" was extremely successful at the beginning, and I don't know how many fans have been interested, so although the cost is very low, from the very beginning, the box office has been menacing all the way, but the advertising of "Crazy Stone" at the beginning is far from being able to be said to be the box office driven by Wang Zhengfei's fame alone, relying on the fame and credibility accumulated by Wang Zhengfei for more than a year, if "Crazy Stone" is a bad movie, Even if the first six million is over, it is useless, and the subsequent box office is likely to not even be able to pass 20 million, and the credibility created by Wang Zhengfei may collapse and become box office poison.

And "Crazy Stone" is completely full of stamina, at first there were not as many gimmicks as "Immortality" to attract the audience into the cinema, but as long as the audience watched it, they would be hooked, and felt that it was worth the ticket price, and with dozens of yuan, they laughed for two hours, isn't it enough.

"Crazy Stone" is a modern humorous comedy, not the kind that can only be watched once, but a classic in comedy films that will laugh even if you watch it several times.

In the midst of everyone's word of mouth, the box office of "Crazy Stone" was extremely strong, and it rolled forward step by step.

After several times of creating the strange phenomenon of Chinese films that "the more you scold, the more people watch", the media and film critics finally played a positive role in guiding the box office of Chinese films, and those enthusiastic praises were exchanged for real box office figures.

Unlike the mixed reviews in the past, this time "Crazy Stone" is almost all applauded, compared to those blockbusters, "Crazy Stone" has a pitiful low cost, and it is precisely because of this that in addition to some expectations for Wang Zhengfei's own works, most people do not have too many expectations for the movie itself, and they will not pick fat and thin like in the face of those blockbusters, because "Crazy Stone" has put the three million box office into practice, and every penny has been used where it should be used, because there is no money to do the effect in many places, so the audience will not be disappointed, far beyond their imagination.

"Crazy Stone", the cost is less than 3 million, directed by Ning Hao, starring Guo Tao, Liu Hua, Huang Bo, etc. Such a team, except for Guo Tao, who is still a little familiar, everyone else was unknown before, and the fame of all these people together is far less than that of its screenwriter Wang Zhengfei.

It is a miracle that such a domestic film with no stars, low cost, and no upfront news topics has stepped out of such a straight box office curve. It is extremely rare that the word-of-mouth effect has been implemented at the box office.

After the first box office exceeded 6 million, within three days, the box office exceeded 10 million, and the box office across the country continued to be popular in the following month, with a box office of more than 40 million.

In just over a month, "Crazy Stone" set off a crazy craze of 'stone' across the country, and the final box office exceeded 60 million, Hong Kong 10 million, Taiwan 15 million, and a total box office of 85 million, which can surpass "Immortality".

"Crazy Stone" has created a miracle again in the name of madness, although it is not directed by Wang Zhengfei himself this time, but there is no doubt that this time it can definitely be regarded as Wang Zhengfei's own work, from the writing of the script, to the selection of the crew director, and the selection of actors, it is said that this kid who is not yet 20 years old is arranged by himself, and those artists who are older and more senior in age and qualifications can only bow their heads and obey orders.

However, although "Crazy Stone" has been popular at the box office, rising all the way, approaching the 100 million yuan mark, and creating one miracle after another, it cannot be said that it has been smooth sailing, just because of piracy.

(To be continued)