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In recent years, China's box office revenue has been rising. Pen, fun, pavilion www. biquge。 info[all in *library*book-.ss.] The film market is billions a year, and half of its Chinese-made films are accounted for, and this half is also occupied by many pirated versions, not to mention some video websites such as Tudou.

Let's just say that "Qin Shi Mingyue" has just been released for a week, and it has been released for less than a week, and the pirated DVD of "Qin Shi Mingyue" on the market has also been released. As far as Wang Zhengfei knows, there are now many video stores or video stalls in various cities selling pirated discs. The high-definition version of "Qin Shi Mingyue" has been put on the shelves in many audio and video stores in Beijing, and the picture effect is very clear, not an ordinary "gun version", selling for 12 yuan each. In Shanghai, the pirated discs of "Qin Shi Mingyue" have also become a hot-selling product in various audio and video stalls, and the price is basically 5 or 6 yuan

However, the main threat is not here, just like Wang Zhengfei's "Avatar" in later generations, "Avatar" can reach 1.3 billion box office, because there are 3D versions and X3D versions, and the screening cycle has reached more than 100 days. And last year's domestic blockbuster "The Great Cause of the Founding of the People's Republic" was able to reach a box office of 400 million, also due to a similar situation, more audiences are willing to count stars collectively in the theater, and everyone laughs together to have more fun.

In fact, "Qin Shi Mingyue" does not belong to any of these two, more like, a combination of these two situations, "Qin Shi Mingyue" has n more big-name stars, but also has first-class special effects production, if you want to see the most perfect version, you must go to the cinema to watch, at home, the so-called home theater is not up to standard at all, and those high-definition pirated discs are more than ten yuan, and many people who have the money to buy pirated discs will choose district cinemas to watch, anyway, a little more expensive, watching is a kind of enjoyment, It's not just about knowing the results.

What's worse is that those movies with no special effects at a small cost to win the plot, buy a disc to watch, and watch it in the cinema, there is not much difference, the real key is the plot, such as the previous "Immortality", "Crazy" series, in fact, they are all like this, because they don't have much technical content, watching at home and watching in the cinema, there is not much difference, so piracy at that time was called serious, although it achieved a good box office, but in fact, it was only achieved after breaking through the piracy, It was definitely achieved when a lot of losses had already been made, and this was no longer the same as the original benefit.

Of course, that's not to say that those pirated discs aren't threatening, but they are. But relatively speaking,It's still those video sites that are a little more threatening,Relatively speaking,If you spend more than a dozen yuan to buy pirated copies,It's better to go to the cinema to see the genuine version,Anyway, it's not much worse,But if it's a free movie compared with a genuine movie of dozens of yuan,The gap here is a lot。

The problem of pirated CDs of the previous movies was actually still a minority, because at that time, the pirates were staring at foreign blockbusters, and the domestic ones were relatively unsightly, and the speed of piracy was naturally slower, but "Qin Shi Mingyue" can be called the pinnacle of domestic blockbusters now, and it is definitely not an ordinary heat, so their eyes naturally turned around.

And don't underestimate the strength of those pirates, "those who steal the hook will be punished, and those who steal the country will be punished", a legendary irony can also aptly describe the piracy group that is "like maggots attached to the bones" in the Chinese cultural system. At present, the piracy group has developed into a huge industrial chain.

Many piracy syndicates have even mastered world-class digital film technology and have gone to the United States for "further study". This must make many genuine film companies cry and laugh, none of them go to the United States for further study, but those who do piracy, one by one, are more professional than them, have such good technology, where is it difficult to find a job.

For the sake of this piracy, Wang Zhengfei personally flew to Beijing to discuss this serious issue with Gao Yan.

Wang Zhengfei and Gao Yan stared at each other, and after a long time, Gao Yan let out a sigh. threw out a document to Wang Zhengfei and said, "Look at it for yourself."

Wang Zhengfei flipped through the information, and his brows became tighter and tighter.

"According to the news we received, just one day today, all 1,000 sales points across the country began to sell pirated copies at the same time, unified packaging, unified prices, ha, it's really amazing, and even formed a scale, are they all doing goods delivered by planes" Gao Yan also knows that if the current pirates are still regarded as the kind of small factories that don't know which dark corner they are nested in, and the inferior products processed are very wrong, and the quality of pirated copies now is almost no worse than that of genuine discs, because many factories that produce genuine discs, Genuine discs are produced during the day, and pirated discs are produced at night, and even many piracy factories are even more powerful than the companies that produce genuine discs.

"Now the piracy speed is too fast, the quality is too good, it is completely unexpected, now those hawkers, you can get the high-definition version in a few days" Gao Yan said, he doesn't have that much ambition to get justice for the whole industry, he also knows that it is unlikely, he doesn't have that much ability, in the past he could endure it because he didn't have that much ability at that time, but now it's different, now Xingchen Entertainment is also initially full-fledged, and this time the "Qin Shi Mingyue" involved is hundreds of millions, and even when it comes to the lower part, it will be more, Gao Yan naturally couldn't watch these piracy run rampant.

"The cost of a rough pirated disc is almost negligible, and the cost of a pirated disc with better technology is only three yuan, which is a 100% profit compared to the sales price of 7-10 yuan. The profits are huge, I am a little moved," Gao Yan said with a sneer.

"Now these pirated discs are not counted, and that video website, now there is a full version on the website, and only Tudou is recommended in a conspicuous position, our people have calculated, just today, according to the number of clicks, etc., we have lost more than 20 million today." Speaking of this, Gao Yan's face flashed with anger, 20 million, but not 2,000 yuan, it was lost in one day, and it was completely lost first without even making a splash, who can face this change completely calmly.

And this is only one day, if it continues like this, what kind of consequences will be caused, who knows, he can't imagine the loss of data like that.

"Now before we go to the outside world, the first thing to do is to check the internal ghosts," Wang Zhengfei said. "The first thing to check is the inner ghost, where does the problem appear?"

Speaking of this, Wang Zhengfei is also murderous, and half of the money in this is half of his, so it's strange that he can be calm.

"But this is very difficult, and in this process, there is a possibility that there will be problems in every link," Gao Yandao.

As the saying goes, only the unthinkable, there is nothing that cannot be done. In the eyes of the elites of the piracy industry, there are problems in every link of Chinese film distribution, and high-quality resources can be obtained in minutes. For legal channels such as theaters, genuine versions, and online videos, piracy as a forced demolition party does not require any procedures, as long as the relevant personnel are knocked down with banknotes, tens of thousands of small films, and 200,000 yuan for large films, which is enough to make the key of the digital copy fail, and the "inner ghost" is not easy to catch, and it is impossible to catch it. This deal, done. As Marx said, such high profits dare to risk killing the head.

But in fact, it is far from this danger, and it is only taboo on paper. Freezing three feet is not a day's cold, and the chain of interests has long been formed. Specific to reality, the film side is in the light, the piracy is in the dark, static and moving, it is extremely difficult to obtain evidence, and the film party has no ability to bite the pirate, it seems that the most effective thing at present may be a company to lift a roadside stall. The long-term inaction of the relevant departments, or the indiscretion of the relevant departments, has caused a pattern of tiger breeding, and the legal provisions are indeed just legends.

There may be hope if the relevant authorities can completely eradicate the upstream and downstream of the piracy industry, but this is only an illusion of extravagant hope.

"Difficulties must also be handled," Wang Zhengfei said through gritted teeth. "If you want to kill chickens and make an example of monkeys, you can't say that you have to use some unsavory means, if you don't set an example, then don't talk about the future, what will you do if you talk about the next "Qin Shi Mingyue - Next" to be released"

If they can't make an example of the chickens, "Qin Shi Mingyue - Xia" will leak out, and how much money they will have to lose because of it, this money is completely calculated in hundreds of millions, and no one can blink and say that they don't care.

"Now the copies of 'Qin Shi Mingyue-I' are all digitally advanced, and problems may occur in any link," Gao Yan said.

Digital cinema was born in the 80s and is a product of high technology. Digital film refers to film and television works that are filmed, produced and stored with digital technology and equipment, and transmitted through physical media such as satellites, optical fibers, disks, and optical discs, and the digital signals are restored into images and sounds that meet film technology standards, and projected on the screen. From the film production process, production methods, to distribution and dissemination methods, it is fully digital.

Compared with the original film film, this digital film saves film production costs, innovates production methods, and improves production standards. Through high-definition camera technology, it has achieved the integration with the high-definition era; Digital media storage will always maintain stable quality, and there will be no wear, aging, etc., and there will be no jitter and flicker; There is no need to process the film for transfer distribution, the distribution cost is greatly reduced, and there is no loss of quality during the transfer process.

In fact, the current situation in China is still the situation of both film films and digital films.! ~！ （)