Chapter 267: Counterattack Plan
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Although film movies have all kinds of inconveniences, but at least the probability of being pirated is a little lower, so the speed of piracy in the past few years was relatively slow for more than half a month, and even a month before piracy came out is not nothing, but now, the speed is faster, it will come out in one day, if you want to watch the high-definition version, it will generally not exceed a week, and it will be faster in the future, basically the high-definition DD version will come out within two or three days. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info [all in the *library* book ^.ss.]
In the face of these aggressive piracy, it is really difficult to guard against.
"From filming to post-production to release and distribution, there are too many loopholes in the film," Gao Yan said.
In order to ensure that the copy will not be leaked, Xingchen Entertainment organized a copy escort team and organized hundreds of people to conduct box office monitoring and copy monitoring, which are the basic measures taken by blockbusters. It is not an exaggeration that some directors who have been exposed on the Internet even hold the master tape when they sleep in order to prevent copies from being stolen. Taking "Red Cliff" as an example, there are more than 1,000 copies of "Qin Shi Mingyue", and it is simply a "crowd tactic" to protect each copy, how much effort it takes, Gao Yan doesn't want to say, but the problem is that the copies are still circulating.
"Can you tell what leaked out now?" Wang Zhengfei asked.
In fact, it is not difficult to track down piracy on technical issues. Each copy of "Qin Shi Mingyue" has a special mark, that is, some special details set in the film, which ordinary people can't see, but professionals can judge which copy it is from the pirated picture, and can probably know which link leaked, or even which department and which theater, but even so, what can it be?
Some links can be investigated, some can't, for example, if it is a lost copy within the company, these can be investigated, but if the problem is with the post-production company, how to investigate, this is the unspoken rule of the industry, the general blockbuster is hundreds of thousands of copies can be copied, Gao Yan is also helpless, and the cinema holds the terminal lifeblood of the film industry, and it is even more unaffordable.
"There are all kinds of links, and the most hateful is TERN, and a considerable part of the pirated copies circulating in the market are circulated from this side," Gao Yan said. "We shouldn't have asked TERN to do it in the first place"
Although he knew that it was conventional, it didn't mean that he could tolerate it.
In fact, it has become a self-evident "unspoken rule" in the industry to "send red envelopes" to executives of such companies, and even to give red envelopes to the senior management of their own companies, begging them to let go of the genuine version for a period of time. Previously, a producer took the initiative to give millions of yuan to a pirate group on the eve of the release of the film, just to give room to collect the box office, which shows the rampant extent of these post-production special effects companies.
"Then spread the news," Mr. Wang said. "Although we can't directly pursue it now, we can let the people of the company collect evidence and then take them to court."
Wang Zhengfei's method seems to have little effect, after all, the law, if China's law is useful, piracy will not run rampant, but the most insidious part is that this trick has the most obvious impact on the reputation of Tenr.
Once it was sued by Xingchen Entertainment, TERN became famous, and it was very famous, and it was accused in the name of leaked copies, so who would dare to find TERN company to do post-production special effects, although many people know that many copies were leaked from post-production special effects companies, but that doesn't mean that they can tolerate it, especially once TERN is put on this kind of hat, then who will still find them to do post-production special effects in the future, that is pure idiotic behavior, even if it is greedy for cheap, they will not do that, Because no matter how cheap it is, can it compare to the money lost at the box office?
What's more, as a large international company, although it is only a mainland branch now, it is impossible to charge cheaply, and then TER's predicament will be big, and outsiders may not pay attention, but insiders will probably notice them
The power of the so-called rumors is very great, and Wang Zhengfei is very confident in this, not to mention, this is not a rumor but a fact, which is more credible.
However, there are also sequelae in doing this, that is, it is estimated that no one will dare to take on the film of Xingchen Entertainment in the future, although many people are vaguely accusing the post-production special effects company of leaking the copy, but it has never been named to say who it is, after all, they still want to do it in the later stage, if they want to, they naturally can't point it out by name.
As long as they don't point it out by name, then it's fine, anyway, when the sky falls, there is a tall one on top, they just need to put on a look, and it's okay if it's not me, anyway, they don't care.
However, Wang Zhengfei doesn't care, because there is a blue sky studio as the foundation, and Xingchen Entertainment will not need to ask for people in the future, on the contrary, other film companies may still ask for him, this is the benefit of mastering technology, which is not comparable to ordinary companies at all, and ordinary companies cannot be so good.
"On the upstream side, there is a problem with the TERR, and downstream, there is a problem with the movie theaters, and there are several cinemas in the theater chain that have this problem," Gao Yan said.
"Then send a notice letter to those theaters, those movie theaters can no longer release "Qin Shi Mingyue" Wang Zhengfei said fiercely, if those movie theaters can't release "Qin Shi Mingyue", then the movie theaters will certainly have losses, but Xingchen Entertainment will actually have losses, and there will be a lot of losses, there is no doubt about it, but Wang Zhengfei doesn't care anymore, because the money they lost from the copies is calculated in tens of millions, and those movie theaters add up to hundreds of thousands, and tens of millions are lost, hundreds of thousands are nothing.
"In the future, those movie theaters will be on our blacklist, no matter what movies will not be released on their side" Wang Zhengfei said murderously, as for the possible protests from the theater chain, he doesn't care, I believe that the theater side can be clearly distinguished, if it really doesn't work, "Qin Shi Mingyue" will simply withdraw from their theaters, and the loss will be tens of millions, so it is not as simple as withdrawing from a few theaters, although the theater chain actually occupies the absolute initiative, but that is also the score, The current situation is that Xingchen Entertainment has a reason, and it is a combination of two benefits, and two evils of separation, they will distinguish clearly.
If they really can't tell the difference, Wang Zhengfei and Gao Yan will also let them distinguish clearly, it's a big deal, it won't be released in their theaters in the future, anyway, there are so many theaters in China, it's not that they can't turn without them.
This choice is diverse, Xingchen Entertainment has many choices, and they have a lot of choices, not necessarily to choose "Qin Shi Mingyue".
At present, the atmosphere of self-discipline and self-defense in the Chinese film industry is not strong, and once there is a theater that steals copies in the United States, it will be included in the blacklist of the American Film Copyright Society, at least the film will not be shown to this theater for a period of time, and in China, it seems that it has become a common practice.
For Wang Zhengfei and Gao Yan, this loss of tens of millions a day has made the two of them a little crazy, and they don't care too much about some things, and someone must pay the price for some things lost.
Everyone wants to come up and make a profit, and they actually come over, so be ready to be chopped off their claws, this Wang Zhengfei's attitude is the same as Gao Yan's, that is, it is absolutely unforgiving, and it will not be tolerated.
Don't think that only the audience is the beneficiary of piracy, and almost all the top and bottom of the industrial chain are involved in piracy, from the post-production special effects company, to the cinema under the bottom, there is basically no one who does not participate, so this is why the film company has repeatedly appealed but the effect has not been great, because it is fighting the entire film industry chain with the power of the producer, where can there be any chance of winning, in the long run, there is demand, supply, and the harmonious coexistence of supply and demand, and the piracy industry has formed a benign development. Compression production, logistics and transportation, regional agents, sub-wholesale, terminal sales, all have a huge, meticulous and professional system, and the piracy empire has mastered the most mainstream channels for Chinese to watch movies.
And this kind of thing can only be fought alone, the so-called world of the people's will, but the problem is that the people's heart is on the piracy side, at least most of them are like this, in this case, you can only rely on yourself.
In general, Wang Zhengfei and Gao Yan just want to make Xingchen Entertainment a hedgehog, a big hedgehog, whoever wants to get close and take advantage must be prepared to be pierced.
The whole industry is too big for them to save, but what they can do is to make sure that they are okay, they don't care about what others do, but don't try to take advantage of them, otherwise they will definitely make them regret it.
"However, I think the only way for us to get rid of them is to set up our own theater chain," Wang Zhengfei said.
Gao Yan's eyes lit up, if it can be realized, then there is no doubt that Xingchen Entertainment will have the three main processes of production and distribution, theater chain, which is basically equivalent to enjoying the income of the entire film exclusively, which seems to say that Xingchen Entertainment will have one more subsidiary of Xingchen Cinemas.
It's very good, but in fact it's not that simple, when it comes to theaters abroad, what people think of is the same owner, followed by a unified brand, unified film arrangement, unified operation, and unified management. However, due to the different ownership of various theaters in China, it is technically difficult to operate unified management and operation. ~ļ¼ ļ¼)