It is not too much to describe the TV series "Jingwumen" as a hit on TVB, Wang Xiaohu only used the preview of one episode and the next episode, which increased TVB's ratings by 38 percentage points, and this data was still increasing wildly when it was rebroadcast the next day. [No pop-up novel network]

This made Run Run Shaw very happy, but he knew very well the operation policy of the long stream, and he agreed with the replay plan proposed by Wang Xiaohu, so that there was almost no other way, and the replay alone had suppressed the old rival TV station, and it was no suspense to open the distance of ratings, and firmly stood on the position of the leader of the Hong Kong TV industry.

At the board meeting this morning, Run Run Shaw praised the TV series with no joy, asking other directors to put aside their so-called old qualifications and learn more from Wang Xiaohu.

Another benefit brought by the increase in ratings is the increase in advertising costs, in the past, TVB TV stations did not represent a lot of advertising, and agency fees were generally low, but now it is different, many businesses value the time period of prime time, and compete to shoot business representatives to TVB Building to sign advertising agency contracts.

As a permanent shareholder of TVB, Wang Xiaohu went to the TVB building the next day and saw that the advertising department was overcrowded, and the merchants who came to seek agents were varied, including department stores, stationery companies, record companies, electrical appliance companies, and even loan sharks.

Wang Xiaohu got the approximate agency price from the manager of the advertising department, and directly pushed away Run Run Shaw's president's office, but saw that Run Run Shaw was on the phone.

"Oh, okay, it's easy to say, we've been friends for many years, and this matter will definitely be done for you." Run Run Shaw, who hung up the phone, was full of spring, beckoned Wang Xiaohu to sit down, and asked the secretary to serve him a good hospitality tea, and said with a smile: "Xiaohu, it's amazing, now TVB's ratings are rising, and the company's advertising expenses in one day are more than in the previous three months." ”

"That's what I came to you for." After Wang Xiaohu took a sip of tea, he smacked his lips and said: "Sixth uncle, the advertising cost must be adjusted, and the current price cannot bring the greatest profit." ”

"Still want to tune?" Shaw was shocked when he heard this, and he swallowed his saliva and said, "But I have already informed the advertising manager last night to mention it three times!" ”

"Triple is too little!" Wang Xiaohu said with a smile: "According to what I mean, according to the size of the other party's company, it is necessary to divide the bids according to the time period, if you feel that this is very troublesome, there is an easier way, auction!" ”

"Auction!" Run Run Shaw's eyes widened, and he asked with some doubts: "Advertising is not a real commodity, how can it be auctioned, and if it is passed out, won't people laugh out of their big teeth?" ”

Wang Xiaohu smiled, it's not that Run Run Shaw is uncommon and strange, after all, this kind of auction advertising behavior is also learned from CCTV in later generations, the advertising fee of CCTV Spring Festival Gala was hyped to sky-high prices, especially the advertisements before and after the zero o'clock clock can be shocking to death, just by virtue of advertising agencies, CCTV earns a lot of gold leaf every year, not to mention the advertisements such as God Five, God Six ascended to heaven, and Chang'e ran to the moon at that time, dozens of seconds of advertising can be fried to hundreds of millions.

"If you don't take this opportunity to make a profit, I'm afraid it will be even more difficult to raise the price in the future." Wang Xiaohu said half-jokingly.

Hearing this, Run Run Shaw fell into deep thought, and after a while he asked cautiously: "What kind of auction method do you say?" Obviously, Wang Xiaohu's words are very tempting, but Run Run Shaw has become more and more cautious over the years, which is not unrelated to the rapid expansion of his two companies, after all, the company feeds tens of thousands of people, and he can't help but be cautious.

Wang Xiaohu did not directly say how to auction, but answered the question about the characteristics of TV advertising: "TV advertising is a unique media advertising, and no other advertising media can have such a combination of audio-visual power." Whether it is real or illusion in front of your eyes, the images and sounds of TV commercials can always sway your eyes, touch your heart or arouse your emotions, which is what other media is not good at, which is why TV can be a super sales tool. ”

In this era, the concept of TV advertising is not mature, and TV advertising is relatively simple, it is a simple picture or the company's trademark with a few words, TVB used to rent an advertising space at a price of 500 Hong Kong dollars per month, and now the price of a rising boat has reached 2000 Hong Kong dollars per month.

The advertising concept mentioned by Wang Xiaohu is summarized based on what he has seen and heard in his previous life, which is simple and a few words, but it reveals a lot of subtlety, and Run Run Shaw can't help but light up when he listens to it.

"There is no need to clarify the price of the prime file, directly ask the manager of the advertising department to sort out the information of the companies that come to seek agency, determine the auction list according to the financial resources of each company, and then pull them to the conference room to organize the auction, and the highest price will be won, and the price will not change until the TV series is broadcast." Wang Xiaohu thought for a while and said: "As for the price of the replay, you can change it once a week or two weeks, and the merchants who don't get the agent don't have to worry, our beginning and ending prologue are not a lot of blank places, you can modify the implanted advertisement, the number of words in the advertisement, the size of the merchant's logo is directly linked to the money."

Wang Xiaohu gushed endlessly, Run Run Shaw listened with relish, as Wang Xiaohu spoke more and more deeply, the golden light emanating from Run Run Shaw's eyes became brighter, and the whole person hated to fall into the eyes of money.

There is no doubt that Wang Xiaohu's set of agency advertising fee plan has a strong surname, completely subverting the traditional cognitive category in the Hong Kong TV circle, to put it more bluntly, TVB can maintain the development of the group every year with agency fees alone, it can be expected that in strict accordance with this set of plans, it will not take five years for TVB to recover the investment costs of the previous years.

"Grandma's." Shaw felt his blood boiling, and couldn't help but say a foul word, and when he looked at Wang Xiaohu's eyes again, he was already full of almost adoring gaze. "Xiaohu, you are simply a rake for making money, what can be converted into your mouth to give birth to money!"

"Look at what you said, Uncle Six, if I'm so powerful, wouldn't I be able to make money just by talking about it?" Wang Xiaohu said with a smile.

"Almost, almost!" Run Run Shaw only nodded happily and said with a sigh: "How much money do you have to make!" ”

"Remember to give me a part of the commission, but I came up with the idea!" Wang Xiaohu joked.

Run Run Shaw smiled, pretending to be a very bachelor and said, "If you don't want money, you will die." ”

"You rely on the old and sell the old" Wang Xiaohu simply omitted the latter words, and threw them to a few big-eyed people corresponding to Run Run Shaw.

The sixth uncle laughed and didn't have the same knowledge as him, if a few words of scolding could be exchanged for a lot of money, I believe many people would be willing to do this.

An old man and a young man joked for a long time, and Wang Xiaohu said with a straight face: "I want to borrow a few actors from you." ”

"Let's not talk about borrowing between us." Run Run Shaw was in a good mood today, and it was rare for him to be so generous, shaking his hand and saying: "If you value anyone, you will be taken away, and if you are a newcomer, your rental fee will be waived, and it will be regarded as military training." ”

"Not to mention, I'm really a newcomer this time." Wang Xiaohu said with a smile: "Wu Mengda." ”

"Da Tsai?" Run Run Shaw frowned slightly after hearing this name, he had heard of Wu Mengda, he had a good score in the third artist training class, TVB originally planned to cultivate him, and even let him be the second male lead in several TV series, "But his conduct seems to be a little too much, he is a little clever, he is never serious in filming, he is not punctual, his private life is even more uninhibited, and he is more addicted to gambling, I heard that he owes a lot of debt, are you sure that the person you want is him?" ”

"How much do you owe?" Wang Xiaohu asked with a smile, he has long heard of Wu Mengda's good betting, counting Wu Mengda's life, he has stepped into the film industry for more than 30 years, and has never starred in a real movie, all as a foil, he is willing to be a green leaf, and has been a green leaf for Stephen Chow, Chow Yun-fat, Andy Lau, Tony Leung, Liming, Aaron Kwok and other big-name stars, especially with Stephen Chow's long-term cooperation in comedies, becoming the "funny male number two" in the Hong Kong film industry.

According to the development of history, Wu Mengda at this time has not yet fully developed, and it is impossible for his heart to swell to the point of being uncontrollable, if he said that he helped him in Wu Mengda's poorest place, maybe he could make Wu Mengda cry gratefully, how to say, now I don't want to watch a good actor down. What's more, I hate the feeling of being a savior now, and I'm tired, isn't it?

"It's probably tens of thousands, hey, it's a pity." Run Run Shaw shook his head regretfully, "If you want to borrow it, don't hesitate, I don't want to receive a bankruptcy notice from the court one day, which will affect the image of TVB." ”

"Then I really want him!" Wang Xiaohu said with a smile, back then, he asked Chow Yun-fat to have a good relationship with Wu Mengda and Ren Dahua, and he could have successfully abducted them, but later it happened that he exchanged shares with TVB and joined forces, so this matter has been stranded for more than two years.

It doesn't matter if it's bad, as long as people are willing to endure hardships and are willing to think about it, they can still be saved, at least Wu Mengda cheered up and became one of the important actors in Hong Kong, which shows that he later reformed himself, and people who have experienced great hardships and hardships, how can they be incurable?

(To be continued)