"At half past eight every night, lock the TVB channel and watch how Chen Zhen, played by Wang Xiaohu, dominates the screen and awakens the man's dream in your heart!"

"The Oscar for Best Director pays tribute to Bruce Lee's masterpiece, Concord and Shaw Brothers join forces, the most luxurious cast, the most classic "Jingwumen", a different Chen Zhen!"

This is since January 75, TVB TVB TV station has bombarded the advertising effect in multiple periods every day, this advertisement is very skillful, and it is also through Bruce Lee's aftermath, but it can attract the audience's attention. [No pop-up novel network]

The first is Wang Xiaohu's appeal, he used to be Bruce Lee's brother, everyone knows that Bruce Lee's four most classic movies were completed by his hands, from the script to the action, and even to the theme song, each of which broke the box office record of Hong Kong movies, and he swept the four statuettes in Hollywood in April last year.

is also "Jingwumen", a movie, a TV series, the starting point is different, and the advertising effect caused is also different.

Moreover, this advertisement directly uses the opening prologue of "Jingwumen" as the trailer, with Wang Xiaohu's "Jingwu Heroes" and the well-known stars, exciting martial arts action scenes, all of which will successfully hook the audience.

Since New Year's Day, Hong Kong's Pingba, Tianxiang, Ruixing, and other electrical appliance firms have suddenly increased their turnover by more than two times, and the citizens who have come to buy television sets are overcrowded, so that the TV sets that have not been hoarded much can be sold in one morning.

At first, the bosses of these commercial houses couldn't figure it out, and after grabbing a few customers and inquiring, they learned that the reason why everyone was crazy about buying TV sets was because they were in a hurry to watch Wang Xiaohu's TV series "Jingwumen", a TV series could drive crazy sales of TV sets, these bosses couldn't wait to hold Wang Xiaohu and bite hard, Wang Xiaohu was simply their lucky star.

Two years ago, the TV promotional activities still made the bosses vividly remember, led by Wang Xiaohu, with five Hong Kong dollars for a TV, although the sales of Hong Kong TVs had increased at that time, but it was not as direct as the current one, not as crazy as the current one!

Hong Kong such a crazy action, naturally indispensable to the attention of the news media, Yi Xiujia received a notice from Jin Yong today, went to Pingba Electric Appliance Company for an interview, as soon as he walked into the door of the firm, he saw dozens of citizens lined up in an orderly manner to buy, Yi Xiujia did not waste much effort, and found Cheng Bintie, the owner of the firm, with his companions.

Cheng Bintie was sitting in the office at this time using an abacus to verify the accounts, and when he was interviewed by Yi Xiujia, he was 33 years old, and he was already a little blessed, and he couldn't close his mouth with a smile: "Oh, the first time I was interviewed by the media, I was a little nervous." ”

"Boss Cheng doesn't need to be nervous, we just chat like ordinary friends." Yi Xiujia is very good at adjusting the atmosphere of the interview, and after chatting a few words, she asked, "How many TVs does your firm sell every day?" ”

"Wait until I check the books." Cheng Bintie took out the account books of the past few days and glanced at them, and said with a happy look on his face: "The average number of units sold every day is less than 100 units, everyone made a small fortune by speculating in stocks last year, and now the stock market is not good, there must be some savings, and Wang Xiaohu's appeal is so strong, I believe that after the TV series starts, this data will break through." ”

"Has this happened before?"

"No, absolutely not! I dare to say with great certainty that the phenomenon of a person or a TV series driving the crazy sales of TV sets is definitely a precedent in the Hong Kong electrical appliance industry. ”

"What do you think of this TV series that hasn't aired yet?" Yi Xiujia continued to ask.

"My son wants to watch Wang Xiaohu, my wife wants to watch Zhao Yazhi and Wang Mingquan, and Weng Meiling, my dad wants to watch Wang Xiaohu, my mother wants to watch Li Xiuxian and Chow Yun-fat, my sister" Cheng Bintie told his relatives, Yi Xiujia was afraid that he would talk endlessly, so he interrupted with a smile: "Can it be summarized like this, that is, this TV series has gathered screen stars that everyone likes now, so it has received so much attention?" ”

"yes, that's what I just meant." Cheng Bintie patted his thigh and said: "Actually, what I want to watch most is "Jingwumen", I am also a dragon fan, and I also know that Wang Xiaohu is Bruce Lee's brother, and the TV series he filmed should be very good." ”

According to the statistics of "Ming Pao" in the past half month, as of the second anniversary of Bruce Lee's death on January 20, before the start of the broadcast of "Jingwumen", there were at least 4,000 new TV users in Hong Kong, and after dusk on January 20, families with televisions had already squatted in front of the sofas, and citizens who did not have televisions also ran to the homes of neighbors and relatives to watch TV.

When the countdown on the TV screen was zero, it was exactly half past eight in the evening, and an advertisement that had been playing on the screen quickly disappeared, and then appeared white.

At the moment when the audience was puzzled by the white, the Jeet Kune Do slogan of "taking the impossible as the law, and the infinite as the limited" began to appear slowly, with a big "martial arts" written in the middle of the screen, and at the bottom there was a line of handwriting that was not too big or too small to be seen clearly, "Salute to a generation of kung fu master and international movie star Mr. Bruce Lee." ”

Then a burst of music that made everyone listen to blood and heat all over their bodies, came from the small TV speaker, the gorgeous beginning, a boom, and then all the drums, clicks, suona or something were used, every time the scene sounded, there was a feeling of blood boiling. Wang Xiaohu, who was wearing a coarse cloth robe, carried a lion's head and walked surrounded by a group of people.

Although the citizens have seen this prologue many times, this time, they know that it is not just a prologue, they know that there will be a drama to watch today.

The long-awaited TV series has finally unraveled the veil of mystery, and the plot of the first episode is very exciting for citizens who are used to watching ordinary TV dramas, in the words of many people, "It's like watching a movie!" ”

That's right, one of the most important features of Wang Xiaohu's kung fu movies is that the editing style is unique, when making TV series, he implemented this good habit very well, at the beginning Huo Yuanjia and several schools in Shanghai The fight was fascinating, and people had a distinct impression of Huo Yuanjia: strong martial arts and caring for the country, standing up in the face of national disasters to set up Jingwumen, such a patriotic martial arts master, let everyone see the shadow of Bruce Lee.

After the appearance of the male lead actor Chen Zhen, he used a few pictures to portray the surname of the naughty poor boy in the countryside who loves martial arts and is crazy, and the fight with the robber Hong Fei's brothers made all the citizens addicted

In the TVB building, Wang Xiaohu and Run Run Shaw sat in the studio hall, watching the broadcast.

"Xiaohu, how much do you say TVB's ratings will increase after tonight?" Shaw asked with a smile.

Wang Xiaohu's ratings didn't have a very intuitive impression, and after thinking about it for a long time, he shook his head and said directly: "I don't know." ”

Run Run Shaw thought that he could answer a number that satisfied him, but he didn't expect this guy to be disappointed and say that he didn't know, and he couldn't help but cry and laugh. "You kid, as the major shareholder of TVB, you actually said that you don't know, and what is spread will definitely make people laugh out of their big teeth."

"I'm only focused on box office revenue, and the concept of ratings is too abstract!" Wang Xiaohu shrugged his shoulders and said disapprerovingly: "What's more, I'm only responsible for filming TV series, how to publicize is something you have to worry about, if the ratings are very low, it can only mean that your publicity work is not in place." ”

"Yo, you're still beating a rake." Run Run Shaw laughed and scolded: "Sometimes I hate you for that, you speak too directly, and it is easy to hurt people, which is not good." ”

"Hey!" Wang Xiaohu sighed, stretched and said: "I don't know anything else, in short, this TV series will definitely refresh the ratings before TVB." ”

Wang Xiaohu was not ashamed of what he said, but Run Run Run Shaw did not mean to refute it, and nodded after a long time and said: "It's too boring to talk to your kid, there is no suspense at all!" ”

While the two were talking, the phone in the studio hall rang suddenly, and the staff in charge of answering the phone grabbed it, and heard a loud voice on the other side of the phone: "Hey, TVB, why are you only playing one episode tonight, we are enjoying it!" ”

It turns out that the first episode has been broadcast at this time, the next episode preview is playing on the screen, and there is a broadcast schedule, the audience is addicted to watching it, but TVB is stingy and only broadcasts one episode, how can you let the audience accept it.

"I'm sorry, this is our arrangement."

"Don't talk about any arrangements or not, you guys hurry up and broadcast another episode, otherwise we will all be eager to see through it!"

The staff has no choice but to say that they will respond to the high-level leaders as soon as possible, and they just hung up the phone here, and another call came in, and they also came to urge the second episode to be played, so this staff member experienced the first busy night since joining TVB, he kept answering the phone, and kept recording the audience's opinions and requirements, but all the opinions were summed up in only one point: one episode a day is not enough to watch, ten episodes a day is about the same!

"Mr. Shao, what should we do? Citizens are now clamoring for an additional episode. The staff presented the sorted out opinions with a bitter face, Run Run Shaw was surprised for a long time, this phenomenon is unique in TVB, I didn't expect to be really caught by that stinky boy, and after smiling with satisfaction, Run Run Run Shaw said: "Tell them that one episode will be broadcast at half past eight every night in the future, and after the advertisement, the first episode will be replayed, and the second episode will be broadcast at half past eight the next morning"-

No charge for digression: the company will arrange Xiaomi to a new construction site, the new project has 12 monomers, Xiaomi is responsible for 3 of them, hey, every morning at 7 o'clock in the morning to ride a motorcycle to work 50 kilometers away, 7 o'clock in the evening home code word until now, to be honest, Xiaomi is really tired.

It used to be the end of the project, the workload was not much, the time left for Xiaomi code words was sufficient, and now the workload is three times that of before, and Xiaomi's monthly salary, because of the long distance to work, increased the gasoline fee of 5 yuan a day, so that a calculation, mother, the monthly salary is left with a thousand yuan, so I am entangled, I am entangled! I'm struggling with a question, whether to resign full-time codeword, resign full-time codeword, or resign full-time codeword friends, give me an answer!

(To be continued)