When he arrived at Huayi Road, Chen Yaotian began to look out the window. Lin Feiying is also familiar with this area, and the only way to drive from her house to Canghai Hotel. The most in this area is the leather bag company, you look all the way, a residential building street window hanging at least a dozen company signs, in fact, are only one office copycats.

Chen Yaotian suddenly pointed to the side of the road and said, "Sakura, pull over." ”

The security management in this area is also relatively poor, and there are many random parking on the roadside, and there will be no police to take care of it. Lin Feiying parked the car and asked, "What's the matter?" ”

"Sakura, do you think that a small company like them that represents a business license is reliable?" Chen Yaotian asked Lin Feiying.

Lin Feiying glanced upstairs, and there was a big sign on the window on the fifth floor, which only read the six words "Charge d'Affaires for Business License", which was simple and clear.

For this society, Lin Feiying obviously knows more than Chen Yaotian. She also has some understanding of the matter of applying for industrial and commercial licenses, so she said: "Generally speaking, these small companies that represent industrial and commercial licenses belong to the kind of relationship with the industrial and commercial department, and they will apply for a license for you through the relationship, which is much smoother than if you do it yourself." Those leather bag companies like to find them to apply for a license on behalf of the industrial and commercial license, if the money is not enough, they can give you an advance, and wait for the industrial and commercial department to verify the capital, they will withdraw the money back. And that's what they earn, and I don't know how much it is. If you want to be reliable...... It's also reliable. ”

"Oh-" Chen Yaotian nodded when he heard this: "Then let's go." ”

"What?" Lin Feiying's eyes widened in surprise: "Are you really planning to open a leather bag company?" ”

"There's no money, what's the solution?" Chen Yaotian pretended to sigh in distress, and then grinned: "Actually, what kind of leather bag is not purse, isn't it because people have no capital, and it still exists legally?" According to your statement, those who run real estate agencies and advertising companies are all leather bag companies. ”

"They were originally a leather bag company!" Lin Feiying mentioned real estate agencies and advertising companies, and her tone couldn't help but be filled with disdain. She used to be the assistant to the president of a large group of the top 50 in the country, with strong assets, and she was always a little prejudiced against those who played karate.

"It doesn't matter if it's a black cat or a white cat, if you can catch mice, you're a good cat! It doesn't matter if it's a leather bag company or not, as long as it can make money. Chen Yaotian patiently said to Lin Feiying: "I have been reading books about economics, I have also read a lot of cases, and I have personally come into contact with many industries. In my opinion, when there is a lack of funds, advertising agencies can be said to be the best choice. Advertising is a gold mine of the 21st century, full of fascinating opportunities. I only have about 5,000 yuan in my hand now, and I'm going to use this 5,000 yuan as start-up capital, it's November, and I'm going to make more than 1 million yuan in the New Year, believe it or not? ”

Million?

For Lin Feiying, her personal assets are more than that. The New Year in February, probably less than three months, earning one million, is not a fantasy for Lin Feiying.

But the start-up capital is 5,000!

Five thousand earn one million!

What is this concept?

Lin Feiying has been in business for many years, although she is not the boss, but she has seen a lot. She knows that business is the deepest knowledge.

To put it simply, it is a sentence, if you can invest 100,000 yuan and earn 100,000 yuan, it is called a flat business; If you can invest 50,000 yuan and earn 100,000 yuan, it is called a business quotient; If you can invest 10 yuan and earn 100,000 yuan, then you are called a "fine" businessman!

Ten dollars to earn 100,000 yuan, which sounds almost fantastical, because there is a difference of 10,000 times!

But 5,000 yuan to earn 1 million is not far from the Arabian Nights. Don't underestimate these two hundred times, you must know that more than 70% of the businessmen in this world are doing business at a cost of eight yuan and selling ten yuan.

Lin Feiying wanted to say whether she believed it or not, because even she couldn't think of anything that could be so profitable for a while. But in order to support her man and not want to hit her man's self-confidence, Lin Feiying still said against her will: "I don't know, maybe it's okay......"

Seeing that Lin Feiying didn't believe it, Chen Yaotian didn't say much, but said, "Let's go, let's go and get the license first." ”

In fact, if you want to apply for a license, Chen Yaotian can do it without spending money. He said hello to his mother, and as his mother Fang Suzhen, the executive vice mayor, he casually said a word. Or go to Liu Xiankai for help, as the director of the Municipal Public Security Bureau, it is easy and pleasant to get a license. But Chen Yaotian didn't want to rely on his family relationship to do this business, although Liu Xiankai and Fang Suzhen became a camp through him, Chen Yaotian still didn't want to go through Liu Xiankai, after all, Fang Suzhen would know about it, so it would be boring.

And then the direct result is that it costs 3,000 yuan to apply for a license. The guy who applied for the business license had a way, and gave Chen Yaotian 3,000 yuan to set up a cultural communication company with a registered capital of 100,000 yuan.

The name of the company is Tianlin Culture Communication Co., Ltd. It is obvious that it is a combination of one word from the names of Chen Yaotian and Lin Feiying, and this name makes Lin Feiying feel shy and happy.

Lin Feiying realized that Chen Yaotian had already opened a leather bag company, but thinking about it, with a total start-up capital of 5,000 yuan, he wanted to start an industry, is it possible?

"Xiaotian, there are a lot of projects that this cultural communication company can do, which one do you want to do?" After getting out of the car from there, Lin Feiying asked Chen Yaotian. Because she saw that Chen Yaotian had chosen many projects in the company's business scope, none of which seemed to be reliable.

This cultural communication company is actually an advertising company. The business scope is very wide, such as cultural and artistic exchange planning, stage art modeling planning, corporate image planning, conference services, exhibition services, design and production of various advertisements and so on. And Chen Yaotian's business project almost includes all of these, which makes Lin Feiying still can't figure out what Chen Yaotian wants to do.

"Advertising, of course." Chen Yaotian smiled.

"I know you're going to advertise, but what exactly are you going to advertise!" Lin Feiying leaned back on the backrest dissatisfied, it was because of her love for Chen Yaotian that she had to make this problem clear, even if she was arguing now, she didn't want to see Chen Yaotian collapse when he failed in the future.

"Admittedly, the advertising industry is an astonishing profiteering industry, with profits around three to five times as much. People who did it in the early years made a lot of money, but now it's the end of 2003! Now it's all about advertising, do you know what that means? This represents the saturation of the market! ”

Lin Feiying persuaded Chen Yaotian bitterly: "And most of the advertisements have his advantages and disadvantages, although TV and newspaper advertisements are effective, it takes a lot of money to win their agency!" Those cheap leaflets are distributed to people, and people don't even look at them and throw them in the trash. In such an environment, what do you want to advertise? ”

"Sakura, that's right, as you said, you're right! TV and newspaper advertising are not only expensive for agents, but also very expensive for most business customers! And the flyers are really not people will pay attention, but people often see advertisements all over the street when they don't need the product. But when you need a product, you can't find the merchant's store address and phone number. Most small and medium-sized enterprises and businesses are very helpless when it comes to advertising, after all, they are all small businesses, and they can't afford to advertise at all, even if they do, the effect is the same as not doing it, not to mention the long-term effect.

"I also worked in the planning department for a while, and although I didn't work with the media, I learned a lot as a planner who needed to make quotations. In fact, even a company as large as our Chen consortium does not particularly like to do these traditional advertising media, because it feels that the effect is not very good, and the cost is not low. For example, in TV commercials, the prime time before and after "Yanhai News Network" in the evening is recognized as the best effect, but the cost of that time period is simply scary! Five seconds, two thousand four! Well, two thousand four is two thousand four, but who will go to see it? Even if you look at it, what can you see in five seconds? Other garbage hours are cheap, but the garbage time is when everyone is busy, unless it is a child who has not yet gone to kindergarten or a retired elderly, will they come to our hotel to consume?

"The same is true for other mainstream media such as newspapers, who will buy newspapers to watch the news, but who will watch the advertisements? And ads like those flyers, no one will see them at all. When I used to go to the department store to look for you, I would pass by the pedestrian street and see stacks of brand-new advertisements in the trash cans, and people would take them and throw them away, without even looking at them, including myself. I even once saw the leaflet distributor quietly throwing stacks of leaflets into the trash, anyway, he completed the task, what is the difference between throwing the trash can himself and someone else throwing the trash can? Chen Yaotian said this, and Lin Feiying gave a summary answer: "Therefore, the current advertising industry is indeed saturated, and it is becoming more and more rotten." I don't think it's the best time for us to enter the advertising industry at this time, otherwise let's think about it again, how about we go and get the money back to the guy just now? ”

"Wrong Sakura!" Chen Yaotian shook his head and said with great certainty: "The advertising industry is not saturated, it is true that it is rotten!" So I think it's not just our Chen consortium that thinks the same thing, but other companies must think the same way. Everyone has lost confidence in these traditional media, and now there is an urgent need for a cheap and effective new advertising media in the market! I'm sure Sakura Sakura you know better than I do:

"Once there is a demand in the market, if anyone can meet this demand, then whoever can get rich! Here's the theorem! ”

"Of course I understand...... I'll admit you're right, there's just a need for a cheap and effective ad in the market! Lin Feiying frowned: "But the question is, do you have such a cheap and effective new advertising media?" ”

"Yes!"

(To be continued)