Chapter 100: The Countercurrent Comes Suddenly, Its Momentum Is Unstoppable
The ringing of the phone rang, waking up the good dream of the owner of a certain house in the high-end residential area of Qujiang Royal Garden, General Manager Lin Pengfei, who had not slept well, stood up, touched the phone, and put it to his ear: "Hey, Xiaoye ......"
The voice that came was hurried and frightened: "Mr. Lin, something happened......
"You speak slowly...... Mr. Lin was more anxious than Director Ye, and sat up like an electric shock.
"We were blackened by Zhengnong, and most of the scenic spots in the market today have become Zhengnong's agent brands, and Pepsi, Uni-President, and Baiwei series basically occupy all the shelves."
"How is that possible, you read that right?"
"That's right."
"Then Vorma is off the shelves?"
"No, they're bundled. Shangzheng thick goods, Vorma has become a free ......"
"What? Gratis? How can it be? ”
Lin Pengfei's heart was cold, and an ominous omen rose, free tying generally occurs between different agent products of the same agent, in order to improve short-term sales and profit and loss complement each other, but it happens between different agents, that can only show that the two have joined forces.
Ye Yumin's slightly surprised voice confirmed Lin Pengfei's judgment: "......... Shono and Vorma must have reached an agreement in private. This is more ruthless than a direct price reduction, eight boxes of Pepsi Cola for free and one box of Vorma, which is equivalent to giving the stall owner sixty yuan of sales profits......... And they did most of it last night, and we only sent out 200 of them today, and most of them were returned......"
"What...... Got us back? ”
"yes, we don't have that cheap products to give?"
Ye Yumin broke the news again, Lin Pengfei was a little angry, by the way, this is another bad trick that can't be dealt with at all, a small factory brand like Vorma has no advertising and channel expenses, the price is ridiculously low, the cost of each bottle is only a few cents, and it is not worth much to give away a box for nothing. But this is precisely Feipeng's weakness, and it can't come up with this kind of product with a low price of the street.
"Let me think about it...... Xiaoye, will you wait...... Let me think about ......"
Mr. Lin, who was wearing a nightgown, was in a state of confusion, buckled the phone and paced back and forth in the bedroom, brushing the curtains when he was in his heart, the sky was already bright, and his wife was also awakened, and he just wanted to ask something, seeing his husband so sad and bleak, he swallowed back the words vividly, every time business is not going well, it is this kind of expression, and he needs to be calm at this time.
Still, can it be still?
………………………………………………………… There is still quiet, early in the morning Wulongkou parking lot here has already exploded, just like the rehearsal before the scenic spot opens the door, the messy people are running, the small cargo compartment is jumping, in fact, there are benefits to doing business in the scenic spot, drinks, snacks, souvenirs are wholesalers delivered to the door, early in the morning this will be the most uneasy, especially today to Wulongkou container trucks have seven or eight, a head written Coca-Cola, not far from the-for-tat rivalry, the sign on the container is Pepsi Cola......... The other container is the farmer's orchard to shake before drinking, and the other is a Baiwei juice, which is cool in the summer...... There is also a cargo compartment with green tea advertisements pasted, and it is a stylish man who is struggling; There is also a beautiful woman scratching her head on the opposite side, just this kind of dozens of different drink advertisements are enough to add another wonder to the scenic spot, and some of them are lively.
After making the call, I just returned to the container truck and followed, and there was another return, this person knew, Ye Yumin knew him a few years ago when he was a salesman, and he pulled the stall owner and said earnestly: "Lao Qi, our relationship is not a year or two, right?" So faceless? ”
"Look at what you said, it seems that you gave it to me, yes, the settlement payment is clear, and you don't cut a dime, and you will cut off my goods later...... What's wrong with the rich and rich, bullying our small households and small businesses have no money, right? Lao Qi was not happy when he heard about the relationship, there was a relationship in this business, and it was common for the store to bully customers, like a big brand like Coca-Cola, I was afraid that the usual attitude would not be good, Ye Yumin didn't dare to pull his face today, and accompanied him with a smile: "Okay, we didn't entertain well before...... In this way, why don't you order our goods, your stall is the largest, and you have made a lot of money selling our goods before, right? ”
"It's as if you've lost it." Lao Qi said a word and was about to leave.
"That's also mutual benefit, a win-win situation for both sides? In this way, the price of the first goods and then the payment, I said Lao Qi, how much to give us face can not be achieved, this is ...... Doesn't that embarrass us? I'm afraid that I won't see it if I'm just slapping my face, right? ”
Ye Yumin had a bitter face, he never thought that when he held a big brand in his hand and asked for a small retailer, when he said it, he pointed to the cars of Zhengnong Beverage Industry more than ten meters away, and the delivery of Liushui Jie, which was really embarrassing in comparison.
"It's not that I won't help you, brother...... We don't have to worry about selling this place, you calculate, no matter what the eight boxes of Pepsi, Unity, and Baiwei are, they will give a box of Vorma, and this box of Vorma alone will sell for sixty yuan, not to mention that the price of others is lower than yours......"
"Ours is selling?"
"It depends on how much money you make, what is it easy to sell? Let's not talk about it, if you want eight boxes and one box, I will ask for your ......"
"I deserve to be at home!?"
"That's unbelievable, so much nonsense."
Lao Qi turned around in a flicker, put his hands behind his back, and walked! Throwing Ye Yumin, the driver, and the delivery clerk looked at each other, embarrassed.
Waiting for Lao Qi to walk not far in front of the stall, there was already a guy wearing a Pepsi OEM vest to put the goods on the stall to put it right, just this service attitude is a lot worse, Feipeng Beverage has always been very big, only one salesman keeps accounts, and the goods have to be moved by themselves, so like now, everything is saved, just waiting to count the money...... The young men who happily saluted the cigarettes and sent the goods, the smiling old Qi flipped through his mobile phone, pondering the price text message received the night before, which was naturally sent by the group of people who engaged in Vorma, and sold more than 100 yuan more than usual the day before It did build a little confidence, but I didn't expect that there was a more fierce one today, and it was sent directly for nothing, speaking of which brand to sell in this place The surname is not big, as long as everyone is ventilated and the price is unified, it is natural to make a profit, so it is not a big problem to replace Coke with Pepsi and replace Master Kong with unification, What's more, people are still riding Vormanje for nothing!?
Four, three...... Lao Qi tore a piece of wrapping paper and crossed out two words with a big black pen, and put it in front of the pile of drink bottles, this method is to save tourists from asking endlessly, and the kung fu that is done has been done at a glance to see Vorma, thinking that this thing is for nothing, and it must be turned into money to be practical, so he moved the samples of four or three pieces, and piled Vorma in the center of the counter...... I still feel uneasy, and I wrote a crooked word with a black pen: The Yellow River Scenic Area recommends natural drinks, three yuan a bottle.
Done, started, waited for the money, and another day began.
…………………………………………………………………… Yueshan Scenic Area, this place is slightly off. Lao Pi and Xiao Pi finished delivering the goods, a little depressed, Xiao Pi knew what his uncle meant, and it was selling well the day before, and it became a free delivery in the blink of an eye, it was really that...... That one can't hang up on his face, and Shuai Lang threw himself into Zhengnong's arms in a blink of an eye, in Lao Pi's words, he was hooked away by the soul of the mother-in-law, and the soul was hooked away, if the person also left, then this stall can't hold it up.
To be honest, it is worried about the prospects of Vorma, after all, it is the agency agreement signed between himself and the factory, this thing is related to the development of a long time in the future, it really makes Shuai Lang so nonsense, and the amount has gone up, but how to go in the end, how far can it go, it really makes the old skin confused about the direction.
Sit down and take a breath, looking at the two guys in Feipeng Beverage Industry sweating profusely and not sending out a few goods and felt a little ridiculous, smiled and said hello, the two ignored it, got into the car and estimated that they were waiting for the command of the headquarters, this matter Lao Pi knew, in fact, after the end of work the night before, he had connected with the stall owner in tandem, with Shuai Lang's fanning mouth, fooling these stall owners to boycott the high price and poor service, and the Feipeng Beverage Industry was naturally easy to tighten, not to mention the discount of giving Woolma for free.
Anyway, if you squeeze a big brand into the market, you can't get on the goods, you always have a sense of achievement, looking at the delivery vehicle of the Feipeng wholesaler, Xiaopi smiled and pointed and whispered: "Uncle, you see, they also have a time to clip their tails." ”
"Laugh, what are you laughing at, maybe we'll have to clip our tails that day." Lao Pi said worriedly.
"What do you mean?"
"Oh, you said that now you sell Pepsi, Unification, Baiwei or something, what can we do with this product, and then the amount can be slipped a lot......"
"Well, it's okay, I think Shuai Lang has a point, he said it last night."
"What are you talking about, why don't I know?"
"He said that a little woman can live with a big money, and a small brand can be easy to do with a big brand."
"Huh...... Hey, I'm afraid he's doing it without a small brand, who doesn't go to a high place......"
Lao Pi sighed, infinite pity, there was also a very revelation overnight, the biggest revelation is to find that the small brand of Vorma, I am afraid that it will not be able to tie up Shuai Lang, the reason why next, the reason why I don't even care about the agency or anything, maybe I didn't put the brand of Vorma in my eyes at all............................................................................................. Ten, eight, fifteen, boxes of beverage products from Pepsi, from the unified OEM logo of the cargo compartment moved down, the second brother to the stall, Chang Huaiting around the same lively, although Feipeng company adjusted the strategy, but did not expect such a sudden change, and a hurry, the two salesmen have long been accustomed to reporting the name, accept other people's compliments, but there have been seen this kind of more than a dozen people rushing to deliver goods to the stall owner, the two were dumbfounded, and when they came to their senses, they were ready to go to the stall owners. But unexpectedly, there was a strange fat man to find fault, stunned that it was Feipeng's cargo compartment rubbed his car, and the so-called rubbed small cargo compartment was a broken car many years ago, full of mud scratches, worse than the city's toilet cleaning car, the two salesmen were not convinced, argued a few words, the fat man grabbed a salesman's collar, got very close, and spit stars splashed and threatened: rubbing the uncle's car and playing tricks, right?
It's Cheng Gui, this product also has the excellent quality of bullying the soft and afraid of the hard, talking and beckoning, Hulala surrounded more than a dozen people, helping, watching jokes, and joining in the fun, surrounded the two of them, but it didn't lie, they had to apologize, bow and admit their mistakes, and then get out immediately...... By the way, what is the big fat man bluffing, do you see, my brother dozens of people, goodbye you hanging around my car, see you beat you once...... The advantage is generally inclined to the bad people, the bad people, the bad people and the rich people, today Feipeng sent these two, under the siege of the vulnerable group, knowing that it is the delivery man who sells Vorma and the strong drink industry to make trouble, but the power is weak, and he really can't afford to provoke these rotten people, so he muttered an apology, and was pressed by his hands and feet to bow to the fat man who laughed, and fled directly in the laughter of everyone............................................................... After more than an hour, the situation did not improve, but worsened, after such a long time, Ye Yumin, who was the commander of the scene, understood that he jumped into the pit again, and today's pit is more ruthless than yesterday's roadblock, his company came to three containers, four small vans, not even a hundred pieces were sent out, the profits of the first-line products themselves are thin, plus today's labor, fuel consumption, and tolls are all counted into the loss of a big fortune.
The company is big, you can not care about losing some money and earning a little, there are not too many four cargo boxes sent to various scenic spots to dump goods have come back one after another, a detailed situation, the goods have not been sent out, not to mention, Changhuai Pavilion Scenic Area even the delivery man was almost beaten, this is about to make Ye Yumin, who has been holding back early in the morning, a little out of anger, especially the whistle and grimace of those delivery not far away, and several times I can't help but want to find the theory of those who are in the strong beverage industry, but fortunately, Qin Ran, who was rushed to the scene, pressed down.
Even if he pressed it, Ye Yumin, who was a little strong-blooded, was a little unconvinced, and the two of them were discussing next to the car and told Assistant Qin about what happened in the morning: "...... It's just another hole for us, waiting to see our jokes. It's still a threat and intimidation, and the Changhuai Pavilion Scenic Area almost beat our people, and if it goes on like this, Assistant Qin, we can't sell a bottle of drink in the Yellow River Scenic Area......"
"The market is not anyone's backyard, and if you don't grasp the news that Vorma and Zhengnong have joined forces, who can you blame?" Qin Ran reprimanded, and even suppressed and agitated: "You just rush up and fight with others, can you solve the problem?" yes, you know it's digging a hole for you, and you're going to jump in and bury yourself again......"
Speaking of this, it finally made Ye Yumin sober up a little, and he was speechless. Now no matter what the market, homogeneous competition is very serious, in addition to the way of legitimate competition, there are many unfair means of competition, digging your corner, stabbing your price, making your rumors, selling your customers or not to your business to create artificial difficulties, these things have been sold have experienced, Ye Yumin is also a person who has been in this market for several years, he has never felt so angry, full of energy, and he just doesn't know the kind of nest fire that should be used in that direction.
After a sigh of relief, Ye Yumin said helplessly: "Assistant Qin, what should I do now?" I still want to take the Yellow River Scenic Area in one go, but it was cleaned up by others, and the goods can't be shipped out...... You said that I should explain to the manager as the head of the marketing department, but until now, I don't know what is going on, who is doing these things......"
"I'll know right away......" Qin Ran said inexplicably, his eyes were in the direction of the exit, Ye Yumin turned his face sideways, and he just saw the incoming car.
A red Toyota, the two of them looked at each other with a little surprise, this is the car of the leader in the strong beverage industry, the competitors belonging to the two camps are familiar with each other, this Du Yufen is a capable person, it is said that the credit union buys out the seniority of the employee, after leaving the job, he relied on pouring tobacco and alcohol and non-staple food and really got a little climate, I don't know how Li Zhengyi discovered this talent, after receiving it in the beverage industry, he is familiar with the market and has a supply guarantee, and Du Yufen really has a little fame in this industry in a few years.
However, as long as a woman is a little famous, it is easy for people to think from a very dark angle, how to say that there is a great woman behind a successful man; So behind a woman's success, there must be many men. What's more, it is a beauty, an older, single beauty, how much people will inevitably speculate in this regard, it is said that half of Li Zhengyi's business is pulled back by this woman, this matter, people can't go crookedly.
Ye Yumin didn't think about the benefits, watched the car stop, people came down, greeted the delivery man of Zhengnong as if he was condoling, turned around and walked towards Qin Ran with a smile, Ye Yumin scolded and said: "Scratch the goods...... It must be this scratcher. ”
"That's correct, but that's disgusting."
Qin Ran whispered and glanced at Ye Yumin.
In the early morning twilight, the morning sun is about to rise, the woman in Jinhui is a little proud and proud, she walks with a lotus step, hires Tingting and walks with each other, Qin Ran and Ye Yumin, who were standing in front of the car, watched quietly, just waiting for Du Yufen to walk in front of the two, she didn't give this woman in competition a good look, she didn't say anything, just stared at it with a little anger.
Sometimes the company's competition will be very subtle, subtly will be transformed into hatred between the two employees, although there is no gap between the two sides will also have this kind of hatred, at this time it seems to be the case, if the series of products in the scenic spot on the shelf, it may be the woman in front of the woman to do tricks, maybe yesterday's things are related to her, this robbery of people's jobs and cut off people's money, how can you not win the other party's hateful eyes.
"Assistant Qin, and this Director Ye, don't look at me with this kind of look, the market is not anyone's backyard, not surnamed Lin, not surnamed Qin or surnamed Ye, whoever grabs it is whoever, and whoever sits firm is whoever's...... It seems that this is Mr. Lin's motto, right? Du Yufen spoke, asked the two with a smile, couldn't hide the smugness in his words, this is enough to be proud, Pepsi has been in Zhongzhou for several years, the market is not big or small, there are other foils everywhere, finally have such a chance to sing the leading role, how can there be no bit of pride.
"Sit tight? Hehe...... It won't take a week, you guys will come back there and go back there, it's a big deal, everyone will tear their faces and do a fight, we will lower the five cents, and you will all have to get out......" Ye Yumin said in a vicious voice.
"Really?" Du Yufen raised her eyebrows and said excitedly: "It seems that you didn't say anything about it, right?" ”
"You ........." Ye Yumin pointed at Du Yufen, and froze angrily, the unspoken evil words were blocked by Qin Ran, Qin Ran angrily dismissed: "Manager Du, please poop, it's too late to apologize, it's too early to see the joke, if you want to fight, you go back and wait, use this method to grab a share from us, do you really feel at ease?" ”
Not humble or arrogant is very imposing, as a first-line brand operator, that self-confidence is still there, the competition jargon of various agents is called "fighting a battle", Qin Ran is not alarmist when he says this, it has developed to this point, I am afraid this thing can not be good. Unexpectedly, Du Yufen seemed to have smiled with confidence, and shook her fingers: "...... No, no, we don't mean to fight with Feipeng, we can't make a few cents, we can't give all the benefits to retailers, and we can't fight you with financial resources, who would do that stupid thing? ”
"Then you're here to rob us of a chunk, and that's it?" Ye Yumin asked rhetorically.
"Don't be in a hurry, I heard that after talking carefully, in fact, I am on behalf of our two Mr. Li to General Manager Lin Pengfei with a word, how about giving us the market of the scenic spot? Lest everyone get into a scuffle and hurt their vitality, right? Du Yufen said with a smile, with her hands on her chest, very angry, like looking for mercy and not taking the other party in her eyes.
"What's the matter, you just grabbed it, and your heart was empty?" Qin Ran asked rhetorically.
"You think beautifully, and bring me a sentence to Li Zhengyi, this matter is not over." Ye Yumin shouted.
The attitude of the two of them is not very good, but today Du Yufen's temper and self-cultivation are very good, not angry at all, smiled and looked at the watch on his wrist, and said patiently: "Don't misunderstand, in fact, we are thinking about Mr. Lin, maybe Mr. Lin will not have the opportunity to consider such a small market area as the Yellow River Scenic Area in the future, or let us small households run well...... Please, it must be conveyed, I believe that Mr. Lin will weigh it...... Maybe yes. ”
"What do you mean?" Ye Yumin asked angrily, Qin Ran didn't understand too much, he just felt that this manager Du who came suddenly had something to say, and when he asked, Du Yufen, who had just walked away, turned around and smiled:
"You'll get it right away...... You two don't really think that we have such two or three hits, right? ”
"What do you mean Du Yufen, you make it clear......" Qin Ran didn't hear clearly, and asked.
Du Yufen smiled, but she didn't say anything further, until she got in the car and left, until she saw the car leave Wulongkou, the sudden phone ringing shocked her from her hysterical thoughts, and when she saw that it was the company's phone, she barely maintained the proper appearance of the assistant and said, but as soon as she said a polite word, all the movements stopped, and the shock was very great, after listening to the call, the mobile phone looked at Ye Yumin stupidly, and walked briskly while signaling:
"No wonder Du Banfen was so confident just now, he calculated us well, and this is not the most powerful at all."
Although he didn't elaborate, Ye Yumin could guess from Qin Ran's panicked performance that it must be: something happened again.........
(To be continued)