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In the end, Han Kwonwoo still chose the conventional way of publicity. Pen, fun, pavilion www. biquge。 Although the crazy propaganda, in terms of effect, is definitely not comparable to conventional methods, but its cost and consequences are not what Han Quanyou is willing and able to bear.

Unless it's like "Avatar," Twentieth Century Fox is basically desperate and doesn't care at all. If you can succeed, you will succeed, and if you can't succeed, then everyone will die together.

Fortunately, Twentieth Century Fox finally survived and succeeded, and the crazy box office of "Avatar" around the world also made Twentieth Century live an unimaginable return. The so-called is that the greater the pay, the greater the gain, and the income is proportional to the pay.

Of course, if it weren't for the exhaustion and desperation, basically, no one would choose the crazy propaganda mode, it's not worth it.

Even in the current history of television in the whole world, there are really few movies that choose crazy publicity before the end of movie shooting, and not all crazy publicity can make movies successful.

Various conditions and circumstances made Han Quanyou finally choose the conventional mode of publicity.

When Han Kwon Woo made a decision, the huge machine of SS Company also began to run at full speed, which made it clear to everyone that the current SS Company has become a pivotal and admirable existence in the Korean entertainment industry.

Yes, the current SS company is absolutely transcendent in the Korean entertainment industry, especially in the music industry.

In the past, at least MS Company relied on its strong heritage, although it was surpassed by SS Company, but everyone firmly believed that MS Company still had the strength and qualification to become the opponent of SS Company.

However, with Kangta, BOA and Zhang Liyi joining forces to join SS Company, especially the joining of MS Company's ace BOA, the strength of SS Company has soared, and no one can shake the overlord status of SS Company again.

As for MS Company, the loss of Kangta and Ace Bao'er is considered to be a complete decline, if it weren't for the support of Superjunior and Sheinee, F(X), I'm afraid that now MS Company is not even a brokerage company of the First Group.

Under the full operation of SS Company, the publicity war before the release of "Brothers" has been completely launched.

First of all, the official website of SS Company, including the personal official websites of all artists under SS Company, basically announced the news as soon as possible.

This kind of publicity alone basically let countless people know about the movie "Brothers" in the first time.

Of course, what makes fans even more depressed and entangled is that because the post-production of "Brothers" has not yet ended, and it has not passed the review, and the support has not been completely negotiated, the specific date of the premiere has not been announced.

This somewhat makes fans who pay attention to the movie "Brothers" a little entangled, but fans don't know that this is also a promotional means of SS Company.

It's because the specific release time has not been announced, so fans who really pay attention to the movie "Brothers" usually check the latest news every day, just to get a specific premiere time.

And in this process, when fans meet and chat with friends, they sometimes mention this matter and complain about their depression. This is also indirectly to promote the movie "Brothers".

Not only that, all the artists under SS Company have begun to promote interestingly in various variety shows or radio stations. The TV station and the host are also very cooperative with the publicity, even if the artists under SS Company do not do publicity, or forget it, they will deliberately raise this matter, so that the artists under SS Company can have the opportunity to do publicity openly.

The influence of SS Company is undoubted, especially the artists under SS Company, all of whom are popular idols and have a large number of fans.

With the madness constantly whistling over South Korea, in less than a week, it can basically be said that at least young people, as long as they like to watch movies, as long as they are more concerned about entertainment, no one does not know the movie "Brothers" invested by SS Company.

Although Han Quanyou chose conventional publicity methods, Han Quanyou still underestimated the influence of SS Company in South Korea and underestimated the popularity of SS Company's artists in South Korea.

It is just normal regular propaganda, and its effect is not even necessarily worse than the effect of crazy propaganda, and in some respects, it is even stronger than the effect of crazy propaganda.

Maybe it's because of Han Kwonwoo's transcendent status, or maybe it's because Han Kwonwoo has a hero-like status and influence in the eyes of the Korean people, and it's not something anyone can do to succeed in Hollywood, let alone achieve glory like Han Kwonwoo.

Maybe it's because SS Company has a large group of popular idols, or maybe it's because South Korea is a small country with a small population, and it's basically monopolized by the three major TV stations, but no matter what the reason, this time the promotion of "Brothers" is a complete success.

Even on the poll specially listed on the official website of SS Company, the movie "Brothers" has basically voted for more than one million people in just one week, as for the other two options that are uncertain and indifferent, compared with the expected publicity, it is simply a day and a place.

And the number of votes is still soaring, as the propaganda becomes more and more comprehensive and more in place, Park Zhenrong also said that it is not estimated at first, I am afraid that at least three million people will vote for the expected option by then.

In short, in South Korea, the movie "Brothers" has successfully dominated the front page of the Korean entertainment industry, and the movie "Brothers" continues to appear in the most conspicuous places on major entertainment websites or newspapers and magazines.

Of course, for any reason, it is also a market that cannot be abandoned. After BOA signed a contract with SS Company, he left Korea directly and continued his career in Yuben.

At the same time, at the request of SS Company, BOA is also helping to promote the movie "Brothers".

Even Han Quanyou thought about it for a while, and also called Koda Laiwei and asked Koda Laiwei to help promote the movie.

But Han Quanyou didn't expect that his status in Koda Laiwei's mind, as soon as he received Han Quanyou's call and request, Koda Rai agreed directly without the slightest hesitation, and on major occasions and programs, he kept helping to promote the movie "Brothers".

Even at his personal fan meeting and personal concert, especially during his personal concert, in front of tens of thousands of fans in the audience, he kept reminding and calling on his fans to go into the cinema together to help support the movie "Brothers".

And such a big action and such a direct and crazy publicity by Koda Laiwei also completely caused a shock in the entertainment industry, and the media were chasing Koda Laiwei's figure, reporting the movie "Brothers" from time to time.

This also greatly increased the publicity of the movie "Brothers", which also caused the movie "Brothers", although it cannot be compared with South Korea in terms of publicity, but it definitely greatly exceeds the expectations of Han Quanyou and others at the beginning.

In this regard, Han Quanyou can only sigh, and he feels grateful to the disciple who is not very sure of the relationship between Koda Laiwei.

Yes, now Koda has become the top diva in the music world, and her status has improved countless times compared to when she first met her.

But even so, Koda Lai basically agreed to his request without the slightest hesitation, and spared no effort to help publicize it, how could this not make Han Quanyou moved and grateful.

If Xingtian didn't change his surname, he could even directly ignore Han Quanyou's request and not agree to the publicity. With Koda Lai Weimucha's status and popularity in Yuben, even if he offends Han Quanyou and has a bad relationship with Han Quanyou, he is not afraid of Han Quanyou at all. Not to mention, in Yueben, Han Quanyou's influence and influence are not very big.

With the permission of Hollywood's promotional model, Han Kwon Woo and Lotte Department Store, one of the sponsors of the movie, put a giant promotional poster of the "Brothers" movie on Lotte Department Store, one of the most prosperous and most visited Lotte Department Store stores in Seoul.

The giant poster, which is 15 meters wide and 10 meters high, descends vertically from the top floor of this Lotte department store, so that people who come and go around it can basically see it when they pass by. There's no way, such a big promotional poster is so conspicuous that you can't see it or not.

When SS Company was still fully promoting the movie "Brothers", Han Kwonwoo fell into refusal, and the reason was simple, SS Company received a request from the Film Rating Committee to ban the broadcast.

The reason is very simple, that is, because the movie "Brothers" has a lot of violent scenes and swear words, and under the deliberation of the film rating committee, it was unanimously agreed to ban the movie "Brothers".

This time it made the original good mood disappear without a trace because the publicity effect was beyond imagination. Without the nod and permission of the Film Rating Committee, this also means that the film "Brothers" will not be able to be released in South Korea at that time.

You must know that the movie "Brothers" is mainly aimed at the Korean market, if it cannot be released in South Korea, this blow will be fatal, and it can definitely be regarded as the biggest blow to the movie "Brothers".

Depend on! What kind of time is this, why was the movie "sunny" at the beginning, at most, only a film viewing restriction that teenagers can't watch, why is buddy's "Brother", the skeleton is based on the movie "sunny", why is it not that teenagers are not allowed to watch the film restrictions, but directly ban the release of restrictions, isn't this bullying!

Han Quanyou doesn't think about it carefully, "Sunny" is a woman-oriented movie in the end, even if there are violent scenes in the movie, it can only be regarded as an embellishment at most. And the movie "Brothers" is dominated by men, although it is not a Jianghu film or underworld film, but in the end it is a male-dominated movie, and in terms of violence and fighting, it must be violent and bloody.

After several discussions with the Film Registration Committee, Han Kwonwoo was gone, and this time the attitude of the Film Registration Clerk's Association was very tough, and if it was not allowed to be released, it was not allowed to be released.

There was no way, Han Quanyou could only start cutting it tangled. On the premise of not affecting the quality of the whole movie as much as possible, all the violent and swear scenes that can be cut as much as possible are cut.

After it's done, then take it to the film registration club, or forbidden, then cut it again. It was repeated twice before the approval of the film registration committee was obtained, indicating that the film could be released. However, the viewing restrictions of the movie "Brothers" are still positioned at a level that teenagers are not allowed to watch.

This also made Han Quanyou gather and be depressed, when the mainland banned and banned "Crazy Boy", there was no such diligence as you, a group of guys who were full of eggs and had nothing to do.

Although the people who draw circles and forks curse the people who register for the club, but overall, basically the movie "Brothers" has been finalized at present, and that's it, unless the movie doesn't want to be released.

For this result, although Han Quanyou was very unhappy, after all, there were too many cuts, which had a great impact on the quality and impact of the movie, but under the persuasion of Cha Guxing, Han Quanyou could only endure it.

Damn, you limit the age of the audience of my movie, which greatly affects the box office of the movie "Brothers". Buddies are ordinary people, so I don't dare to argue with you, but buddies can work harder to promote the movie, absorb more fans into the cinema to watch, and the box office will naturally rise.

Thinking of this, Han Quanyou was also angry, and even did not hesitate to appear on the show in person, while showing his face to the relief of the VIPs, while deliberately promoting the new movie.

Fortunately, the host and directors are very face-saving and cooperative, and they have helped promote the movie "Brothers", which also makes Han Quanyou feel a lot better.

Finally, with the film rating committee getting it, the premiere date of the movie "Brothers" has finally been decided, on October 19th.

The plan is not as good as changing, and the two SS family concerts originally scheduled for October were naturally postponed to November.

When the movie was released, SS Company finally adopted a cooperation with the Lotte Group. After all, this time when Lotte Group was filming the movie, it was fully supportive, and it spared no effort in the subsequent publicity.

Coupled with the strength of the Lotte Group in the cinema, there is really no reason for SS Company to refuse to cooperate with the Lotte Group.

You must know that Lotte Cinema, a subsidiary of Lotte Group, had more than 420 screens in more than 40 major cities in South Korea in 08 years, and now it is at least about to surpass 500 fast screens.

In terms of strength, the strength of Lotte Cinema is no worse than anyone else, and Han Kwonwoo certainly will not refuse to let "Brother" be shown on the big screen of Lotte Cinema again.

What's more, it can be better with Lotte Group, this business, as long as it is a normal person, will not refuse.

You must know that Lotte Group is also a giant in South Korea. There are not only hotels, duty-free shops, cinemas, department stores, supermarkets, websites, products and logistics...... It can be said that from any angle and level, Lotte Group also belongs to the existence of that kind of giant in South Korea. Ranking fifth among the top 10 Korean companies and leading companies in the Korean food industry, these are the best proof of this.

On October 19th, the time for the premiere of "Brothers" has finally arrived, and countless fans who have long been bombarded by the propaganda bombardment of "Brothers" and are about to go crazy can finally choose to go into the cinema and take a closer look, what is going on with this "Brothers" that almost collapsed and promoted so crazy.

At ten o'clock in the morning, Han Kwonwoo prepared everything, and then rushed to the Lotte Theater for the premiere of Bigbang with a few people, ready to gather with Won Bin and other main actors.

I have to mention one point, that is, Zhang Dongjian is indeed very righteous, although it is only a half-minute shot, only a friendship starring, but on the day of the movie's premiere, Zhang Dongjian still did not hesitate to choose the road to build momentum for the film.

When Han Quanyou and his party drove towards the Lotte Cinema in Seoul, they had to reduce their speed before they saw the Lotte Cinema. As a result, countless fans are heading towards Lotte Cinema, located at 29 Sincheon-dong, Songpa-gu.

When he finally came to the Lotte Theater, Han Quanyou took a look, and the entire movie theater was surrounded by about tens of thousands of fans. This also made Han Kwonwoo feel relieved and shocked Bigbang, who was in the same car.

Just when the movie premiered, there were more than 10,000 fans at the scene, and even because there were too many fans, the Seoul Police Department had to send hundreds of police officers to maintain and continue here to prevent accidents.

But to be honest, there are more than 10,000 people here, and if there is really any accident or confusion, hundreds of police officers are really useless.

After finally arriving at a small piece of space that the cinema had worked hard to open up, and tidying up a little in the car, Han Kwon Woo smiled and walked out of the car with the five BIGBANG and walked towards the cinema.

When Han Kwon Woo and Bigbang got out of the car, it also instantly ignited the atmosphere of the whole scene, and countless fans screamed and shouted, and the pressure of the staff and police instantly doubled.

"fire~~~fire......" Han Quanyou has long been used to this kind of shouting, subconsciously showing a smile, looking at the other party with the loudest voice, and waving his hand by the way, the decibel of the shouting voice was raised several levels again.

"That's fire, you know, that's a world star, the best star in the world, fire is us Koreans, the best star in the world, it's our Koreans......"

I don't know why, in the noisy shouting, Han Quanyou heard this sentence very clearly. In an instant, two or three black lines appeared on his forehead, and he accelerated his pace and walked towards the cinema, getting away from the fans as much as possible.

No matter how you say it, you have to consider the hard work of the film crew and the police, standing here by yourself, every year, the police and the theater staff will live like a year.

Who called me a kind-hearted person, I don't want others to feel uncomfortable because of myself, and I can't see others uncomfortable, hey~~~ I'm so compassionate!

Sighing, Han Kwon Woo shook his head and walked into the cinema with BIGBANG quickly through the fans.

(To be continued)