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After more than four months and nearly 140 days of filming, "Brothers" finally completed all the filming. Pen & Fun & Pavilion www.biquge.info

Four months is not a long time, but it is not a short time either. However, considering that Bigbang and others are not professional actors, there were many mistakes and delays during the filming process.

In this way, "Brothers" only took more than four months to end all the filming, which is really not a long time.

After the filming of the film ended, Han Kwon Woo handed over the post-production and editing of the film to Cha Guxing. This is Han Quanyou's habit, not participating in post-production and cutting, because Han Quanyou is afraid that if he participates, the movie will slowly become the picture and content that meets his needs, and he is completely only taking care of himself, not the fans, which will definitely have a great impact on the quality and reputation of the movie.

Therefore, Han Kwonwoo handed over the post-production of the film, including the cutting work, to Cha Gu-sung to be in charge. Anyway, after a few months of cooperation, coupled with the identity of the director of Che Guxing, Che Guxing is also very familiar with the movie, and naturally knows what kind of result can be considered qualified, which is what everyone wants.

Without participating in the post-production of the film, Han Kwon-woo immediately held a small meeting at SS Company, and the theme of the meeting was how to promote the movie "Brothers".

The number of participants in the whole meeting was small, only four, in addition to Han Kwon Woo and Park Jin Young, it was Ji Jindong and Lee Taek Myung.

In fact, in a real sense, Ji Zhendong and Li Zeming are soy sauce, basically listening to the plans of Han Quanyou and Li Zeming, the head of the Propaganda Department, and then cooperating with the two as much as possible.

"What do you think of this publicity, just say, let's discuss it together!" Smoking a cigarette, Han Quanyou said with a smile.

"President, what is your plan, do you plan to go crazy and make it as popular as possible, or regular publicity?" As the head of the Propaganda Department, Li Zeming was naturally the first to take Han Quanyou's words.

"Is there any difference between the two?"

"Of course there is a difference!" Li Zeming smiled faintly.

"Let's talk about conventional propaganda first, since it is conventional propaganda, it is also very simple, that is, to promote according to ordinary and normal routines. This effect depends entirely on the cast of the movie, but I am very confident in the movie "Brothers", and I believe that with the lineup of horror artists in "Brothers", which is comparable to "Emergency Measures No. 19" in 02, even if it is regular publicity, it will definitely be able to achieve a very good publicity effect. ”

If you want to talk about the movie "Brothers", what satisfies Li Zeming the most, it is the cast. The fourteen main colors, as well as the performances of all the artists under the SS company, add up to dozens of people.

And these people, all of whom are popular idols, have high popularity and influence. Even if you have to promote something, you only need to list the lineup, and then it will naturally become the focus of the media and the public's attention, and the media and the public will naturally take the initiative to help promote the movie "Brothers".

"Emergency Measure 19?" Han Quanyou glanced at Li Zeming with a puzzled expression.

"Of course, you must know that the movie "Emergency Measures No. 19" can be said to be the movie with the most actors in the history of our Republic of Korea film!"

As soon as he talked about "Emergency Measures No. 19", Li Zeming began to get excited. Although the response to "Emergency Measures No. 19" was mediocre after its release, its huge star lineup is enough to make fans talk about it, and it is also relying on this that "Emergency Measures No. 19" has also left its own footprints in the history of Korean films, and it is still very deep.

"Thinking about the huge star cast of "Emergency Measures 19", I have to sigh. You must know that most of Korea's top stars at that time basically participated in the performance. ”

Ko Yo-tae, Myth Group, Hong Kyung-min、、、 Ahn Qi-hyun, Ju Young-hoon, Lee Sung-jin, Cho Hye-rion, Ha Ri-so, Bae Sung-gi, Kim Chang-hoon, Kong Hyo-jin, Roh Ju-hyun (the head of the idol village of "Undefeated Youth") ...... In less than half a minute, a large list of artists' names popped out of Li Zeming's mouth. It can be seen that Li Zeming still likes and is very familiar with "Emergency Measures No. 19", otherwise, he would not have directly said the names of a large number of people without the slightest pause.

Han Quanyou was stunned several times by Li Zeming's list of names, but he didn't expect South Korea to like to gather a large group of artists like this and start making a movie.

"I'm sure that "Emergency Measures No. 19" is definitely one of the movies with the most actors in history!"

At this moment, Han Quanyou's face suddenly changed, and he almost wanted to slap the table and fight back against Li Zeming.

Bah! With just a few stars like "Emergency Measures No. 19", it can be regarded as one of the movies with the same movie star lineup in the world, you liar.

Compared with those movies with a lot of stars in China, "Emergency Measures No. 19" is a hairy one! If nothing else, just the two movies "The Stars Club" and "Nirvana Train", which movie does not have many more stars than your "Emergency Measures 19". Not to mention that "The Great Cause of the Founding of the Party", which was just released this year (2010), is countless times stronger than South Korea's bullshit "Emergency Measures No. 19" in terms of number and quality.

If you want to focus on the number of movie stars, China also has an epic blockbuster "Rich Night Banquet" with a star lineup, which in 1991, because of the floods in Chinese mainland, countless stars in Hong Kong and Taiwan have performed to raise funds, that is called the real star.

If you want to talk about the number of celebrities, there is a kind of comparison with "Feast of the Wealthy", the terrifying huge lineup of more than 400 people does not need to be compared, this number alone is enough to directly shock you to death!

Li Zeming, who originally talked endlessly, suddenly found that Han Quanyou's face was not very good, thinking that Han Quanyou was dissatisfied that he was only talking about other things and forgot about business, so he couldn't help but stop, and hurriedly remedied: "Of course, our movie "Brothers" is not bad, all the artists under our SS company, plus Zhang Dongjian and others, also exceed 50 people, it is definitely a movie that can be compared with the huge star lineup of "Emergency Measures No. 19"! ”

"Brother Zeming, don't say this outside in the future, so as not to be embarrassed." Han Quanyou shook his head a little helplessly, even if the star lineup is huge, you can fool hard!

Li Zeming looked at Han Quanyou with a puzzled expression, and asked suspiciously, "Why?" ”

"No why, it's a shame!" Han Quanyou was too lazy to continue chatting with Li Zeming, isn't it just dozens of stars, it is necessary to be so exaggerated, people who don't know still think that you have a terrifying lineup of thousands of stars in one "Emergency Measures No. 19", but in the end there are only a few dozen, seeing Li Zeming's depressed face, and at the same time still confused and confused, Han Quanyou couldn't help but shake his head and smiled: "Don't say anything else, let's talk about China, a movie with many stars, there are many, basically there are not hundreds of people, and they are not considered stars!" ”

"More than a hundred, and several?" This time, not to mention Li Zeming, even Ji Zhendong and Park Zhenrong, who were on the side of death, were completely stunned.

This is more than 100 people, even if it is usually the Blue Dragon Film Festival, there are only more than 200 guests who participate in the film festival at one time, which is enough for the Korean media to frantically promote and report.

And in China, if a movie does not have more than a hundred stars, it is not a movie with many stars, and this kind of movie is not just one, but several, how can this not shock the three of them.

There's no way, for the three Koreans Park Zhenrong, Ji Jindong and Li Zeming, it's really incomprehensible, and it's impossible not to be shocked. In South Korea, it is impossible to invite more than 100 people to participate in a movie, this is simply impossible.

The country's population base is destined to the number of stars, and it is also destined that in South Korea, a "Emergency Measures No. 19" with more than dozens of stars can become a film with the largest star lineup in the history of Korean films.

Of course, this is also because South Korea has a small population, and if we count the population base of the two sides, South Korea has 50 million people, and China has 1.5 billion people, which is 30 times more than South Korea. If the number of people on both sides is equal, then South Korea's "Emergency Measures No. 19", maybe the star lineup can break through thousands of people, according to the population base of South Korea and the number of artists, this is indeed very terrifying and huge.

But it's a pity, it's not good to compare with China, it's just to compare the number of people, isn't this looking for death, there is nothing to compare with, the population advantage is the advantage, and it will directly shock you to death.

"As far as I know, in the history of Chinese film, the movie with the most stars is called "The Night Banquet of the Wealthy", and the number of stars exceeds more than 400 people!"

The three of them were already in shock, and Han Quanyou's ensuing words were completely stunned, and they sat on the chair dumbfounded, and they didn't come back to their senses for a long time.

"More than 400 people, how is this possible, how can there be so many stars in China participating in the filming of a movie at the same time, how does the director allocate time and scenes to so many stars, how can it be ......"

Seeing that Li Zeming was a little distracted, Han Quanyou couldn't help but look at the table: "By the way, brother, let's not talk about this now, let's talk about the problem of movie promotion, right?" ”

"Uh~~~" Li Zeming, who came back to his senses, nodded in horror and kept saying: "Yes, yes, yes, let's discuss the promotion of the movie now." ”

"I wonder what crazy propaganda is all about?" Thinking of the two propaganda modes that Li Zeming just said, Han Quanyou asked curiously.

You must know that Han Quanyou has always thought that the promotion of the movie is very important, but no matter how important it is, there is no need to pay too much attention to it, and the regular publicity is almost the same. If it is over, the gains will outweigh the losses, there is no such need, everything is still based on the quality of the movie, and the movie is good, which is the last word.

However, the madness of the movie "Avatar" completely made Han Quanyou change his previous views.

To be honest, although the movie "Avatar" has been out of gear and a few years have passed, whenever people mention the global box office results of the movie "Avatar", they have to sigh, it's really against the sky.

Is the movie "Avatar" really so classic, which can make the global box office stimulated by the quality of the movie, breaking through more than $2.5 billion.

There is no such possibility, to be honest, "Avatar" can only be said to be absolutely top in the movie in terms of computer stunts recently, and the quality and storyline cannot be said to be top-notch.

So why, "Avatar" has such a terrifying global box office result, the reason is very simple, there is only one, two words: publicity! Three words: big propaganda, four words: crazy propaganda, five words: propaganda to death!

That's right, the reason why the global box office of "Avatar" has been able to reach more than $2 billion is because "Avatar" has indeed achieved the ultimate in terms of publicity.

Any opportunity, any condition, any occasion, is to try to publicize. Any means, any model, is also at any cost, even just the cost of publicity, at the expense of 150 million dollars.

That's 150 million dollars, and that's just the cost of publicity. If the 150 million dollars were to make a movie, it would be a big-budget movie in Hollywood.

But "Avatar" just took this money enough to support a big-budget movie and spent it on publicity.

This also made the promotion of the movie "Avatar" already blow up the world before "Avatar" was officially released, and basically everyone was blown up.

The effect of crazy publicity has made the movie "Avatar" more and more influential and well-known, and more and more people know about this movie, which has also greatly stimulated the number of people who go into the cinema to watch the movie.

Even many people joke that basically half of the global box office of the movie "Avatar" is the income stimulated by crazy publicity. Although there is no specific data to prove this, the promotion of "Avatar" has directly created a terrifying global box office performance, which is already a globally recognized fact.

Therefore, now Han Kwon Woo is also looking forward to his new movie "Brothers", if conditions permit, he will also come once like "Avatar", and have a crazy promotion that is indiscriminate all over the world to stimulate the box office.

However, this idea only flashed in Han Quanyou's mind before Han Quanyou gave up.

"Brothers" can't be compared with "Avatar" after all. The storyline and background of the movie "Brothers" are destined to be the main market for this movie, but in South Korea, or even out of South Korea, even if there is the terrifying appeal of Han Quanyou and Zhang Dongjian and others, the market will plummet by more than half, or even more.

Therefore, it is obviously unrealistic to want the movie "Brothers" to be promoted all over the world like "Avatar", there is no need for that, and even if it is really done, it can only end up as a joke in the end.

"If it's crazy propaganda, then there's nothing to say, it's crazy!" Li Zeming, who came back to his senses slowly, no longer dared to imagine a terrifying movie like "The Night Banquet of the Wealthy", and began to answer Han Quanyou's inquiries in anger.

"Crazy propaganda, it's crazy, uh~~~ Can you make it clear!"

"It's very simple, that is, to use all means, seize all opportunities, use all available opportunities, crazy propaganda!"

"Can you be more detailed, how do I sound it, I'm still a little confused, as if I understand, but I don't know what it is."

"Okay, then I'll explain it briefly!" Han Quanyou, who was considering, was the president, and Li Zeming couldn't say anything, so he could only nod, and his expression became extremely serious.

"It's very simple, that is, to seize every opportunity by any means, and to use all the opportunities that can be used to go crazy with propaganda. For example, the artists under our SS company, including the company's official website and the official website of its artists, can be used for publicity. Even the actors who participated in the filming of the "Brothers" movie can use them to promote it. Of course, this is just a regular, normal mode and means of propaganda. ”

"As for crazy propaganda, it is not only necessary to do it like regular propaganda, but even to do everything possible to publicize it. For example, I can ask Yuna and Dacheng, because of the roles in the movie, to deliberately let the two pretend to be intimate, pretend to be in love, and attract everyone's attention and attention to promote, and even Kwon You can have a fight with Zhang Dongjian or Yuan Bin to help promote the movie, and even in terms of the book, you can ask Boa to help, and your disciple Koda Laiwei can also use him to promote. ”

Speaking of this, Li Zeming became excited and involuntarily stood up from the chair.

"We can deliberately provoke incidents, such as deliberately satirizing and belittling a certain movie, preferably this movie is a movie with good popularity and good box office, for example, it can be targeted at "Tai Chi Flag Flying", and even TV series can be targeted, that is, deliberately provoke incidents, engage in war of words with people, and attract people's attention and attention, so as to achieve the effect of publicity."

"There will definitely be an effect of this, but will it outweigh the losses, have you considered the consequences?" Han Quanyou frowned, looked at Li Zeming with a puzzled expression, and said. Li Zeming would not be so stunned, it is impossible that he will not take this into account.

"Of course, I know very well what the consequences of this are, and I also understand the seriousness of the consequences, but we are just talking about it now, and we haven't really started to do it. What's more, as I also said, this is the mode of crazy propaganda and all kinds of simple means, if you need, I can give you more details on how to use everything available to promote it. Crazy propaganda crazy propaganda, since there is madness, then what the consequences and costs are not considered, as long as the effect and purpose of propaganda can be achieved, it is enough. ”

It's really crazy enough, but Han Quanyou really can't afford such madness, and he doesn't want to try it.

"Uh~~~ Forget it, I think the regular publicity is very good and enough, after all, there are so many artists in our movie "Brothers", I believe it will definitely get huge attention. As for the crazy publicity, I don't think it's necessary, the gains outweigh the losses, and it's not cost-effective! ”

Li Zeming nodded, and smiled: "I think so too!" ”

(To be continued)