Chapter 16 You Have Three Choices

On November 17, the "New Energy Act" passed the German Parliament and the Senate for deliberation, and the German President signed the bill to be implemented on January 1, 2004, and at the same time announced to the outside world that Germany is willing to assume more global responsibilities, including not only alleviating global environmental pressure.

The 17th paragraph of the new bill that is most meaningful to the photovoltaic industry is that for the construction of small-scale photovoltaic power generation systems, investors can get investment subsidies and low-interest loans from the government, and the excess current will be fed into the public grid and bought back by the national power department at a high price. This is the one that was most likely to be deleted at the beginning of the review, leading policy analysts to be pessimistic about the prospects of the PV industry in the coming years, but Germany's determination to seek great power status has taken most people by surprise.

This kind of small photovoltaic power generation system, for German families, is equivalent to the establishment of a small business, in addition to the family for multi-use, excess current into the public grid, can continue to create profits for the family.

It takes 60 years to recover the investment cost of investing in a small photovoltaic power generation system in China, but after the promulgation of the "New Energy Act" in Germany, various incentive policies such as high-price repurchase of electricity are implemented, and it only takes six to ten years to recover the investment cost of investing in a small photovoltaic power generation system in Germany. This will greatly encourage the average German household to invest in small photovoltaic power generation systems.

This alone will lead to a boom in the PV industry in Germany, and it is clear that neither German nor European new energy companies are ready for this.

On the day of the New Energy Act, Mr. Schrock, the representative of Steinbach AG, visited the European branch of UEG again, and on behalf of Steinbach, he requested the acquisition of all photovoltaic cells and battery modules of UEG in the next two years.

The European branch of Liantou Power Generation told Steinbach that "Liantou is willing to entertain Mr. Steinbach Jr. in Jinghai City." ”

Whether it is a member of the domestic marketing department or an employee of the European division, there is a kind of boldness and coolness. The "New Energy Act" was finally passed in Germany, and the Steinbach family undoubtedly made great efforts, where did they ever think that Germany's cautious surname would make an unknown company in Asia pick a big peach?

Steinbach, the third generation of the family, a tall man with a philosopher-like beard, did not rush into a telegram from Schrocker, but he frankly admitted his mistakes and underestimated an important collaborator or rival, leaving the company in a dilemma.

As a leader in new energy enterprises in Germany, Steinbach has produced 100 megawatts of solar cells in 03 years, making it the world's seventh largest and Germany's second largest supplier of solar cells and modules. As an enterprise with a long tradition, it is impossible to rapidly expand production capacity in a short period of time, whether from the traditional technical requirements or from the industrial layout. In 03 years, all new energy companies in Germany are facing this problem, so the "New Energy Act" has led to the blowout development of the German new energy industry, and at the same time, it has also forced the German market to fully open up to other countries.

(For the preparation and construction of new projects, the speed in China is much higher than in Western industrial countries, in China, the planning, approval, and construction of projects can be carried out at the same time, and the impact on the environment can be ignored in the whole process, and the safety of workers is not the first concern for employers in the construction process.) In the eastern cities of China, the total compensation for work-related deaths was about 200,000 to 300,000 yuan in 03 years, and in other places, it was even less pitiful, while in industrial countries with strict systems, the corresponding compensation standards were about 100 times higher. At present, only UNEW Energy is likely to supply 100 megawatts of solar cells and modules next year and the year after, and such a capacity will be the same as Steinbach, which cannot tolerate such a strategic partner falling to a competitor. Germany's top 10 solar cell suppliers may become Germany's largest solar cell suppliers as long as they form a strategic partnership with United New Energy and monopolize United New Energy's solar cell sales in Germany.

The European branch has only been established for a short time and has not mastered sufficient sales channels, so it is destined that the most rapid way for Liantou to adopt comprehensive cooperation with local German companies will be adopted.

Steinbach's visit was not received arrogantly, Lin Quan personally accompanied him to visit the solar cell production base, photovoltaic component production base, Jinghai University New Energy Materials Laboratory and the large-scale training course for students of the United Group in Tongnan High-tech Zone and Jinghai Electronics High-tech Zone.

Lin Quan gave Steinbach three choices: first: Steinbach and United New Energy jointly built a solar cell plant in Jinghai, and the photovoltaic cells and modules produced were recycled by Steinbach, and United New Energy ensured that the production capacity next year and the year after next year would be mainly supplied to Steinbach; Second, Steinbach signed a 10-year agreement with United New Energy to increase the supply of solar cells and modules to Steinbach by 10% per year based on the production of 100 MW in 04 years; Third: Maintain the existing order contract and look for new German buyers with the newly added production capacity of new energy sources.

Germany's sudden increase in demand, the door of the photovoltaic power generation market to the world opened, but three or four years later, Germany's own solar cell production capacity will also be rapidly raised, the door of the German market will gradually close, Lin Quan asked Steinbach to open a channel to the German market within ten years for United New Energy.

For the joint investment, Steinbach is determined to win, so the third option is not in Steinbach's consideration.

With a solar cell factory under its name and a joint venture in Jinghai, Mr. Steinbach is worried that photovoltaic technology will leak out, and there is no doubt that in Mr. Steinbach's eyes, the country's businessmen are cunning and deceitful.

Mr. Steinbach chose the second option, signing a 10-year contract with United New Energy for a total of 1,800 megawatts, and the price will occupy about 6-12% of the photovoltaic cell market in Germany according to market mobilization. Steinbach paid a $50 million subscription deposit to UENEW, which will be used to expand solar power capacity.

After the passage of the German "New Energy Act", German photovoltaic power generation companies vigorously sought suppliers of photovoltaic cells and modules to supplement their own production capacity shortage, followed by seeking stable raw material supply channels from upstream raw material crystalline silicon wafer suppliers, and crystalline silicon wafer suppliers seeking stable raw material supply channels from the top high-purity crystalline silicon suppliers.

However, no one can predict what the German photovoltaic market will become, and it is impossible to obtain long-term order contracts.

One of the important factors why Steinbach is willing to open the door to the German market for UEG within 10 years is that UEGV holds a large futures order for MSNM, the world's largest supplier of raw material silicon, which is a futures contract with a fixed floating rate and a total price of more than 1.2 billion US dollars.

Mr. Steinbach Jr. dared to jump out and swear: this futures order is worth at least $2 billion. In addition, United New Energy also holds the ninth largest raw material crystalline silicon supply base that is about to be put into production. Mr. Steinbach asked the raw material silicon in the possession of Liantou to be supplied to Steinbach on a priority basis.

November 18 was undoubtedly a great demise for Firinx, who had expected a certain change, but he had not expected it to be so complete. He was once high-spirited and completely crushed by a sudden blow, and arrogance, dignity, and self-confidence did not belong to him at this moment. And the growing clarity of the situation over the next month, he is destined to be the worst CEO ever to cause MSNM to lose. When the board hinted that someone had to be held accountable, Firinx had to resign from his position, which paid a whopping four million euros a year. Lin Quan is a little worthless for Firinx, but Liantou can't offer such a high salary and can't recruit him to his name, but the private agreement with the Firinx family should be able to make up for his losses.

After a month of negotiations, United New Energy signed a comprehensive strategic cooperation agreement with Steinbach, not only on the supply of solar cells and modules and photovoltaic-grade raw material silicon, but also on closer cooperation in various fields of new energy, such as wind energy and bioenergy. Since the merger and acquisition of Xifu Solar Energy and the establishment of United New Energy, Liantou has invested a lot of money in scientific research and the training of technical personnel, but the time for technology accumulation is too short.

Under the stimulus of Steinbach, the Danish Vastas company quickly gave up its arrogant posture and agreed to set up a joint venture with Hutchison Industrial, Dongdu Electric and Jinghai Electric in Jinghai High-tech Industrial Base with the core technology of wind turbine power generation facilities plus 20 million US dollars, each accounting for 25% of the shares. At the same time, Jinghai Electric invested 50 million yuan, and Steinbach established Jinghai Wind Power Farm Design Co., Ltd. with core technology plus 3 million US dollars, each accounting for 50% of the shares. For China, the focus of new energy is still wind and wind power, and the above two companies mainly explore the domestic market.

No matter which aspect, it can be said to be a comprehensive victory for the joint investment.

(To be continued)