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Wang Zhengfei flipped in, roughly saying that one of Wang Zhengfei's fans, when he was watching a movie in a theater in Chengdu, he obviously watched "Snow Leopard", but the ticket stub he typed out was a movie "Ghost in My Heart" released earlier. Pen & Fun & Pavilion www.biquge.info

Regarding this movie, Wang Zhengfei has no impression for a long time, but he immediately took a look at it, saying that Liming, Fan Bingbing, and Liu Ruoying performed the love triangle version of "The Love of People and Ghosts". On the stage set in Shanghai in the 30s of the last century, it tells a thriller story of love and hate.

is basically a ghost movie, Wang Zhengfei has no impression, obviously the box office is not very good, and the impact is average, but now, Wang Zhengfei has to pay attention to it.

If this situation is wrong, how is this possible, even if it is wrong, it should be found when the ticket is checked, how can this be, but the ticket inspector manually modified it, if it is only a means modification, when the time comes, the box office will be counted on the head of "There is a Ghost in the Heart", not "Snow Leopard".

What kind of joke is this, this is definitely not a mistake at the box office, but Chiguoguo's stealing of the box office, if it is really a mistake, you should go through the procedures for refunding the ticket, and then reissue the ticket.

"Stealing the box office" is not a new thing for a long time, it has existed since the beginning of the account-sharing system. But now it is put on the table by everyone, which reflects the rapid development of the film market from one side. Now it's a matter of the general public. This shows that Chinese films are developing, and the shortcomings in the development of the industry before have reached the point where they can't be worse.

Recently, this kind of box office stealing can be said to be more and more, and those movie theaters are becoming more and more rampant.

Now that the industry is developing too fast, the ground rent of theaters is also rising rapidly. The theater has changed from a stable medium- and long-term investment to a huge long-term investment. Maybe a few years ago, stealing the box office in theaters was an optional action, and they should give out red envelopes to employees, but now they are forced to become a prescribed action. Due to cost issues such as ground rent, theaters are almost only 20/20 of the profits, Wang Zhengfei knows this, what those people are thinking, he is naturally clear, don't forget, Xingchen Entertainment is still a complete cinema line, it has been expanding rapidly in recent years, half of Xingchen Entertainment's income has flowed here, just Wang Zhengfei's own name has more than 15 cinemas with its own top specifications, and there are no less than 10 cinemas that are still under construction or still negotiating acquisition. And there are even more cinemas under Xingchen Entertainment, directly more than ten, and the two of them together are already an extremely powerful cinema chain.

Even if it offends the movie theaters all over the world, relying on this theater chain alone, Xingchen Entertainment is enough to be invincible, and it will expand according to the revenue in the past few years, of course, it all depends on how much money Wang Zhengfei can make in the future.

Now the income of these movie theaters is not high, and it will take several years to recoup the cost, but the problem is that this is just a strategy that is not controlled by others, and there is no hope that they can make a lot of money by relying on this, but there are some things that have to be done.

Because he also has a relationship with the cinema chain, Wang Zhengfei actually knows a lot about the cinema chain, and he doesn't know what tricks he plays.

When the film industry was transformed from a planned economy in the late 80s of the last century, there were cases of theaters stealing box office. In the 21st century, after the start of computer network ticket sales, "stealing the box office" was suppressed, but it soon recovered again, and the theaters have intensified in the past two years.

For example, the box office generated by a movie through the ticketing system will eventually be aggregated into a data package, which may be manipulated by the theater before it is released to the special funding office and the theater chain. The box office file inside the packet is similar to a spreadsheet, and although the table data cannot be modified, the process of generating the data can be modified. For example, the market price of a movie is 80 yuan, but it can be turned into a 30 yuan discount ticket in the background, so that the theater can earn an extra 50 yuan.

Of course, there are more than that, all kinds of bizarre methods are endless, such as popcorn can also be used to steal box office popcorn, and the price of popcorn is higher than that of movie tickets, because popcorn is not shared with the filmmaker. This is a means expressly prohibited by China Film and Huaxia, which is called a combination fare. This is absolutely against the law. This technique refers to the fact that the theater sets a set of ticket prices including drinks and snacks very high, but the price of movie tickets in the system is very low, and the price of popcorn is very high, which is actually moving the movie ticket price into the price of popcorn, and the difference is all owned by the theater. Tear-up tickets, handwritten tickets, group tickets, gift tickets, punched tickets...... The means of stealing the box office are endless.

For this kind of voting means, it can be said that there is an endless stream, basically don't expect those people to have any conscience and morality at all, basically anything is involved in the word business, it is difficult to be completely complete, innocent, even if there is Wang Zhengfei like this, it is only a minority, most of the businessmen, not only full of copper smell, but full of pores are full of blood.

Due to the lack of effective means of counting votes, coupled with the lag in the release of box office data, some investors, producers, theaters and even directors have all become "authoritative publishers", arbitrarily announcing box office data to "fool" the audience into paying to watch the film, and they will come as soon as they open their mouths, blow when they see people, open their mouths, and do whatever they want, and it is not uncommon for the box office to "count out the long" or even "change several times a day", which greatly reduces its real surname and authoritative surname.

What's even more helpless is that in order to avoid box office fraud and protect their own rights and interests, some producers, as the supervised ones, have to act as "supervisors", pay out of their own pockets to hire scrutineers across the country, and use the method of "counting the number of people one by one" to "supervise" whether the theater cheats.

This forced the current film company to make a move and hire a large number of ticket inspectors, it turned out that there was no so-called scrutiny team, but because the theaters were stealing the box office more and more rampantly, it led to China Film and Huaxia hiring a large number of scrutineers.

Later, I thought that it would be better to rely on computer ticketing, but in fact it was not the case, because the computer ticketing system also entered the chain of interests, and many scrutineers were paid or otherwise handled by the theater, eating both sides, like double agents. In addition to manual supervision, the computerized ticketing system is also a mode of supervision. Theoretically, every transaction is fed back to the Film Bureau through the computer, and methods such as tearing up tickets and other methods of stealing the box office can no longer be carried out. But in fact, these companies also have a way to make money -- to participate in the box office account. This means that the computerized ticketing system is both a referee and an athlete, and there is nothing in itself to be impartial.

Originally, the achievements of the cinema chain have generally reached fifty percent, which basically accounts for the majority, and it is already the majority of the producer, distributor, and cinema line, even so, you have to keep stealing tickets and revealing tickets, this feeling is really cheating, I feel that my appetite is too big, and it is quite embarrassing to steal other people's box office!

It is equivalent to the producer having to prevent piracy by foreign thieves, and also to prevent internal thieves from stealing the box office. The out-of-control "box office complex" is like a cancer, which is gradually eroding every link in the film production chain from investment to production to theaters. The thinking of "as long as there is a box office, the tricks can be used" makes the box office turbulent.

This kind of thing can be said to be unguardable, and the heart is entangled to death, even as Xingchen Entertainment, which has a whole chain of interests from production to distribution to release, is very entangled when it encounters such a thing.

But there is no good way, because the process of collecting evidence is very difficult: in the face of "stealing the box office", the distributor can only admit that he is unlucky, "If compensation is needed, the film bureau will ask the distributor to collect evidence...... The procedures are very cumbersome, and generally speaking, only large companies such as China Film and Huaxia can be compensated. The insider said. What's more, how many screenings a movie is scheduled by the theater also directly affects the interests of the distributor, and they don't dare to take it too seriously.

It's just that Wang Zhengfei didn't expect that in just a few days, he would encounter such a thing.

Sure enough, Wang Zhengfei deliberately searched for relevant news, and suddenly several similar messages popped up, and soon after, another Yucheng netizen said on Weibo that the same incident was also encountered in Yucheng Jinyi Cinema.

Not long after, it seemed to be stimulated by this news, and another netizen in Yucheng said on Weibo that he bought a 14-o'clock "Snow Leopard" movie ticket in Yucheng Jinyi International Film City, and the print on the ticket was actually "There is a Ghost in My Heart" at 9 o'clock in the evening, which was also changed manually on the ticket.

And there is no doubt that these box offices will also be recorded in the box office record of "There is a Ghost in the Heart", and "Snow Leopard" lost these in vain.

Wang Zhengfei's heart is naturally extremely angry, these theaters are so shameless that they actually do this kind of thing, generally speaking, there are two types of theaters stealing the box office, one is that Wang Zhengfei is now encountering the box office of one movie to be counted into another, this kind of is more common, because some producers will give theaters discounts and commissions in this regard, and some stronger producers, such as China Film or something, will share the task with the theaters below, and how much box office must be handed over to each family, such as "The Great Cause of the Founding of the People's Republic" , "The Great Cause of the Founding of the Party" and the like, how many screens must be released and how many box offices must be handed in, otherwise, it is not only the theater that will be offended, this is tantamount to going against the political axe, this is the main theme movie in the main theme.

Besides, if you offend China Film, there is no good fruit to eat, China Film controls the power of importing foreign blockbusters, if you offend China Film, do you want to screen foreign blockbusters?

(To be continued)