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"Snow Leopard" is one of the few large-scale films with the theme of anti-Japanese resistance in recent years, and it can be regarded as a film with the main theme, but its main theme is unique in terms of ideological bias, and it brings the hottest topic to the movie, there is no doubt that it will bring a whirlwind of crossing, as early as when Wang Zhengfei's "Myth" came out, there were many filmmakers who were ready to move, but the momentum of "Myth" at that time was not very strong, and it was put down, as far as the author knew at that time, There are many film companies that have had plans to shoot time-traveling themes, but they have not been able to make a film because they are afraid of breaking the ban, or because they have no money, or because they don't want to go alone, etc., but there is no doubt that Wang Zhengfei has made a good start, and the 80 million investment in "Snow Leopard" is definitely spent on the blade, I believe that the audience should see many time-traveling blockbusters next year or the year after! "--Nandu Weekly" Facts have proved how wise Wang Zhengfei is, this "Snow Leopard" invested 80 million yuan without spending more money on those big-name stars is a very wise thing, 80 million investment, even in the Chinese market where blockbusters emerged this year is a lot of investment, but 80 million looks gorgeous, but this is not the case, the following is an analysis by the author, first of all, "Snow Leopard" is divided into two episodes, that is, in fact, the average cost, A cost of only 10 million yuan, and "Snow Leopard" can only be regarded as a mid-range movie in terms of shooting cost alone, not as much as the outside world thinks, of course, this may also be part of the publicity. Pen, fun, and www.biquge.info

In other words, just with the cost of "Snow Leopard - I", if you want to invite those big-name stars, I'm afraid that tens of millions are not enough for them, just Wang Zhengfei is also a director, producer, protagonist, and screenwriter, at least 20 million will be shared, isn't he worth it? No, film companies all over Asia will tell you that Wang Zhengfei is worth this price, even if it costs twice the price, it is worth it to invite Wang Zhengfei, look at "Qin Shi Mingyue", he is definitely worth this price.

And according to the information received by the author, although "Snow Leopard" is divided into two parts, all the cast and crew only received money for one part, even Wang Zhengfei himself is no exception, and in "Qin Shi Mingyue", it is no exception, the same is true, no one can raise objections, it is said that some people raised objections at the beginning of filming, but Wang Zhengfei said that if he can't abide by the rules he set, then it doesn't matter who it is!

It shows that our international director Wang Zhengfei does not plan to spend too much effort on the actor's salary, in fact, he is right, look at the effect of this, whether it is a stunt or an explosion effect, the level is absolutely top-notch, it is said that the effect produced by the world-class production team was invited, Wang Zhengfei spent every penny on the blade, which is definitely not inferior to the level of Hollywood's top blockbusters, which reminds me of what Wang Zhengfei once said, to create a world-class movie at a Chinese-style price, yesHe did it.

This makes many big directors feel embarrassed, compared with Wang Zhengfei, their money is not spent where it is most needed, I don't know when it started, more and more big directors like to use big stars, especially the Spring Festival movies, it seems that the model of the stars is becoming more and more popular, two or three first-line big names, they can only be regarded as second-rate levels, and they have to gather more than ten big names to be considered a luxury lineup.

From this aspect, Wang Zhengfei's "Snow Leopard" should be regarded as gorgeous and beautiful, saying that he is gorgeous is because he has gathered millions of stars, among which there are many big names, and the number of big names is definitely second to none, but when it comes to Hanqi, it is because these big names can only play a role in "Snow Leopard", not even a supporting role, how many big names do you find in it, the author said that he is not a test party, or obediently wait for the answer!

Although there is such a propaganda point in the promotion of "Snow Leopard", it is definitely not the point, just like in the promotional video, in "Snow Leopard", blood, patriotism, sacrifice, and dedication are the focus, and these gimmicks are just some gimmicks! ”

"There are too many people who have repeated how wonderful the content of "Snow Leopard" is, I will not repeat it here, here I will only talk about the publicity strategy of "Snow Leopard", I have to say that the company that dares to take out 80 million to do publicity has no other company except for the large-scale Xingchen Entertainment, according to the box office, the box office of "Snow Leopard" must reach more than 200 million to ensure that Xingchen Entertainment has money, which is a very difficult thing for most companies, but it is really not a problem for Wang Zhengfei, who always creates miracles, don't forget that the last "Qin Shi Mingyue" has received a total of more than one billion US dollars at the super box office, bringing billions of revenue to Xingchen Entertainment, it can be said that Wang Zhengfei is the biggest cash cow.

Some people say that so much money is actually unnecessary, in the name of Wang Zhengfei, the fragrance of wine is not afraid of deep alleys, but I want to say, buddy, you t, this year, the fragrance of wine is also afraid of deep alleys, without good publicity, maybe the results of "Snow Leopard" will still be good, but these countless advertisements are not doing useless work, I think how many people decided to go to the cinema because of the bombardment of countless advertisements, the benefits brought by the 80 million advertising costs must be far more than this seemingly huge number! ”

This year's "2.14" and the Spring Festival overlapped during the Spring Festival holiday, and many movies began to appear collectively to seize this "golden" schedule. However, the detailed counting of the films released does not seem to match the jubilant festival atmosphere, such as "There is a Ghost in the Heart" dressed in a thriller coat, "Air Combat Heroes" highlights the war scenes, and the movie "Disciple" is even more "a little poisonous" slogan.

This year, there is a lack of real romance films, and there are not many entertainment films that are in line with the joyful atmosphere of the Spring Festival and suitable for all ages. Yesterday, Gao Jun, the person in charge of the cinema line of the New Film Association, made it clear to reporters, "There is a certain mismatch between the current film content and the schedule, and the filmmakers pay more attention to the gold content of the schedule, rather than the relaxed atmosphere of the New Year."

Judging from the movies that hit the Spring Festival schedule, "There is a Ghost in My Heart", which was released on February 8, uses thriller elements to package love; The war film "Air Combat Heroes" on February 9 used air battle scenes to attract audiences with male surnames; "Disciple", which was released on February 13, tells drug-related stories in a documentary way, and some of the pictures are very exciting, which can be described as "not suitable for children".

In addition, "Snow Leopard", which was released yesterday, is also an unusually real war blockbuster, and it can be said that this year's Spring Festival movies are not too suitable for families to watch.

According to Gao Jun, there are complex factors in the selection of film schedules: "Some films must be screened on the big screen as soon as possible because they have sold audio and video rights; Some films have been screened abroad and cannot be delayed in order to prevent piracy, such as "The Veil"; There are also films that have a fluke mentality, thinking that they can become a dark horse by letting go. But whatever the decision is, it is based on the consideration of the word 'profit'. ”

As for whether the style of the film is inconsistent with the Spring Festival schedule, "Disciple" director Er Dongsheng said that he had also considered this issue, but was finally willing to try it, "Now the aesthetic taste of the audience is diverse, and it is not necessary to watch jubilant movies during the Spring Festival." Last year's "Huo Yuanjia" was not a comedy either, and it achieved a high box office during the Spring Festival. The box office of "Disciple" should not be bad.

This year's Spring Festival file is destined to be Wang Zhengfei's world, as soon as "Snow Leopard" comes out, who will compete, "Snow Leopard" solemnly attacked last night, maintaining Wang Zhengfei's usual high level, and almost made other movies tremble slightly as soon as he attacked, and "Disciple", directed by Er Dongsheng, who was originally the most optimistic, is obviously difficult to sing against Wang Zhengfei, but for the majority of fans, it is a rare audio-visual feast. ”

Wang Zhengfei pinched his eyes, he was a little tired after watching so many evaluations Since the premiere last night, a large number of evaluations have appeared on the Internet or under the Internet, which is basically a one-sided evaluation, which Wang Zhengfei is still quite happy, in addition to the reason that the quality of "Snow Leopard" itself is good, there is also a very important point, that is, Xingchen Entertainment's public relations are doing well, these 80 million, of course, cannot all be spent on publicity, of course, public relations also accounts for a considerable proportion, of course, These public relations expenses, because they are spent on the media, are also part of the publicity, the so-called short hands of people, short mouths of eating people, take so many benefits of Xingchen Entertainment, can the major media not work hard to promote "Snow Leopard", this is relative, and then in the case of the media saying good, it can drive more audiences into the cinema to watch "Snow Leopard", this is a problem of a good surname, who said that the 80 million publicity expenses have been wasted, it is impossible, If you are as shrewd as Gao Yan, you will never do a loss-making transaction, and if you want to do it, you must make money, and you will not do that kind of obviously loss-making business.

Wang Zhengfei refreshed the page of "Snow Leopard" post bar, and suddenly glimpsed a post rising rapidly, "Can anyone explain to me why I watched "Snow Leopard", but the ticket is from another movie? 》

Wang Zhengfei's spirit suddenly tightened, watching "Snow Leopard", the ticket is from another movie, is this stealing the box office?

Thinking of this, Wang Zhengfei's mood suddenly tightened!

(To be continued)