"Hey, haven't you heard, now 70 movie theaters in Hong Kong are launching a lottery!" A Hong Kong citizen said to his companion in the tea house. 【】

"Lottery? Smoke what! ”

"I don't know the general meaning, it seems that if you buy a movie ticket, you can get a chance to win a lottery, and there are many prizes, from daily necessities to TVs."

"Then why don't you go to the lottery!"

"I don't know if it's true or not. Why don't we try our luck? ”

"Forget it, I've lost any confidence in Hong Kong movies now, and I don't want to spend even a dime on them, if you're tempted, you'd better go yourself."

"Well, okay, I'll go by myself." After speaking, the citizen walked to a nearby theater and found that a huge banner had been hung in front of the theater with the rules and prizes of the lottery written on it.

"All citizens who buy movie tickets for Concord or Shaw Brothers cinemas will get a chance to draw generals for free, and the prizes are very complete, ranging from a bag of laundry detergent, soap, toothbrush, toothpaste, to firewood, rice, oil, salt, sauce, vinegar and tea, and even a TV set recently listed by Pingba Electric." A staff member of the theater is using a loudspeaker to greet the citizens gathered around.

"Is the TV real?" A citizen asked.

"Of course it's true! Ah Gui, bring the TV up, lest everyone think we are lying! The staff member said to his colleague, who immediately ran into the theater and after a while, came out with another colleague "carrying" a small TV.

"See, this package has the seal of Pingba Electric, this is a brand new unopened TV, as long as you invest 5 Hong Kong dollars to buy a movie ticket, not only can you see wonderful movies, but also have the opportunity to move this TV home!" Seeing that the onlookers at the entrance of the theater were more and more popular, the staff became excited at the moment, and shouted loudly at the top of their voices: "Such a great opportunity is rare, while you move back to the TV, you will also get a free month of watching the program on TVB TVB, after this village, there will be no such shop, the opportunity is rare, it is better to act, what are you waiting for!" ”

Some citizens in the audience were a little moved by what he said, and muttered quietly.

"Hey, what kind of trick did they say, would they really make us move the TV home?"

"That's it, how can there be such a good thing in the world, you know, even if our family doesn't eat or drink, we have to earn three years to buy a TV, anyway, I don't believe it's true!"

"Why don't we try it, it's only 5 Hong Kong dollars, and even if you can't draw a TV, you can still watch a movie."

"Wow, haven't you been disgusted yet, how can you watch the movie now, it will be dead!" When the citizens on the side heard that he wanted to be the first to eat crabs, they admired him and felt sad for him.

"Actually, I feel that although Wang Xiaohu's movies are not very good, they are always a hundred times better than the movies of other companies, so I decided to give it a try!" So in everyone's sympathetic and gloating eyes, this brave citizen finally stood up, strode onto the stage, bought a movie ticket for five Hong Kong dollars, and walked to a large box under the leadership of the staff.

"This citizen, I am very happy that you have become the first friend in this theater to dare to stand up for the lottery, and thank you for your support to Concord Films." The staff saw that the business came to the door and said some polite words according to the company's general belt.

After explaining the rules, the staff asked him to put his hand in the big box and reminded: "Friend, you can only catch one ball, if you catch two, we will give you a prize according to the minimum value." ”

"Yes, yes." The citizen grabbed it for a long time, and finally retracted his hand while everyone in the audience waited with a small ping-pong ball in his hand.

"Come and let me see what the award is, wow, congratulations to this friend, you drew a radio sold by Pingba Electric this time, haha, congratulations!" The staff member held the citizen's hand tightly and said, the expression on his face as if he had won a prize.

"Wow! There are really prizes to be won! After seeing the staff giving them beautifully packaged radios, the citizens swallowed their saliva with envy, and they hated that they were lucky drawers just now.

Although the citizen didn't get the TV set in his mind, he felt good when he got a radio, after all, the price of the radio was also more than 300 Hong Kong dollars, and it was worth it to exchange five Hong Kong dollars for a radio, so he took the radio down the stage with satisfaction and went home to report the good news.

"Do you have any friends who want to come to the lottery, just now that friend has taken away a radio, I tell you, like radios, televisions and other high-end electrical appliances, we have a limited number, each theater only provides three radios, one TV, the number is limited, the opportunity is rare, and now there are two radios and a TV waiting for you to get!"

In fact, there is no need for the staff to say anything at all, the audience in the audience has long been excited, and rushed up in a hurry, resulting in an extremely hot scene, "Everyone take your time, take your time and line up!" ”

"Wow, congratulations to this citizen, you got a bag of laundry detergent!"

"Oh, this citizen is going to make persistent efforts, I hope you will be better next time!"

"Let me see, wow, that's amazing, this citizen has won the second radio!"

This is the scene of the first day of publicity, in order to test the reaction of Hong Kong citizens, Wang Xiaohu only arranged two theaters to carry out promotional lucky draws, and the statistics that night surprised Run Run Shaw: the citizens took a total of about 5,000 yuan, but earned nearly 20,000 yuan, in addition to the salaries of the staff, they also made a net profit of 13,000 yuan, what a bargain this is a tent!

Run Run Shaw looked at the statistics table with wide eyes, and said in a trembling voice: "That is, there are 4,000 audiences around the two theaters to participate in the lottery, and we have sold 4,000 movie tickets!" Before the film was released and the TV was not taken away, we made a profit of 13,000 yuan, oh my! ”

Run Run Shaw felt that this was faster than robbing the bank to get money, but Wang Xiaohu shrugged his shoulders indifferently and said: "Sixth uncle, you have to be calm, when 70 theaters are fully open to the lottery tomorrow, the number will definitely be more!" ”

"Oh, how can you make me calm, if we follow this trend, our film has not yet been released, and the box office results have already come out, even if the quality of the movie is very poor, it doesn't matter if the dog is scolded by the audience, we will make a profit and lose money!" The wrinkles in the corners of Run Run Shaw's eyes jumped out again, he touched his chin, bared his teeth and looked at Wang Xiaohu and said: "Stinky boy, you are so powerful, Uncle Six, I have been in the film industry for most of my life, and it is the first time I have met a young man like you who is sure to make money and lose money, damn, fortunately, I didn't do what Zou Wenhuai did to be your opponent, you are a fucking freak!" ”

"Uh, Uncle Six, scolding people doesn't take you like this." Wang Xiaohu touched his nose a little depressed and said: "Seriously, we can only use this method once, I just accurately grasp the psychological operation of Hong Kong people's natural love of gambling, but if you really want to bring the audience back to the theater, we filmmakers need to show real skills and make good movies, otherwise the audience will not be fooled next time!" ”

"Well, what you said is very reasonable, but others may not understand this truth, I think after we succeed, there will be other companies to follow suit and imitate us, and then there will be a crooked wind again." Run Run Shaw couldn't help but be a little worried.

"Don't be afraid to follow the trend, don't be afraid of crooked winds, as long as we keep walking in front of them, always being imitated, and never being surpassed, it's OK!" After Wang Xiaohu finished speaking, he stood up and called the company's publicity manager: "Hey, Yang Shenghua, notify me to reduce the winning rate tomorrow." ”

"Brother Tiger, why is this? The atmosphere was very hot today, and I feel that if we continue to keep it up, it will be even more popular. Yang Shenghua asked puzzled.

"Oh, this kind of thing still needs to be taught to you, our publicity effect has been achieved, "Loser" has two days to be released, what you have to do is to control the odds of winning the TV, and tomorrow will be drawn up to ten units, let them taste some sweetness, and they will be drawn a total of thirty units on the last day, anyway, it can't be more, if there are more, we will lose money!!"

"Hmm, Brother Tiger, I know, I'll keep an eye on this matter myself!" Yang Shenghua hung up the phone and wondered a little, 70 TVs were thrown in the company's warehouse, why was only 30 selected? How did he know that the remaining 40 TVs were of other use to Wang Xiaohu.

"Oh, stinky boy, I praised you just now for how generous you are, and now you're going to play in the dark, you're worth hundreds of millions of people, and you still care about that little money!"

Wang Xiaohu snorted and laughed without explanation

The next day's Hong Kong fryer, all the citizens early in the morning with the whole family ran to the nearby Shaw Brothers or Concord cinema door, lined up a long queue of people waiting for the lottery to begin, although there was no TV set yesterday was drawn, but the radio, laundry detergent, toothbrush or something was drawn a lot, those winners returned home and kept doing propaganda to the neighbors, telling how good the Concord Company and the Shaw Group were, which is simply a loss of money to everyone benefit, so one passed ten, ten passed hundred, They always think that they will become the next lucky winner, so after the lottery, when others are not drawn, they are nervous to death, and when others do not win, or when they win other prizes, they all take a big breath, and there is a chance

(To be continued)