What can I do with HK$5? It is equivalent to the salary of Wang Xiaohu and Yuan Biao who used to work hard for one day on the set, which is equivalent to two days of food expenses for ordinary families in the 70s. [No pop-up novel network]

Nowadays, the five Hong Kong dollars represent more than that, it represents a television, a radio, a bag of rice, a box

Buy a movie ticket, not only to watch a movie, but also to participate in the lottery, Wang Xiaohu came up with this method completely stimulated the Hong Kong people's gambling factor in their bones, in just one day, the citizens will be 70 theaters around the water, to participate in the lottery has reached hundreds of thousands of people, and it continues to increase!

If no one draws the TV, then some people may stand up and accuse Wang Xiaohu of cheating, but there are really people who carry the TV home in the envious eyes of tens of thousands of people, which is even more exciting to those citizens who did not win the lottery, they once again joined the queue, holding that even if they can't draw the TV, at least they have to take a radio as a consolation prize.

According to incomplete statistics, 500,000 people participated in the lottery detonated by Wang Xiaohu this time, and no one bought at least 2 movie tickets, which means that in just two days, when "The Loser" has not been released, the number of movie tickets sold has reached 5 million!

Five million!

Run Run Shaw felt that his heart was beating excitedly today, which was stimulated by Wang Xiaohu!

"Grandma, no, I have to go to the hospital if I continue like this!" Run Run Shaw pressed his heart, took out a small medicine bottle from his pocket and gave it water, and his breathing stabilized. He stretched out his finger and pointed at Wang Xiaohu and said, "Hey, it's not okay to be old, you stinky boy is scared to death by the formation!" ”

"Sixth uncle, you are old and strong now, don't say something unlucky." Wang Xiaohu said with a smile.

"Don't be modest!" Run Run Shaw owed a debt and said: "In the years since Hong Kong films were opened, they have always been tested and then released, and I haven't heard of that film that started to grab money without a test screening, and it was five million when it was grabbed!" Boy, I admire you, I really admire you! ”

"Hehe, didn't I say that this is an extraordinary method used in extraordinary times. The first one or two times will work, but after more times, after everyone gets used to it, it won't be interesting. ”

Run Run Shaw shook his head and said: "No, no, it should be said that in our circle, no one has been a loser like you, and more than 300,000 yuan was thrown out for publicity, which is more than twice the cost of film shooting, no one will, let alone dare to have such confidence and courage!" ”

Wang Xiaohu smiled silently, in fact, if you think about it carefully, what Run Run Shaw said is not wrong at all, in the entire Hong Kong film industry, no one has ever realized the importance of publicity expenses to a film.

Whether there is propaganda work or not, and the quality of propaganda work, can directly affect the number of movie audiences. This is not only related to social benefits, but also related to economic benefits. The view that "the audience is God" is more and more accepted by the majority of Hong Kong filmmakers. High-quality publicity work is to win more audiences, increase attendance, and increase screening income by mobilizing more publicity means and rationally arranging publicity expenses.

Wang Xiaohu knows that in some Western countries, producers and distributors often use a lot of publicity methods in order to win huge profits, and the publicity cost is several times to more than ten times the production cost.

Just like the total cost of the film "Loser", which did not exceed 200,000 Hong Kong dollars, Wang Xiaohu took out nearly 400,000 yuan for publicity, no one will believe it, what kind of propaganda is this, it is clearly burning money, just like the title of the filming, some people have secretly called Wang Xiaohu a "loser", and they all think that this guy is stimulated and tossed the family with broken jars.

For example, after Zou Wenhuai saw the headline in the newspaper, he once sneered and sarcastically said: "Wang Xiaohu will definitely lose money this time!" But his schadenfreude did not last long, and the news brought by Du Huidong, who was in charge of the lottery site in the afternoon to do an investigation, quickly shattered his so-called "talk of experience".

"The scene was crowded, the atmosphere was very hot, everyone was like crazy, staring at the TV with red eyes, some people bought more than 20 movie tickets to draw a few bags of laundry detergent and rice, and after seeing someone draw the TV, they joined the queue without a clue"

"How many movie tickets do you think they'll sell?" Zou Wenhuai frowned, feeling that his heart was pounding again, it was a kind of panic and uneasiness.

"According to the data sent back by several other eyeliners in the company, it is conservatively estimated that this number can be reached." Du Huidong stretched out five fingers as he spoke.

Zou Wenhuai felt that his eyes were dark, and the strong dizziness hit his retina, he knew that it was not 5,000 yuan, not 50,000 yuan, not 500,000 yuan, it was 5 million!

Seeing this, Du Huidong hurriedly gave him first-aid medicine: "Mr. Zou, you must be steady, don't fall down at this time, otherwise Wang Xiaohu and them will be even more lively!" ”

"I know, I know." Zou Wenhuai's lips were a little purple, and his face was ugly: "Go and get in touch with Warner, urge Gao Luos to hurry up and improve the post-production of "Game of Death", we must follow this whirlwind set off by Wang Xiaohu and strive to make a profit!" ”

"Okay, I'll arrange it." Du Huidong nodded in response, and came back after walking a few steps: "Mr. Zou, how much do we need for publicity?" ”

"How much did Wang Xiaohu invest?"

"About 400,000!"

"Shhh So much! Zou Wenhuai couldn't help twitching the corners of his eyes when he heard this, this amount has exceeded his imagination, if calculated according to the ratio of 2:1, "Game of Death" has invested more than 1 million Hong Kong dollars, at least 2 million will be used for promotion, but if you still smoke the TV, is it a little heartless?

Zou Wenhuai thinks about it this way, because Wang Xiaohu has a cooperation with Shaw Brothers when he sends a TV, who will he cooperate with if he sends a TV, by the way, find Li's TV station. "Plan 400,000 yuan first, the momentum must surpass Wang Xiaohu, and get in touch with Li, I want to meet their boss."

"By the way, arrange for some tabloid reporters to go to the theater, no matter what the quality of "Loser" is, all you have to do is pick thorns, pick thorns, pick thorns! Wang Xiaohu's momentum must be suppressed! ”

The morale of Concord has risen, whether it is Wang Xiaohu and Zhao Yazhi, or Sammo Hung and Yuan Biao and other members of the Seven Little Fortunes are immersed in unprecedented joy, Bruce Lee's death has hit Concord too hard, they have been passively beaten for the past four months, and now the film has won five million box office data before it is released, how can you make them unhappy.

However, Yuan Biao was a little panicked after being excited, he scratched his head and said to Wang Xiaohu: "Ah Hu, do you think that "Loser" will be like "Snake Trickster" filmed by Ah Long? ”

"Probably not!" Wang Xiaohu said with a smile.

"But you said the same thing last time, but "Snake Trickster" was still sprayed, and I feel so stressed!" How to say that Yuan Biao is also the first time to play the leading role, Jackie Chan's failure experience is still vivid, and now Yuan Biao still lacks confidence.

"Ah Biao, believe me, this time will definitely not be the same as last time!" Wang Xiaohu patted him on the shoulder and said very seriously: "If I will hit the street this time, then all my hard work in the past four months has been in vain." ”

What has Wang Xiaohu done in the past four months? The core members of Concord are all well-informed. They all know that Wang Xiaohu did a lot of small actions a while ago, and the purpose is nothing more than one: to concentrate all the imitation winds in just one month, fully disgust the audience, and make all the audience lose their appetite for movies imitating Bruce Lee, so as to open a new era of comedy kung fu films!

"Ah Hu did it, and at the same time it hurt all the citizens of Hong Kong. So he immediately used the lottery to comfort the citizens and give the citizens the greatest concession to regain their confidence in the movie. Yuan Biao thought in his heart.

The lottery continued until half past ten in the evening, when "The Loser" was about to be released, 5 TVs were drawn, although there were 5 more than the 30 planned by Wang Xiaohu, Wang Xiaohu was also very happy, he did not blame the publicity manager Yang Shenghua, and even stuffed him with a big red envelope of 5,000 yuan.

More than 20 people from Concord Company still sit in the front row of the New Century Cinema, even when "Serpentine Trickster" hit the street, they have always maintained this habit.

The film began to play, the yin and yang Taiji fish representing the Jeet Kune Do symbol slowly rolled, the audience has not calmed down in the lottery activity, the so-called money has been spent, whether they win the lottery or not, they always have to watch this movie, otherwise they can't even get some spiritual comfort, thanks to this?

Lin Zhengying, who shaved off his eyebrows, appeared on the screen in a flowery appearance, and his superb singing skills made the audience fascinated, once upon a time, Peking Opera and Cantonese opera were all the rage in Hong Kong, but in recent years, with the rapid development of movies, these entertainment projects of the year have gradually been forgotten by people, so after seeing the stunning appearance of "Pan Jinlian" on the screen, all the audience began to applaud.

Last month, Hong Kong movies broke their hearts, and the audience was overjoyed at the first sight of the nostalgic Peking Opera.

Wang Xiaohu peeked at Lin Zhengying, whose eyebrows had just grown, and said secretly in his heart: "Zhengying, your glorious period is coming!" When the comedy kung fu movie is in full swing, I'm going to push your zombie series! ”――

Today's salary was paid and I learned that 200 yuan was deducted by the company last month for no reason! Nima, the fire is big!

(To be continued)