With the start of the new production plant, Li Mo immediately raised funds and began the second phase of large-scale expansion of production.

To this end, in addition to using the existing income on hand to purchase new equipment, in order to make up for the shortfall, Li Mo once again chose a bank loan.

The difference is that Li Mo did not mortgage factories or other physical industries this time, but used the mechanical pencil patent as collateral.

With the patent guarantee of this unique and popular product, even if there is not a single brick and tile, the bank has happily taken out tens of millions of loans and handed over to Li Mo to develop a new production line.

It has been a hot sales channel in nine provinces and cities, not counting other retail channels, and the rent of patented technology alone is as high as more than 5 million... The bank even wished that Li Mo would not be able to repay the loan, and that he would be able to enjoy such a ready-made income at that time.

Since most of the initial money was spent on plane product technology, the cost of investing in off-the-shelf technology is much cheaper.

Although the production capacity of these new small factories is not very good, although the sparrow is small, from the front-line workers to the necessary equipment and sites, it can basically meet Li Mo's needs, so as long as the equipment is in place, it will be able to start production and make profits immediately, and continuously spit out products to the warehouse, which is extremely convenient.

In addition, the student summer vacation, which lasted for more than a month, is coming to an end, which means that the market that Li Mo has to face is slowly opening its doors, in addition to providing supplies to dealers, his own ugly fish store is also ready to go, and such a capacity supplement is almost a relief in the snow.

In the eyes of outsiders, Li Mo almost has no cost, relying only on innovation to become a blockbuster and establish a brilliant stationery industry.

From a single mechanical pencil produced by a second-rate dilapidated factory, to now eight factories are in operation, including the newly developed three mechanical pencils, a total of nine new stationery products, in less than three months, Uglyfish cultural products cover almost the entire stationery category, sales channels have expanded to five provinces and four cities, and is expected to bring subversive reform to the entire industry.

But only Li Mo himself knows that he has not chosen traditional financing channels due to the need for confidentiality, so he can only borrow rent or apply for loans, and now he is still burdened with a debt of nearly 30 million yuan.

Fortunately, with the launch of new products and the benefits of the previous mechanical pencil, this burden has been somewhat reduced.

According to the current sales trend of several new products, the new turnover of Ugly Fish Culture has reached more than 200,000 yuan, excluding production costs, the new net profit is about 100,000 yuan, which is still within a safe range compared to the debt ratio.

If the holiday is over and it begins to officially enter the consumer market for primary and secondary school students, it is conservatively estimated that profits can increase by two to four times.

And this is only the retail and wholesale income of the new product, according to Li Mo's own idea, he intends to try the old way of mechanical pencil, the seismic pen and the memory plastic ruler of the two products of the patented technology leased, for this reason, there have been several agents who have cooperated before to become Li Mo's focus again.

However, if you want the other party to spend a huge amount of money to buy patent licensing again, it is obviously not enough to rely on Li Mo's own self-selling and boasting, and ultimately it will depend on the test of the market.

For this reason, the curtain of the new semester that is about to open has also become another touchstone for the products in Li Mo's hands.

In addition to continuing to arrange the production of the new factory every day, Li Mo almost stared at the countdown to the college entrance examination, staring at the number of days before the start of school for primary and secondary school students, and at the same time began his next step.

…

Towards the end of the summer vacation, a video suddenly went viral on the Internet - the reaction of children who heard the news of the early start of school.

The content of the video is very simple, that is, parents have told their children a fake news, "school is going to start early", and then use the camera to record the reaction of each primary and secondary school student.

When most children heard the news, their first reaction was to lie on the sofa on the ground and cry, not wanting to go to school, and all kinds of cute actions amused countless netizens.

At the same time, another video has also quietly emerged on the Internet, relying on many netizens on several well-known video websites to spread quickly.

Contrary to the children's reactions, the students in this video are crying and rushing to school, desperate to get their parents' gifts for the new semester as soon as possible.

Of course, anyone with a discerning eye can see that this is a carefully prepared video, and only at the end will it be discovered that it is an advertisement for red and black fish.

――As the first generation of ugly fish fans, everyone is more enthusiastic about calling this product and the ugly fish brand with red and black trademark colors as red and black as red and black fish. The uglyfish meal, which focuses on mechanical structure such as mechanical pencils and shock-resistant pens, spontaneously formed the Blackfish camp, while the uglyfish pumps of new materials such as washed erasers and imitation wood pencils have their own Redfish team to discuss related technology product topics.

The entire video is less than 10 minutes long, but it tells a comedic story that takes place between the school, parents and students.

The smooth editing, exaggerated interpretation, and unexpected ending remind people of the micro-movie "Remote Control", which was previously named a classic of soft advertising.

It's just that compared with that micro-movie, the plot of this video is more compact, and the theme content is more prominent, that is, safety and environmental protection.

Compare the possible harm caused by volatile inhalation of the correction solution to the body of young students, the harm caused by accidentally ingesting the fragrant eraser, and the possible damage caused by the breakage of the plastic ruler, etc. This video tells parents two messages through a more exaggerated interpretation -

Want your child to avoid possible injuries from stationery? Choose an ugly fish to minimize the risk of students being exposed to low-quality stationery.

Do you want your child to understand the value of environmental innovation from an early age? Choose the ugly fish, for every 3,000 pencils sold, the ugly fish culture can save a towering tree for the land of China.

Whether it is for yourself or the public, choosing Ugly Fish products will be an extremely wise choice!

Such an attractive story content is naturally an advertising plan that Li Mo spent money to buy from the plane mall.

In order to save money in other aspects as much as possible, Li Mo finally set his publicity eyes on the Internet, which he had originally worked hard for.

The wonderful story content and excellent contrast effect also made the majority of netizens run to the street store or the ugly fish monopoly to buy or experience the new product, wanting to see if this thing is really as magical as shown in the video.

In addition, the on-site publicity activities of dealers in various cities organized by Li Mo in several local communities also made the popularity of ugly fish stationery spread widely among primary and secondary school students at the beginning of the school year.

Although the original intention was to develop the student market, some office workers also joined the ranks of corresponding supplies after learning that there were such stationery supplies, and they chose this new cultural product with "high-end atmosphere and grade, low-key luxury and connotation".

After experiencing the real effect, there are even cases of several companies collectively purchasing and replacing new ugly fish.

From the very beginning of parents buying on behalf of their children, to the later primary and secondary school students showing off the new stationery to each other, the rest of the students who did not take the initiative to ask their families to buy this new stationery, to almost one school students are dressed up in the ugly fish brand...

Under Li Mo's careful planning, a large net began to gradually spread from the new product base of Ishikawa to a larger sales category across the country, enveloping more potential consumers.

It's just that the fruitful benefits that this net can bring are far more than the previous mechanical pencils several times more!

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