If the end of the summer vacation of students in the past was the spring of major stationery manufacturers, then this time they are facing a season comparable to winter.

Sluggish market sales, squeezed piles of new products... The cruel market even made some CEOs of well-known brand companies in the industry frown, not understanding what went wrong.

In stark contrast, it is the ugly fish culture that has already begun to be ready for sales.

In just over a week, the ugly fish stationery sold by the gate was like a flood, relying on the sales network built step by step before, it swept most of China in an instant, covering almost all provinces in the eastern plains.

Elementary schools, middle schools, and even universities, private enterprises, private companies... They have been flooded by the flood of washed erasers, new memory plastic rulers and other new products or derivatives.

Acre by acre of primary and secondary school students are like enchanted and collectively thrown into the arms of ugly fish.

With the expansion of the market, Li Mo's strategy of going out of Bac Ha Province and radiating the whole country has also been initially realized.

Although the benefits of stationery are not huge, the performance that a large consumer group can contribute is no less than the profit of selling a Boeing aircraft.

From the highest net profit of 100,000 yuan, after two rounds of expansion of production to improve production capacity, relying on smooth sales channels, Li Mo said that the highest pure profit almost broke through the 500,000 mark in an instant, which can be called breaking the profit record of domestic stationery enterprises and leaving a strong mark on related industries.

This also means that relying on the current sales level, Li Mo can repay the debts on his shoulders within two months at the earliest, and in four months, he can completely earn back the R&D expenses invested in these new products in the early stage, and at the same time begin to obtain rich returns that have never been seen before!

And it wasn't until I witnessed the ugly fish sales scene that the ugly fish brand was in full swing, and these companies that have not been able to produce traditional products for more than ten years seem to realize that they are too adaptable to the existing market, and when the rise of an innovative enterprise threatens their own interests, they have no power to fight back!

For a while, a tense atmosphere began to permeate these old enterprises.

Uglyfish, a once-unknown brand that seemed harmless to humans and animals, instantly became a crazy shark in the eyes of many people, and is rushing towards its own territory, making these competitors in the same field begin to become panicked and worried.

…

After two weeks of hot sales, the Uglyfish factory, which has always been producing at full horsepower, finally has a chance to rest.

As the market is gradually on the verge of saturation, today's ugly fish monopoly has gradually entered a normal sales rhythm, and it is no longer the same as before, and the store is crowded with surging people.

If this is just a normal reaction of the market, another phenomenon makes Li Mo have to be vigilant.

Almost overnight, the sales price of other brand stationery in several southern provinces and cities fell by half in an instant, and they were sold almost at cost price, and such a cheap move naturally made some consumers who were greedy for cheap began to divert their attention.

Immediately afterwards, several negative news about the ugly fish began to circulate, and rumors such as "squeezing workers", "stealing other people's technology", "illegal marketing" and so on began to spread in some areas, which affected the performance of the ugly fish to a certain extent.

To this end, Li Mo had to personally plan and set up a public relations team composed of newly recruited professionals to deal with public opinion issues.

At the same time, he also began to try to figure out the current situation by sending investigators and relying on the existing network resources at hand.

In the end, Hu Jian, the first Hunan stationery tycoon to join the ugly fish, provided Li Mo with the most critical piece of information.

"Four domestic stationery production giants have privately joined forces to file a lawsuit against Uglyfish in the name of 'illegally monopolizing the market'." Hiding in a secluded office, Hu Jian warned Li Mo on the phone, "Someone has also contacted our company before, but after learning that we are also in contact with the ugly fish, I gave up." ”

"So selling cheaply is also a tactic of these people?" Sitting in his base camp, Li Mo asked curiously, "Is it just because the products of the ugly fish sell better than them?" ”

For such an obstruction, at first he thought that it was the Wu family brothers who were secretly doing evil, but after some investigation, Li Mo vetoed the idea, the reason is very simple - although the Wu family is powerful, it is limited to the Shichuan area of Bac Ha Province, and if they want to make such a big storm in the entire south to blow themselves over, the Wu Yulin family does not have the strength.

Hearing Hu Jian's explanation, Li Mo seemed to have some clues, eighty percent of it was because of his own vigorous development that suppressed the interests of others.

"Part of the reason is this, but you also know that the sales of ugly fish are too fierce, and the inventory of other manufacturers is too large, so in order to reduce losses, they can only sell with tears."

Since he is also acting as an agent for the ugly fish brand, Hu Jian naturally has the most intuitive understanding of its influence, and it is expected that this brand is popular in the country, so it is expected that it will encounter resistance from conservatives in the industry.

"Do you have any of this business information in your hands?"

In his heart, he scolded these former giants, and Li Mo then asked.

"Until now, I'm afraid you don't know." Hearing this, Hu Jian smiled bitterly, "Hengjiu Huabai, have you heard it?" ”

"Hengjiu Huabai? What is the name of the company? ”

Li Mo was confused.

"Of course not, this is the abbreviation of the name of the four manufacturers united in the industry, Hengyue, Jiujiu, Huaye, Baile, are the top ten domestic stationery giants, and most of the stationery supplies exported abroad come from the factories of these companies."

Hu Jian patiently explained to the college student, "The sales results you have achieved in the south are basically achieved by squeezing the share of these four companies, and in the past, the entire stationery market in the south was supported by these private enterprises." ”

As a northern enterprise, Li Mo encountered very little resistance at his doorstep, and it took almost no effort to successfully occupy the commanding heights of the market.

But apparently the Southern Market is not so friendly to the Ugly Fish Army.

"I see... Then I should sue them for illegal monopoly... have joined forces to control the market price, and there is still a face to say that I play market monopoly? ”

Thinking of the methods used by these people to deal with him, Li Mo couldn't help but smile bitterly.

There seem to be two companies in this that Li Mo had heard of before, and they also tried to obtain the patent authorization of Li Mo's mechanical pencil at that time, but in the end they chose to give up due to the two-year "ugly fish part-time period".

I didn't expect that after such a long time, everyone bumped into each other again, and this time they met as opponents.

It's just that after the "Battle of Hongfa", now Li Mo is really not interested in the shopping mall war, his purpose is to quickly develop this aspect of the industry, and after raising enough funds, carry out the development of follow-up industries.

If you waste time fighting against these giants, you will undoubtedly greatly slow down your own development progress.

"There's no way, you know, cutting off people's wealth is like killing your parents, although it hasn't reached such a terrifying point, but the ugly fish has indeed affected the interests of others in the same industry." Hu Jian persuaded, "So I can only suggest that you either increase the price of your products and leave some share for these companies." Either they will directly suppress each other through the law or market competition, and the one who survives is the boss. ”

"Well, I'll think again."

After putting down the phone, Li Mo couldn't help but fall into a deep thought.

It is obviously impossible to give up the benefits in hand, but it is not easy to face such a joint suppression by several domestic companies alone.

For these companies, Li Mo did not dare to rashly use the means of treating Hongfa, after all, at that time, some of these companies also have a much bigger political axe background than himself, and this kind of cheating method will not be so safe if he plays big.

The best way is to rely on commercial means to disintegrate the opponent's combat effectiveness, so as to make yourself win the crown openly.

As his thoughts focused, a powerful counterattack idea gradually took shape in Li Mo's mind.

Isn't the other party just relying on the strength of the crowd?

Rather than fighting a regular war head-on, it is better to establish a base area behind enemy lines.

No matter how big your city is, can you afford to carry a lot of rural areas? It's a big deal, I'll just get a small piece of cake and go out.

The idea was certain, so Li Mo picked up the phone on the table and arranged for an emergency meeting with the senior management of his company.

At present, the great enemy does not want to be wiped out by a powerful opponent at the critical juncture of getting out of Bac Ha Province, and the only way to mobilize all the forces at hand is to mobilize all the forces at hand.

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