Chapter 338: Positioning
readx;
Nie Yun, the boss of the Nie Group, is Zhang Qingyun's son-in-law, and the manager in charge of various restaurants has also heard of it. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Since Nie Yun can become Zhang Qingyun's son-in-law, he should not be very old compared to his age.
However, in the eyes of these middle-aged managers, Nie Yun should be a man who is about twenty-seven or eighteen years old, at such an age, he can also become Zhang Qingyun's son-in-law, and at the same time, at such an age, if he does well, he should be able to accumulate some funds, and it is normal to buy the original Haiping catering.
Of course, in the eyes of these responsible persons, the most important thing for Nie Yun to buy this Haiping catering is to rely on loans.
It is basically impossible to buy such a restaurant group with the financial resources of this young man.
Unless, it's those rich second generations.
And the managers of these major restaurants are still relatively well-informed, and they don't know if there is a rich man surnamed Nie in Lu Dong or even in the country who has such a son as Nie Yun. Since Nie Yun is not a rich second generation and is young, he will definitely not be able to get too much money, and if he wants to buy Haiping Catering, he naturally needs a loan...... However, in fact, when Nie Yun appeared, these middle-aged general managers were taken aback.
Nie Yun, is he so young?
Nie Yun is now only twenty-three years old, although his temperament is relatively mature, but because of the aura of the Lingmu Pupil and the Golden Jade Pupil, under the nourishment of the aura, Nie Yun really does not look very old. These middle-aged general managers could see at a glance that Nie Yunnai was a real young man.
Such a young man has such an achievement now, which is enough to show Nie Yun's excellence...... "This Mr. Nie is not ordinary!" I can't help but have such an idea in the hearts of these middle-aged general managers.
At this moment, Nie Yun didn't seem to know that these middle-aged general managers were secretly looking at him, so he just took the financial statements from Zhang Qingyun's hands and looked at them in detail. These are a total of five financial statements, which are similar to the financial statements of five restaurants and hotels in Ludong Provincial City for the first quarter of this year.
Haiping Catering Group, on the side of Ludong Provincial City, has a total of six stores, in addition, there are three stores in other cities in Ludong, a total of nine stores.
Among the nine stores, the three stores in the city are located in the downtown area, and the five stores in the provincial capital of Ludong are located in different locations, in addition to the three stores in the central district of the city, other districts, and even the county-level cities under the provincial city of Ludong, there are also three stores.
Nie Yun casually took a look at the turnover of these three stores in the first quarter, about the same, the turnover in the first quarter was more or less, excluding employee salaries, etc., the first quarter of the more can bring himself about two million earnings, while the worst store is only 300,000 earnings.
The location is not the same, and the benefits are not the same, this Nie Yun still understands. It does not mean that a store with a relatively high turnover is necessarily better than a store with a relatively low turnover.
"Hey, this store ......"
After a few cursory glances, Nie Yun's gaze suddenly fell on one of the five stores, one in Shizhong District.
Although this store is located in the central district of the city, it is completely different from the other two stores. A large part of the prosperous area of Ludong Provincial City belongs to Shizhong District, such as the headquarters store of Nie's Catering Group, which is the store where Nie Yun is now located, which is the prosperous area of Shizhong District, and the turnover can reach about 2.5 million yuan per quarter.
In a year, it can almost make a profit of 10 million, which is an extremely popular store.
Of course, the price of this store is far stronger than other stores, the nine stores of the Nie Group, the total value is almost 100 million, but the headquarters store in the central district of the city is worth more than 20 million!
In addition, profit, is not counted in this way.
These profits are definitely not net income, you know, every year, these stores of the Nie Group need to be renovated and rested, some tables and chairs need to be replaced, and the official department needs to be dotted, all of which cost countless people. These costs are not included in the cost. After deducting these, this store can make a profit of 5 million a year, which is considered good!
Of course, with a profit of five million a year, such a store can earn it back in about four or five years, which is enough to show the huge profits of the catering industry.
The headquarters of Shizhong District made a profit of 2.5 million yuan in a quarter, and another store in Shizhong District also made a profit of 2 million.
However, the profit of the last Shizhong District is only 500,000, which is far inferior to the stores in some counties!
"The store in Xinzhuang Community, the profit of this one seems to be a little less, right?"
Nie Yun held the financial statement, his brows furrowed slightly, and he muttered in his mouth.
And almost at the same time that Nie Yun finished saying this, a middle-aged man about fifty years old with a slightly bald head on his head couldn't help but look bitter.
"Mr. Nie, the turnover of our store is not small, don't look at our store is located in the central district of the city, but it is definitely a remote area. There are so many communities nearby, and there is also a west campus of the provincial university, there are a lot of students, but the guests go to eat, basically do not order any more expensive dishes, our turnover, is already a lot! This middle-aged man is called Qu Dao.
No matter what industry it is, the most feared thing is that laymen lead insiders, Nie Yun is definitely a layman in the catering industry, and now just looking at the financial statements is pointing fingers, these middle-aged general managers can't help but feel a lot of pressure. I'm afraid that Nie Yun will come up with something.
"Oh? So, this store is near the West Campus of Provincial University? Hearing this middle-aged slightly bald man speak, Nie Yun's heart moved and he nodded.
After living in the provincial capital for so many years, Nie Yun can be said to have visited all the places in the provincial capital, especially the campuses of various universities, Nie Yun has been there several times.
Speaking of the place name of Xinzhuang, to be honest, Nie Yun couldn't remember it for a while, although Ludong Provincial City is a big city, there are a lot of various Zhuangzi in the city, and it is difficult for Nie Yun to remember them all.
But when it came to the West Campus of Provincial University, Nie Yun naturally understood immediately.
That place, although it is also subordinate to the Shizhong District, but the location is more remote than several other districts, almost in the southwest corner of the provincial capital of Ludong, a little further south is the mountain, which is stationed in the provincial capital military district, one of the seven major military regions in the country, the geographical location over there is indeed a lot of remoteness.
It is not an exaggeration to say that it is a suburb.
In this way, it is understandable that the turnover of the stores in this place is relatively poor.
You must know that in order to make money in the catering industry, the most important thing is that the people who go to eat are willing to spend money. For example, these storefronts in the downtown section of the city, there are many enterprise groups nearby, and the CEOs of these enterprise groups invite guests to dinner, all of them want to come here, order food here, and directly order for the most expensive one, and a meal down, thousands of yuan are less.
And the storefront in the neighborhood over there in Xinzhuang is completely different.
This storefront, the neighborhood is just some residential communities, plus a claim to the university's west campus, whether it is the residents in the community, or the students in the university, when they go to eat, they are mainly affordable, and generally a meal is controlled below two hundred, so it is really difficult to increase the turnover here.
Unaffordable restaurants, these residents and students, basically go in!
When Nie Yun was in college, he was like this, when he went out to eat with his classmates, he usually went to that kind of super affordable restaurant. Because the price of goods in Ludong Provincial City is not very expensive, basically eight dishes for one meal, four meat dishes and four vegetarian dishes, one hundred and five directly take it, drink some wine and drinks, two hundred yuan is completely enough...... The more affordable it is, the less net profit the hotel actually makes. Speaking of which, the store here can increase the profit to 500,000, which is beyond Nie Yun's expectations.
"Manager Wang, right?" Putting down the financial statements casually, Nie Yun glanced up at the slightly bald middle-aged man.
"We have also seen your efforts, and I made a conclusion without understanding the situation just now, so I apologize here. To be honest, we are still very satisfied with your net profit. But, I just thought, your store shouldn't be small, right? Of course, we still hope that it can bring greater benefits to our Nie Group. Manager Wang, right? Nie Yun said to Manager Wang.
"Yes, yes, yes, Mr. Nie, you're right, but...... Our store is too limited, and the biggest problem is the region, so we can't increase the turnover at all......"
This Manager Wang nodded yes and asked Nie Yun with a bitter face.
Nie Yun didn't continue to point fingers, which made Manager Wang a little surprised, but Nie Yun's request to increase turnover made Manager Wang feel a little out of line.
This is the case, the geographical location is too limited, and the turnover of this store is indeed difficult to increase.
"With traditional catering, the turnover of this store will naturally not be able to increase, but I think we can still reform and innovate, maybe we can get miraculous results." Nie Yun said, suddenly turning his gaze to Zhang Qingyun.
"Auntie, I have a not-so-mature idea here, I want to talk about it, let's discuss it together, I don't know if it's okay?" Nie Yun said.
"Of course you can, Nie's Restaurant Group, you are the big boss, everything is naturally based on you. Besides, even if you are not a big boss and just an ordinary employee, we should listen to everyone's opinions! Zhang Qingyun smiled slightly and said.
Nie Yun smiled and nodded: "Since that's the case, then I'll talk about the reform." But first, I want to ask you, how is our hotel in Xinzhuang positioned? ā
(To be continued)