The reason why he invested in holding a star concert was to take this opportunity to further promote the popularity of his brand and maintain the topic craze, Li Mo's move was also to satisfy a wish of his sister Li Yunyao, who likes to chase stars.

You must know that before this, buying a concert ticket was undoubtedly an extremely luxurious thing for Li Mo.

Now that he has the opportunity, Li Mo plans to take this opportunity to relax and entertain himself with his family.

"The preparations are almost over, the Bird's Nest has been renovated, and most of the singers on the list have arrived in the capital, and they can start singing smoothly on New Year's Eve."

In this regard, Lu Siming said with confidence.

Most of these stars are also voice actors and theme song singers for Panda Planet, so it wasn't too difficult to assemble.

"There's another thing you can arrange for me."

Now that the propaganda thing has been done, Li Mo then put forward another idea.

"Okay, you say."

Hearing this, Lu Siming took out the notepad and pen he was carrying, ready to record Li Mo's request.

He was accustomed to Li Mo issuing orders on the fly without prior notice, so he was always ready to accept the new arrangements of this genius leader.

"I have two renovation drawings here, which have been uploaded to your work database, and you can go back and ask the construction team to decorate the two existing Nemo coffee shops according to the drawings."

Li Mo raised his finger and pointed to the computer, and continued, "In addition, help me find a few shops with good locations in Ishikawa, preferably more than two hundred square meters, suitable for transforming into restaurants, two floors are the best, and you can also spend money to advertise in newspapers." ”

"Uh... What do you mean..."

Hearing that Li Mo suddenly planned to buy the restaurant again, Lu Siming raised his head and looked at Li Mo with some puzzlement in his eyes.

He believed in his heart that Li Mo's move was fully considered, but in order to better understand the spirit, he still hoped that the young boss could explain to himself why he did it.

"Is it hard to understand?" Looking at Lu Siming's slightly puzzled eyes, Li Mo shrugged, "I plan to use the existing resources to regain catering." ”

Among the animation brands he spent a lot of money on, theme restaurants and parks are naturally indispensable, and Li Mo plans to further explore the intrinsic value of these sky-high products.

"But... We have just won the market laurels, don't you plan to consolidate it and enter new areas? …”

In this regard, Lu Siming carefully proposed.

In his opinion, although brand giants such as Baojie and Unilever have temporarily given up the market share captured by the Phantom and turned from an offensive posture to a defensive one, it does not mean that the opponent has given up.

Conversely, in business competition, sometimes retreating is just a better offense, as if a viper seems to retract its head, but immediately bares its fangs to deliver a fatal blow to the enemy.

"yes, I'm consolidating."

Li Mo nodded and said, "Don't you think our battle line is too scattered, although it is strong in a certain aspect, it has not yet been cohesive." ”

As if for a better explanation, Li Mo erected the fingers of his right hand, "It's like our various industries, each of which looks very powerful, but... Only by clenching them into a fist with a core will they truly form combat power. ”

As he spoke, Li Mo threw a punch at the air, as if to knock the conjured enemy in front of him to the ground.

Lu Siming only felt a hot wind drifting past his forehead, and his heart trembled.

"Do you still have an impression of the e-commerce sales war on Double 11?"

Then Li Mo looked at his powerful fist and asked.

"Hmm..."

As a professional manager, Lu Siming also keeps an eye on the business competition behavior of other industries.

In particular, sales carnivals such as China's unique Double 11 "Singles' Day" have attracted the attention of a group of business people and even economists.

Unlike in the past, the 2013 Double 11 Festival almost triggered a big battle between online e-commerce and physical sellers.

"Nearly 20 large domestic stores, led by Actually Home, collectively publicly boycotted e-commerce represented by Tmall, you are a professional, you should know the reason."

"Well, although the online sales of e-commerce will not affect traditional channels, they use stores to do offline development and make money from other people's pockets, which has touched the reverse scale of traditional stores." Lu Siming nodded and responded, "Moreover, if online and offline are eroded by e-commerce, its price advantage will undoubtedly bring a great blow to traditional stores." ”

"So, my idea is that we should not only do online, but also offline, not only to become Tmall, but also to have a hypermarket like Actually Home."

Li Mo then said his idea, "Nowadays, our animation, novels, music, etc. have caused a boom on TV and online platforms, but compared with the traditional industry, the benefits brought by it have not brought any direct economic benefits except for the topic, if it can be combined with our food, culture, and products in the physical industry, then even if the enemy we defeated how to counterattack, I think, ours will not be left behind." ”

"You mean, creating an anime-themed restaurant like Disney?"

Lu Siming suddenly realized.

Until now, the Phantom, or AACC's own promotion, is almost limited to the Internet, and it is not seen by the audience and consumers every day.

But if it can be like KFC and McDonald's, which appear in people's eyes every day, then the influence is quite extraordinary.

"You can say that, but there are some differences." Li Mo smiled and replied, "Our anime restaurant is not limited to one or two anime character idols, nor is it limited to one or two theme songs, you know, in addition to the creative team, we also have three anime bases that continue to provide us with content, and these anime that will only be serialized in the store will be unique at that time." ”

Indeed, as early as the beginning of the 100 million yuan sponsorship of Non-Hope Primary School, Li Mo had already planned several good locations, created his own reserve creation base, and then recruited a group of professional creators to create freely.

With the products of the plane mall as the core pillar, Li Mo does not have too many requirements for these freelance creators, and he can take out his real skills to make the animation he wants to do, so as to fill his own cultural industry content, that's all.

Therefore, in addition to plane products, Li Mo has also stockpiled a large number of good-quality real-world animation products waiting to be released.

"However, since we are going to be a theme restaurant, we must also have our own special cuisine..."

Immediately after that, Lu Siming followed Li Mo's train of thought and thought of another problem that he had to face.

Since it's a restaurant, even if it's an anime-themed restaurant, there's food to eat.,After all, no matter how good-looking the animation is, it can't quench hunger.,If the restaurant food is unpalatable, no matter how much publicity is promoted, it won't help.。

"I will find someone to solve this point, you have to believe in the breadth and profundity of our Chinese cuisine, the premise is that you must first do these layouts in place according to my requirements."

Li Mo returned to the floor-to-ceiling window, looking at the snow outside, with a smile on his face.

The last thing he has at hand is the content of this kind of product. (To be continued.) )