In the early morning, as a ray of sunlight shines through the curtains into the child-like room, a black-haired Lori lying on the bed rubs her eyes, then jumps out of bed in white pajamas, runs barefoot to the door, and turns to enter the bathroom.

Turn on the faucet switch,After rinsing it with both hands.,And then little Lori took a piece of soap printed with my logo and began to apply and clean.。

Then, looking at the row of tooth cups on the shelf, after drying her cheeks, Xiao Lori immediately stood on tiptoe, took down one of the tooth cups, took out a toothpaste printed with cartoon anime inside, and began to continue to pick up water and brush her teeth.

After doing this smoothly, Lori squeezed out the skin cream from the plastic bottle with the panda picture and applied it to herself.

At this point, the sloppy little Lori, who was originally sleepy-eyed, instantly turned into a fresh and beautiful little princess, which surprised a young couple who had just pushed the door in...

…

With the broadcast of "Panda Planet" on CCTV's children's column, such a short film advertisement full of warm scenes has also appeared more and more frequently on TV screens.

Needless to say, this is a new step made by Li Mo with the help of the cartoon that has just been released.

If the original phantom attracted the attention of housewives, then this time Li Mo chose to "start" from the flowers of the motherland, develop new markets, create exclusive care products for children, and snatch the last piece of fat occupied by foreign brands such as Baojie and Qiangsheng.

In order to promote his market share through young consumers, Li Mo once again spent tens of millions of yuan to buy several new products for children and teenagers to enrich his product content.

There are traditional products such as shampoos for children and small boxes of soaps.

The difference is that Li Mo has more or less added some additional small gifts to these new products, such as a few pages of four-panel comics, genuine stickers, etc... It is used to attract the attention of young sales targets.

On the one hand, there is the trend of "Dark" that has not dissipated, and on the other hand, there is the surging "Panda Planet"

A novel background world, a wonderful soundtrack, a funny and funny plot...

Coupled with Li Mo's continuous release of extras and novels, "Panda Planet" quickly received hot onlookers from the beginning of the broadcast, and the ratings soared.

With the help of the anime boom, Li Mo took the opportunity to launch the children's clothing phantom, which is favored by countless families.

Children are naturally the most susceptible to the influence of animation, watching too many cartoons, and seeing related objects in reality, no matter what they are, they will be attracted to attention, and then ask adults for them.

In the face of the little emperors and princesses begging for children's soap and toothpaste to give away the small cartoons of Panda Planet, the adults are still happy to pay for them than to buy snacks.

Heavyweight unique publicity, coupled with flawless product quality... Young parents who are anime fans are indispensable to buy a few Phantom products for themselves when buying products for their children.

From this moment on, Phantom's new slogan "to create an exclusive care brand for Chinese people" has also been transmitted to every family through its own products.

…

"There is no word failure in our vocabulary, as long as we don't give up, there is still hope for a turnaround."

"But the market is not something that can be obtained by courage, look at our sales data, it has been declining for two consecutive months, and no one can afford this loss if it continues like this!" …

Just as Li Mo's new products were in full swing on the market, a discussion was also raging in the Universiade conference room located in the magic capital.

The Phantom, which they originally regarded as a second-tier brand, has now snatched nearly half of the market share from them, especially the toothpaste industry, which they were once proud of, has lost a large part of its market share under the capture of the Phantom.

With the extension of the phantom's tentacles, new products that are beyond imagination are frequently revealed, and if this continues, I am afraid that the entire Unileague Greater China region, which has failed in sales performance, will face the fate of being disbanded and reorganized by the overseas headquarters.

Not only that, but at this time of burning eyebrows, the phantom, who was originally regarded as an acquisition target by them, actually proposed an acquisition agreement to them in turn, hoping to take the opportunity to buy "China Toothpaste", the original Chinese local brand.

One of the world's leading consumer goods giants, was actually invested in the acquisition of its products by an emerging brand in Huaxia, which is an incredible thing compared to Lenovo's eating of IBM's personal PC business.

But it happened.

As the supreme commander here, Bo Kane is also facing an extremely difficult choice at this moment.

On the one hand, the former candidate for the Global People List wants to continue to resist the Phantom's attack through new sales strategies and R&D efforts, and on the other hand, he wants to put down his body and cooperate with the Phantom to take the opportunity to breathe a sigh of relief.

But no matter what you do, the general trend of the market has been decided, that is, almost all Chinese people are tempted by the various concepts of Phantom, and they are doing their best to support this new domestic brand.

Whether to give up the defense and take a new route, or to resist to the death, and still compete with the Phantom for the traditional market...

All the executives' eyes are on the dark-skinned president, waiting for his latest decision.

"I had to make such a decision for the sake of the overall benefit of the group, and I think they will understand my choice."

Looking at the dismal performance table in his hand and the series of achievements of the Phantom in contrast, Bo Kane finally sighed, "I have decided to send my assistant George to negotiate with the Phantom on behalf of the group about the acquisition of Zhonghua toothpaste, hoping that you can get us a decent price." ”

Hearing this, a gray-haired foreigner sitting near him nodded, and there was also a hint of helplessness in his eyes.

The Phantom was so fast that none of them could react to it when they found that the market had changed hands almost overnight.

"I'll be flying to the UK headquarters to report on the matter soon, and before that, inform our factory to reduce the production of personal care products and increase the market expansion in high-end cosmetics..."

Since Li Mo is targeting the majority of ordinary Chinese consumers, the high-end consumer goods market is not within his reach, so this has become the last defensive position for bigwigs like Unilever.

"In addition, this may be the last meeting I will hold during my tenure, and after this negotiation, I will voluntarily submit my resignation."

Just as he was getting up to leave, Bo Kane suddenly said something like this, which immediately caught the high-ranking officials on the scene a little off guard, "I regret that I couldn't lead everyone through this difficulty, I'm sorry." ”

After bowing slightly, Bokane walked out of the conference room without saying a word, and hurried towards the airport, leaving behind a group of members of the executive who were still in a daze.

A similar scenario took place in the Greater China office of Baojie

Shi Shengwen, who has always been energetic, also fell into the final entanglement.

Compared with Unibirch, which has begun to expand into food and other fields, Baojie, which is still concentrating on the development of chemical and personal care products, has undoubtedly been the most strongly impacted.

He originally hoped to suppress this wave of commercial competition that he had never seen before through big sales and big publicity strategies.

However, Li Mo's continuous heavy moves made him, a professional master with rich combat experience, unable to parry, and staggered back, until he finally had to make the same decision with Bo Kane-

That is, to temporarily give up the vigorous competition in the traditional chemical goods market, turn around to build a fortress in the high-end consumer goods market, and desperately guard the last frontier position in China.

…

On the eve of New Year's Day 2014, a heavy snowfall quietly came, and the snowflakes completely wrapped the earth.

Ishikawa City, which had been shrouded in haze, was finally covered in snow and the air was much fresher.

"This should be the first snow of the year, right?"

At this moment, Li Mo stood in front of the floor-to-ceiling window of his office and thought to himself.

As the saying goes, if you can continue to maintain the momentum of rapid progress in the new year after witnessing the first snow, I don't know if you can continue to maintain the momentum of rapid progress in the new year.

"Boss, China's affairs are settled."

Just as Li Mo was in a daze at the snowy scene, Lu Siming, who was still wearing a down jacket with some unmelted snowflakes, walked into the room and said, "The effective date of the brand equity transfer agreement is January 1, 2014, which means that after a week, the brand will be owned by us." ”

Founded in 1954, it has a history of 59 years, and was acquired by the European Unilever Group in 1994... Now, after a round of foreign capital, this well-known local toothpaste brand has finally returned to the hands of the Chinese themselves.

And after learning such news for the first time, not only the phantom, AACC Group, but also other consumers who are always paying attention to this rookie company are also cheering.

"In addition, our personal care products market share composite index has occupied the first place, and one in three Chinese people is using our products."

Lu Siming continued to excitedly say, "Baojie, Qiangsheng, Unilever and other companies have been overshadowed by us in terms of traditional commodities, and have begun to turn to the high-end consumer goods market that we have not yet touched. ”

If Li Mo controls the paper and pen of the Chinese people in the development of the stationery industry, then in terms of supplies, he has a strong control over the hands and faces of the Chinese people.

"Well, that's good."

Hearing this, Li Mo's gaze retracted from the snowy scene in the distance, turned around and said calmly.

This result had been considered and looked forward to when he bought the product from the Plane Mall before, but now that the fantasy has become a reality, there is no such thing as the expected scene of tears of joy.

On the one hand, it is because the unique training has made Li Mo's nerves rough, and on the other hand, after such a battle, his mood has also been greatly improved, and he will no longer be so easily excited or frustrated by success or failure.

"How's the preparation for the New Year's Eve concert? If you can, let's use this as our celebration and select some employees to watch it. ”

Subsequently, Li Mo mentioned another topic. (To be continued.) )