"I don't accept gifts during the holidays this year, I only accept ××× in my hand... Honor your parents, ×××..."

In the evening, a health supplement on the TV screen began to accompany the animated characters again, sending out this advertising slogan that is comparable to auditory bombardment.

With peculiar advertising and marketing, the little-known brand instantly became a familiar product, although the contradictory advertising slogans attracted countless scolding, but it is undeniable that the ultimate advertising effect, large bills flew into the pockets of brand owners.

And the audience is also accustomed to the two cartoon old men who come out to show every day in the advertisement.

But today it seems a little different.

Just after this commercial aired, it was followed by another anime commercial.

Unlike the animated characters twisting their waists according to the monotonic music, this cartoon-style advertisement can't help but have a majestic background soundtrack, and the characters' movements can't help but make people eager to try.

I saw that the two animated characters in the film, a man and a woman, danced a unique dance step with the music just right, the movements are simple, and the combination has an alternative beauty.

Needless to say, this is one of the advertising plans in the "Sky Dark" brand series that Li Mo purchased from the plane mall.

A ready-made soundtrack that conforms to the laws of brainwaves, an action dance choreographed by a super-tech plane expert dancer, a unique anime protagonist... All of them are full of alternative visual and auditory impact.

More than ten seconds of advertising is naturally not enough to show all the scenes, this is only a part of the whole dance music**, at the last node, an advertising slogan came out "Looking for a new life, my phantom"

In the background is a unique shape, the Phantom official website and the brand logo.

Although it is the official website, it is still the domain name of AACC, and people need to click on it to find the Phantom section.

If it is a young audience, the first reaction when they see this commercial is to think of the new domestic animation benchmark work they have just discussed in the circle of friends, "It's Dark".

As the main force of TV viewers, the first reaction of those elderly aunts when they see this commercial is that this dance feels better than other square dances!

In fact, Li Mo did come for this purpose.

Most of the time, housewives are responsible for purchasing chemical supplies, even in an alien plane similar to the Earth.

And the favorite of Chinese aunts, undoubtedly, is square dancing.

When you have nothing to do, invite three or five neighbors in the community or old and young sisters who have a good relationship, rush to an organized place and writhe with the music, which can not only exercise but also enjoy the unique life of middle-aged and elderly people.

At this point, Li Mo uses the animated characters of "It's Dark" to attract young viewers with his face, and secondly, he relies on simple, bold and decent dancing to attract housewives and build momentum among them.

Of course, this kind of dance is not limited to aunts, but is more suitable for young people who are looking for excitement and freshness and have no dance foundation.

Compared with the simple slogan of the brain, the Phantom's advertising leaves it far behind, both in terms of soundtrack and content technology.

And that's not all.

It's not just a satellite TV, almost every time people change their stations, they can see this novel anime dance advertisement that suddenly pops up and can drive people's hearts to dance along.

But wherever there is a brain white catty, there is a phantom to follow after him, and the TV station seems to be deliberately putting these two commercials together and sending them to the audience.

Immediately, there was a knock on the door of some young children who were surfing the Internet, and the mothers who entered the house asked their children to help them find a complete version of the soundtrack dance called "Phantom" on the Internet.

"What's the Phantom, you're talking about an anime in A."

Looking at the latest billboard on the homepage of the official website, the young children couldn't help but feel funny, but then they also found that this dance step was indeed extraordinarily attractive.

And some people have even begun to record this "Phantom Dance" or the "Cool Autumn Dance" named after the main character.

"Mom, do we have any Phantom products?"

"Phantom? No, I still have to buy this brand of things? ”

Seeing that even watching and downloading the full version of this advertising dance requires a phantom product code, young children can only get up and help mothers who want to learn this dance to go out and buy products in exchange for a code that acts as a paid currency.

…

"Sisters, let's start learning this new square dance today, called the Phantom Dance."

As night fell, a young middle-aged woman in charge of teaching stood in front of a group of aunts and began to explain the new dance steps learned from the advertisement.

For these middle-aged and elderly people, part of the Phantom Dance is enough to make them dance to their heart's content.

But for young people, the most important part of this phantom style, the unique double slalom, is their ultimate pursuit.

Now that you can't dance a "cool autumn dance", you are embarrassed to say that you are a fan of "Dark" in the circle of friends, and more otaku and otaku will secretly follow the teaching video on the homepage of the AACC official website by themselves if they have nothing to do, and enjoy themselves in the room for a while.

What's more, before the Phantom, this work was uploaded to the world's largest video website YouTube.

The headline reads, "The most intriguing ad ever, there's no one, Phantom Style!" ”

Its popularity completely surpasses the Jiangnan style of the Korean artist Uncle Bird and the trend of the fox calling that came later, not only on the video website The click rate is getting higher and higher, but also in real life, it has also detonated a number of fans.

What kind of advertisement can do it at the same time, so that middle-aged and elderly people and teenagers who are full of purchasing agents are crazy about a product and an anime character at the same time?

Only the Phantom!

Even if no money was spent on advertising, many newspapers, magazines and online entertainment programs spontaneously launched a promotion for the newly born "Phantom Dance", marveling at its unimaginable dance step design.

Some people even suggested that such a fitness dance should be added to primary and secondary schools, so that students who are tired of taking care of recess can use their love of anime to move their bodies and minds...

…

Good advertising in exchange for unbelievable sales performance.

More than 100 "Phantom Monopolies" across the country, which were established on the basis of the "Ugly Fish Monopoly" channel, faced the crisis of selling out of their products overnight.

Compared with the hot sales of stationery such as mechanical pencils at the beginning, the shipping speed of the products that everyone needs to use is terrifying.

Sales from tens of thousands a day, gradually climbed to hundreds of thousands, and then to more than one million at peak times, tons of shampoo, dry powder soap raw materials every day from the Northeast chemical enterprises or Beihe Mingguang transported to various first-line factories, combined molding, and then sent by AACC logistics to the hands of various stores and distributors.

Even the only paper mill abandoned stationery production to concentrate on the packaging needed for the Phantom.

Rao is so, the product is still in short supply.

Every week, tens of millions of funds began to be withdrawn from the front line and entered Li Mo's already open pocket.

But this money didn't stay in Li Mo's hands for long, so he made a bend and was invested in the first-line expansion and upgrading by him.

Li Mo himself has never thought about hunger marketing, but now, he himself is so hungry that he can't go to Procter & Gamble or Unilever to borrow two factories to start production.

"I'll give you a week to transform the two companies of the original Jiujiu and Huaye, as well as their factories, into production plants."

After a phone call to the Supreme Administration Department, Li Mo ordered, "I will give the money, no matter what means they use, in short, the market supply cannot be interrupted, whoever makes a mistake in the link will immediately roll up the cover and get out." ”

Thanks to the large purchase of the reserves of bankrupt factories in the early stage, he now only needs to replace a batch of equipment in these industries, and he can immediately build a new product manufacturing base and expand production capacity.

Li Mo imagined that even if he had no intention of provoking anyone, those foreign-funded tyrants whose market was squeezed would not continue to happen even if such a scene continued to happen in front of him.

As a world-renowned brand giant, these foreign-funded enterprises that occupy a large market share in Huaxia, although they will not come up with the same tricks as Hengjiu Huabai, the necessary counterattack measures are definitely indispensable.

It is necessary for you to further consolidate your reserves before the opponent counterattacks. Only when you have food in your hands can you not panic.

"Got it, boss."

Even if there is no need for Li Mo to explain, these managers who have witnessed the company's rocket-like performance also know that the growth rate of the phantom is much faster than that of the red and black fish, and once it is not fed, Li Mo, as the core commander, is afraid that he will have the intention of killing.

And just when people thought that Phantom's advertising and marketing had reached the extreme and were amazed by it, under the control of Li Moying, a new wave of propaganda came again.

"Looking for a good life, my, my phantom"

In front of each Phantom store, a huge advertising poster recruiting online drama actors was hung, attracting the attention of a large number of consumers who came to buy the product. (To be continued.) )