It is undeniable that Li Mo did use a group of water armies in the promotion of the work "It's Dark".

In addition to spending money to top up the pre-promotion serialization of themselves on major video websites, it is also to create an atmosphere of going out without looking at you, so as to attract young men and women who want to get in touch with the latest trends all the time and have topics to talk about in the circle of friends.

In addition to the use of publicity methods, the quality of the whole work and the huge system brand model from the novel to the fan naturally also make the publicity effect soar sharply in a square way.

The comments of a member of the water army can even drive seven or eight real audiences to discuss the plot and characters.

In order to prevent the existence of piracy with the characteristics of the Celestial Empire and affect the publicity effect, Li Mo even did not hesitate to spend a lot of money to buy a set of anti-cheating equipment from the newly unlocked [Intermediate Member] sales area.

But if you log in to A to watch the video, any recording software and information extraction software cannot be used, and the recording is also a snowflake.

Including the text of the novel, unless you compare it by hand, or compare and redraw a comic by yourself and then re-upload it to a pirate website, there is no other way to obtain resources.

However, the good reading interface and free reading experience also make such piracy meaningless.

The unique channel interference encryption function also makes it impossible for people who try to use DV or other devices to record anime works in front of the screen to get clear sound even if they record the screen, so they can only obediently find a way to go to the Phantom's official website to buy the product to get the code, or go to their own nearby stores to see if there are any such products for sale.

At first, Li Mo was still a little curious, spending tens of millions of dollars to introduce such technical means to make it work, but what happened next made him sigh that the money was really worth it!

As long as the people who were attracted by the first comics, no matter how much they looked, they couldn't find the relevant pirated copies for the first time, only the AACC site that was in the first place and had already spent money to buy the search rankings.

The others are basically liar sites that sell dog meat on the head of a sheep, almost more sensitive than the sensitive words under the control of the political axe.

If it weren't for the constraints of confidentiality clauses and the unfathomable nature of Li Mo's background, Luo Qiu, who is a computer expert, would have wanted to try to crack this anti-piracy software that he got out of nowhere.

In just a few days, the highest number of views of AACC alone exceeded one million, and the number of registered users showed a straight upward trend.

There is no piracy, which means that it is unique, and the user's sticky surname can be imagined.

And this is just the attraction of a brand work, if it is operated properly, it is not a fantasy to compete with domestic first-line portals.

As for the online payment model implemented by Phantom with goods as currency, it also detonated a public opinion in the industry.

There are those who deprecate, and there are those who praise.

Most of the opponents are still some otaku viewers who are too lazy to go out.

But everyone has to admit that things like soap, shampoo, and toothpaste are also daily necessities, and even if you buy them and stock them up, it's not too wasteful, so this sales strategy doesn't attract any resentment except for some complaints.

What's more, those who have used the new product will find that this is a hundred times better than any product they have used before!

For a while, an animation literary and artistic work that seemed to be born for promotion, and a series of new brand products that relied on literary and artistic propaganda but were particularly easy to use instantly became hot.

Topics continued to pop up on the Internet, and piles of orders began to fly from all over the country to the newly formed Phantom Company.

Although it is still not clear what products this company has and how effective it is, in addition to a large number of orders, these dealers have only one request, that is-

Just have a code

With the help of the channels spread by the ugly fish culture before, Li Mo is now like a fish in water in terms of sales, and he only needs to rent another store next to the ugly fish monopoly and hang the "Phantom" brand.

In order to ensure the greatest publicity, it has hundreds of stores across the country, and the large-scale ugly fish monopoly has also hung up the brand of "Phantom Yuehua Sales Office" to temporarily serve as a publicity channel.

In this way, it not only saves the trouble of finding agents in advance, but also uses ready-made resources to save a large amount of expenses, which can be described as killing two birds with one stone.

Through this incident, Li Mo also deeply realized what it means to "channel is king", and only by being able to communicate directly face-to-face with consumer groups can we maximize the delivery of products to the market and earn back money.

At the beginning, it took great pains to create an ugly fish culture, but now it seems that it is also a very worthwhile thing.

…

"Boss, our second Yuhua reserve warehouse has been sold out, and as of yesterday, our Phantom series has won five percent of the market share of similar products!"

Two weeks after comic marketing, Lu Siming rushed into Li Mo's office with a thick order count and said happily.

Although as a professional manager, you should stay calm and avoid getting angry about any achievements in business, but it is unbelievable to see that a product that was originally planned to take more than half a year to become well-known has already gained a place in just two weeks.

Although I don't know what means the boss Li Mo has used to create such a great creative team, this is not a problem he needs to consider.

"Is there any negative news?"

Hearing this news, Li Mo also relaxed a little and asked instead.

According to Li Mo's own general investigation, now Huaxia shampoo, facial cleanser and other personal care products, only Baojie and Unilever two foreign-funded enterprises have occupied seventy or eighty percent of the share, plus some other foreign brands, the market share of local brands is very small, and even many domestic brands that were originally very popular could not escape the fate of being acquired by foreign capital.

Bleaching, Comfortable Home, Vaseline, Jiajieshi... After years of operation, these well-known foreign brands have long been deeply rooted in the hearts of the people, killing batch after batch of new generation domestic brands.

And the newly established Phantom was able to get a piece of the pie so quickly, in the eyes of Li Mo and his company team, it was already a miracle.

"Not yet, but in the sales area of Sichuan Province, I encountered some discordant voices." Lu Siming then put away his excited look and reported seriously, "After all, the four major companies have just collapsed, and there are still some stragglers, but for these behaviors that slander the reputation of the Phantom brand, I have notified the legal department, and I will use legal means to solve the slightest movement." ”

"If you can't do it, you can spend money to buy the head snake, and if they don't make us have a good time, then we don't have to be polite."

Hearing this, Li Mo added.

For these guys who followed Hengjiu Huabai in the early days and were exiled by himself, he still did not have the slightest relent.

Lu Siming nodded, "I see." ”

He has already understood the resoluteness of his young boss, and now he doesn't need Li Mo to explain, and he knows what he should do.

"It's time for our ad breaks, how is that connected?"

Seeing that his strategy of opening up the way for entertainment has achieved certain results, Li Mo is ready to play his second card immediately

is ready to launch new product advertisements on provincial satellite TV, and the source of advertising content is naturally inseparable from the animation product "Dark" that has been launched.

In the hundreds of millions of dimensional culture package products, the basic elements such as advertising creativity are also included.

Compared with finding a real person to contact the studio to shoot promotional advertisements, Li Mo now only needs to use ready-made comic characters, plus an animation creative display of more than ten seconds, which is enough to promote several of his new products to consumers.

Using a virtual protagonist as the spokesperson for a new product is a rare practice in the advertising industry, and there are very few successes.

However, Li Mo was still ruthless and spent a lot of money to prepare to smash such a novel and alternative advertisement to the TV station.

"I've learned about the advertising offers of each file, as long as you give an order, you can put it immediately, but I still have one thing to worry about..."

Hearing that Li Mo was going to trigger the second shot, Lu Siming couldn't help but be a little worried, "It's just that our money is spent a little too fast, although the effect is really good, but compared to the speed of capital return... Are we going to consider slowing down a bit? ”

Lu Siming never knew about Li Mo's spending 400 million cash to buy a plane culture brand, and he was worried that Li Mo would be so generous in the construction of the creative team and platform and advertising, whether it would be too ignited, and in the end, he would lose money and make money.

"Sooner or later, you have to spend the same amount of money, so why be slow."

In this regard, Li Mo was a little unimpressed, and this attitude comes from the trust in the products in his hands, "And I also plan to start another custom advertisement." ”

"Huh?"

Lu Siming, who was standing next to him, frowned slightly, expressing his puzzlement.

"Have you watched the work "It's Dark"?"

Li Mo then waved the comic book in his hand and asked with a smile.

"Of course."

As a professional manager of the owner of AACC Group, Lu Siming spends energy on figuring out every new industry of the company for the first time, and then considers how to operate better.

"What do you think of this work being made into a live-action version?"

"This... It's really hard to say, if the actor is qualified and can interpret the role, he still has a lot of potential. ”

"So I'm going to make a web series as a follow-up to the comics."

Li Mo continued to express his thoughts, "As for the actors, I have already finalized two of them, and for the rest, I plan to start an audition, and then the audience will vote for the candidates they think are suitable for the performance." ”

"What do you mean...... Audition? ”

The topic of auditions has been common in China, there is Supergirl in the front, and there is the Red Mansion in the back... Its ability to promote and build momentum is also extraordinary, but it is the first time in China that the actors are selected for a live-action drama adapted from an anime.

It's just that Lu Siming is a little curious, no matter how his boss thinks about it, he doesn't want to concentrate on the development of chemical supplies, but by the way, he will also run the cultural and entertainment industry.

"Almost."

Li Mo nodded, "I know that we don't have the strength to do this ourselves, so I plan to entrust it to Golden Eagle Media." ”

Golden Eagle Media, a large-scale professional planning agency under Hunan Satellite TV, including Super Girl Fast Man, is contracted by this media company.

The reason why they were chosen to help him create a secondary propaganda momentum is that Li Mo also values this professional ability, of course, it has something to do with his first appearance on Hunan Satellite TV.

Men will always remember the first time better.

"But it's going to be a lot of money... Does it really give us the effect we want..."

Hearing this, Lu Siming didn't know how to express his meaning, and looked at Li Mo in surprise.

He believed in Li Mo's ability to operate, and at the same time, before seeing the large-scale benefit feedback, he was worried about whether such a nouveau riche banknote could be opened into a gold mine.

As for Li Mo himself, he has already made up his mind to squander all the remaining activity funds in his hands.

You can't buy new products if you keep this money, and the effect of spending a little bit is not necessarily good there, so it's better to have a bombshell all at once.

Listening to Lu Siming's doubts, Li Mo looked at the comics in his hand, inexplicably thought of a movie he had watched before, and couldn't help muttering in a low voice, "Let the banknotes fly for a while." (To be continued.) )