Hong Kong is an international metropolis, is the largest trading base in Southeast Asia, as Hong Kong, which is still a British colony, of course, has extensive contact with foreign capital, and many international companies have agents in Hong Kong.

In the West, in the United States, Volney B. Palmer was the first to solicit advertisements for newspapers, and in 1841 he opened an advertising agency in Philadelphia. In many of his writings, Palmer's agency for newspaper advertising is regarded as the world's first advertising agency. That's where the advertising agency began.

Most of the advertisements that appeared at the end of the 19th century were printed advertisements in newspapers and magazines. Because of the popularity of television, at the end of the 19th century and the first half of the 20th century, advertising companies have been greatly developed, the number of companies has been increasing, their service functions have been continuously improved, the service field has been expanding, advertising companies have developed from domestic to foreign, and some multinational advertising companies have been shown to the world at an astonishing speed.

Today, there are three major cities in the world that are known as the world's advertising centers: New York, Tokyo and London, and in later generations, tens of billions of dollars of advertising come from these three cities.

Hong Kong covers an area of 1104 square kilometers, consisting of Hong Kong Island, Kowloon Peninsula and the New Territories, the New Territories is a suburb of Hong Kong, Hong Kong has a population of 7.2 million, the official language of Hong Kong is English, Australian and Mandarin, Hong Kong is an international financial center, but also free trade and free market, although many international companies now do not have offices in Hong Kong, but most of them have agents.

Hong Kong's television culture is very rich, and there are more than 400 registered newspapers and publications alone, so Hong Kong advertising companies have appeared in 76 years, and they are still running very maturely.

As a place where the East and West cultures meet, Hong Kong not only retains the Chinese cultural tradition, but also carries out long-term integration with Western culture, forming the important characteristics of Hong Kong culture, the convergence of East and West, diversification, and the advanced advertising experience, creative methods, and business philosophy of Europe and the United States can be seen in Hong Kong.

The 14th floor of Fa Rong Building, 338-348 King's Road, North Point, Hong Kong, is also well-known in Hong Kong.

If the pager wants to become popular, advertising is indispensable, and Chen Yihua does not advertise before the pager is sold, so that the employees of Far Eastern Telecom can run in for a period of time and be familiar with their own business, not forever without advertising.

If the pager wants to sell well, advertising is indispensable, even if the pager becomes popular in the future, Chen Yihua will continue to put Tianyi's advertising, after all, the growth of the brand is to rely on the wide inform, and the instant messaging industry is not Chen Yihua's monopoly, there will definitely be competitors behind, Tianyi wants to be stronger and bigger, not only to do a good job in the product, but also to know the golden signboard of Tianyi.

Chen Yihua doesn't know how much time it takes to do a good job in advertising, but now Hong Kong is a fast food culture, and everything is efficient, and it doesn't take much time to come, and Far Eastern Telecom needs to adjust internally, so Chen Yihua will wait until the pager starts to sell before he comes to do the advertising.

Nowadays, Hong Kong's advertising companies are very mature, and there are advertising agencies, also known as advertising agents or middlemen. Its main business is to act as a bridge between advertisers, advertising agencies and advertising media.

For a new product such as a pager, I believe that few people in Hong Kong are familiar with it now, and only Chen Yihua's own company knows about this product, so he will not look for any agent, and directly look for the advertising production department.

Advertising production agency (office) is a special form of advertising company, mainly providing services for all kinds of advertising products. Specifically, it includes: art, decoration, photography, printing, light boxes, street signs, neon lights, special products and other production departments. They don't offer a full advertising service. For example, distribution channels and the like.

Distribution channel, Chen Yihua is ready to find it himself, Lingzhi Advertising Company was introduced by Liu Yiyi, as an excellent sales talent in the past, advertising contact is indispensable for them, Chen Yihua also saw some products of Lingzhi Advertising Company, and the shooting is very good, unlike amateur level.

Chen Yihua's early advertising distribution channels did not use some innovative sales methods in later generations, first, there is no need, the sales of pagers Chen Yihua just wants to take his time, and does not want to let many people buy overnight, in that case, the pressure on Far East Telecom is too great. And those innovative marketing methods, you must organize your own personnel, for Chen Yihua is too troublesome now, there is not enough time, Tianyi wants to develop, some tricks can be used, but step by step is the king.

Chen Yihua will only take two steps in the advertising channel of Tianyi pager, the first step is TV, and the second step is the poster, so Lingzhi Advertising Company only needs to shoot the poster of the pager and a short video screen.

In Hong Kong, the company that can shoot TV commercials is not a small company, at least it has all five chapters and six parts, Lingzhi has its own camera equipment, and there are directors who cooperate or have their own company. Chen Yihua didn't need to be smart enough to plan the TV commercial shooting of Tianyi pager, after all, they didn't know the product as well as Chen Yihua himself.

The pager wants to be popular is not to highlight its good looks or other characteristics, as the first product to appear in Hong Kong, the role of the pager is very important. Therefore, the lines of the pager's TV commercial are not the point, but the expression of the story content is the point.

Chen Yihua has already thought about the advertising story of the pager, and the production of this TV commercial will be turned into three short stories to show.

The first story is about a filial son, his mother suddenly had a heart attack and was about to die, and he wanted to see his son before he died, but the son was a driver, and he was still running a car outside, and the family couldn't contact him, but fortunately there was a pager, and finally the driver rushed to the hospital before his mother died, and the mother and son could see each other.

The second story is about the company's crisis, a trading company suddenly received a big customer, but the customer is in a hurry, there are other things, ready to meet the boss, and then fly abroad, but the boss of the trading company is drinking tea outside, the people in the company don't know where the boss is, and can't contact him, seeing that the customer is about to leave, the company's employees are anxious, but fortunately, Tianyi paging contacted the boss, and finally the boss dared to come over and sign the contract before the customer got on the plane.

The third little story is about the brother crisis, there is a big brother who was suddenly surrounded by the enemy in a mahjong house, and his brothers don't know where, fortunately there is a pager, contact his subordinates, and then this subordinate rushed over with a group of brothers, which saved the life of the eldest brother, Chen Yihua also made a prank of the eldest brother at the end of the pager, shouting 'A cloud-piercing arrow, thousands of troops come to meet' made Chen Yihua himself a little laughing when he watched this short film.

In fact, Chen Yihua was still hesitant to shoot the third short film story, after all, such a story has a bad impact, and if it is in a mainland country, it will definitely not pass, but Chen Yihua thought that there are so many clubs in Hong Kong, and most of the young people are community members, what a big consumer group is this, after all, the main consumer group in the early stage of pagers is white-collar workers and young people, otherwise those old men and old ladies who will spend such a lot of money to buy pagers.

So Chen Yihua finally filmed the third short story, but although the content is to save the boss, but the scene is not very profitable or bloodshed, Chen Yihua's story content is made into a relaxed atmosphere, and the effect is filmed into a funny scene, and his subordinates brought ordinary people over and did not fight, and finally the little brother who rushed over collectively shouted, and then directly scared the enemy away.

After the three stories are told, the address and contact number of Far East Telecom's store will appear, and there is also an advertising slogan "Tianyi BB machine, communication with you is always there" and the trademark of Xiangyun transformed into Tianyi pager E.

Now the filming in Hong Kong is very fast, because the story is made up by Chen Yihua, everything is according to his meaning, Chen Yihua is not a director, but because of curiosity and the need for himself, Chen Yihua was present during the shooting. But the short film advertisement didn't take much time, it was done in three or four days, which made Chen Yihua feel a little child's play.

To be honest, Chen Yihua is really extremely disappointed, he has not been in contact with filming in his previous life, and he has come to Hong Kong, so he must have ideas about the Hong Kong film industry, so he took this opportunity Chen Yihua still wanted to learn it, but he didn't expect it to be so simple, Chen Yihua's short film is nothing special and does not fight, of course it is simple.

The short film is finally cut out of a time period of about five minutes, not too long, so the cutting requirements of the short film advertisement of Tianyi pager are very high, a little rich content, but the time should be controlled at about five minutes, and the content should be well expressed, which is still a bit difficult.

Lingzhi advertising company is not a wasted company in the industry, there are also talents in the company, Chen Yihua originally thought that the cutting of the short film This advertising company will take a little time, but I didn't expect that it didn't take a cut artist who had never heard of it to get the short film right, Chen Yihua took a look, the effect of the short film was very good, and the content that Chen Yihua wanted to express was directly played.

watched the whole short film, Chen Yihua felt quite satisfied with the other parts, but the appearance of the trademark in the end was a little too twisted, in fact, if you want the trademark to appear very natural and beautiful, then you need special effects technology, now there is no such technology in the Hong Kong film and television industry, even Hollywood does not use special effects, and finally with the help of Zhang Youfang and Fang Xuehua, the appearance of the Tianyi trademark looks much more natural.

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