On the day of the opening of the Far Eastern Telecom's store department on March 19, the store did not open to the public, but Chen Yihua organized Yanjing's employees to come in batches to buy pagers and handle network access business.

In this way, not only the people in the customer service center of Far Eastern Telecom Company can be proficient, but also the sales staff of the sales department can also be proficient in sales and registration business, and those sales ladies also have to explain the use of the pager to customers, although there are instructions on the pager.

The price of a pager is 650 Hong Kong dollars, and the monthly network access fee is 35 Hong Kong dollars, if a surname is delivered for a year, it is much cheaper, and the annual network access fee is 350 Hong Kong dollars.

Originally, Chen Yihua thought that Far East Telecom must not have a pager profit at the beginning, but the pager Hong Kong has just appeared, Chen Yihua's price is not very high, and although the material is not very expensive, but it needs to be imported from the United States, so the cost of the whole machine is much more expensive, throw away these, a pager is estimated to earn a price of about 150, of course, the pager is replaced quickly, when the time comes, the price of the pager will definitely increase, and those materials are estimated to be a lot cheaper when a large number of bids, and some other accessories, Plastic materials such as control parts and shells can also be made locally.

"esurfing", the English name of "esurfing", is a mobile service brand launched by China Telecom to meet the needs of customers for converged information services. The Chinese name of "Tianyi" is intuitively related to flight, wings, and sky, reflecting the free and easy mobile experience and wide coverage; "Tianyi" and "Tianyi" are homophonic, which means that users can experience mobile information services more freely and enjoy a new life of higher quality and freer information after using China Telecom's mobile services.

The English name of "Tianyi" is esurfing, and E is the condensation of information, the Internet, and the information age; Esurfing, information surfing, fully embodies the positioning of the mobile Internet.

The logo of "Tianyi" is an auspicious cloud formed by the transformation of e. The whole logo is mainly E, which is homophonic with the word wing, which fully reflects the relevant surnames related to the Internet and information applications; The deformed E shape resembles a cloud, which well interprets the meaning of "Tianyi", representing that "Tianyi" brings people into a new era of free and easy mobile Internet; The pattern is both traditional and futuristic and technological.

In the previous life, Chen Yihua still felt very satisfied with the trademark of Tianyi, so he shamelessly occupied the name of Tianyi, since the pager manufacturing company was named Tianyi, then of course its trademark will be adopted, and the future of large international enterprises is very concerned about the brand effect.

Brand is an intangible asset that brings premium and value-added to the owner, and its carrier is the name, term, symbol, mark or design and combination of products or services used to distinguish it from the products or services of other competitors, and the source of value-added comes from the impression of its carrier formed in the minds of consumers.

Brand is a kind of evaluation and cognition of an enterprise and its products, after-sales service, and cultural value, and it is a kind of trust. Brand has been a kind of comprehensive quality of goods embodied and representative, when people think of a brand at the same time will always be associated with fashion, culture, value together, enterprises in the creation of a brand continue to create fashion, cultivate culture, with the enterprise to become stronger and bigger, and constantly from low value-added to high value-added upgrading, to product development advantages, product quality advantages, cultural innovation advantages of high-level change. When the brand culture is recognized and accepted by the market, the brand generates its market value.

Brand is the intangible asset of the enterprise, does not have the ability to read the entity, does not occupy space, but its most primitive purpose is to let people remember a product or enterprise through a relatively easy to remember form, therefore, the brand must have a material carrier, need to express itself through a series of material carriers, so that the brand has a formalization. The direct carrier of the brand is mainly words, patterns and symbols, and the indirect carrier mainly includes the quality of the product, product service, popularity, reputation and market share.

Although China's brand creation started late, but the development of domestic famous brands is relatively rapid, such as YN Hongta Group's "Hongta Mountain", Dalian's Sanshanpu Seafood Group, ZJ Hangzhou's Wahaha, SD Qingdao's Haier, SC Mianyang's Changhong Group, and other well-known brands are also very valuable, we take the evaluation from 1998 as an example: "Hongtashan" brand value of 38.6 billion yuan, "Haier" brand value of 24.5 billion yuan.

In 1994, the world's first brand was Coca-Cola of the United States, with a brand value of $35.95 billion, equivalent to four times its sales. By 1995, Coca-Cola's brand value had risen to $39.050 billion, and in 1996 it had risen to $43.427 billion.

Therefore, Chen Yihua attaches great importance to the use of brands, whether it is the pager industry or others, such as Yenching International's Comic World Magazine, which Chen Yihua intends to make into a well-known brand in the comics industry.

In 2008, China Telecom invited its group logo design company, Zhengbang Brand Consulting Services Group, to design the logo for its mobile business brand "Tianyi". The whole logo is shaped like an "e" shaped cloud floating in the sky, and the Chinese name of "Tianyi" is intuitively related to flight, wings, and sky, reflecting the free movement experience and wide coverage; "Tianyi" and "Tianyi" are homophonic, which means that users can experience mobile information services more freely and enjoy a new life of higher quality and freer information after using China Telecom's mobile services.

It can be said that the emergence of Tianyi in the previous life was very short, but it is because of its concept and marketing methods that it has become a predator in China's IT industry in just a few years.

Now Hong Kong, the well-known instant messaging predator Motorola and Rukia have begun to produce big brothers, but the business is still in their own country, South Korea's Samsung has established an electronics department but is still producing refrigerators, and will not enter instant messaging until about 86 years, Apple was established, but now it is still engaged in assembling computers.

It can be said that the instant messaging in the Asian market is completely virgin, and the establishment of Chen Yihua Tianyi, if there is enough capital and technology, the sky in Southeast Asia is completely its back garden, and it can be kneaded as much as it wants.

Apple now Chen Yihua occupies most of the shares, it is engaged in computers to start, the future generations will slowly appear mobile phones and other products, Tianyi now began to engage in pagers, although the later generations of its development time is still short, did not develop computer equipment, but now this time and space, Chen Yihua can take his time, he believes that Tianyi from the mobile phone and then into the computer industry in the future is not a dream.

As long as Chen Yihua maintains the right to speak in Tianyi and Apple, I believe that these two companies will become his two legs, which can complement each other and benefit each other, both companies have their own good technologies, so if they cooperate in the research and development of future products, it will definitely be faster.

The direction of expansion of the two companies is different, take the market share, Apple can put the main force in North America, the European market, Tianyi can focus on the Asia-Pacific region in advance, of course, the two companies will enter the global market in the future, there may be competition, but even if the two companies will compete in the future, this is a good thing for Chen Yihua, there will be progress, the two companies compete for favor, Chen Yihua can maintain his reading power surname and influence.

Tianyi BP machine now does not have any technical content, not as high as Apple's requirements, the pager is still a mode BP machine, the function is very simple, there are few function buttons on the BP machine, although it is the English version, but it is not complicated, only switches, buttons to display and adjust sound.

Now the pager can not leave a message, it is just a mode machine, to contact the pager, for example, if Party A contacts Party B, Party A calls 10086, Party A tells the operator that she wants to paging the BP machine number and her name and phone number, and then hangs up and waits. The operator of the paging station immediately input the above information into the computer, and the transmitter will automatically send out a call message to the air under the control of the computer, and Party B's pager will make a didi sound, and the information will appear on the pager, and Party B can directly contact Party A according to the information.

For pager customers, the pager is very simple, the pager is still very little functional, so it is not complicated, you can understand it without English, and the digital pager that appears in the future is more complicated, and there is an automatic function, in fact, Motorola is now developing a digital BP machine, but it is not fully used, so it will sell Chen Yihua some equipment to help him build a base station.

If Chen Yihua really wants to get the digital phone BP machine, it is not that there is no way, the important thing to upgrade the digital phone is the use of computers and software, Chen Yihua is not without means in these two aspects, he has shares in Microsoft and Apple, I believe that if he lets his subordinates Li Mianhua and several people cooperate with the two companies, the digital phone BP machine can be made soon.

Although you can make the BP machine into a digital model, but Chen Yihua will not do this, product research and development only step by step, will have their own technology accumulation, the market will accept, the company can also maximize profits.

Hong Kong now there is no such product as BP machine, we don't know how to use, the mode machine is simple and has the benefits of being simpler, after all, everyone doesn't know how to use it, it is too complicated and may scare away some customers, and the number BP will appear in a lot of English, although everyone only needs to look at Arabic numerals, but after all, it is not as good as the model machine, you don't need to look at English.

Chen Yihua will let the mode machine be used in Hong Kong for a period of time, and when it is popular, the function of the pager is familiar to everyone, Chen Yihua will upgrade the product, when the time comes, with the accumulation of this time, Chen Yihua believes that Li Mianhua, Zhang Youfang, Fang Xuehua They can develop their own digital pager, when the Apple computer should be able to upgrade the second generation, can use Microsoft's software, Chen Yihua himself can also slowly recruit some talents in this area to Hong Kong, pager upgrade is not a dream.

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