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After Land Rover was in the hands of Ford, it did only experience a short period of glory, and then soon fell into business difficulties due to the competition of Japanese car manufacturers and local rivals.

Ford for the operation of Land Rover and Jaguar, but it can't be said that it doesn't do its best, they have smashed more than 10 billion dollars on these two brands before and after, but the performance of these two brands during this period of time is not competitive, no matter how Ford adjusts, the performance of these two brands in the market can only be described as incompetitive.

In fact, Land Rover's performance in the market can be described as unsatisfactory, but Jaguar's performance in the market can only be described as bad.

Since he was still in Rover's hands, this brand has shown considerable decline, because it was originally defined as a high-end model, so the price of this brand's models has always been not low.

And because it wants to flaunt the aristocratic style of the British, the models under this brand are also limited to the play of creativity, and the British-style aristocratic plot is destined to be swept into the garbage heap in this ever-changing era.

Coupled with the fact that neither the British nor the Americans were very good at working on the refinement of the engine, the car quickly became famous for its high fuel consumption.

Later, after being sold by Rover to BMW, within a short period of time, BMW found that the brand was incorrigible, and then sold it directly to Ford.

Ford's later adjustment of Jaguar was not very successful, facing the embarrassment of not being able to sell a few cars a year, and finally Ford simply reduced the production of this brand, and finally before the sale, even the brand was once facing difficult birth.

Later, after the two brands were dumped to India's Tata Group, there was a sense of resurrection, especially the Land Rover series performed well in the market, and after Tata took over a year, it began to have a profitable performance in the market.

And Jaguar. Because of the new models of the XJ series launched later, they also began to gradually improve their performance in the market.

Of course, this is inseparable from the contribution of the Celestial Empire market, and in the case of the European and North American markets that no longer recognize these two brands, the Celestial Empire people have become the largest buyers of these two brands.

Especially the Land Rover brand. It has become the favorite model and brand of many wealthy people of the Celestial Empire who broke out in the real estate tide a few years later.

So this time Jin Xiaoqiang hit the idea on the head of this Land Rover first, if Mark Ken agreed to help contact Ford, Jin Xiaoqiang felt that now was not the time.

Because although Ford is currently in a deep crisis, after all, the tiger will not fall, and it has not yet reached the point where it has to make a living by buying brands, so if you really ask the price at this time, it will inevitably be slaughtered by the other party.

If you really want to make a move. It would be better to wait until next year's subprime mortgage crisis erupts, when Ford is in a state of continuous losses, and in that case, I believe they should be willing to sell some of their assets.

In the last life, Ford did exactly that, they started looking for buyers for Land Rover and Jaguar in '07, but unfortunately their appetite was too big and the asking price was too high. In addition, other companies also need funds to save themselves, and the performance of these two brands in the market has not been very good for so many years. So Ford has not been able to find any suitable buyers.

It wasn't until 08 that it was finally finalized to package the two brands together and sell them to India's Tata Group, and the Indian gang of wrongdoers also spent a total of 2.3 billion US dollars for these two brands.

If you change your words, you may be able to push the price lower, after all, you have Mark on your side who will help you. …,

And the most important thing is that he is not actually interested in the Jaguar brand, he is only interested in Land Rover, if Ford agrees to sell Land Rover to him, of course, it will be better.

And the acquisition of this Land Rover is actually in Jin Xiaoqiang's view. It's just a temptation, and if Ford agrees to take over the Land Rover, then it will sell Mazda next.

After all, compared with Land Rover and Jaguar DC, the most attractive sub-brand in Ford's hands is Mazda.

Mazda is an enterprise that was single-handedly supported by Ford, and it was because of Ford's action back then. The company, which started by making cork stoppers for wine bottles, has grown to become the fourth largest company in the Japanese automotive industry.

Mazda was founded in 1920 as a wine bottle and cork company, and after a short decade of development, in 1927 it changed its name to Toyo Kogyo Co., Ltd., and in 1931 it began to enter the automobile manufacturing industry, although at that time they only produced agricultural tricycles.

Later, during World War II, the company inevitably became a war criminal who aided the Japanese invasion, when the Japanese government forced the company to start producing ordnance for the Japanese army.

However, it was the accumulation of technology and capital during the war of aggression against China that allowed Mazda to have a certain technical background and developed rapidly after the war.

Then in 1967, they bought the patent for the jihadist rotary engine from, and then began to produce their own rotary engine car, which also quickly became successful in the market.

But in 1973, due to the oil crisis, Mazda also suffered a heavy blow, their rotary engine was quite unfuel-efficient, so they had to pick up the piston engine car manufacturing again, and quickly won the market with low prices.

And in the late seventies, they quickly won the market reputation of practicality, economy and fashion, and accumulated a lot of money.

After experiencing the crisis that almost bankrupted Mazda, Mazda also realized that they should find a big tree to enjoy the shade, so they found Ford, and Ford Company cooperated, and in the following years, let Ford control Mazda's shares, and by 2008, when Ford intended to sell Mazda's shares, they had already mastered 33.5% of Mazda's shares, becoming the largest single shareholder of Mazda.

During the cooperation with Ford, Mazda got a lot of benefits, they got a lot of technical support from the Americans, and Ford spared no effort to help Mazda, Ford helped Mazda open up a lot of markets, such as Africa, and Europe.

These markets are all relying on the help of Ford, Mazda has gone out, and it is precisely with the help of Ford that Mazda in the early and mid-90s, for a long time, was the automobile company that exported the most Japanese models to foreign countries.

It can be said that the reason why Mazda has been able to grow into an international brand so quickly and become the fourth largest automobile manufacturer in Japan is absolutely indelible in this Ford's credit.

At the same time, in return for its enthusiastic help to the Americans, Mazda can be said to have spared no effort in helping Ford open up the Japanese domestic market.

They have introduced a lot of American models in Japan, such as Ford's Explorer large off-road vehicles, pickup trucks and other models, but these models, because of the conservative Japanese consumer market, have not won the favor of Japanese consumers.

And Mazda's traitorous move has attracted the crazy siege of other Japanese car companies, including Toyota, Honda, Nissan, Mitsubishi, and many other car companies, which have carried out crazy encirclement and suppression of Mazda. …,

Because they can't stand Mazda, the lackey of the Americans, and continues to survive in the market.

It is precisely because of such crazy sniping that the Mazda brand encountered a huge crisis at the end of the nineties of the last century, with poor product sales and market recognition, resulting in a significant shortage of cash flow.

And at this time, it was Ford who came to the rescue, so that Mazda got through the difficulties.

In 1996 Ford's new president, Henry. Ford's great-grandson, Henry. Wallace personally helped Mazda formulate the new millennium plan, and invested a lot of money and technical support for Mazda.

It was with this support that in 2002 Mazda launched the all-new Mazda 6, a sports sedan, that was all the rage.

As soon as this sedan inherited Mazda's fashionable, innovative and sporty spirit was launched, it immediately amazed the entire Japanese market, and even Japanese consumers, who originally regarded Mazda as an American's lackey, had to change their impression of Mazda because of this car.

In just two months, more than 10,000 units of the car were sold in Japan, and once the model landed in Europe, it caused a storm of rushes, and even set a record of more than 36,000 units sold in a month.

It is this Mazda6 that has set off a storm of youth in Europe, BMW, Mercedes-Benz have begun to think about working their headlights, and even in order to cope with the current crisis, BMW once simply copied Mazda's eagle-eye crystal lamp.

It is said that Mazda has achieved such an achievement, and it should not be bad for money, but who made his master an American, and when Ford was not doing well later, it was natural that they would draw blood from Mazda's side.

In this way, Mazda did not grow up because of the hot sales of Mazda 6, and it can be said that it is a success or a failure.

And this series of history also made Jin Xiaoqiang realize early on that this Mazda is definitely a big alternative among Japanese car brands, because it is close to the Americans, so their car-making style is closer to European and American standards.

And they are not averse to cooperating with foreign car companies, and even they don't mind the introduction of models in Japan, the most important thing is that their brand effect is much greater than Suzuki's.

If you want to complete the layout of Japan, then this Mazda is absolutely indispensable...... (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )