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There was silence in the room, obviously Mark didn't expect Jin Xiaoqiang to ask so bluntly, this is too direct, right?

So the idea was put on Ford's head, although Ford's current life is not easy, but ......

In fact, as Ford's former president of North American affairs, Mark is still very aware of the current predicament that Ford is in, and at the beginning of a few years, GM announced last year's performance report, and GM lost tens of billions of dollars last year.

At the same time, Ford and Chrysler did not have a good time, Ford did not lose money last year, but at the same time did not make much money, not to mention Chrysler, they are the same as GM, they have also fallen into a loss-making situation, but the loss is not as much as GM.

The reason why Ford began to prepare for the shift last year is because they have predicted that if there is no big improvement in business conditions this year, then Ford will also fall into a loss-making situation, and the amount of loss will not be less than that of GM, and the most important thing is that this loss cycle will be relatively long.

So when they formulated the transformation plan last year, they had been discussing it for more than four months before finally deciding on the plan.

Mark is one of the main participants and executors of the transformation plan, and when the transformation plan began to be discussed, the reason why the plan dragged on for so long was that the main issue was whether to sell some of the non-performing assets, or to find reasons on its own side, closing some factories and laying off employees.

At that time, the people involved in formulating the plan had countless rounds of deliberations and discussions between the two plans, and finally decided to close some factories and lay off some employees.

But Mark, who was the main player at that time. In fact, they are more inclined to sell off some of the company's non-performing assets, such as the Volvo family passenger car part that is currently in trouble, and the sale of Jaguar and Land Rover, which are struggling, and even discussed whether they can sell their shares in Mazda.

and the closure of part of the domestic plant. Compared with the layoff of more than 3,000 employees, there is no doubt that this plan will make Ford and Mark much better, after all, if he chooses to sell these sub-brands, Mark will not face so much pressure, and it is even very likely that he will continue to stay in the position of president of his affairs, after all, such a plan will not offend too many people.

But out of consideration for the pressure on Wall Street. As well as the negative impact of selling these sub-brands on the company, and the long-term pain is better than the short-term pain, sooner or later those workers will be fired, and the factory will be closed, Ford still learned from the pain, and decided to close the factory first, and then lay off some employees.

And their plan is if the company's business situation hasn't improved much this year. Then at the end of this year, or early next year, they will consider selling some of the non-performing assets. For example, those sub-brands that are already in trouble.

Now it has entered the middle of 2006, and it can be seen from the first half of Ford's performance report that Ford's market performance this year is still not good.

And their drastic reforms last year obviously did not impress the cold-blooded guys on Wall Street, and they even set Ford's bond rating as junk, which can be said to be quite worrying for Ford's performance prospects this year.

According to Mark's estimates, it is inevitable that Ford will fall into a loss this year, and even the amount of loss will be unprecedented. More than any previous bad times.

In this way, Ford will definitely sell a considerable number of sub-brands from next year to obtain cash support to tide over the crisis. …,

And this guy in front of him is really terrible, although he has promised to work for him. But before his work had just begun, he had already begun to think about using his connections to fight Ford's ideas, but he didn't know what he was interested in for Ford's resources.

Seeing that Mark didn't give an answer immediately, Jin Xiaoqiang also knew that in his heart, he must also feel uncomfortable, after all, his youth was left in Ford, and now after letting him switch to other companies, he immediately turned the gun, such a thing is not easy for ordinary people to accept.

However, he still gave a lot of patience and did not force this Mark to take a stand.

But soon, this Mark adjusted his mentality, turned his head and said with a smile to Jin Xiaoqiang.

"Misterkin, I think you must know that Ford has just released the first half of the performance report this year, they have lost more than 500 million US dollars in the market, and Standard & Poor's has just adjusted Ford's bonds to junk level, so I believe that in the second half of the year, Ford's performance in the capital market and in the auto market will definitely be more clumsy, and huge losses this year seem inevitable. And as a result, they will definitely have to think about finding a home next year for some of their sub-brands, because they will definitely need more cash. But now I'm curious, I don't know Misterkin, what about those sub-brands that you have in Ford's hands? ”

Mark was very frank, and his question was also interesting, Jin Xiaoqiang didn't know whether to talk to him directly, but after pondering for a while, he still opened his mouth.

"Alright! Then I'll be blunt, I'm interested in Ford's two brands, Jaguar and Land Rover. ”

After Jin Xiaoqiang finished speaking, Mark listened to Jin Xiaoqiang's answer, and couldn't help frowning, Jin Xiaoqiang felt this very keenly, so he asked Mark with a smile.

"What? Did my answer surprise you? ”

"Indeed, to be honest, I'm probably more interested in Volvo because of Mysterkin?"

Mark replied.

"Oh? Why do you feel so? ”

Jin Xiaoqiang asked Mark with a smile, in fact, what he cared more about in his heart was not Jaguar and Land Rover, and Volvo, what he wanted most was Mazda's shares.

And Mark, the old fox, also vaguely guessed the real purpose behind Jin Xiaoqiang's Xiangzhuang sword dance, in his heart he vaguely felt that Jin Xiaoqiang was more interested in Mazda, but now that he said that he was interested in Land Rover and Jaguar, he was really not sure.

"Because after all, Huayang Power has developed to the present and has become a mature manufacturer of modern urban family passenger cars, and as far as I know, Huayang Power's current products are mainly based on urban family passenger cars, so this is very consistent with Volvo's model concept, so I think so."

However, Mark is not stupid, of course he will not directly point out Jin Xiaoqiang's intentions, so he said that he also gave an ambiguous explanation.

After Jin Xiaoqiang listened, he just smiled and didn't say anything, in fact, he cared about the Mazda shares in Ford's hands, but for Jaguar and Land Rover, he didn't feel it at all.

Especially the brand Land Rover, whether it is in the previous life or in this life, Jin Xiaoqiang feels that it may be difficult for any man to resist the temptation of the boxy big iron box and the off-road vehicle full of wild beauty that can climb over the mountains and mountains.

As a representative of luxury high-end off-road vehicles, Land Rover is undoubtedly the most representative model.

Although BMW, Mercedes-Benz, Porsche and many other well-known high-end brands have launched their own luxury off-road vehicles, but these models they have launched, although they have been superior to Land Rover in some conditions, it is still difficult to replace the Land Rover brand, in the hearts of many people. …,

This was born in the forties of the last century, the first was just a special development of British farmers for agricultural vehicles, can go to today, to achieve today's achievements, it can indeed be said that he has a very rich historical heritage.

And in the previous life, although the Land Rover could not be played in the hands of Ford, but after it was handed over to the Indian Tata Group, the car quickly revived.

Especially in the emerging market of the Celestial Empire, many car owners are fond of this boxy muscle car, even if he has high fuel consumption, but it does not prevent more and more wealthy people in the Celestial Empire from buying this car as a symbol of their identity and face.

At that time, the four-wheel drive of this brand model, as well as the function of infinite off-road, had been weakened, and in that distorted era, he was more of a symbol of identity and status because of the high price.

At that time, the brand's models, in North America and Europe, had been surpassed by Japanese off-road, Chrysler and Ford's off-road jeeps, but in the Celestial Empire, this car achieved quite good sales.

At present, Huayang Power also has several high-end off-road vehicles with very good quality, such as the tough guy series, as well as the S6 in the Qoros car series, etc., but out of consideration of localization, consumer acceptance, and consumer psychology, these cars are not expensive, and they do not exceed the price of one million.

This is also where Jin Xiaoqiang feels a little regretful, but there is no way, after all, the consumption psychology of the Chinese people will be difficult to reverse for a while and a half, foreign monks are good at chanting, and foreign goods are high-end is good, such a point of view is indelible in the hearts of many consumers for a while.

Therefore, to create a pure high-end face car, it has quietly taken root in Jin Xiaoqiang's heart, rather than all this money being earned by foreigners in vain, it is better to let yourself earn all this money back. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )