Just as Li Mo was sitting in his office in the Joint Experimental Building, calmly announcing the new R&D task at hand, there was already someone who couldn't sit still opposite him.

"They're cheating!"

When I saw thousands of fast food windows popping up almost overnight, and selling new products that had never been seen before, whether it was KFC, which ranked first in China in terms of the number of stores, and had been eyeing Yaoxiang Catering before, or McDonald's, which ranked second, and several other local fast food restaurants, they were all surprised by this.

In their opinion, according to the strength of this fast food restaurant, 200 theme restaurants are already its limit, but they never imagined that a fast food brand that has been established for less than half a year, in addition to its rapid expansion, will actually come up with such a trick by uniting with those stationery stores and skin care stores.

Even if it is simply a quantitative contrast, the other party quickly took out the same kind of goods as himself, but the quality was not inferior at all, which once again subverted the perception of Li Mo's strength by several giants.

In their opinion, apart from the word "cheating", they can no longer think of any other reason to convince themselves.

This time is not only the top management of KFC, as the president of Yum Group in China, Su Jing also feels more and more that his performance this time is going to "slide".

Although there is no clear data to show that KFC's turnover has plummeted due to the crazy counterattack of Yaoxiang, after all, it has been in China for so long, and the revenue from this land accounts for one-third of the revenue of fast food outside the United States, and KFC cannot lose a large number of customers because of the rise of a local brand.

But information from front-line stores shows that they are being surrounded by more and more fast food windows on the periphery.

For those who want to find a place to stay and rest, it may not affect their choice of KFC to spend at KFC, and for those who are taking it back to work or home to eat, and are increasingly concerned about the effects of fast food on their bodies, hoping to eat quickly and nutritious, these windows have undoubtedly robbed a group of traditional customers.

In addition, relying on the advantage of the number of stores, KFC almost surrounded Yaoxiang and blocked customers through various means.

Now it seems that in order to appreciate the power brought by hegemony, he was instantly surrounded by counter-surrounding.

After sitting in his office and tasting several vegetarian fried chicken burgers in a row, Su Jing found that even if he tasted it with the intention of being picky, he couldn't find a reason to refuse to buy the food in front of him!

Compared with KFC's traditional burgers, the deliciousness is not inferior at all, and it is a few streets away from the nutritional value.

If the other party steps up its efforts, the only selling point of KFC will be left, and that is meat, real chicken.

"We can't stop trying to defend ourselves from the price side, it's just killing ourselves."

Thinking that all the food he ate just now was a patchwork of vegetarian food, and judging from the selling price, the cost was probably less than half of his own, Su Jing then quickly thought of this question.

At present, KFC is almost still focusing on coupons to attract consumers.

Now there may be some effect, but in time, when the other party really develops, this method will obviously only torture yourself.

But in addition, I don't seem to have any other way, the research and development of new products is still tepid, and no one expected that such a strong opponent would suddenly emerge...

Looking at the information about Yaoxiang Manju and Li Mo on the computer screen, the more Su Jing thought about it, the more he had a headache, and he felt that he seemed to have been choked by the throat by a young man named Li Mo before he could exert his strength, and he had fundamentally lost the motivation to fight back.

Unless you can come up with so many miracle new products in a short period of time, you can only hope for other additional means to survive in the near future.

He can also see that the reason why Li Mo suddenly came to such a hand may also be related to his previous desperate efforts to suppress the other party's business with the help of KFC, which has a huge number of stores.

Otherwise, why didn't he go to a copycat McDonald's or a pizza?

Thinking of this, Su Jing picked up the phone a little weakly, summoned the executives of his catering department, especially the person in charge of the KFC fast food restaurant, and issued several new orders in a row

Revoke the previous publicity campaign imitating Yao Xiang, prohibit anyone from making hostile remarks about Yao Xiang in any public place, speed up the research and development of new products, increase advertising investment, and suspend any obstructive measures against Yao Xiang...

The reason why Su Jing did this, on the one hand, was to relieve his own pressure, after all, his turnover was not bad in the first place, and engaging in so many activities against potential enemies would only make him tired.

In addition, he also wanted to show favor to Li Mo through this move, showing that he would not take small actions again, but compete fairly, and hoped that Li Mo would not continue to copy his own products.

"What about the anime that we've already purchased the rights to?"

Hearing that his boss was going to suspend the original plan and resume the previous state of operation, the rest of the executives were puzzled by the fact that they realized the danger.

"Sell what you can sell, and lock up what you can't."

Thinking of the source of this disaster, Su Jing had another headache, he just ran his catering business well, why did he have to go to the grass and trees to provoke an enemy who didn't care about him.

If the other party takes this as a mustard and comes up with a Pepsi formula, won't he even find a place to cry.

…

On the one hand, Pepsi and KFC are silent, and on the other hand, Li Mo is still sharpening his knives.

Since the investment entered a new field, Li Mo himself really didn't plan to treat anyone as an opponent who had to be cut off, but just wanted to use the plane commodities to obtain more value.

It's just that there are some practitioners who want to regard themselves as enemies, which also makes him quite helpless.

Although KFC withdrew its troops at this time, and even privately spread the argument that it hoped to get along with Yaoxiang Catering through the media, it was difficult to recover it, and it was impossible for Li Mo to take back the new products that had been put on the market.

Of course, even if he could, he would not really do anything sympathetic to his opponent's momentary statement.

On the contrary, after learning that Yum planned to resolve the previous misunderstanding, Li Mo not only followed the statement on the surface, "Yaoxiang will never take the initiative to make enemies with others", and then continued to open more catering windows.

No one is going to have trouble with banknotes.

Under the various foreshadowing in the early stage, Yaoxiang fast food has achieved great recognition both in terms of food content and consumer psychology, and its business performance has steadily climbed and money is rolling in.

As Su Jing envisioned, according to the current revenue growth rate, in the near future, Li Mo can not only quickly recover the funds invested in the early stage, but also more and more consumers, like the ugly fish phantom, occupy the position of the market leader, which is also something to wait for.

…

"BOSS, the research and development of smart toys has made substantial progress, and it can be put into mass production in first-line factories."

A few days later, Qiao Han personally came to Li Mo's office to report that there were several anime figures or smart assembly dolls that could only be seen on the drawings before.

It can be seen that Qiao Han himself is very satisfied with the research and development of these new products, "I believe that the shock that these products can bring to Yaoxiang diners is no less than that of veggie burgers." (To be continued.) )