Personally experiencing the initial product brought by Qiao Han, Li Mo himself sighed in his heart, this is much better than the effect seen on the drawings.

It's no wonder that it is almost sold at the same price as imitation wood pencils in the plane mall, whether it is from the appearance or the touch feel, it makes people feel as if there are more friends around them.

The appeal of the new products created in front of me based on anime is so attractive to adults, let alone the temptation of children and children.

"What about the cost?"

Then Li Mo put aside the toy samples brought by Qiao Han and asked thoughtfully.

Just as he relied on animation to drive Huahua and catering, and then used the newly formed industry to feed back animation, this time Li Mo still chose a two-pronged strategy, relying on toys to drive catering, and at the same time, he also began to pave the way for his new industry.

And the first thing he has to face is the problem of cost and promotion.

"Relying on our existing technology, the price of materials is about one-fifth lower than that of similar products. The figurines are lower, and due to limitations such as cost, almost no one in China is doing this in this regard. If all of it is done by our own factory, because of welfare problems, the labor cost may be relatively high, but it is evenly distributed, and similar products in the market, but obviously we have to be better in terms of technology. ”

Qiao Han thought for a while and then replied, "My suggestion can be handed over to our partner Wumart, they have a very good foundation in industry, and we don't need to vigorously reform the factory ourselves." And they are our R&D partners, so we don't have to worry about technology leakage in this regard, otherwise there will be a lot of harm to them. ”

"Then let's try a batch first and see how it works."

After listening to Qiao Han's report, Li Mo stared at the toys on the table and spoke.

Among these toys, there are both plastic dolls and imitation wood building blocks, including puzzle puzzle puzzle toys, which are characterized by the combination of Yaoxiang Manju and AACC's existing animation, including food, animation and other special content, whether it is from the playable surname or artistic level, it is not inferior to the mainstream toys in the market, and the surname price ratio is a combination of transformers or plastic swords and plush dolls such as Pleasant Goat.

What's more, these toys can not only meet the interests of children and teenagers, but also attract the attention of adult anime fans, and the absolute collection value makes them absolutely pleasing to the eye even if they are placed on the bookcase and bedside.

…

Two days later, a certain Yaoxiang in Ishikawa lived outside the theme restaurant

In the afternoon, a truck with the conspicuous AACC logo turned around the street corner and slowly stopped in the open space on the side of the restaurant, and then three uniformed employees jumped out of the truck, opened the warehouse and began to carry several boxes of tightly wrapped boxes into the fast-food restaurant through a special passage.

Soon after, several staff members in anime uniforms put a batch of new toys on a special shelf.

The lifelike models of the protagonists and supporting characters in "It's Dark", the intellectual puzzles in the background of "Panda Planet", the magic palace combination building blocks in "Fog Man"...

In addition to the display items placed under the glass cover, the staff also took out a copy of each for the guests to try.

Most of the things that were placed here before were simple dolls or souvenirs.

"The toys over there have changed, like?"

Soon, the clerks' actions attracted the attention of several young customers, and several girls approached first.

As regular customers, they're used to the changes in the themed restaurant, including the main anime on the TV and the uniforms worn by the staff, but it seems to be the first time that the toy shelves that have been dedicated to souvenirs have changed.

"Wow, this plastic doll can still change its expression? How? ”

"Huh, blushing? Haha, so cute! ”

"How does it feel like it's alive? Is it equipped with batteries? ”

Picking up a few different toys, several girls kept shouting in surprise, "There is also a "Panda Planet" figure here, I really want to buy one!" ”

Hearing the movement, some other diners, especially the children, couldn't help but get up and run to the toy corner to join in the fun, and in an instant they were attracted by the dazzling array of items here, and they were reluctant to leave.

"Waiter, how do you buy the toys over there?" Don't have a price tag? ”

Immediately, several adults who were pestered by children and young men and women who wanted to buy them came to the counter and asked.

"I'm sorry, these toys are all gifts to be given, not sold separately for the time being, if you want to get it, you need Yaoxiang catering consumption points, this is a description, you can also log on to our AACC website to find out."

As he spoke, the polite waiter handed over a coloring activity sheet with both hands.

It is marked in detail with the content of this new activity of Yaoxiang Catering.

At this moment, such activity lists are also posted at the entrance of the Yaoxiang Manju theme restaurant or at the take-out window, telling people that they can get these unimaginable toys and gifts by consuming food.

"Huh?"

Hearing such news, everyone was disappointed, and they could only stare carefully at the color page to see what gifts were corresponding to different consumptions, and speculate how they should buy to get the toys they wanted.

There are also some anxious customers who are stalking, hoping to get the opportunity to buy directly by pleading, but most of them are politely refused, and occasionally some children are really crying, and the clerk has to sell one or two pieces at the high price given by the company.

Li Mo's move is also to avoid turning the restaurant into a toy store because the toys are too popular, of course, if there are local tyrants who are willing to spend dozens of times the cost to buy them directly, he will not refuse.

At present, more than 200 theme restaurants have been opened and more than 3,000 sales windows all over the country are enough to ensure that people can get the toy gifts they want by tasting Yaoxiang food, but it is just a matter of time.

In order to let people know more effectively about his newly launched toys, Li Mo also continued to use all the resources at hand to put a few new toys in stationery stores and even major physical stores of Wumart Industry for people to watch and play, and then attract them to his own consumption.

…

Without the blatant obstruction of catering giants such as KFC, coupled with such a powerful promotion method, on the second day of the launch of the new product, the sales of almost all of Yaoxiang's business points instantly rose by more than one-third.

And with the continuation of time and the expansion of the popularity of the event, such achievements are steadily improving at an objective speed.

In order to meet the children's troubles, adults choose to come to Yaoxiang to eat and accumulate points for toys, not to mention anime fans, directly add Yaoxiang Catering official website to bookmarks, and from then on, only Yaoxiang will be ordered for takeaway, not to mention that it can be exchanged for souvenirs, and it can also avoid headaches such as obesity caused by fried meat.

More new entrants are to satisfy the wishes of their girlfriends or friends, buy set meals together, and speed up the accumulation of friends' points, but in the process of tasting, they will be attracted by the new fast food brand and become loyal customers, and thus join the following team of products such as AACC anime and even Phantom.

In less than a week, the first batch of tens of thousands of gifts created by Li Mo were redeemed.

This also means that tens of thousands of people spend more than 10 times the cost of the gift to get the gift.

Just like the circle of friends, when you see that people around you are enthusiastic about one thing, this is the trend, relying on the influence of Huanhuan, people who are tired of eating foreign fast food have begun to take the initiative or under the leadership of friends, to set their sights on the new local fast food restaurant, Yaoxiang.

There are the latest anime, the latest novels, the latest food, the latest toys, the best music, and the unbeatable store style... What's more, this is a local fast food restaurant built by the Chinese people themselves.

Whether it is from the consumption feeling or psychological emotion, there is nothing more suitable for young people to gather and talk and share happiness than here!

And the foreign fast food that relies on high-calorie foods such as french fries, fried chicken, and beef, at this moment, it is like the unstoppable ICQ, which occupies a huge market with its unique products, and its position seems unshakable, but with the emergence of OICQ in the catering industry of Yaoxiang, the situation has been reversed.

The younger crowd began to pass by the gates of KFC and Yoshinoya in droves, and finally chose to enter the local fast food restaurant, Yaoxiang Manju, to settle afternoon tea or dinner, while discussing the latest anime.

Traditional fast food restaurants such as McDonald's seem to have become the MSN of the past, and they are beginning to be occupied more and more by commercial white-collar workers who are not suitable for fashion trends, discussing business or enjoying tranquility.

Just like social networking sites, once your friends are all in one place, more people tend to move to the new place themselves, depending on their last name, which is also a magic weapon for social networking sites to win.

It's just that unlike the penguin strategy that simply relies on imitation and improvement to defeat opponents, the changes brought by Li Mo this time rely more on innovation and strength, otherwise he would not have had such opportunities to challenge the industry hegemon.

In the eyes of Su Jing, president of Yum Restaurants, and others, this is almost a terrible reversal.

According to experience, once this new pattern is formed, it will also mean that their positioning will change dramatically in the eyes of consumers, and even if there are guests who want to come in to consume, once they think that this is inconsistent with their student identity or occupation, then they will still give up consumption under the subconscious effect and enter other homes!

"We can't afford this to go any further!"

originally wanted to take a step back and open the sky, but Su Jing never expected that Li Mo was not only not satisfied with the status quo, but instead came up with a more powerful weapon to compete for the market.

The only thing he can think of at this point is to continue to use huge advertising campaigns to change people's perception of established restaurants such as KFC and Pizza Hut.

However, it is obvious that the executives sitting in front of him are already listless and unable to fight again.

In the face of a perverted opponent like Yaoxiang Manju who can come up with a magic weapon at every turn, they would rather compete with McDonald's for the rest of the market than lose a lot of hair to think about how to beware of Yaoxiang Manju.

Everyone knows that in terms of strength, unless Yum Catering comes up with any products against the sky, or the political axe directly blocks Yaoxiang, it is simply a fantasy to regain the market that was taken away by the other party, and it is better to consider acquiring other local Chinese fast food brands.

"Can I tell me a little bit about my personal thoughts on this?"

After listening to his president Su Jing's speech, a member of the management team of Yum Catering Marketing Department pushed his glasses and said.

Su Jing glanced at his right-hand man, nodded without speaking.

"Last weekend, I was walking around the park with my daughter, and when I was tired of playing, I wanted to take her to our KFC store to buy some desserts, but she said something to me at the time, and I still feel deafened..."

She said, "Dad, why do you go to such a tasteless place to buy sweets?" My classmates are now buying ice cream in Yaoxiang and giving away fun toys. ”

After saying this, the executive paused, "My daughter still doesn't know that the fast food restaurant she said is the store of her father's company, and she has never seen the animation we specially introduced from Yueben in order to resist the competition of Yaoxiang, but watches AACC's "Panda Planet" on CCTV every day, and has recently become obsessed with the other party's new vegan burger." From a father's point of view, I also cherish this opportunity to let my children take the initiative to eat more fruits and vegetables, and I will not discourage my concern for my children just because I am a competitor, so I can think of the thoughts of other consumers. ”

After the executive said this, the scene, which was already somewhat frozen, became quieter.

It seems that everyone is being told what is on their minds

-- They are adamantly opposed to their families eating these fried foods at their company's fast-food restaurants every day, but they don't mind their children eating healthy food from their competitors.

Shedding Yum employees, most of them are also Chinese, and they are proud that they can give birth to such a strong brand in their homeland.

Therefore, if they are asked to fight with such an opponent with all their might, the result of losing both sides is definitely not what they want to see.

"So... We have to change our strategy? ”

Seeing that everyone was silent, Su Jing had no choice, no matter what, it was impossible for him to give up the market, he could only find a new starting point.

It was only then that someone began to nod.

And the only way left at the moment is to give up encircling and suppressing Yaoxiang, and instead accelerate the improvement of its own strength, to compete with other fast food giants for the remaining market share, if there is a chance in the future, maybe it can fight back again.

It's just that now, it's completely out of play. (To be continued.) )