66. A cloud-piercing arrow, a thousand armies come to meet each other
After a month, because Chen Yihua's funds are sufficient, the peripheral base stations of the pager have been all over Hong Kong, and I believe that as long as it is not in some mountainous area and very remote place, there will be no problem with the contact of the pager.
On the night of the advertisement, of course Chen Yihua wanted to take a look, and he took a look at it in person to know if the effect was good.
The effect of five channels of an advertisement at the same time is still very shocking, even if others change the channel, the audience can still only see the advertisement broadcast by Tianyi pager, Chen Yihua's advertising broadcast time is prime time, it is before the broadcast of major dramas, everyone can fully imagine the shock of this advertisement, how many people in Hong Kong can see the advertisement of Tianyi pager.
Hong Kong's TV commercials are very traditional now, either to introduce the product, or to get a celebrity to foil this product, like Chen Yihua's advertising to make a small story to broadcast, Hong Kong has really not appeared before.
Chen Yihua's three advertisements, the content of the story is good, concise and clear, the shooting method is nothing new, but the content will not make the audience feel bored, you can continue to read after reading the beginning, especially the story of the underworld, the advertisement of the old boys rescuing their boss, the scene is very funny, and it is very shocking.
Chen Yihua not only used the lines in the kung fu in this TV commercial for the underworld, but also copied the style of the Axe Gang, and the dozens of old boys who came to save the boss were all in black suits, neatly arranged like an army.
When the gang boss was rescued, he looked at his subordinates, and then rescued the BP machine and raised it, shouting a classic slogan in the movie kung fu, and then dozens of his subordinates also took out the BP machine and raised it, shouting a "cloud piercing arrow and a thousand armies to meet each other" The scene is as nonsensical as it gets.
The shock of this advertisement is unimaginable, Chen Yihua doesn't know whether other viewers like it or not, and he is not easy to investigate now, how everyone reacts to this advertisement in the market.
When the advertisement was broadcast, Chen Yihua and Zhao Hongjun sat in the villa and watched it together, everyone was watching the short film advertisement of Tianyi pager, anyway, the advertisement of the underworld attracted several people at once.
Chen Yihua himself also feels that this advertisement has a fight with the advertising effect of later generations, and it may not be as good as others in terms of picture quality, but from the perspective of the novelty of the story, it completely makes up for some other shortcomings of the advertisement itself.
The director shot it completely according to his requirements, and the cost of the short film was twice as expensive as the other two advertisements, after all, the personnel still have props, and the other two advertisements cannot be compared with it, and the shooting of the other two advertisements was completed in half a day, and this advertisement took two days.
Hong Kong now whether it is a TV series or a movie shooting is decent, Chen Yihua's short film content is actually a bit nonsensical style, later generations are not only Hong Kong people, but also many other overseas audiences, for nonsensical style of movies are never tired of watching, Chen Yihua believes that at this time, Hong Kong does not have many wonderful movies, his nonsensical short film advertising will definitely win the audience's pro-Mei and love.
The next day, Chen Yihua came to Far East Telecom's store in Central early, although the advertisement was only broadcast last night, and the specific effect may not be seen, but Chen Yihua still decided to stay in Far East Telecom's store department to see the situation.
Far Eastern Telecom's store department opens at seven o'clock and closes at half past eight in the evening, of course, this is the reason why it is located in a prosperous area, so the telecom store is open at night, if the store is in a remote place in the future, then there will be no night shift.
Walking into the sales department of Far East Telecom, consumers can see the signboard of Far East Telecom at first glance, which is very large and the trademark is also very eye-catching, and Chen Yihua, the trademark of Far East Telecom, directly appropriated the signboard of China Telecom.
In fact, the meaning of the logo of China Telecom is based on the Chinese word "Zhong" and the traditional Chinese pattern "back pattern", and the three-dimensional space pattern formed through development and change, which means that the communication network extends in all directions, symbolizing that "China Telecom" is unimpeded at all times and everywhere. It vividly expresses the characteristics of China Telecom: science and technology, modernity, transmission, speed and development. The pattern has a strong decorative effect and has Chinese characteristics and a modern feel.
Originally, Chen Yihua didn't want to do such a lack of morality and make things so desperate, after all, the representative significance of the pattern of China Telecom Company in later generations is too strong, and it is too immoral for his own telecom company to plagiarize this trademark
But in the end, Chen Yihua still did not resist the temptation, feeling a little embarrassed in his heart, but in action, he quickly decided to embezzle the trademark of China Telecom.
He is also Chinese, can fully carry the representative of Chinese, and his Far East Telecom is facing foreign countries, how to say it is also to add glory to the country, Far East Telecom faces the Asia-Pacific region, the pattern of telecommunications represents China, Chen Yihua's Far East Telecom bears this trademark, the other meaning is not that the Far East is the meaning of the Far East of the Chinese, so Chen Yihua feels that he is more qualified than China Telecom to accept this trademark, and can better represent the meaning of the trademark.
"Sister Liu, I watched TV yesterday, how does our pager advertisement feel?" Chen Yihua asked Liu Yiyi, who came here so early like himself.
"Well, it's very good, the advertisement is very good, it's very novel, and the boss, you take down all the advertisements on several channels, and the effect looks very shocking" Liu Yiyi had to sigh and said, Chen Yihua was responsible for the publicity, she didn't look at the sample before the pager advertisement was broadcast on TV.
"Boss, you haven't spent millions in vain," Liu Yiyi didn't wait for Chen Yihua to answer, and then said.
For Chen Yihua spending so much money on advertising, Liu Yiyi originally held a very insistent objection, when Chen Yihua said that he wanted to broadcast advertisements on all the free channels of Hong Kong TV, Liu Yiyi felt that it was not necessary at all, she felt that Chen Yihua's behavior was completely a waste of money and no place to spend it.
As the current general manager of Far East Telecom, Liu Yiyi is of course very concerned about how the pager advertisement, so of course I watched TV last night, and the five channels broadcast the advertisement of Tianyi pager at the same time, which shocked Liu Yiyi a lot, she didn't expect that the advertisement could be used like this, and the effect would be so good.
The content of the pager advertisement is good, Liu Yiyi believes that Hong Kong people watched last night's Tianyi advertisement, even if everyone still generally does not know the pager, may still be skeptical, but as long as Hong Kong people watch TV at 7:50, they will definitely remember the Tianyi BP machine.
"Boss, I heard Zhao Kun say that the content of this advertisement was written by you, but I didn't expect that your screenwriting talent is not weak, the content of the advertisement is very exciting, especially the film that made the gangsters save the boss, it is so good-looking, I think it is more exciting than those movies' Liu Yiyi was not stingy with her praise, and the advertising directors who got from Zhao Kun were all shot according to Chen Yihua's requirements, and Liu Yiyi admired it even more.
The rest of the company is very busy, the advertising is all done by Chen Yihua, the big boss, Chen Yihua ran the advertisement during this time, only Zhao Kun followed him, Chen Yihua ran the advertisement, Zhao Kun followed from beginning to end, so he knew that the three advertisements of the pager all relied on Chen Yihua's creativity, and the requirements of the advertisements and the stories were all filmed according to Chen Yihua's ideas.
'Hehe, Sister Liu, have you forgotten that I am not only a boss, in fact, I am also a good screenwriter, don't you forget that Yanjing's Dragon Ball manga was written by me'Chen Yihua has always been very cheeky in front of familiar people, and if people praise themselves, Chen Yihua will be even more aggressive.
"Yes, I forgot boss, you are actually an extraordinary comic screenwriter" Liu Yiyi listened to Chen Yihua's words, but this time she didn't feel helpless for Chen Yihua's cheekiness.
Liu Yiyi did forget that Chen Yihua's other identity is a comic screenwriter, mainly because Chen Yihua's usual things always make others can't think of that aspect, and his commercial success is too dazzling, and it also overshadows Chen Yihua's achievements in some other aspects, so even Liu Yiyi, who came out of Yanjing, naturally forgot Chen Yihua's talent in screenwriting.
"Sister Liu, the personnel of several other stores of Far East Telecom have been arranged" Chen Yihua saw that the time was almost up, and the store department was about to open, so he asked Far East Telecom whether the arrangements for today were in place, although he believed in Liu Yiyi's strength, but Chen Yihua couldn't help but think about the final decision.
"Don't worry, boss, it's all arranged," Speaking of business, Liu Yiyi has always been full of herself.
Although the advertisement for the pager was only broadcast last night, Chen Yihua believes that the response of consumers is not so fast, and it is impossible to make the sales of pagers hot the next day, but just in case, Chen Yihua still increased the manpower in the sales department of Far East Telecom to prevent some unexpected situations from happening.
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