"What is our new adversary going to do?"

Seeing that Li Mo did not follow the traditional path and continued to expand stores, but went to various villages and villages in China to tinker with fruit planting, the catering giants from all sides were also a little confused for a while.

Among them, there are not only overseas catering groups such as Yum and McDonald's, which have occupied half of the Chinese fast food market, but also Yonghe, which has entered the development and rise of China in Taiwan, and the only local brand among the top five Chinese fast food, Kung Fu Catering.

There is no doubt that from the beginning of the establishment of the unique Yaoxiang Manju, these catering giants who feel threatened have always focused on this new local brand in China.

After learning about the defeat of Procter & Gamble, Unilever and other chemical giants, they can no longer take a contemptuous attitude towards the rising industry rivals around them, but have begun to take measures.

Among these measures, the most direct and effective is to increase the popularity and strengthen the position by constantly launching new product packages and doing more activities.

However, compared with Li Mo's successive promotional methods such as animations, novels, and mobile games that are in line with local characteristics, as well as foods that integrate Huaxia's broad and profound dietary standards, KFC and other practices that simply give coupons and change meat or add certain seasonings are obviously inferior.

Therefore, some giants naturally have some secret means to create some trouble for their competitors.

After all, tripping an enemy is also an effective means to be more common than knocking them down.

…

"Mr. Li, I'm afraid we're going to have new troubles."

In the afternoon, just as Li Mo and another advance team were inspecting the newly opened fruit manor in the rear, Kang Haibo, who was holding a briefcase, hurried over.

"What's the situation?"

Seeing the other party's anxious look, Li Mo stopped talking with the implant technician next to him, turned around and asked.

"Here... Is it convenient to say? ”

Glancing at the few people behind Li Mo, Kang Haibo hesitated.

"Oh, let me introduce you first, these people are all new members of our company, this is the technical director of our production area in Jiang Province, Mr. Gu Ming." Li Mo then pointed to an intellectual-looking person beside him and introduced to Kang Haibo, "You will inevitably deal with them in the future, so if you have anything, just say it directly, and let them integrate into the company atmosphere as soon as possible." ”

In order to ensure the normal operation of these production areas, Li Mo not only spent a huge amount of money to purchase land this time, but also worked management, successively acquired several fruit and vegetable companies, and strived to establish his own logistics system in the shortest possible time.

And in order to make these new members familiar with their own rules as soon as possible and use them for their own use, Li Mo constantly arranges training plans to let these employees quickly adapt to the new job arrangement.

"Yes, several of our more threatening competitors have recently started a land enclosure program, and launched fruit and vegetable fast food similar to ours, and jointly launched comic products with some animation companies, trying to emulate AACC to launch a series of marketing activities."

Immediately afterwards, Kang Haibo gushed out, "It can be said that as long as we are doing it, they will follow closely behind, and the scale will be larger than ours, and if this continues, I am afraid that our advantages will not continue to be highlighted..."

The most threatening opponent in Kang Haibo's mouth is undoubtedly KFC, Pizza Hut and other foreign fast food that are eyeing Li Mo, and only these market giants will be worried about the threat that Li Mo brings to them, and as for other local fast food, they don't dare to treat Li Mo as a competitor at all, and even take the initiative to come to the door to beg for cooperation.

"Is this learning from Chinese traditions?"

Thinking that these brands that have always been copycats have actually begun to imitate themselves, Li Mo couldn't help but smile bitterly in his heart.

But come to think of it, it seems that this is indeed the best way to deal with yourself.

Compared with AACC, which has the support of a huge plane mall, it is difficult for even companies at the level of the earth to stand up and compete with them in terms of products and innovation, and the best way can only be to imitate their opponents, in order to take away some neutral and swinging consumer groups.

Of course, these giants will not be stupid enough to openly copycat or plagiarize, but start from the form, what Li Mo does, what they do, and avoid being hit by the opponent's new tricks to the greatest extent.

"Although our products are very attractive, they are still a little weaker than their huge sales scale and publicity system."

As he spoke, Kang Haibo took out a bottle of drink from his briefcase, which was a blue-toned Pepsi.

"Look at this."

Then Kang Haibo handed the seemingly ordinary drink to Li Mo.

Taking the drink handed by the other party, Li Mo took it in his hand and looked through it, and sure enough, a new line of advertisements appeared on the top of the plastic wrapped in the bottle.

"Want to join the Pepsi Alliance and get the latest anime information? Do you want to audition PK with your favorite celebrities? Click..."

And in the latest "Uncover Prize" event held by the other party, it is prominently marked that with the bottle cap code, you can get the opportunity to redeem KFC coupons or experience new anime.

The practice of exchanging physical goods by purchasing products to obtain codes has long been common in the industry, but Pepsi's sudden move is obviously to help its brother group Yum prevent problems before they happen, and put pressure on Li Mo.

"To outsiders, that's fine, right?"

Then Li Mo handed the bottle of drink back to the other party, revealing a thoughtful look.

Obviously, compared to those stationery manufacturers who directly copied their own products, the planning of the large groups is much more thorough, if the previous giant is careless Jingzhou, then this time it is obviously not suitable to use the opponent to paralyze and play the pig and eat the tiger.

"Indeed, it not only imitates our routine, but also does not constitute infringement, and this kind of trick has no way to fight back."

Kang Haibo shook his head helplessly, even if he was in a lawsuit, he had no chance of winning at all, and it was a fantasy to stop the other party from imitating him through legal means.

"The matter of squeezing our suppliers and competing with us for the store is also the counselor of this giant, right?"

Li Mo thought of another question and asked.

Even though he was a little indignant, he himself was not too worried about the opponent directly imitating his own ideas at the moment, after all, in terms of content, the opponent was definitely far inferior to his own, as long as he maintained an advantage in this point, it was not a terrible thing for him to be suppressed for a while.

Figuring out who your enemies are is the most important thing at the moment.

"According to the current data, as long as we can think of opponents, we are all regarded as opponents, but the methods used are different for their own interests and goals."

Hearing this, Kang Haibo's face was solemn, "Yum relied on Little Sheep to open up with us to try to prevent us from entering meat fast food, McDonald's felt that we affected their expansion plan of 2,000 stores, Yoshino half was for the market competition for the same type of products, half for the sake of the other consortium in China that controlled the Oriental Flower to take the opportunity to attack our strength, and the rest, Starbucks also had some actions, but at present, it was just to prevent the expansion of our beverage business, and there were not too many attacks on the surname." ”

Hearing that the little sheep that was acquired by Yum and did not match their target consumer groups at all were taken out to compare with Yaoxiang Catering at this time, the logistics staff who had newly joined Yaoxiang Catering standing behind Li Mo were also speechless for a while.

"As for the method, it is nothing more than using the resources at hand to suppress our product supply channels, digging into the wall and cooperating with the media."

As a veteran practitioner, Kang Haibo has obviously seen a lot of these methods.

"It's time to expand our stores."

After thinking for a while, Li Mo slowly spoke.

Since the end of the New Year for nearly two months, almost all of his energy has been focused on these newly developed land, devoting himself to his own defense construction, and the various fruits he has purchased have already been stored in the reserve warehouse, waiting to be transported.

Originally, Li Mo wanted to continue to wait for the production area to further form a scale, and then take the initiative to raid and instantly spread Yaoxiang all over the country.

However, if we do not take some measures as soon as possible, I am afraid that when we make our own efforts, we will have missed the best time.

"Also, aren't they trying to imitate us? Then we have to do something in response. After bowing his head and meditating for a while, Li Mo raised his head, and there was a smile on the corner of his mouth, "Since they imitate us in form, then we imitate them in content, and we can't suffer in this matter." ”

"Uh..."

Although I didn't understand what Li Mo meant by imitating them in terms of content, through this familiar confident smile, vaguely, Kang Haibo, who was the director of Yaoxiang Catering, seemed to be angry and helpless, and his heart was instantly driven and became enthusiastic.

After burying his head in the mountain stream for so long, he, the behind-the-scenes boss who has always been low-key and hidden, is finally going to attack again. (To be continued.) )