Self-confidence comes from strength, and this sentence could not be more appropriate to describe Li Mo.

The reason why he dared to argue with fast food restaurants such as KFC and McDonald's in front of his subordinates was not because Li Mo was quick to talk about it for the sake of face.

In addition to relying on the enclosure plan to get a large number of well-stocked raw materials, of course, it is also inseparable from the magic weapon in his own hands.

In the Plane Mall, there are more than 100 kinds of meat products that can kill Colonel Sandoz's ancestral fried chicken recipe, and there are countless fried foods that can replace French fries.

It can be said that taking two random samples from them, taste and quality, as well as a relatively favorable selling price, are enough to attract most of the opponent's diners to their side.

However, this time Li Mo does not plan to buy these products such as fried chicken and beef, the price of billions of goods is one of the reasons, he has consumed a lot of liquidity for the landscape plan, and the follow-up store expansion still needs a large amount of money to maintain, on the other hand, in the case of insufficient preparations, there is no need to develop a new series, for the time being, it is still mainly based on fruits and vegetables and other influences.

In this regard, blended fruit and vegetable products similar to "panda meat" are undoubtedly the best choice.

Since it is possible to use several different vegetables and fruits plus some common flavorings to match imitation meat products such as "panda meat" that people have never tasted, it is natural to mix the flavor of chicken, duck, fish, pig, beef and mutton.

It is these products that Li Mo values.

Compared with real chicken, sheep and beef products, in addition to the difference in intrinsic nutritional value and composition formula, these imitation fried chicken steak products made with vegetarian food are impeccable in taste.

Of course, there will still be differences, but just like the imitation wood pencil that Li Mo bought before, if it weren't for some slight differences, it would be difficult to distinguish between the real and the fake.

And compared to the price of real meat recipes, the price of such foods that are legally disputed in some planes is relatively low, only one-fifth or even less of the former's price.

…

After returning to his office in the production area temporarily set up in the rural "manor", Li Mo locked the door, sat on the chair and concentrated, and entered the shopping mall again, carefully selecting the goods he was going to choose.

When he was in the countryside, he only glanced at it and made sure that there was such a thing, and now all he has to do is find a specific product and buy it to fill his food and beverage product system.

According to different varieties of chicken and different cooking methods, there are no less than a dozen kinds of "cottage fried chicken" in the plane mall, and the price is different according to different nutritional values.

Because this time it was only to be purchased as a means of counterattacking the opponent rather than a special new product, and the products he launched before had already occupied a lot of advantages in terms of nutrition, Li Mo did not pay too much attention to the nutritional content this time, and paid more attention to the taste and price factors.

After some selection, Li Mo finally chose a product recipe called "White-winged Vegetarian Fried Chicken".

To put it bluntly, this food uses flour, fruits and vegetables and other materials to make vegetarian fried chicken with the flavor of white feather chicken in the real plane, and white feather broiler chicken is also the main source of meat for KFC fried chicken products.

Since the other party is copying its own marketing strategy from the form, Li Mo asked for the surname this time to copy the other party's products from the content aspect.

The price of this food is about 200 million yuan, which is much cheaper than the real meat recipe of more than a billion yuan, but judging from the product description, it still has the strength to fight with Sandoz fried chicken.

"Ding, congratulations, the purchase is successful..."

After determining the goods he wanted, Li Mo chose to pay with ease.

The funds of 200 million are a lot less, but they are still within Li Mo's free control, so it will not cause too much financial pressure.

After completing this important step, Li Mo did not rush to summon the project leaders in his hands, but took the lead in contacting Fang Chengmin, president of Aida Group, to prepare to transfer the remaining dozens of reserve stores.

——In order to guard against competitors from making trouble, when preparing for the selection of Yaoxiang Manju stores, except for a few key stores that came forward to participate in the competition in the name of Yaoxiang in order to build momentum, in addition, almost all of the other stores that were favored by Li Mo were won in the name of Aida Development to hide the eyes and ears of others.

Therefore, just as Yum Group and others were pondering how to suppress Li Mo's expansion plan, they never expected that a batch of stores would be transferred from the shell real estate company under Ida's name to Yaoxiang's name in an instant.

"Expanding so quickly? What secret weapon are you going to come up with this time? ”

Hearing that Li Mo personally looked for the store he had reserved before, Fang Chengmin said in a surprised tone, he thought that Li Mo would have to wait for another two or three months before considering the expansion plan.

After all, the thousands of acres of land that he suddenly bought across the country alone were enough for Li Mo to work for a while, how could he return to the store so quickly.

"I was bitten by someone, and I had no choice but to do it." In this regard, Li Mo's tone was still as calm as ever, and even had some jokes, "There is no secret weapon, I just want to open the store quickly, and the province is always drooling." ”

"Okay, I'll fax you the transfer procedures in a moment."

Although Li Mo didn't say it explicitly, as an old friend, Fang Chengmin still understood the other party's thoughts, and reminded while agreeing, "But I also advise you to try to be as safe as possible, this time you are not facing those opponents in the past, they are all large groups with strong backgrounds and careful defenses... If you don't get it right, I'm afraid it will really hurt your vitality. ”

"I know, thanks for the reminder."

To be honest, Li Mo didn't have a real determination to win this battle in his heart, he just wanted to tell the enemy through a counterattack that before he was completely angry, don't provoke him again, otherwise the consequences will not be as simple as a copycat.

…

"The city's first Chinese fast food restaurant, Yaoxiang Manju, officially opened!"

"Yaoxiang Catering officially landed in ×× City, triggering a food carnival"

"The ×× district of our city was shocked to see the Yaoxiang Manju theme restaurant, which has been confirmed to be a genuine chain"...

Two days later, dozens of newspapers and magazines appeared in the lifestyle and food sections of the headlines almost simultaneously.

Celebrating the emergence of this long-heard Chinese fast food restaurant in the city where they lived, these citizens who had long regarded "panda meat" as a product of the same level as "Goubuli" or "Beijing Roast Duck" were also surprised by the unexpected expansion speed of Yaoxiang Manju, and almost without warning, appeared around them in an instant.

Although it was in a hurry, relying on the rush among fans and strong media publicity, the more than 30 new stores of Yaoxiang Manju that landed in more than 20 cities at the same time were almost full, and they were not affected by other fast food restaurants at all.

Of course, no one wants to see their customers flock to new fast-food restaurants, whether it's KFC or McDonald's or Yoshinoya.

To this end, several traditional big-name fast food restaurants have also made an exception to carry out an activity, distributing coupons, and reducing prices in disguise, especially the two KFC stores closest to Yaoxiang Manju, and even directly played the "new vegetarian product" sign, trying to use the fruit and vegetable food developed urgently to block those who continue to move towards Yaoxiang Manju.

As a beverage giant, Pepsi, the top boss of Yum Restaurant Group, has launched a powerful media battle, not only cooperating with KFC, Pizza Hut and other unprecedented front-page advertising space on newspaper websites, in order to do its best to reduce the outcropping of Yaoxiang Catering and other competitors, but also frequently held press conferences to launch its new products.

With such strength, even the old rival Coca-Cola was a little uncontrollable, mistakenly thinking that the other party was brewing a new marketing strategy, and then also started a TV advertising campaign.

However, then the think tanks of these groups found that Pepsi was not aimed at previous competitors this time, but a newly rising catering company, Yaoxiang Catering, which was relieved, and at the same time couldn't help but be curious to investigate the origin of this Yaoxiang Manju, which actually caused Pepsi to confront so vigorously.

No one would have thought that just last summer, Li Mo also cooperated with Pepsi to plan advertisements for it, and with the help of the other party, he appeared on Hunan Satellite TV to promote new stationery products.

Now, in less than a year, the two sides have become rivals on the table, and a life-and-death contest has begun.

In terms of strength, no one will doubt the power of Pepsi, although the audience does not know, but other fast food brands are secretly calculating the timetable for the demise of Yaoxiang Catering, in addition to falling into the ground.

If Li Mo can't come up with some new measures, then if this momentum continues, it will be a matter of time before he is crushed to death by Pepsi, let alone the joining of fast food groups such as McDonald's.

Although anyone with a discerning eye can see that although it is constantly launching new products, these KFC fast food restaurants are just new fruit pies created in imitation of some combinations carried out by Yaoxiang Manju.

But its influence should not be underestimated.

Relying on this move, the other party did make Li Mo really feel an invisible and powerful storm, hindering his every step of progress, and even directly affecting the business results and direct income of the newly opened store.

However, this did not hinder Li Mo's second batch of store expansion plans.

Just after the first batch of more than 30 major stores landed in various provinces and cities and opened at the same time, Li Mo withstood great pressure, and continued to put the remaining more than 50 ordinary chain stores raised by Phantom Ugly Fish and others into the market under the condition that others were not optimistic, and launched a rapid expansion.

As a result, in less than a month, Li Mo almost rivaled Yonghe soybean milk from Taiwan, the treasure island, and became the third largest Chinese fast food restaurant in China, which can be said to be against the current.

And this was also regarded as a provocation by other opponents such as Yum, which attracted a stronger burst of exclusion and suppression for Li Mo.

If Li Mo was playing guerrilla warfare before, taking advantage of the enemy's carelessness, then this time, he is really engaged in a positional war.

For this, the number of cannons is indispensable. (To be continued.) )