Chapter 103: Calendar Advertisement

After the hustle and bustle comes tranquility. The ribbon-cutting ceremony on July 1 was lively, and the members of the club who loved prosperity had enough to see the excitement, and then went back to their own responsibility fields to get busy.

Liu Jinwen, the director of the "Tengfei Machinery Manufacturing Factory", officially took office and sat down proudly at the second-hand desk. has been a grassroots cadre all his life, and this is the first time that Liu Zhishu has his own desk.

In Liujiashan's brigade headquarters, there is only a broken Eight Immortals table and a few benches. It is used for meetings, and it is usually called office, and it is at Liu Jinwen's house. Although the office of the factory is also very simple, after all, there are desks and chairs, the windows are clear, and there is even a ceiling fan. This is a serious office. Liu Jinwen put down the teacup, opened the drawer to look here and feel there, and was deeply satisfied.

As the real major shareholder of the machinery factory, Liu Jun is not as laid-back as Wubo.

In terms of technology, there is Zhang Li in charge, and he invited two masters, both of whom are Zhang Li's old colleagues, and one of them is still his apprentice. In addition, four young students who had studied in junior high school and had a certain cultural foundation were selected in Liujiashan to enter the factory as apprentices. For the selection of these four apprentices, Liu Jinwen's arrangement is also very skillful. There are three major surnames in Liujiashan, one Liu, two Ruan, and three weeks, two for the descendants of the surname Liu, and one for the descendants of Ruan and Zhou.

After all, Liu Jinwen is not only the director of the factory, but also the secretary of the Liujiashan brigade, and a bowl of water must be leveled.

Although it is not to go to the public unit to eat the national food, but to enter the factory as an apprentice, not only can you learn technology, but also get a considerable salary, but everyone is looking forward to the beautiful thing. A bowl of water is not flat, but I am afraid that I will be poked in the back of the back.

Liu Jun's original meaning was that as long as the fifth uncle was in charge, people in their fifties did not have to arrange any specific work, but Liu Jinwen was afraid of idleness and took the initiative to ask for the position of accountant concurrently, and Liu Jun naturally did not object. As for the cashier, it is natural that Liu Zhaoshi, the nominal major shareholder, should be in charge.

This is also understandable, the banknotes still have to be in the hands of their own families. The business has just opened, and it is inevitable that there are traces of family business, and then it has developed and grown, and then it is managed according to the modern business model. And at present, even if Liu Jun wants to manage according to the modern enterprise model, he can't find the right talent for a while, and the two professions of "professional manager" and "talent market" are still early to emerge in China.

Investing in this factory almost tossed Liu Yanei's pockets empty. The monetary root is tight, and it is necessary to produce benefits as soon as possible. During this period of time, Liu Jun has gradually adapted to the rich man's words, spending a lot of money, and the feeling of neither frowning nor distressed is really not ordinary!

A few days before the ribbon-cutting ceremony, the factory was actually up and running. The reason why the ribbon-cutting was scheduled for July 1 is for well-known reasons.

After all, Liu Jinwen is a veteran party member with 26 years of party experience.

A few days ago, Zhang Li and the two masters had already processed a 400 brick making machine, and now the second one is being processed. This is a new problem, the first batch of raw materials is about to run out. In total, only three sets of machine materials were entered. It's not that Liu Jun is unwilling to enter more, it's really a shortage of funds. Although the payment for June can be settled in the thermal power plant in two days, the profit after removing the cost is more than 10,000 yuan, which is enough to purchase materials for several sets of machines. However, this is not the key, the key is to sell the product, return the funds, and support yourself.

It is obviously not possible to invest in it without any restrictions and without producing benefits.

Although Liu Jun was a business idiot in his previous life, he also understood such a simple truth.

It's about building the sales team. To be honest, the sales of more than three or five machines are not in Liu Jun's eyes. On July 1, there was such a big movement in the ribbon-cutting ceremony, which relied on word of mouth, and soon someone would take the initiative to come to the door to ask for it.

As long as the policy is relaxed, there are not a few capable people who are active. In the next few years, the bright prospects of opening a brick factory can be predicted by many.

But obviously, it is not okay to sit back and wait for customers to come to the door and engage in the set of "good wine is not afraid of deep alleys". If so, I'm really sorry for the identity of the reborn. You have to take the initiative and advertise.

There is no dilemma in advertising creativity, and there are too many ready-made examples to learn from in later generations. Copying a third-rate creative solution can become a classic in 1979. The difficulty is that there is too little advertising carrier.

Television station? Yes, central. At least at the provincial level. Newspaper? There is also a newspaper office in Baozhou without going to the central and provincial governments. The problem is, if you're willing to pay for it, they won't give it to you.

Publish your mess? Joke!

You can try it with the help of press releases. This has to find his brother-in-law Ruan Chenglin, he is now the propaganda officer of the Hongqi Commune, and the Liujiashan brigade has made such a big move, and his duty is to take the initiative to send a newsletter to the "Baozhou Daily". However, after the press release was sent, there was no need for people to say anything. This is not an approach that can be grasped at your own hands.

Come to think of it, the only way to do it is to use the wall calendar.

Beauty wall calendars, famous car calendars, and landscape wall calendars appeared in China in the mid-eighties, and reached the effect of flooding in the early and mid-nineties. However, in 1979, it was definitely a good way to do it.

Beautifully printed wall calendars, not to mention ordinary people at that time, even if they posted a copy in Long Tiejun's house, they would not lose his share of the secretary of the prefectural party committee.

It seems that I have to go to the provincial capital, and by the way, I will go to see Mr. Zhou and his wife.

To print colorful wall calendars, there is no printing house with such strength in the Baozhou area.

……

"You're going to Daning? Who to go with? ”

Ruan Bixiu asked.

Oops, he was carried away by victory during this time, Liu Yanei thought he was a "big boss", but he didn't expect that he was not yet ten years old. The child's house is so far away, can no one accompany him?

"Uncle will accompany me. He just wanted to go and see Uncle Zhou. ”

Fortunately, Liu Yanei's brain turned quickly, and he pushed his uncle out in a moment or three.

"Your brother-in-law doesn't have to go to work anymore?"

"He's on vacation. They are now state cadres. ”

"What are you going to Daning to do? There is a lot of round-trip fare. ”

Nguyen Bi Xiu is standing in the position of being a family member and prioritizing economic issues.

"Hey, Mom, you don't understand this. Now Uncle Zhou is the director of the Academic Affairs Office of the Party School of the Provincial Party Committee, and he may be promoted in the future. There is no harm in getting close to him more than the uncle, and in the future, he will have to give the uncle an index for further study in the party school, which will take a big advantage. ”

Yoo Jun fooled his mother.

The truth is like this, but what level is Ruan Chenglin now? A young student who has just joined the work for a year and went to the Provincial Party School for training? It's pretty much the same when you think about it.

Ruan Bixiu, who is an instructor at the police station, was originally shrewd and capable, and was not easy to be fooled. The key is that her old man didn't warn of her son at all, so she accidentally fell into the way.

"Well, that makes sense."

"It doesn't make sense, but it makes a lot of sense."

Yoo Jun said with a smile.

"Anyway, I have my own money, and the Limin Maintenance Service Department can advance my salary. I don't have to pay for the bus for my uncle. ”

Hehe, another flicker. The Limin Maintenance Department has nothing to do with Liu Yanei. But in order to pay the money to my mother on a monthly basis, this name is still required. Save her suspicion that her son's money is coming from the wrong way. When dealing with public security people's police comrades, you should be careful and be careful.

Since there is no problem with security and funding, Ruan Bixiu will no longer stop it.

Ruan Chenglin was surprised that Liu Jun suddenly arrested his strong man, but when he heard that all travel expenses could be reimbursed financially at Tengfei Machinery Factory, he gladly agreed. His twenty-year-old green-skinned offspring can go to the provincial capital for a free visit, how beautiful is it? Before that, he hadn't even been to Baozhou City. asked Zhang Mulin for leave, Zhang Mulin naturally nodded with a smile and agreed, and did not ask Ruan Chenglin what was the matter with his leave.

Early in the morning, I took a long-distance bus, shook for seven or eight hours, and arrived at the provincial capital, which was already full of lights, and then transferred two buses to the party school, and it was already completely dark. Fortunately, I was here last time, so I didn't get lost in the party school.

Mr. Zhou's biggest hobby is reading, and he usually doesn't go out at night when he doesn't have business. Liu Jun and his brother-in-law were carrying large bags of local products from Xiangyang County, panting and knocking on the door of their husband's house.

When he came to visit at night, Mr. was pleasantly surprised, especially his wife, who was so happy that he looked at Liu Jun and smiled, and asked if he understood that they hadn't eaten yet, so he turned around and went to eat the food.

"Xiaojun, Cheng Lin, why did you remember to come to see me, an old man?"

The gentleman asked happily.

Liu Junbian flattened his mouth and said, "Uncle, you are only in your early fifties this year, just when you are in the prime of life." Do you look in the mirror yourself, old or not? ”

This is not sycophancy. When Mr. was in Xiangyang County, he lacked clothes and few clothes, was down-and-out, and unkempt, and looked almost sixty years old. Now that he has become the director of the Party School of the Provincial Party Committee, a serious 800 leading cadre, a professor respected by everyone, his hair is meticulously combed, his emaciated face is shaved cleanly, the whole person is radiant, and his spirit is tight, as if he has suddenly become a teenager younger, where is there still half a state of decay?

Mr. laughed happily, casually asked about the recent situation in Xiangyang County, I heard that bee breeding has begun to promote, many members have enthusiastically joined the ranks of farmers, and there has been honey production, Mr. kept nodding, very happy, said: "Pay attention to the problem of sales, not like Mr. Ye Shengtao's novel "Extra Harvest Three or Five Buckets" wrote, the harvest year but the income declined. ”

Liu Jun nodded in response: "What Uncle said is very true. It is very expensive and hurts the people; It is very cheap and hurts the peasants. If the people are injured, they will be scattered, and if the peasants are injured, the country will be poor. ”

This is the original text contained in the Hanshu Shisho I. Liu Jun didn't mean to be pretentious, many times when he talked to his husband, he quoted scriptures, and at first he did what he liked, and gradually became a habit. Although it is a bit nondescript here, it is still on the top.

The gentleman nodded again and again, and said happily: "It seems that after I left, your studies have not been wasted, okay, okay......"

"Uncle, when I speak now, people say I look like an old man."

Liu Jun deliberately pretended to have a sad face.

The gentleman laughed and scolded: "Nonsense, classical Chinese is the foundation of Chinese culture...... Hehe, Xiaojun, you didn't mean to use this excuse to block me, did you? Are you afraid that I will test your knowledge? ”

Sweat!

How wise is the gentleman, how can such a small means be hidden from him? Liu Yanei, this is called lifting a stone and shooting himself in the foot. You have to change the topic quickly, otherwise the old master will really take the school entrance examination and learn, and it is not fun.

"Uncle's eyes are like torches, this sales issue is indeed the key. We came this time for the sales of Liujiashan Machinery Manufacturing Factory. ”

"Liujiashan Machinery Manufacturing Factory?"

The gentleman was stunned for a moment. For about a moment or three, it was not possible to bring together such a poor country like Liujiashan with the machinery factory.

Successfully diverted the old master's attention from the "fundamentals of Chinese culture", Liu Jun was overjoyed, and hurriedly reported the matter of "Tengfei Machinery Manufacturing Factory", and also unreservedly stated the purpose of this trip to the provincial capital.

"Printing a calendar for publicity? Okay, Xiaojun, this is a really brilliant idea, who came up with it? The gentleman's eyes flashed with joy, and he had probably guessed a rough idea: "Tut, in Liujiashan to build a machinery manufacturing factory, the secretary of Jin Wen is really a wise and brave person." ”

But I don't know how glorious Liu Jinwen would be if he heard Mr. Zhou's evaluation.

You must know that today's Mr. Zhou is no longer the "Zhou madman" of Matang Bay, but a professor at the Party School of the Provincial Party Committee. Different identities naturally make a world of difference in the weight of the words spoken.

"Hey, uncle, don't worry who came up with this idea. I have a dark eye on the provincial capital, and I can't tell the difference between the southeast and the northwest. I don't know where to find this printing shop. ”

It's really annoying that the information is not developed, and there is not even a 114 number search desk.

"Hehe, this can test me, and Uncle doesn't know it." The gentleman smiled and said, "But it's okay, I'll find out tomorrow when I ask at the General Affairs Office." They know. ”

How many materials does the Provincial Party School have to be printed? Naturally, the General Affairs Office has the contact information of the printing house.

Director Zhou personally went out, and the comrades of the General Affairs Office were very enthusiastic, and immediately contacted them with the Third Printing Factory of Daning City. For the sake of secrecy, Liu Jun did not say anything about advertising on the phone, but only said that he would print a batch of colorful wall calendars. The printing house agreed, saying that there was no problem.

Sure enough, there is no problem, the third printing factory in Daning City is quite powerful. Liu Jun said that they quickly came up with a plan, and the calendar avatar was selected by several very popular movie actors at that time.

Anyway, there is no such thing as the "Copyright Law" at the moment, as long as it is not a portrait of the party and state leaders, it can be used by others. That's what you can afford her! Sue? That's definitely not going to happen.

Liu Jun printed a total of 10,000 wall calendars, all of which were single-page, a portrait of a beautiful woman and the calendars of 1979 and 1980. Among them, 8,000 were advertisements for "Tengfei Machinery Factory" and 2,000 advertisements for "Qiaoqiao Bakery".

To be honest, as the first calendar advertisement in China, the pattern design is far from exquisite, and the binding and printing are even rougher. However, Ruan Chenglin was dumbfounded and snorted. immediately told Liu Jun that he had to give him at least a hundred copies, and he would take them to give favors.

Hehe, someone volunteered to help distribute advertisements, how can there be a reason to refuse?

These 10,000 copies of the wall calendar were sent out, and it was foreseeable that the orders of the machinery factory would fly like snowflakes.