Chapter 739: Calculating with each other
Michelin quickly reached a consensus with Huayang Power, and Huayang Power paid 20 million euros in addition to the guarantee that it would order no less than 300,000 tires from Michelin every year for three consecutive years.
20 million euros is almost like picking up a new tire line with a maximum annual production capacity of 1.5 million tires and maintaining a new six-layer tire line.
You have to know that such a new production line, and if it can reach such a production capacity, it will cost at least nearly 200 million euros to buy it in Europe.
And such an ending can be said to be a happy ending for Michelin and Huayang Power, after all, both sides got what they wanted.
You must know that if Michelin does not buy this production line, then it will be dismantled, so they may not get a penny.
Now they are selling 20 million euros to Huayang Power, they are really worthy of it, and the most important thing is that they also get a guarantee from Huayang Power to order at least 300,000 Michelin tires every year.
This is the main event, you must know that Michelin tires on the market are not cheap, compared to his quality similar to Goodyear, Dunlop, Bridgestone and other brands, Michelin prices are at least about 10% higher than these brands.
This can be all empty water, which can also be understood as brand value, so Michelin definitely has to make money through this contract.
And most importantly, Michelin is not only the world's largest tire manufacturer, they are also the world's largest rubber producers.
In Brazil in South America, the Philippines in Asia, Malaysia and Vietnam, Michelin has a total of 6 large-scale rubber plantations, and the reason why they can become a giant in the tire world is because of their one-stop production and manufacturing model.
Therefore, they are not afraid that Huayang Power will join the tire industry to compete with them, and they even wish that Huayang Power would also participate in this to have fun.
Because even if Huayang Power's products can compete more than Michelin products in the market, the source of their production raw materials is still in the hands of Michelin, and the supply of their rubber raw materials will still be provided by Michelin, so people don't worry about you competing at all, and even wish you bought as much as possible.
Michelin's abacus can be said to be tinkling, the reason why they are so generous this time, Jin Xiaoqiang also guessed clearly, it is nothing more than looking at the recent rapid momentum of Huayang Power, on the one hand, he wants to have a good relationship with Huayang Power, and on the other hand, he also hopes that the tires produced by Huayang Power can enter the market as soon as possible, so that their rubber plantation can find another long-term and stable customer.
But what they don't know is that Jin Xiaoqiang's abacus is better than theirs, and you must know that after next year, Michelin will be hit by the financial crisis the year after next is also not small.
They will also face the dilemma of monetary tightening, bank loan repayment pressure, unfavorable layoffs, and product backlogs, all of which will be enough for Michelin to drink a pot at that time.
If Jin Xiaoqiang remembers correctly, at the end of 2008, in order to maintain the normal operation of the company and not fall into the crisis of financial deficit, Michelin had to sell four of the six rubber plantations in their hands, and only kept the last two to save the company from the crisis.
Hey! At that time, it was the best time for me to pick up leaks, and don't underestimate that rubber is recognized as one of the most important strategic reserves in the world. …,
Mastering this thing is no less than mastering a large coal mine or a small oil field, and the profits he can bring are endless.
So at this time, the transaction between Jin Xiaoqiang and Michelin can be said to be a transaction full of deception and mutual calculation.
In Jin Xiaoqiang's heart, he is even more proud that as long as he masters this production line, he will soon be able to break out of his own world in the field of the world's tire companies, so that Huayang Power will become famous again in this field.
What are the current requirements for high-quality tires in the world's tire manufacturing industry?
It is nothing more than stronger wet grip performance, as well as better wear resistance, these are the current hard indicators of the tire industry for tires, but it will not be long before these hard indicators will be added, that is, smaller wind resistance, because the lower wind resistance will allow the car to reduce more fuel consumption.
And in his last life, Jin Xiaoqiang felt that if he remembered correctly, a Japanese tire company should have taken the lead in doing it.
And this company is the Yokohama company that will become famous by this orange oil tire in later generations!
After all, Japan is an energy-deficient country, and the world's oil prices are rising, so the Japanese are very concerned about energy-saving products, especially in automobile manufacturing and related industries.
When it comes to Yokohama, many people may not know this name very well, but if you talk about Yokohama, which is famous in the tire industry, then many people must know it, and Yokohama is the literal translation of this Yokohama company.
Yokohama has always been known as Japan's top two tire manufacturing companies along with Bridgestone in Japan, and the competition between the two sides in the market is very fierce.
Yokohama has also been paying attention to how to rely on tires to achieve the purpose of making cars more energy-efficient, and one of their R&D leaders, Matsui Aoi (note, not Sora Aoi), has been focusing on the development of tires with less wind resistance and more fuel efficiency.
One weekend, he and his wife went to an orange orchard on the outskirts of Tokyo to attend a local farmhouse, and while peeling oranges, Matsui was splashed with juice from the orange peel in his eyes, and the pain was unbearable for a while, but while he couldn't stop crying, he also remembered what would happen if he added this orange oil to tires.
He first squeezed out a lot of orange oil from the orange peel, and then rubbed it back and forth on a plastic ruler, and found that the plastic ruler with orange oil was really less than the wind resistance without it, so he was confident to develop orange oil tires.
But when he returned to the company, his ideas were scoffed at by his colleagues, and everyone thought he was a fool because of his whimsical ideas.
But Mr. Matsui did not give up, he insisted on completing his experiment alone, and finally came up with a finished orange oil tire in 3 years, and also successfully carried out the experiment.
Two cars that were stationary in a high position went down from a high position, and as a result, the car with orange oil tires slid significantly farther than the car with regular tires.
Then after a series of experiments, the research and development results of Mr. Matsui were finally widely recognized and accepted, and the climate Yokohama company began to launch this orange oil tire on a large scale, and after a period of propaganda bombardment, this orange oil tire was immediately accepted in Japan, and then around the world, and sold well.
This Matsui Cang teacher and his inspirational story became famous in one fell swoop, and Jin Xiaoqiang only had the idea of entering the tire industry after seeing the reporter's famous interview with this Matsui Cang teacher on TV in his last life. …,
Indeed, in my last life, Yokohama's orange oil tires were not generally easy to sell in the world, and they were not cheap.
Even the always arrogant Germans had to bow their heads in front of the tires, and Mercedes and BMW later equipped many of their new cars in 2012 with this orange oil tire made in Yokohama.
It's just that in this life, this orange oil tire is destined not to belong to Yokohama, and he is destined to be a weapon for Huayang Power to make a name for itself in the tire field.
There was another idea, a design from later generations of Goodyear.
Later, after the Yokohama company unexpectedly developed an orange oil tire and achieved great success, many tire manufacturers around the world began to look for suitable additives, but this time their goal was not only focused on petroleum products, but spread to the scope of everything in the world.
Three years after the orange oil tires in Yokohama were born, Goodyear researchers found that soybean oil as an additive in the production of tires would produce very good results.
Tires that use soybean oil as an additive can not only reduce the consumption of petroleum-based oils in tires, but also increase the life of tires by 10%.
And if these tires are produced on a large scale, at least 30,000 gallons of petroleum-based oil can be eliminated per year, which can greatly reduce energy consumption.
Although the large-scale production of such tires may waste a lot of soybean oil, and there is a suspicion of competing with the people, such a production model is strong and can reduce energy consumption.
And the most critical point is that if such tires are produced in Tianchao, Jin Xiaoqiang will not have to worry about soybean oil.
It is true that soybean oil is used to produce tires is something that wealthy Americans can do, and for the Celestial Empire, we are not so rich, but don't forget, we produce tens of thousands of tons of gutter oil every year.
Most of these gutter oil sources are soybean oil, as long as you refine it well, maybe you can really make soybean oil tires that are not weaker than Goodyear.
And you can also recycle gutter oil on a large scale, so that the people are free from the threat of this damn gutter oil, why not kill two birds with one stone...... )