Chapter 740: The Upcoming Beijing Auto Show
After completing the contract with Michelin, Jin Xiaoqiang asked Zeng Jianxin, who was in China, to send a group of people to prepare to take over Michelin's second-hand tire production line.
Recently, Huayang Power has been expanding vigorously in China, opening new factories in Nan#Yangyang City, Yangcheng and other places, so the company not only hoards land on a large scale, but also recruits a large number of people.
During this period of time, the company has recruited these personnel and is undergoing centralized training, preparing to let these people go online at the same time as the installation and commissioning of the production line is completed, so the current manpower within the company is not particularly tight.
Moreover, when negotiating with several major production equipment suppliers in Europe before, in order to stabilize such a large customer as Huayang Power, these suppliers also signed a contract with them to allow installment payment, so that the funds in the hands of Huayang Power have become very abundant.
On the other hand, when the local government learned that Huayang Power planned to invest and build a factory in their local area, they also gave policy support to take care of it.
After all, these local governments are very clear that if there is such a company as Huayang Power in the local area, it can not only greatly enhance their local economic competitiveness, but also create many employment opportunities, and the most important thing is the automobile industry, which involves a complete industrial chain, so the profit value that an automobile factory can create is not only reflected in this automobile factory.
What's more, with such an enterprise, he will also drive countless chain enterprises around it, which will be a virtuous circle, so many local governments are vigorously welcoming enterprises like Huayang Power to invest. And it is a green light on various policies.
What's more, these government officials also know about it. Huayang Power has a good background, not only in the name of a joint venture, but also with the support of a large American consortium behind them. And more importantly, their leaders don't seem to have a simple relationship with many members of the Celestial Empire.
For example, the current prime minister has participated in many exhibitions in which Huayang Power has participated. And it has also mentioned Huayang Power on many important occasions, calling on the majority of Tianchao industrial enterprises to learn from Huayang Power and learn their spirit of innovation.
Therefore, for such a company, they do not dare to offend too much, and in many ways they give them the green light, and it is in this environment that the expansion of Huayang Power saves a lot of administrative costs, so that their cash flow is more abundant.
Plus this year's position up to October. Huayang Power's models can be said to be booming in production and sales in the market, not only the output has been maximized. It can even be said that it has slightly exceeded their annual production limit of 1.5 million vehicles. However, their products are still in short supply in the market.
You must know that at present, Huayang Power is not only sold in China, but also their international sales are also extremely hot. Originally, Jin Xiaoqiang planned to use the production line with an annual output of 500,000 vehicles in Dongkou to supply the needs of foreign customers.
However, according to the current crazy growth of the domestic market, they have to adjust a considerable part of the output to supply domestic demand, but even so, many models of Huayang Power will still be hard to find in the market, and even many orders for models have been photographed three months later.
In particular, the Qoros 6 and Qoros 8 models of the Qoros series, as well as the models of the Edo and K series, have been wildly sought after by consumers in the market. …,
Needless to say, Qoros 6 and Qoros 8 are beautiful in themselves, and they are equipped with ecoboost, a world-famous engine that has won the title of Ward's top ten engines in the world, and the most important thing is that compared with Audi cars of the same level, the price is not expensive, the later maintenance price is low, and the quality is durable and reliable, which has become a well-known example.
And Yidong and K5 needless to say, for a price of about 150,000 yuan, you can buy a mid-level car, which was unimaginable before.
Even Japan's Toyota Camry and Honda Accord, which have cut prices several times, can't hit such a discount, not to mention that Yidong and K5 are not only inferior to Toyota Camry and Honda Accord in terms of handling performance, but also engine, and even much better than them.
Now the more mature car consumers who have been cultivated by Huayang Power have become very rational, no longer like in the previous life, everyone only pays attention to the shape of the car, and some flashy things, and now many car consumers buy a car The first thing to observe is the performance and safety of the car.
Of course, this is also related to the non-stop propaganda bombardment of Autohome, the car portal of the Celestial Empire, as well as suggestive propaganda.
Huayang Power's models performed so well in the market, of course, they brought them a huge amount of income, before Jin Xiaoqiang had not returned, that is, when the Frankfurt Motor Show was still held, he received sales statistics from China about Huayang Power in the first three quarters.
According to the statistics of the company's accounting department, in the first three extremes of this year, Huayang Power has performed exceptionally well in the market, with intermediate cars in the compact class, as well as off-road vehicles, and even in the pickup truck market, which has made great progress, and is further expanding their leading edge over other foreign brands and joint venture brands, consolidating their leading position in the market.
According to statistics, in the first three quarters of this year, their sales in the domestic automobile market accounted for 35 percent of the country's sales, an increase of 5 percentage points over last year.
And the statistics department also estimates the sales volume in the last quarter of October, November and December this year, according to their estimates, this figure will continue to rise.
Especially at the end of the year, it is a season of crazy consumption, according to the estimation of the statistical department, Huayang Power will continue to increase the domestic automobile market share in this year's annual data will continue to increase by three percentage points, that is, it can almost reach 38% of the share.
Although there is still a big gap between this kind of data and the 80% sales share of Volkswagen in the domestic automobile market, such data is already very remarkable in the current era of the heroes.
With the rapid expansion of Huayang Power's market share, the market share of Volkswagen, the original overlord of the Celestial Empire market, has been squeezed to about 20%, and the living space of Japanese car dealers has also shrunk to about 20%.
The remaining 10 percent belong to American cars, and the last 12 percent of the market belongs to Korean cars and other domestic brands.
Although the annual market sales of 38 percent looks very good, there is still a long way to go before Jin Xiaoqiang's heart at least exceeds 50 percent of the national market share.
Moreover, the current German car dealers, Japanese car dealers, and American car dealers are also roughly clear about the number of Huayang Power, and in the near future, they will definitely come up with various means to compete with Huayang Power.
Judging from Jin Xiaoqiang's experience, the simplest and most effective way for them to regain the market is to reduce prices, which can be gradually seen from the actions of the Japanese. …,
In the past two years, with the fierce offensive of Huayang Power, Japanese car dealers can not come up with models that can compete with Huayang Power, you must know that in the last ten years, Japanese car dealers have not been particularly keen on innovation, they seem to be still immersed in Toyota Camry and Honda Accord, as well as Nissan Teana three dominating the American mid-level car market.
So it is this success in the American market that has made the Japanese inert, and they have not launched any sensational models in a big way for almost a decade.
So in the Celestial Empire, they can come up with one of the few means to deal with Huayang Power is to reduce prices, almost every time there is an auto show in recent years, you can see the price of Japanese car dealers' products, will show that they are quietly declining.
Although it is a reduction of thousands and hundreds every time, it does not seem to be much at first glance, but if it is accumulated, the current Japanese car has been reduced by 20,000 or 30,000 yuan compared with the beginning of Huayang Power.
Take Toyota Camry as an example, in the previous life, when there was no Huayang power, when they just started to fight a price war with German cars, their prices were extremely strong, even if the price was reduced, the entry-level price of their car was maintained at about 200,000.
Later, the Celestial Empire automobile market broke out, and they also quietly made price adjustments in order to increase sales, but at this time in their previous life, the entry-level price of their car seemed to be maintained at about 190,000, and it was not reduced too much.
But at this time in this life, the price of Toyota Camry has been lowered to about 160,000 yuan, which is actually a few thousand yuan different from the entry-level price of Huayang Power's Yidong model.
You must know that such a price will not appear until after the financial crisis in the previous life, but now Toyota can no longer sit still, which shows the madness of Japanese car dealers.
And after returning to China this time, what will come soon is the Beijing Auto Show that will be held in early November, and at this auto show, Japanese car dealers, as well as German car dealers, will definitely come up with their corresponding means, and their means, according to Jin Xiaoqiang's guess, must be a price war.
Therefore, Jin Xiaoqiang flew back to the capital directly from France to prepare for the upcoming weird Beijing Auto Show!