Chapter 473: Challenges to Golf, Civic, and Corolla

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At this Detroit Auto Show, Huayang Power did not push a new car, which is not in line with their habit of surprising consumer car audiences when they participate in auto shows in recent years.

At this auto show, Huayang Power plans to bring a new car, and this new car is a small muscle car of the small steel cannon series that has been secretly developed in the laboratory of Huayang Power for more than half a year and is nearing the end.

This car is a model urgently developed by Jin Xiaoqiang after returning from a direct Yukos feast in Russia after participating in the Shanghai Auto Show in the first half of the year.

At that time, because of the aggressive performance of Huayang Power at the Shanghai Auto Show, and the great success of the Qoros series after its launch, and the performance of many models of Huayang Power in the domestic and international automobile markets of the Celestial Empire, the German Volkswagen and the Japanese two giants Toyota and Honda were all hairy.

It can't go on like this, so they plan to take out their housekeeping skills to compete for the market with Huayang Power, and it is under such pressure that Jin Xiaoqiang developed this car.

Its main target is that Volkswagen wants to get the Golf from the Celestial Empire, as well as Toyota's Corolla for price reduction, and Honda Civic for the first price reduction.

Among these three cars, the Corolla is a sedan, and the Civic was originally a hatchback, and later it was seen that the Corolla's sedan sold well, and it was followed by a three-product product.

Golf, on the other hand, has no three products at all.

These three cars were originally sold in the Celestial Empire market, but because they were under the banner of good performance, the prices were not cheap.

If the Corolla and Civic are based on the original history, they will still buy about 200,000 yuan in this year, and the Golf has basically been sold for about 300,000 yuan.

But because of the emergence of Huayang Power, these three cars have begun to drop in price, Corolla and Civic, has dropped to the level of 1670,000, and Golf in order to maintain the pride of the Germans and the so-called brand image, not only introduced their latest generation of fifth-generation Golf to the Celestial Empire, but also the price has dropped to about 200,000.

And in order to cater to the sedan plot of Celestial Empire consumers, and the purpose of adding new models, Volkswagen simply pulled the skin of this Golf and made a nondescript new speed.

And if you follow the original historical trajectory, the price of this new Sutar is not cheap, but the sales volume in the Celestial Empire has always maintained a good record, and once occupied the top position in the sales list of small cars.

In this life, due to the emergence of Huayang Power, the sales of these three models of these three companies have been quite impacted, especially Volkswagen, which has been continuously impacted by Huayang Power, and the sales have declined the most.

This situation was not until mid-July of a few years, when they quickly introduced the fifth-generation Golf into the Celestial Empire, and did not reduce the allocation, but also reduced the price, and by the way launched a new Sutar with a reduced plastic surgery version, the situation became much better.

Toyota and Honda's Corolla and Civic are because of their early reputation, coupled with the appearance of the small sedan that is more pleasing to the Chinese people, coupled with a large price reduction promotion, which has maintained the sales of these two cars, and even increased slightly.

As soon as the Americans saw this situation, they immediately accelerated the development of their new cars, especially Ford, which decided to abandon Feista early and decided to introduce Focus into the market next year, which is a year earlier than the original history.

GM, which originally did not have steel cannon models, immediately announced a new R&D plan after seeing the profits and market share of this piece, that is, to engage in small performance cars and compete with these companies for the market. …,

At present, in the field of 150,000 or 60,000 small performance cars, that is, the so-called small steel cannon level cars, Huayang Power really has no models that can be used.

That's why Jin Xiaoqiang wanted to make such a small steel cannon out in a hurry, and he planned to start it at one time, just to compete with these large international car companies.

From a professional point of view, a small performance car that can be called a small steel cannon must have the following elements, such as a small first displacement, which is in line with people's concept of energy saving.

Second, while you have a small displacement, you must also ensure the performance of your car, especially the acceleration, 100 kilometers of acceleration performance, handling performance, etc., in short, you must maintain the so-called sporty style and the so-called driving pleasure.

The third is that you have to be sporty, or you have to look good, which is of course the most important.

As long as you have the above three points, you can be called a small steel cannon model, if you can't reach it, sorry then you can only be called QQ, and the ordinary version of the mini car.

These conditions seem to be very simple, but if you want to do it, it is really very difficult, and the biggest contradiction in the development of such a model is actually the first and second two conditions, because these two conditions are inherently contradictory to each other.

Isn't it a contradiction to want to have a small displacement, save fuel and be environmentally friendly, and want to keep the engine high performance and be able to provide a steady stream of power to the car when it accelerates?

So at present, although there are many companies in the world that can build cars, there are really not many companies that can really build small steel cannon models.

However, the Germans are the best in this regard, because they are in Europe, and many designers have to take into account the narrow streets and traffic congestion in those cities in Europe when they redesign, so they have decades of historical accumulation in the design of small cars, coupled with the environmental protection concept that has become popular in recent years, high-performance downsized engines, in their opinion, it is not a problem.

And the Japanese also have their own uniqueness in this regard, because of the lack of resources in the country, so the Japanese have a sense of crisis, in the last century, they paid great attention to fuel-saving, but the performance is not weak models.

For example, Honda's Civic Typer model is one of the best small steel cannon models that have been verified a long time ago.

Now Huayang Power wants to challenge them in the traditional advantageous fields of Germany and Japan, and it really has to come up with some real skills.

Fortunately, their leader is Jin Xiaoqiang, a shocking bug, and in his mind, there are countless small steel cannon models that are much better than the Golf and Civic in this year.

In general, it takes a long time to develop a model, especially in the initial project approval stage and the final actual vehicle testing stage.

Before the development of the project, a team often has to hold a lot of meetings for the development purpose of the new car and the goals to be achieved, and constantly summarize and discuss, and then be able to select the most suitable one from all the opinions and then start the development.

The design engineers then sketch the drawings, while the power engineers have to get the powertrain of the car done as quickly as possible, while the other electrical engineers have to actively prepare for the commissioning of the car's electronic systems.

After several teams are busy, they can only be assembled to produce a prototype car, and then the most critical part of vehicle research and development is the road test of the actual car.

First there is a noise test, then a drag test, and then a road test, where the car is run in a variety of extreme road conditions to find undesirable configurations and reactions, and then feedback to the engineers, who make adjustments according to those conditions.

At the same time, it is necessary to test the safety of the whole vehicle, so busy, it will take about 18 months to test these real cars. …,

During this period, countless manpower and material resources will be spent, so the average car company does not dare to develop new cars too easily, because if the new car developed is not successful, then the losses they will suffer are not so much and a half.

However, in the view of Huayang Power, these problems can be said to be completely non-existent, especially where Jin Xiaoqiang, a 'design genius', exists.

He alone contracted the project establishment, preview, sketch design, powertrain design and so on, which alone took dozens of engineers months of work.

But if it were given to him, it would take him only a few days to complete the whole job.

And because these models he designed are all mature models that have undergone strict company inspection and market inspection in later generations, as long as the models he designed, once the physical car is manufactured and formed, there will be few problems when it is tested on the road.

Even when tested under a variety of extreme conditions, the models he designed would perform well, which saved a lot of time for the not too mature engineers of Huayang Power.

In recent years, although the engineer team recruited by Huayang Power is more mature and has grown a lot than when they first entered Huayang Power, they still do not have the same ability as the engineers of international car manufacturers.

But they are also constantly growing, which makes Jin Xiaoqiang feel very gratified.

And in the past few months, the model that Jin Xiaoqiang designed before had the shape of Audi A1, plus Captain America's new small steel cannon model, was born in the hands of those engineers after he became the big shopkeeper.

He has not named this car yet, but the performance of this car has been passed on by many engineers who have participated in the development of this car.

The engineers who have participated in the research and development and testing of this car in the company cannot but praise the performance of this car.

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