Ding Yibo made the same judgment as several other local Chinese brand apparel companies, including Li Ning.

Although there was no direct communication, everyone seemed to have all tacitly agreed, either to carry out discounts and price reductions for various reasons within the scope they could afford, to make room for the Phantom Bow Camouflage to work with giants such as Adi to avoid being implicated, or to change hands to the factories or stores that continued to lose money in their hands and privately hand over the Phantom Bow.

As for those small and medium-sized enterprises that are not yet well-known and are struggling, after looking at this upcoming tornado, they have begun to contact AACC and try to join it in the form of OEM production and OEM cooperation.

It has a design height and comfort that is difficult for luxury brands such as GI and Louis Vuitton, but it sells at the same price as athleisure clothing... As long as you have experienced the phantom bow costume, whether it is a boss who likes golf course leisure, or a front-line low-level employee, what is the difference in education and life experience, you will make the same judgment - fighting with a company with this kind of alien strength is absolutely self-deprecating and losing your underwear.

And such progress has greatly exceeded Li Mo's expectations.

At this moment, on the computer screen in front of him, the latest information that the marketing department has just submitted is displayed.

The original 2,000 Phantom Bow stores showed a straight upward trend a week after the official opening, and the number quickly expanded to 3,000.

And most of these stores are from Xtep, Anta, Li Ning... Waiting for the domestic first-line brand to buy it, or the other party took the initiative to send it.

He had just set up a flag, and before he had made the next step of vigorous shouting, he had already made many competitors outside of his sight bow down, and this effect was really something Li Mo hadn't expected before.

But what is even more surprising is that these second-hand stores were originally some loss-making or low-profit stores of the original brand, but after changing the Phantom Bow Camouflage signboard, the situation was reversed almost instantly, and the sales situation made the original owners of these stores even more red.

If Yaoxiang's start was as fast as an airplane, then the power of the phantom bow this time made people feel the rising speed of a rocket.

From ignorance to crazy pursuit, people's acceptance of the Phantom Bow is as fast as the previous AACC animation products.

Fortunately, Li Mo has been prepared for a long time, whether it is from cotton planting and supply, or from the factory's production and processing capacity, he has made a good resource reserve, and can ensure the supply of products from these stores at any time.

…

"Boss, this is the effect of our new season's products, please take a look."

According to the requirements of the weekly report, in the afternoon, designer Fan Junwen walked into Li Mo's office with a group of young men and women to show him the latest design results.

Different from showing Li Mo with drawings and samples before, this time Fan Junwen directly brought the models wearing new products into the office according to Li Mo's requirements, so that the effect of the new products could be more intuitively displayed.

In addition to continuing to make efforts in terms of output and ensuring sufficient supply, the design of new products has never been ignored by Li Mo.

He clearly knows that his way to win, in addition to the comfort of clothing, is also inseparable from the continuous updating of appearance.

Blindly spending a lot of money to buy new products from the plane mall, although it can ensure the strong upgrading of products, it undoubtedly reduces the great waste of ready-made resources in their hands, and reduces the product surname-price ratio, resulting in the inability to make large-scale profits.

Therefore, in addition to buying a few necessary new products from the plane mall according to demand, Li Mo also made full use of his own group of designers to expand the new series for himself and ensure the maximum return on investment.

He didn't want AACC to become an empty shell that would only rely on foreign aid and his own R&D capabilities were extremely weak, in that case, once he couldn't care about a certain link in the huge industry for a while, or the plane mall authority was accidentally banned from access, and the empire he had worked so hard to build would collapse overnight, then he would want to cry without tears.

"Take these two out and continue to improve the others."

Due to his frequent dealings with designers, frequent screening in the plane mall, and practical sales, although there is still a big gap between the aesthetic and specialized artists, Li Mo can already select new products that meet the requirements according to his own business needs.

And with the real-time update of sales data, Li Mo's vision for this kind of search is becoming more and more accurate and vicious, from the huge difference in sales volume between the original series of the plane and the realistic processing version caused by extensive research and development at the beginning, to the sales data that gradually equaled later, but whenever he recognizes the new Phantom Bow camouflage products that enter the market, they can almost reach the same sales level.

After giving some guidance to the two models, Li Mo finally selected two of the seven or eight new products and introduced them to the market.

"We're going to keep improving."

Hearing this, Fan Junwen couldn't help but celebrate in his heart, this time it was not in vain.

And the several new products that have been painstakingly designed before, can have a pair of shoes and a pair of pants that can be left by the boss, it is already Amitabha.

Most of the time, because it is unable to meet Li Mona's increasingly critical gaze, batches of products that have not yet reached the market have been sacrificed in the sample stage.

Without waiting for Fan Junwen to invite these models, who were still staring at Li Mo nervously or excitedly, Lu Siming, the assistant in charge of general affairs, came unexpectedly.

"Boss, we might be in some trouble."

After signaling Fan Junwen to quickly take these models to leave immediately, Lu Siming turned around and closed the door with a serious expression.

"Did they cut the price?"

Hearing this, the first question that Li Mo thought of was this.

As other apparel brands think, the reason why the price of their products is higher than that of local brands and lower than the prices of these international brands, Li Mo is aiming at these overseas groups that regard Huaxia as a place of gold nuggets.

After all, nearly half of the garment processing factories in China are almost all OEM production for these enterprises, shipped overseas or directly for local sales.

What Li Mo did was also an attempt to break this constraint, so that those local companies that could have produced cheap and high-quality products on their own had their own place, and got rid of blind OEM and copycats, so as to create their own brand effect.

"That's one thing, but it's not much of a threat to us."

Lu Siming immediately said, "In terms of price, you have the bottom better than me, according to our cost and strength, if we really want to fight for the price, I am afraid it will not be the turn of local enterprises to collectively reduce the price." In fact, it is a problem of raw materials. ”

"Raw materials?"

Hearing this word, Li Mo couldn't help but be a little curious.

Since opening up its own large rear production area, acquiring hundreds of factories, and building a first-class chemical company, how can it still be in trouble in terms of raw materials?

"We are located in the main cotton producing area of Xinjiang Province, and some of the processing plants have been bought by us, and the other part, because of the process, is still a contracted partnership with growers for the time being." Lu Siming stood in front of Li Mo and explained in detail, "You also know that the internal situation in Xinjiang Province is more complicated, and the process and procedures involving land are much more troublesome, but at least our previous contracts are also legally valid, and there will be no problems according to such a cooperative relationship, but recently some growers have asked to terminate the contract and plan to contract the production area to other buyers." ”

"Isn't that a breach of contract?"

"It's no wonder that in the supply contracts signed with those growers, we also clearly stipulated the cost of breach of contract, and stipulated the amount of liquidated damages according to the level of local economic development, which is usually enough to bankrupt these growers, but they would rather tear up the contract to compensate us for such a sum of money, but also insist on giving up the supply of cotton to us and switching to others."

In the end, Lu Siming shook his head puzzled, "There are people who do the business of killing heads, and no one is doing the business of losing money, I think it is very likely that someone is behind the scenes, in order to suppress our momentum." ”

"Who do you think it might be? Adi? Nike? Or our own homegrown brand? Have these merchants investigated the partners they switched to? ”

After probably understanding what was going on, Li Mo asked a series of questions.

"I investigated, but the other party is very cunning, just like us, through a shell company to buy cotton, and the factory to which it is sent is also an OEM processing factory, and has cooperated with many clothing brands, from this aspect alone, it is impossible to determine who is doing it. But there is one aspect..."Lu Siming paused, "It can basically be determined that it is an enterprise headquartered in the magic capital, and it is." ”

"That's too broad..."

Hearing this, Li Mo only felt speechless.

What is the magic capital, an international metropolis, the first choice for foreign companies to invest in China, including Nike, Adidas and other Li Mo's public rivals in the Huaxia headquarters are stationed here.

If you just have such a clue, it is undoubtedly the same as nothing.

"But in addition to the first time, there is another clue, which we accidentally found when we inquired about the relevant information, this company seems to have a partner in catering, and this restaurant group has recently imitated us and carried out a large-scale enclosure campaign, which also includes some cotton production areas that are necessary for the garment industry."

Immediately afterwards, Lu Siming added, "Moreover, among Yaoxiang Catering's overseas competitors, only this restaurant group has not been greatly affected." ”

"Hmm..."

Speaking of which, even if Lu Siming didn't point it out, Li Mo knew who it was, "Yoshinoya? ”

"That's right."

I have to admit that as one of the few rice-based restaurant brand chains in China, Yoshinoya's experience in breaking through in the Western fast food chain has undoubtedly become a success story in the catering industry, which Li Mo has also used as a case study for his own entry into catering.

Due to the fact that they are located in Asia and are neighboring countries, although there are many differences, there is no doubt that in terms of food, this fast food restaurant from Yuben undoubtedly has something in common with China.

Perhaps it is this commonality that makes Western-style fast food such as KFC and Pizza Hut suffer from the crazy erosion of market share by Yaoxiang, and Yoshinoya, a fast food restaurant that is quite close to the taste of Chinese people, was spared from the attack of Lee's tornado.

"So, do you think Yoshinoya is also cooperating with the same clothing brand from Yoshinoya?"

If the scope is delineated in this way, then there is no doubt that the direction is very clear, that is, one of the clothing companies that mix well in China, Mizuno.

"We have recently entered a new field in terms of sports sponsorship and publicity, from the previous popular clothing, and gradually began to get closer to aristocratic sports, including tennis, snooker title sponsorship, and just touched on golf sponsorship."

Subsequently, Lu Siming continued to confirm his speculation by citing evidence, "There is no doubt that we have an innate advantage in this regard, no one would have thought that not only swimmers need high-tech swimsuits, but even golfers can rely on wearing technical clothing to improve their performance, and the most vigilant about this is probably left to rely on the manufacture of golf equipment, which is particularly favored by this aristocratic sport, Mizuno." ”

"Looking at it this way, it seems very logical, although there are still many loopholes, but... It's better to be them for the time being. ”

Regardless of whether the opponents who are making trouble for him behind his back are these two companies or not, it doesn't matter, the important thing is that Li Mo has realized that he still has a fat fish that has slipped through the net.

It's just that I didn't expect that the "kamikaze" who saved this fat fish was actually himself.

"You continue to investigate this matter first, and increase supervision to prevent this from happening in other production areas, and I will deal with the rest."

While issuing orders and making coping strategies, Li Mo also began to think about how to eat this fish that slipped through the net, and it was best to cook it with his companions to fill his stomach. (To be continued.) )