Chapter 350: Small Steel Cannon Brawl
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Finally, after losing two cities in a row at the Frankfurt Motor Show and the Shanghai Motor Show, Volkswagen and other international manufacturers could not sit still.
As early as the first quarter of this year, after the sudden rise of Huayang Power's sales in the Celestial Empire, we began to ponder the company Huayang Power.
In terms of powertrain, Huayang Power's performance is impeccable, although now their main low-end models still use some old technology, which is nothing more than variable valve timing technology, as well as turbocharging technology, which is nothing
What a fresh technology, but because of the proper tuning, and the timing of entering the market is more appropriate, so it takes a lot of lead, plus the e-motion series is indeed excellent shape design, so the e-motion series is both in the country, also
It's in foreign countries, and it's a big seller.
The new ECOBOOST series is relatively high-end, but for a company with a strong technical foundation like Volkswagen, it is not a difficult task, nothing more than the integration of variable valve timing technology, turbocharging, and in-cylinder direct injection and other cutting-edge technologies?
If the Lao Tzu is ruthless, a year or two of hard work can also be done!
But now is the time to wait, we have to spend a year or two of hard work, to be able to come up with a high-end technology to compete with Huayang Power, but this time, it is enough for Huayang Power to stake ground, occupy the market, and establish a reputation in the domestic and foreign markets.
In such a situation, where can these foreign-funded manufacturers sit still?
In Europe, Huayang Power's Qoros series, as well as the Yidong series, are encroaching on the market of Volkswagen and a group of European car dealers, and the same is true in North America.
In other parts of the world, the emergence of Huayang Power has also disrupted the pattern that the world's major automobile manufacturers have long been divided.
This situation made several major automobile manufacturers unable to sit still, and everyone began to study the weaknesses of Huayang Power, and finally looked around, and everyone only found one point, that is, the current product line of Huayang Power is still not perfect enough.
At present, Huayang Power seems to have covered a series of product lines from low-end to high-end, but their market division is still not detailed enough, at least in terms of small steel cannon models, they are a short board.
Small steel cannon model, as the name suggests, is a small body, generally a hatchback three-door version, or a five-door version, such a car will mainly accelerate performance, and handling performance, is the favorite of young people!
German, American, and Japanese car dealers all have their own models in this regard.
The famous German small steel cannon Golf, as well as POLO, needless to say, the American flag is now only Ford's FiestaMk6 under the FiestaMk6, because Americans are not very keen on such small cars, so in terms of this model, there is really nothing to do.
Toyota has GT86, Honda has the famous CIVIC, especially Honda's CIVIC, which has the reputation of the king of natural aspiration, which shows its superior performance.
And France also has the famous 307 series, and the Americans are powerful, not to be underestimated, don't look at the Americans now do not pay much attention to this small steel cannon model, but two years later, Ford made a Focus, and it is this Focus model in the Celestial Empire that sells well, so that these foreign car dealers officially knocked on a large scale to open the Celestial Empire's steel cannon level model market.
But to be honest, now, in 2005, all the small steel cannon models of these large car companies were not particularly good to buy in the Celestial Empire.
Because of the unique sedan plot of the Celestial Empire, a hatchback like this can actually be said to be a little inherently unsuitable in the Celestial Empire.
Volkswagen's POLO and Golf can be said to be the earliest modern small steel cannon models to enter the Celestial Empire market, in the nineties when models were extremely scarce, Volkswagen's Polo sold well in the Celestial Empire, especially in the south.
However, later, as foreign car companies chose to cooperate with Tianchao car companies on a large scale and brought in more models, the sales of Volkswagen's POLO slowly declined.
Of course, this is also related to the consistent arrogance of the Germans, the car is not dominant in terms of appearance, space, and power, but the price is expensive.
The broken POLO is not as strong as Toyota's Camry or Honda's Accord in terms of performance or space, and then in appearance, but the price is not much different from others, even if it is a little less, but it also costs 1780,000, is it really a fool to treat the consumers of the Celestial Empire? …,
And their famous Golf, needless to say, also did not see that it is better than Toyota and Honda, the two leading models, to be there, but the price is up to 300,000 yuan, in the eyes of the Celestial Empire, this is of course a manifestation of wanting money and going crazy.
In fact, this is also the impact of two different car cultures, and the people of the Celestial Empire, who are closer to Japan in East Asia, of course, prefer Japanese cars, and Volkswagen, the two invincible models in Europe, as soon as they get the Celestial Empire, they are immediately unadaptable.
Before there was no Huayang power, Volkswagen didn't care, after all, they still had Passat, and Audi, as well as Santana, Jetta and other models, fighting with Japanese cars.
And the American cars did not pay attention to this kind of model that was completely flea in their opinion, but the French 307, taking advantage of the time when everyone did not pay much attention, was booming for two years, but the French were not kind, the technical blockade, and the configuration reduction policy, which soon made them prosperous for two years 307, gradually going downhill.
However, it is the prosperity of the logo 307 in the past two years that has allowed the public to see a way to compete with Huayang Power to seize the market.
In the steel cannon level models, Huayang Power is really a blank, if they can work hard in this regard, maybe they can really snatch back a lot of share from the Celestial Empire market!
After all, everyone was not serious about steel cannon-level models before, but now in the Celestial Empire market, there is really no model that can compete with Huayang Power.
After all, Santana and Passat are also in full swing in the development of the new generation, and they are about to take shape.
So they plan to introduce the latest generation of Golf, as well as POLO, and other models, all into the Celestial Empire market, but this time they don't dare to shout high prices as before, and the price should be set very targeted, which has reached a consensus on the headquarters of Volkswagen and Volkswagen in the Celestial Empire.
In fact, the current POLO is already available on SAIC's side, but this time the main introduction is their highlight, Volkswagen's treasure of the fifth generation of the Golf.
In the original history, the Golf in this area was not introduced into the country at all, mainly because their TSI double supercharging has been immature, and Celestial Empire consumers do not like hatchbacks, so they later got the leather cars Suteng and Magotan derived from the Golf in this area.
But now it's different, no matter what, we must snipe Huayang Power first, and we can't let them go on smoothly like this, so it has become the established strategy of the public to introduce the fifth-generation golf to the Celestial Empire market, and then reduce the price significantly.
And the third-generation Scirocco model that will be born next year will also be introduced to the Celestial Empire to fight with Huayang Power.
Celestial people don't like hatchbacks? It doesn't matter, let's just let them like it in terms of price, as long as a few are suitable, we don't believe it, the people of the Celestial Empire can resist the temptation of our German goods!
And the Japanese car is also gearing up, to be honest, the 307 that was popular some time ago made them very greedy for a while, so during this time, what hatchback CIVIC, what Swift, what Yaris are already ready.
The Americans, for their part, are also in full swing to tinker with their Fox, but now they can only let the Fiesta series come to the forefront.
Even the French are quietly preparing their new 207, and even plan to introduce this car, which did not appear in the Celestial Empire, into China to get a kick!
After all, it is a hatchback, as long as the price is one or two thousand lower than that of Huayang Power, but as a hatchback, it can still buy a price of 1340,000 yuan, it is still quite profitable.
Moreover, their research on the consumption psychology of Celestial Empire consumers is also relatively in place, as long as the price is right, Celestial Empire consumers are still more interested in unexpected products.
When Jin Xiaoqiang saw the market research report in front of him, he really felt a little funny, how could these foreigners think of such a lack of morality?
Do you want to use the small steel cannon series to fight against yourself?
To be honest, this gives Jin Xiaoqiang the feeling that the small torpedo boat is going to fight the cruiser, and the other party actually wants to take a group of A1-class cars to fight against his B-class cars, which is really looking for death.
You must know that the people of the Celestial Empire like the plot of sedans, but no matter when, they will not change, and they will only make them lose more badly.
But since they plan to use a small steel cannon level model to call out to themselves, should they also prepare a small steel cannon for Huayang Power?
To be honest, don't look at this small steel cannon-level model, it is not easy to buy in the Celestial Empire, but in the world, such a model is a very favored model, whether it is in Europe, or South America, or North America, Oceania, such a model is the favorite model of young people.
With its small body, low fuel consumption and strong performance, it is definitely the first choice for young foreigners who have just owned their own first-hand car, and it is also a good way to cultivate a loyal customer base.
After all, the quality of the first car in life can affect a person's perception of a brand.
Well, since they want to take the small steel cannon to talk about things, then they will also prepare a small steel cannon for them, and see who is afraid of whom at that time?