Chapter 351: Steel Cannon VS Steel Cannon

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In fact, when it comes to small steel cannon models, we can't help but mention the big brother in this field, Volkswagen's Golf model!

It was put on the design agenda in 1973, and by 1974 it had become a huge hit, with 20 million units sold worldwide by 2000.

For another classic Beetle under Volkswagen, it is completely a substitute for the look, you must know that the Beetle from birth to sales of 20 million units, but it took 56 years, and Golf only took 29 years to surpass this record, and this advantage has been maintained!

Volkswagen Golf can be said to be a popular model all over the world, but there are two other exceptions, one is the United States in North America, and the other is in the Celestial Empire.

Americans don't like the Golf because the car is too small, and it feels a little out of place with the American car culture, you must know that the United States has never been short of fuel, and there is no need to consider the problem of high oil prices, so the American people prefer muscle cars, and there are more large-displacement models.

And the people of the Celestial Empire don't like the Golf, it is entirely because the size of this car is too small, and it does not conform to the plot of the sedan in the minds of the Celestial Empire people.

The most critical point is that the price of such a small model in the Celestial Empire has not been cheap, starting from 200,000 yuan, and the maximum price can be bought at more than 300,000 yuan.

At this price, you can buy a suitable sedan model in the Celestial Empire, so this Golf has not been popular in the Celestial Empire.

And the Volkswagen is not stupid, they have been mixed in the Celestial Empire for so many years, of course, they are very familiar with the consumption psychology of the Celestial Empire people, they know that the Celestial Empire people like sedans, so although the Golf model has not been sold in the Celestial Empire, but the derivative models of this car have been bought well in the Celestial Empire.

For example, the prank Jetta, which is derived from the second-generation Golf, has been very popular in the Celestial Empire. If it weren't for the sudden appearance of Huayang Power, this car is estimated to continue to run rampant in the Celestial Empire at this time!

It is now 2005, and many models of Volkswagen are at the critical moment of upgrading.

The mid-level Passat is a sedan, and the Edo series of Huayang Power. Compared to it, it is not an opponent at all, and there is no advantage in a few of them. The Jetta of the low-end car can only rely on frequent price reductions to barely reach a tie with the Octavia series of Huayang Power.

The high-end car Audi, under the impact of Huayang Power's Qoros series, has frequently failed. Therefore, Volkswagen must now come up with a model that can carry the tripod and be hard to shake with Huayang Power.

In 03, they have developed the fifth generation of the Golf equipped with TSI and dual-clutch transmission, but this area of products, because of the immaturity of technology, has not been large-scale market. Now, after two years of training, they plan to officially launch the car at this year's Paris Motor Show.

And in the original history, this car was not introduced to the Celestial Empire at all. Later introduced to the Celestial Empire was the leather car of this fifth-generation product.

But now the Suteng leather car is still lying in the computers of Volkswagen designers, and it can't be directly formed, so this time Volkswagen has no choice but to take their hatchback version of the Golf to Tianchao and Huayang Power.

And they are also ready to reduce the price of this car, after all, it is not a sedan, if they still want to maintain the original high price. The end will definitely be ugly, after all, now with Huayang Power. Consumers of the Celestial Empire already have a very good selection object that can be compared.

And now in Volkswagen's development plan. The sixth-generation Golf is also in full swing in design, and the sixth-generation Golf Lifted version of the model is also directly launched.

Volkswagen's sixth-generation Golf was unveiled at the Paris Motor Show in 08, according to the original history, once the car was unveiled, it was introduced into the Celestial Empire, but the sales volume in the Celestial Empire was average, but the new Passat of this car was a leather car, but it earned enough face for the Volkswagen, in the mid-level car market is to help Volkswagen regain lost ground, in the encirclement of many Japanese cars is to stand out, three fists and two feet, it has regained the throne of the mid-level car sales champion from the new. …,

And now the reason why Jin Xiaoqiang chose to fight with Volkswagen on the small steel cannon model that Volkswagen is most proud of is to disrupt the rhythm of Volkswagen, so that all the models that they were proud of were all dead in the cradle, which is most in line with Jin Xiaoqiang's mind.

He's going to completely crush the masses!

In fact, now in the product line of Huayang Power, there are two small cars that can be classified as steel cannon models, one is their low-end small steel cannon, Jingrui model.

This car uses the original SAIC MG3 model, the appearance is fierce and powerful, and the power used is the same 1.6DVVT naturally aspirated engine as the Octavia series, the price is of course lower than the Octavia, that is, 60,000 starts.

Because of its very individual appearance, coupled with a good powertrain, and the positioning price, this car is currently very popular with consumers in the Celestial Empire.

Although there are many models of low-end cars at this price, such as Ricky's QQ, the price is even lower to 30,000 yuan, but after all, the workmanship of Ricky QQ, and the powertrain, as well as quality problems, and the lack of three guarantees, make them seem to be completely different from Huayang Power.

So a lot of consumers who don't have much money, but don't want to buy bad goods, still choose Huayang Power's Jingrui, after all, now Huayang's reputation is loud, the quality is guaranteed, and the model is also good.

After all, compared with other models of Huayang Power, the price of Jingrui is much cheaper, and the same factors such as power, shape and so on, the cost performance of this car is still very high, so in foreign countries, especially in Oceania, and Europe, this car is also very popular.

Another high-end small steel cannon model of Huayang is the Qoros 3 model, the original model of this car is the later GM hatchback Yinglang.

However, in terms of configuration, it is much higher than the original model, using the 1.8 version of the ECOBOOST engine tuned by Li Qiming, equipped with more 6-speed hand speed, or manual integration, or dual-clutch transmission.

Because it is attributed to the high-end model, the price of this car is not cheap, starting at more than 200,000 yuan in China, and the price is not low abroad.

In this way, because of the price factor and the sedan plot of domestic consumers, this Qoros 3 is not particularly good to buy in China, and compared with his other two brothers, it feels a world of difference.

When Qoros 6 and Qoros 8 have already sold more than 8,000 or even more than 10,000 per month, the sales of this car in China every month are only two or three hundred.

In foreign countries, out of Europe, I can get more than 3,000 orders every month, and in other places, it only adds up to one or two thousand orders, so the sales of this car are a little embarrassing.

After all, it is equipped with a high-end powertrain, and it is attributed to the high-end car series, so the price of this car naturally cannot be too low, which affects his two brothers, so it has caused the scene that it cannot be low today.

Now Jin Xiaoqiang wants to make a pure small steel cannon model to shake the domestic Golf model that Volkswagen is about to get, so the two models in front of him cannot be selected at all.

Jingrui has been characterized as a low-end entry-level car, while Qoros 3 needs to slowly find a breakthrough in the future.

Now in Jin Xiaoqiang's thoughts, what he wants is to redesign a small steel cannon model, but this model must be like Volkswagen's Golf, which has its own vein and can independently hold up a piece of sky.

So he thought a lot about choosing the appearance of the car, and now this model alone, in his mind, there are many models to choose from.

The 2012 Hyundai Phase One, or the later Kia K2, or the 2012 Volkswagen Scirococ, were all on his radar.

However, Jin Xiaoqiang still feels that he is not satisfied with these models, and what he wants to create is an independent brand equivalent to Volkswagen's Beetle, or BMW's mini.

If you position it in this way, then these models have a feeling that the appearance is not very reliable!

The modern Phase One is a bit too similar to the current Yidong, which makes people think that it is a cousin at a glance, and if Kia's K2 is used by itself now, how will Peter's K series be completed in the future?

Volkswagen's Scirocco? This model is completely a typical 13 load, out of a shell, other useless, especially the latest generation of products, since its birth, is the quality of the problem repeatedly, if it is not for the Volkswagen's silver enough, smashed those news media dare not speak, maybe the Volkswagen's signboard smashed on this car.

What's more, the latest generation of this car, now the Volkswagen people have studied almost, at next year's auto show, people will officially launch the market, now if you engage in copycats, it is easy to be sued for infringement.

So what kind of model is it suitable?

Jin Xiaoqiang actually felt a headache for the first time after being reborn in designing the appearance of a car.

In terms of small cars in the world, BMW's mini is undoubtedly the best, and Volkswagen's Beetle was once a limelight, but later because of the emergence of Golf, it gradually declined.

AND THE MOST POPULAR AT THE MOMENT IS THE DONGYING SMALL STEEL CANNON, HONDA'S HATCHBACK VERSION OF CIVIC, THIS CAR HAS MADE GREAT ACHIEVEMENTS FOR HONDA.

Thinking about it, Jin Xiaoqiang didn't expect any new successful small steel cannon models to come in the future?