Chapter 737: Tires are a big deal
The Germans didn't waste too long, even if they understood this account and wanted to take a stake in Huayang Power, it seems unlikely at present.
However, Huayang Power has put forward a very good suggestion, that is, the two sides can cooperate on the truck project, and now there is a moment when Mercedes-Benz has some initial financial crisis.
In the face of BMW and Audi's aggressive offensive, although Mercedes-Benz is making adjustments to its sales strategy and R&D direction, it will take time for a giant aircraft carrier to adjust its course.
So companies need to open up and reduce costs, but in Germany and the European Union, if you want to cut costs, close factories and lay off workers, then you need to pay a very painful price, so Mercedes-Benz can only focus on how to open source.
To be honest, the truck market that has been growing rapidly in recent years has long been coveted by Mercedes-Benz, and since 2004, Mercedes-Benz's Umonik brand has frequently participated in the exhibition of police special service vehicles in the Celestial Empire, hoping to further expand the market in the Celestial Empire.
But unfortunately, because of Umonico's high price, although the quality of their products is really good, there are very few Celestial Empire customers who are willing to pay for their products.
Now Huayang Power has gained a firm foothold in the Celestial Empire, and its popularity and customer loyalty in the Celestial Empire are increasing day by day, and the most important thing is that it is said that the relationship between their company and the Celestial Empire government is quite good.
Now they want to enter the truck market, but there is still a lack of technology, so they have extended an olive branch to Mercedes-Benz, such an opportunity is absolutely not to be missed for Mercedes-Benz.
In the past, because the price of Umonik was too expensive, they missed many markets, but this time, if it is a joint venture, it will be the logo and brand of Huayang Power. In this way, their products can be slashed at a large price, but they compete with competitors in the market.
Didn't those Scania and Volvo trucks do that in the Celestial Empire?
This was an opportunity, so only a few days later, Mercedes-Benz agreed to the invitation of Huayang Power, and the two sides decided to jointly open a truck factory in the Celestial Empire to jointly produce ordinary transport trucks, as well as special trucks suitable for various situations.
Among them, Huayang Power will account for 60% of the company's shares. They will take a stake in the infrastructure such as land and factory buildings, and they will also be responsible for the recruitment and training of staff in the later stage.
Mercedes-Benz, on the other hand, will offer technology, especially one that is unique to Umonik and not particularly sensitive. They will unreservedly provide technical support to Huayang Power's truck company, and the two sides will also set up a special research team to develop special vehicles for some companies and government departments with special requirements in the Celestial Empire.
And because of the special relationship between Mercedes-Benz and some European production equipment manufacturers, this time this truck production line with an annual output of 200,000 units, Mercedes-Benz will come forward to purchase in Europe.
After all, if they come forward, they will save a lot of costs than Huayang Power. After all, they are close relatives of many European manufacturers of production equipment.
And it is precisely on the grounds that Mercedes-Benz provides production equipment that Huayang Power approved to provide them with the second-generation turbocharger, and transferred the 8AT transmission technology patent, of course, the turbocharger patent is not transferred, but they can supply Mercedes-Benz for a long time at a price lower than the market price.
In this way, in the newly formed truck company. Huayang Power will have a 60 percent stake, while Mercedes-Benz will have a 40 percent stake. …,
As for the location of the new company, Jin Xiaoqiang made up his mind to put the company's address in Beijing, after all, the Beijing Municipal Government has a close relationship with the center, and now many officials of the Beijing Municipal Government will become state officials in the future.
Now is also the time when they need performance, and economic growth indicators. It is the most important achievement of the current national assessment officials, so at this time, to send them such good achievements is also to cultivate their own contacts.
It didn't take much effort for both sides to get what they wanted.
Huayang Power has received technical support from Mercedes-Benz trucks and will show its strength in the truck market of the Celestial Empire in the future, while Mercedes-Benz has obtained the second-generation turbocharger they have dreamed of. There is also an 8AT transmission, as well as a new financial route, so that both sides can be said to be happy.
The most important thing is that Mercedes-Benz has also formed a hidden alliance relationship with Huayang Power through such a cooperative relationship, which is also very happy for them.
Moreover, in order to show their attention to the partner of Huayang Power, they also deliberately took out some of the electronic technology that Mercedes-Benz is proud of and shared it with Huayang Power, so that Huayang Power's on-board electronic system has been significantly improved.
The contract with Mercedes-Benz was finalized, and all that remained was the negotiation request from the Audi side.
But Jin Xiaoqiang really doesn't have much time to entangle with Audi now, so he handed over the negotiation task to Wang Jiao, and he flew to France with his team, where he was going to visit Michelin, the world's largest tire manufacturer.
Anyway, there is no technology to blackmail on Audi's side, their original TFSI technology now belongs to Huayang Power, their unique four-wheel drive technology, and now Huayang Power also understands it, so in Jin Xiaoqiang's view, Audi has nothing to lead Huayang Power's technology.
But now they also need a second-generation turbocharger, and an 8AT transmission to arm their high-end luxury cars, then okay.
If you want to, that's not impossible, please come up with real money, anyway, these two technologies, Mercedes-Benz, BMW also have them, if there is no Audi such a troublemaker, it will not be good.
Jin Xiaoqiang's task to Wang Jiao is to bite the price, absolutely not a penny can be cheap, and they can give Audi a long-term supply, but if Audi wants to buy a patent, it is absolutely impossible.
They either agreed to Huayang Power's conditions, or they broke up, believing that if Audi's negotiator was not stupid, they would definitely agree to Huayang Power's conditions.
After explaining Wang Jiao, Jin Xiaoqiang took his negotiation team and embarked on the journey again, this time to the hometown of the tire man, Clermont-Ferrand, France.
What Jin Xiaoqiang wants to visit is Michelin's headquarters, and then talk to them to see if he can get a second-hand production line from them.
In recent years, domestic car sales have soared, especially with the advance of Huayang Power, the current domestic automobile market is heating up year after year, and the annual production and sales of automobiles are soaring at a rate of more than ten percent per year.
The more cars are bought, the more tires are bought, and Huayang Power alone needs to buy millions of tires from major tire manufacturers every year.
Although they have never bought South Korea's Hankook, Kumho Tire, and Japan's Bridgestone, Yokohama and other brands, Jin Xiaoqiang is also very annoyed by the fact that there is no suitable domestic independent tire supplier. …,
In the next few years, Huayang Power's market share in China will not only increase greatly, but also grow rapidly in the international market.
And one more important point is the cost.
For some reasons, Jin Xiaoqiang's models produced by his company are never equipped with South Korean Hankook or Kumho tires, but it is undeniable that these two brands of tires are the cheapest tires among all tire brands.
And because of the cheap price, almost all the compact models on the market are using these two brands of tires, and even Kumho tires have been far ahead of other brands of tires because of their ultra-low price, becoming the first tire brand in China in terms of sales.
And in the next few years, with the development of the national economy and the ensuing high oil prices, high inflation, compact models, will become the main force of the market, so that the assembly of automobile tires will greatly affect the cost of the whole vehicle.
Michelin in France, Goodyear in the United States, and Continental in Germany The quality of these brands of tires is indeed good, but it is undeniable that their prices are also not cheap, so Jin Xiaoqiang has to start thinking about how to better control the cost.
On the one hand, it is a matter of controlling costs, and on the other hand, it is also a matter of market expansion.
In a few years, the annual number of cars in the Celestial Empire will reach or exceed 20 million, and at least 15 million of these cars will be compact cars, or mini cars.
And these cars plus spare tires, each car needs five tires, which will be 75 million tires used, how big of a market will this be?
If you don't grab such a market, do you still let Koreans run wild in this market?
And the quality of Koreans' tires doesn't seem to be very good, right? You must know that at the annual March 15 party in those years, Korean tires have a very high complaint rate in terms of automobiles, and they are companies like them that make us money while not taking our consumers seriously, Jin Xiaoqiang feels that they will not survive in this market at all.