Chapter 736: Next Step: Tire!

Indeed, Mercedes-Benz has also realized the problem of their business strategy in recent years, and everyone has always insisted that our Mercedes-Benz is good, that is, expensive, and the concept of aristocrats in the automobile industry is operating this brand.

However, in today's era of market segmentation, such a business philosophy has to be said to be backward.

BMW has begun to make low-end products of the 1 series, Audi has also developed a cheaper A4, and even to the A1, A3 and other low-end models, but Mercedes-Benz is still holding on to the defects, sticking to its own sales philosophy, which has shown the consequences of backlash in the market, and their market is constantly being swallowed up by BMW and Audi.

Even rising stars such as Toyota, Honda, Nissan, and Huayang Power, which started from the low-end, are encroaching on the territory of Mercedes-Benz.

But because the brand of Mercedes-Benz has been too high by themselves before, now if they want to lower their prices, it is really unreasonable, so Mercedes-Benz is also actively thinking about ways to make a breakthrough in the market.

But they never thought of the brand Umonico, and now the idea proposed by Jin Xiaoqiang really makes Miles feel a little fresh, so at this time he is ready to listen.

"Mr. Myers, you must know the market dynamics in recent years, the Celestial Empire has now become the most active automobile market in the world, and it is also the fastest growing automobile market. Over the years, the government of the Celestial Empire has been constantly working hard to develop the economy of the Celestial Empire, and our economic situation is also very good, with the good economic development, the market demand for various vehicles and models is also increasing. In terms of excluding the family passenger car market, the growth of our Celestial Empire's truck market is also obvious to all, and the growth rate of our Celestial Empire's truck market has been leading the world in recent years. In fact, Huayang Power has long been preparing to enter the truck market. But as you know, we Huayang Power used to start as a family passenger car. So in the field of trucks, our technical reserves are not very sufficient, so ......"

Jin Xiaoqiang didn't tell a lie, when he was in his last life. One of the several occupations is an automobile design and development engineer, and later reduced to a car mechanic specializing in luxury cars, but most of the people he has been exposed to are family passenger cars.

And for trucks, he really doesn't have much contact, so in the truck field, he really doesn't have much to say.

But now that he has the money, he wants to smash out a trucking company. This is not impossible in this era of cash king.

At the very least, now he has a chassis that is too draggy, and the technical support of the truck transmission from the Lion's side, and the engine technology is the most lacking in him, so if he really does a truck, it will not be difficult.

But if you want to make your own truck brand in this field. To create your own fame and become a star product in this field, then you will inevitably be inseparable from Mercedes-Benz. Or technical support from an established truck company like Scania.

In particular, Mercedes-Benz's Umonique brand has always been well-known in this field in terms of technology and has its own unique skills.

"I know that the market expansion of the brand Umonik in the Celestial Empire is not going particularly smoothly, and you also have plans to vigorously expand the Celestial Empire market. But another major problem has been bothering you, that is, the products under the brand of Umonique are too expensive to buy, of course, in line with the habits of the Mercedes-Benz brand. But you ignore the feelings of consumers in the market, after all, the Celestial Empire is a developing country. It's not a developed country, but I want to say that even in a developed country, I'm afraid that not all future truck drivers can afford the price of your umonik, right? But Umonik can't afford to lower his value, because it doesn't fit the brand value of the Mercedes-Benz brand, so you're now in a dilemma. And that's what I'm trying to say. Since you want to expand the Celestial Empire market, but you don't want to lower your price, why can't we cooperate? You provide the technology, we provide the funds and the space, and the personnel, we come together to form a joint venture truck factory, put our car logo, but have your technology, so that we don't have to face the problem of Mercedes-Benz brand self-depreciation, and we can get the market, so why not? ”…,

I have to say that after so many years of business career, Jin Xiaoqiang's ability to flicker has increased greatly, and after he flickered like this, Miles was immediately moved.

Indeed, Jin Xiaoqiang's proposal is very attractive, and the growth rate of the car and truck market of the Celestial Empire has been the focus of all automotive companies for many years.

However, Mercedes-Benz has not made much progress in this market due to its own factors, and there is still a momentum to be overtaken by BMW and Audi.

But now Mercedes-Benz can't compete with them by cutting prices, which is too damaging to their value.

And what about in the truck sector? Umonik has always maintained a high-minded and arrogant attitude, but if it continues like this, they may really be left behind by Scania and Volvo.

You must know that the price and profit of a large truck are really not lower than the profit of a family passenger car.

Now Jin Xiaoqiang openly and honestly said to himself that they Huayang Power plans to enter the truck market and has given himself an invitation to cooperate, which is really a once-in-a-lifetime opportunity.

Umonic's products can't be bargained, but Huayang Power's products can't be bought at a high price!

It is important to know that in the company's previous high-level board meetings, there have already been directors who have raised objections to Umonik's performance in the market.

Indeed, what is the difference between Umonique and Scania and Volvo? Nothing bad, even technically better than them!

But why can't the market holdings, and the sales just can't rise?

Isn't it because it's too expensive? However, although many directors complained, no one dared to mention the issue of price reduction promotion, after all, everyone was wearing a three-pronged Mercedes-Benz logo.

But now Jin Xiaoqiang has proposed a good cooperation plan, which is really worth considering.

"Well, Mr. Jin, I appreciate your proposal, but this cooperation is a big deal, and I have to go back and reach a consensus with the company's senior management before I can reply to you."

Miles said this to Jin Xiaoqiang, Jin Xiaoqiang also expressed understanding, and then Miles left the negotiation venue with his men.

Looking at the departing Mercedes-Benz crowd, Jin Xiaoqiang's face was full of smiles, because he knew that it was impossible for Mercedes-Benz to refuse such an offer.

It is true that it is the world's king of off-road super trucks, but its annual sales are only tens of thousands, and the total sales so far are only about 350,000 units.

With such sales performance, I am afraid that many of Mercedes-Benz's senior executives have long been annoyed, and everyone knows that if they want to sell well, they have to reduce the price, but because of the title of Mercedes-Benz, no one dares to propose a price reduction, and now they have given them an excuse.

If it weren't for the stupid, I believe no one would refuse such an offer, and in a few days, I believe that Mercedes-Benz will have the news they want to hear.

"Boss, what should we do next?"

"Haha, next, let's go to Paris, we're going to visit Michelin, the king of the tire industry!"

Jin Xiaoqiang answered his assistant's question with a smile, Mercedes-Benz's business should not be a big problem, and the next step, Jin Xiaoqiang has actually thought about it a long time ago, it is time to find more projects for Huayang Seiko.

And this project, in fact, has been in his mind for a long time, and that is the tire project.

Indeed, compared with other auto parts and accessories business, this car tire business can be said to be the best one, and it is also the most competitive one. …,

And Jin Xiaoqiang still remembers some of the sales data of car tires in his last life, and when it came to 2011, China's annual car sales were more than 18 million, and the tires needed for spare tires were as high as more than 70 million, but there was no tire of our domestic brand among the more than 70 million tires.

Isn't there really a company that produces tires in our Celestial Empire?

Wrong, we have a lot of companies that produce tires, such as Triangle, Wanda Rubber, and Advance Tire, all of which are doing well, and there are several companies that have even entered the overseas market many years ago, but for the domestic family passenger car market, they turn a blind eye and can also be said to be powerless.

The reason is actually very simple, because most of these independent enterprises used to specialize in tires for trucks or construction vehicles, and for the tires of this kind of family passenger cars, they really don't have much research and technical reserves.

Coupled with the spirit of the original state-owned enterprises that only seek profits, not the most independent research and development, it has led to further defects in our tires in the field of family passenger cars, resulting in the status quo that most of China's tire market is dominated by South Korea's "paper paste" tires.

Hyundai's auto industry once did a survey, that is, 46% of Hyundai's car accidents are caused by tires, and Koreans even joke with their inferior tires to joke with the lives of our Celestial Empire consumers, which makes Jin Xiaoqiang feel a little unacceptable.

Since the Koreans have been beaten to the ground in the existing market, they will not go further in the tire market, so Jin Xiaoqiang's next plan is: tires! (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )