221 Mall Strong Woman
The Nanjing dealership is still in the two-story building on Xikang Road, and the French plane trees around it are still the same as before, and there is no change. However, when Lin Zhenhua walked into the dealership, his eyes suddenly lit up, and he felt a clear difference from the past.
In the past, when Lan Wufeng was the manager of the distribution office, the business of the distribution office was doing well, but the inside of the distribution office was chaotic and not good. At that time, Lin Zhenhua wanted to ask for some water to drink, but he couldn't find the cup first, then the hot water bottle, and finally found it difficult to find an open space for the water cup.
Today's dealership has a completely new look. The windows are bright and clean, all kinds of items are placed in an orderly manner, a set of clean tea sets are placed on the small coffee table, a few pots of green plants are placed on the window sill and the corner of the wall, there are beautiful wall calendars hanging on the wall, and various forms to record sales. All in all, everything is very formal and pleasing to the eye.
"Comrade, who are you looking for?" The girl at the front desk saw Lin Zhenhua walking in with a big grin, and quickly stood up and greeted her with a smile, and the badge she was wearing had her name written on it, Wu Ruohan. Lin Zhenhua has never seen this girl, but he has seen this name on the report of the Nanjing dealership, and knows that she is an employee recruited by An Yan after arriving in Nanjing, and An Yan's evaluation of her is: serious work, enthusiasm for customers, and strong learning ability.
"My name is Lin Zhenhua, I'm looking for An Yan, is she there?" Lin Zhenhua said.
"Manager An is here, have you made an appointment with her?" Wu Ruohan asked very professionally, as soon as she said this, she suddenly reached out to cover her mouth, her face swollen and red: "Oh, you are Manager Lin, I'm sorry, I'm sorry, I'll go and inform Manager An immediately." ”
Although Wu Ruohan has never met Lin Zhenhua, if she doesn't even know who the big boss is, then she will do the work of the front desk in vain. The equity composition of the Nanjing distribution office is 50% of Lin Zhenhua and Lan Wufeng, mainly distributing electric fans and washing machine products produced by Hanhua Industrial Company, which belongs to the general agent of Hanhua Company in Nanjing, how can the employees of the distribution office not know Lin Zhenhua.
"No need to report it, I'll go straight to her." Lin Zhenhua said.
Wu Ruohan pointed out the location of the manager's room to Lin Zhenhua, and Lin Zhenhua went upstairs directly.
Lin Zhenhua came to the door of An Yan's office and saw that the door of the office was ajar, and there was a voice from inside, as if he was still arguing about something. He looked over and saw An Yan and Zhou Weiyang around the table, pointing at a pile of reports on the table, obviously discussing work.
"Tuk-tuk." Lin Zhenhua knocked on the door.
"Come in." An Yan responded, she raised her head, and when she saw that it was Lin Zhenhua, she couldn't help but exclaimed in surprise: "Oh, it's Brother Lin here, please come in, please come in." ”
"Manager Lin, you're here." Zhou Weiyang also hurriedly greeted.
Lin Zhenhua entered the house, An Yan beckoned him to sit down on the sofa, and then made him a cup of hot tea like a trick and put it on the coffee table in front of him.
Lin Zhenhua said with a smile: "Yanzi, I came this time and found that the dealership has really changed." In the past, when I came, there was so much chaos in this room that I couldn't get my feet, and every room was piled up with cardboard boxes with electric fans, let alone drinking tea, and even breathing a breath of fresh air was a luxury. ”
Zhou Weiyang nodded again and again: "Yes, yes, since Manager An came, this dealership has changed a lot." Manager Ann is really good at tidying up the room. There is nothing missing, but as soon as she cleans it up, it is neat and tidy, and the space is more than doubled. ”
"It seems that this unit and family are the same thing, no woman is really good, An Yan is really a good wife and mother-type talent." Lin Zhenhua said with emotion.
An Yan waved his hand and said, "Brother Lin, don't say that, I just picked it up casually." In the past, it was mainly Fengzi and Da Zhou, who were all big men and would not clean up. ”
When talking about Lan Wufeng, An Yan's tone was very calm, and she couldn't hear a little sadness, as if she was talking about a husband who was working in other places. It's been more than a year since Lan Wufeng ran out, and time is indeed the best tool to wear out the pain.
"Da Zhou?" Lin Zhenhua looked at Zhou Weiyang in surprise, "Does this mean you?" ”
Zhou Weiyang said embarrassedly: "That's right, after Manager An came, he called me like this." In the past, Manager Lan called me Lao Zhou. ”
"You're not old, but you're older than Fengzi and me." An Yan said with a smile.
After everyone finished greetings, An Yan asked Lin Zhenhua: "Brother Lin, why do you have time to come to Nanjing, I heard that Xunyang is very busy with work, and we are embarrassed to invite you to come and inspect." ”
Lin Zhenhua told him about going to Yanjing to participate in the Model Worker Conference, and then said: "I came back from Yanjing, and I happened to take a bend from Nanjing on the way to come and see you." ”
"Then thank you Brother Lin for your concern." An Yan said.
"How's the business going?" Lin Zhenhua asked.
An Yan introduced the sales situation in recent months to Lin Zhenhua, and then said: "Brother Lin, from the current point of view, the sales situation has not changed much. Our company's fans and washing machines have good appearance and quality, and some brands have been created in the early stage, and customers are still more recognized. However, I still feel that there are some hidden dangers, and I was talking about this matter with Da Zhou just now. ”
"What's the hidden danger?" Lin Zhenhua asked.
Zhou Weiyang said: "A hidden danger is that the current sales price of household appliances is declining. Since last year, the state has gradually relaxed the planned price restrictions on household appliances, allowing enterprises to float prices according to market conditions. Some businesses have now started to cut prices, and we fear that eventually our fans and washing machines will have to drop in price as well. ”
Lin Zhenhua nodded and said: "This trend is already obvious, Shanghai Lao Xiong is already selling at a reduced price in disguise." As supply increases in the market, it should be a quick drop in prices across the board. ”
Zhou Weiyang continued: "The second hidden danger can't be regarded as a hidden danger, because it has already appeared. Even the ex-factory price given to us by the company has been raised several times, which has also suppressed our profit margins. ”
Lin Zhenhua said: "This is also a last resort, as you know, the supply of materials in the market is very tight now. The Department of Materials used to fully guarantee our supply of materials, but now the quantity is also decreasing, and we have to buy some black market price raw materials to meet production needs, and these costs will definitely have to be spread out into the factory price. ”
Zhou Weiyang said: "We know this, and we can fully understand it. What Mr. An meant was that if the ex-factory price continued to increase, and the wholesale price we gave to the store had to be lowered, we would end up with no profit at all. ”
An Yan said: "Brother Lin, I don't know if you have noticed, the price of raw materials on the market is rising very fast now. Although the state does not allow raw materials to be sold on the black market, it is an open secret that there is a black market in disguise. I specifically asked someone to understand that the current supply of raw materials in the entire domestic market is seriously in short supply, and experts estimate that this situation will not be alleviated in 10 years. I am worried that in the coming period, the price of raw materials will rise further, and it may increase exponentially. ”
Lin Zhenhua looked at An Yan, with a look of appreciation in his eyes: "Yanzi, I really can't see that you are so hearted." The situation you mentioned, our company's supply and marketing department has also reported to me, but they are not far away from you. ”
An Yan said embarrassedly: "Brother Lin, I used to work in the Commercial Bureau, and I am more sensitive to these things. Over the past year or so, I have also made some friends in Nanjing's business system, and sometimes I talk about these things when chatting with them. ”
Zhou Weiyang said: "Manager Lin, don't you know, Manager An is very good at making all kinds of relationships, and now in our business system in Nanjing, she is a very well-known strong woman." ”
In front of An Yan, Zhou Weiyang was embarrassed to say more to Lin Zhenhua. In fact, An Yan's real name in Nanjing's commercial system is called Jiangnan Yizhihua, and some people call her a shopping mall rose. She is very young, beautiful, and doing a good job in business, such a woman is extremely eye-catching wherever she goes.
More than once, someone asked Zhou Weiyang privately and asked if Manager An was married, and of course Zhou Weiyang gave a positive answer. Rao is like this, there are still many people who treat An Yan as a topic to talk about after dinner.
After listening to An Yan's analysis, Lin Zhenhua said: "Your analysis is very correct, and you have a sense of being prepared for danger in times of peace, which is very good." Hanhua Industrial Co., Ltd. is also facing declining profits. There are still some state subsidies for export products, and it is becoming more and more difficult to maintain the high profits of the past in the domestic market. I came this time, I also want to hear your opinions, in this kind of household appliances competition is intensifying, raw material prices are rising situation, what are your considerations as an agent? ”
Zhou Weiyang and An Yan looked at each other, and then said: "Manager Lin, my idea is this, at present, our dealership is mainly the agent of our Hanhua company's products, only electric fans and washing machines. Although the sales of our company's products are very good, it is still too single after all. I asked Manager An if I could act as an agent for the products of other companies, of course, it could not include fans and washing machines, and it could not conflict with the business of our Hanhua company. We have a very good relationship with many stores, selling two kinds of products is selling, and selling ten kinds of products is also selling. In this way, although the profits of each product are declining, we can still guarantee profits with small profits and quick turnover. ”
Zhou Weiyang's idea is of course a good idea for the Nanjing dealership, but it is a bit of a problem to say it in front of Lin Zhenhua. This is equivalent to changing the Nanjing dealership and no longer serving only Hanhua Company, which is somewhat betrayal for Hanhua Company.
However, since Zhou Weiyang had already proposed this idea to An Yan, he was not afraid to say it again to Lin Zhenhua. He knew the relationship between An Yan and Lin Zhenhua, even if he didn't say it to Lin Zhenhua in person, An Yan would definitely talk to Lin Zhenhua in the future. Rather than having a reputation for calculation behind it, it is better to say it to your face. Besides, the Nanjing distribution office has Lin Zhenhua's private equity in it, and it is also beneficial for Lin Zhenhua to do a good job in the dealership.
"What do you mean, Yanzi?" Lin Zhenhua was noncommittal to Zhou Weiyang's words, but turned his head directly to An Yan and asked for her opinion.
An Yan said: "Brother Lin, I think that Da Zhou's idea has his merits. ”
"Well, so you suggest that too?" Lin Zhenhua asked.
An Yan shook his head: "No, what I was arguing with Da Zhou just now is this matter, and I don't approve of his methods." ”
"Why?" Lin Zhenhua was a little puzzled, "Yanzi, you won't be worried that I won't agree, right?" ”
An Yan smiled and said, "No, I know that Brother Lin is very generous." You said that I can dispose of the matter of the Nanjing distribution office with full authority, and of course I will not oppose our idea. ”
"Why is that?" Lin Zhenhua asked.
An Yan said: "Because, I think Da Zhou's idea is still too stingy." He told me that fans and washing machines are only made for Hanhua, and others, such as refrigerators and televisions, are used for other homes. But I think that fans and washing machines don't need to be only made by Hanhua, although Hanhua's products are good, but the needs of customers are diverse, people may like other brands, why can't we sell them? ”
Lin Zhenhua shook his head: "Yanzi, this is how simple you think. If you want to sell other brands, I'm not against that. But it is not suitable for you to be an agent of the same product of two brands at the same time. The same product of two brands is in competition with each other, and the supplier will have concerns about you favoring one over the other. There is also an idea on the store side, they can use this relationship to use this brand that you represent to lower the price of that brand, what will you do when the time comes? ”
An Yan said, "Brother Lin, you didn't understand what I meant. Let me start by telling you what I think. According to my observation, in the past, all the products in our country were in short supply, and as long as there was something, no one would want it. At that time, customers begged for the store, and the store begged for the factory, so the factory was the best. As an agent of the factory, we are also very happy. Brother Lin, do you think that's the case? ”
Lin Zhenhua's heart moved, and he seemed to think of something. However, he didn't say what he thought, but replied with a slight smile: "Yanzi, you are right in your analysis. ”
An Yan continued: "In the past two years, the situation has changed somewhat. The market is becoming more and more abundant, and while overall supply is still in short supply, the imbalance is very different from what it used to be. Some products have a relative surplus, and customers should accept them through discounts and promotions. I estimate that in a few years, the whole situation will be completely reversed, and at that time, it will be the stores begging customers to buy and the factories begging the stores to sell. People like us who are agents are rats in the bellows, and they are angry at both ends. ”
"Yanzi, when you say this, what do you mean ......"
"I want to change careers and open a store!" An Yan said in an unquestioning tone.
(To be continued)