As soon as An Yan said this, Lin Zhenhua was shocked.

For a long time, Lin Zhenhua has always felt that An Yan is an ignorant girl, and the only thing that can make him feel valuable is that An Yan is emotionally loyal to Lan Wufeng. Lin Zhenhua has never understood her work ability, and he has no intention of understanding it.

Some time ago, I heard that An Yan wanted to take over the work of the Nanjing dealership, and Lin Zhenhua was a little worried. He believes that An Yan is either idle and wants to find something to do, or because of the hostess's real surname, he is not worried about Zhou Weiyang's work. Lin Zhenhua has always had doubts about what role An Yan can play in the dealership, and even worries that the business of the dealership will be damaged due to An Yan's blind command.

Out of this consideration, Lin Zhenhua once privately explained to Zhou Weiyang that if the business of the distribution office was affected because of An Yan's blind command or hot-headedness, Zhou Weiyang had the obligation to report to Lin Zhenhua in a timely manner, so that Lin Zhenhua could personally come forward to coordinate.

After An Yan took over the work, the news reported by the Nanjing distribution office has been very good. The same is true of Zhou Weiyang's private report to Lin Zhenhua, saying that An Yan's work is very active and effective, and his current role in the Nanjing market has surpassed Zhou Weiyang's.

Lin Zhenhua didn't trust Zhou Weiyang's report a little, and felt that Zhou Weiyang was interested in covering up for An Yan's orphans and widows. He came this time to see with his own eyes how An Yan was doing.

The new look of the dealership gave Lin Zhenhua some confidence in An Yan. At the very least, An Yan can also be a very good internal manager and completely manage the housekeeping of the dealership. Now hearing An Yan's analysis of the market situation and her future plans, Lin Zhenhua suddenly found that the energy of the little girl in front of him was far greater than he estimated.

In China in 1984, signs of a shift between supply and demand were already emerging. Previously, the market was completely dominated by the seller, and whoever owned the product did not have to worry about selling at all. But in the last two years, the situation is quietly changing, and the seller's market is gradually transitioning to a buyer's market. Lin Zhenhua stands from the perspective of a traverser, of course, he can see that the Chinese market in a few years will be a consumer-led market. But An Yan can see this, and it is completely out of his own enlightenment.

Under the conditions of a buyer's market, whoever controls the consumer will be able to gain the right to speak in the market. Throughout the sales chain, the role of channels continues to rise, and thus the distribution of profits is also increasing. In the era of complete market surplus, production enterprises can only get a very low profit in the entire sales, and a large amount of profits will remain in the circulation field, at this time, if you have one or several very popular stores in your hands, it is equivalent to having a cash cow.

"Yanzi, I really underestimated you in the past." Lin Zhenhua said to An Yan with a smile.

An Yan heard the affirmative meaning from Lin Zhenhua's words, and couldn't help but rejoice: "Brother Lin, in this way, do you support my opinion?" ”

Lin Zhenhua didn't answer directly, but asked: "Yanzi, I won't say whether I support it or not, I want to hear it first, what are you going to do with this store." ”

An Yan said: "My idea is this, the current business of the dealership can continue to be maintained, until it can no longer hold on." During this time, we bought a store and started selling directly to customers. In terms of products, we are not limited to fans and washing machines in the Hanhua factory, but depending on which products and brands are welcomed by customers, we will find manufacturers and agents to purchase these goods.

In the beginning, we can make it smaller, and then slowly gain experience and gradually expand. When we have a certain reputation, we will change to a larger store, so that it will gradually develop, and finally become the largest home appliance store in Nanjing. ”

"Well, that's a good idea." Lin Zhenhua agreed.

"So Brother Lynn is supporting me?" An Yan asked.

"Yes and no." Lin Zhenhua shook his head and said Guan Zidao.

"What do you mean? Brother Lin, don't play dumb riddles with me, I'm stupid. An Yan asked, with the coquettish expression of a little girl on her face. During the months she stayed in Xunyang, An Yan had always been taken care of by Lin Zhenhua, making her regard Lin Zhenhua as a brother she could rely on in her heart.

Lin Zhenhua looked back at Zhou Weiyang and asked, "Weiyang, what do you think?" ”

Zhou Weiyang said: "I also have some support for Manager An's idea. But one of the problems now is that we don't have enough liquidity, and if we open a store, I'm afraid it will be a little difficult. If you want to open a store, it will inevitably involve purchasing goods and inventory. If the inventory is too low and the items that customers want to buy are not in stock, our credibility will be damaged. If the inventory is too high, there will be too much money to squeeze. There are so many opportunities in the market right now that it's a shame to waste money in inventory. ”

"Is that why you're against the wild goose's plan?" Lin Zhenhua asked.

Zhou Weiyang said sneeringly: "I'm not against it, I'm just discussing this issue with Manager An." To be honest, I also think that Manager An's opinion is right, in the long run, it is better to be a store than to be an agent. ”

Lin Zhenhua said: "It seems that you have considered the problem very comprehensively, and I have nothing to add. I have only one suggestion, and that is, don't open a store, you should open a store. ”

"Stores? What is a store? An Yan and Zhou Weiyang asked at the same time.

"Yanzi, have you been to the farmers' market? If you think about it, there are all kinds of vegetables in the farmers' market, but does the market itself need to occupy working capital to build inventory? Lin Zhenhua asked.

An Yan pondered for a moment, and a smile appeared on his face: "Brother Lin, I understand, are you saying that we don't buy the goods ourselves, we just provide a venue for others to sell the goods, and then we divide the money from it?" This way, there is no need to tie up your own working capital to build up inventory. ”

"Exactly." Lin Zhenhua said.

"Great!" Zhou Weiyang also applauded, "Manager Lin, your idea is really wonderful!" Let's just provide a venue and let someone else sell the appliances. In this way, no matter which brand can come, customers will have more choice, and as long as they come here, all the brands can be seen, and there is no need to go around to compare. That's why everyone is willing to come. The more customers there are, the more willing the manufacturers are to sell with us. It's called ......."

"Good surname cycle!" An Yan added for him.

"That's right, it's called the Good Surname Cycle." Zhou Weiyang was overjoyed, "If this idea can be realized, the sales of household appliances in Nanjing will be controlled by us." ”

An Yan was very calm, she retorted: "Brother Lin, your idea is certainly very good, but when we first started, we were not famous, why did those manufacturers put things to sell to us?" If there is no manufacturer to put the goods, we will eventually have to rely on our own purchase to sell, this is not back to the store idea? ”

Lin Zhenhua said with a smile: "Yanzi, if you let someone else do this, it will indeed be like what you said." Because hypermarkets are a new thing, manufacturers can't accept it all of a sudden, and they will definitely not be interested. However, with you Ringo, it's a no-brainer. ”

"Really? Brother Lin, what can you do? An Yan asked strangely.

Lin Zhenhua said: "Yanzi, do you know that our Hanhua company's five-blade fan and waterfall washing machine are all patented export products. Now there are more than a dozen provinces in the light industry departments of the country have our patent authorization units, and under the constraints of our patents, they have also formed a strategic alliance with Hanhua. In other words, I have my own relationship with the light industry system in at least a dozen provinces. ”

"You're saying you can use those connections to get them into our store?" An Yan asked smartly.

Lin Zhenhua said: "Exactly. Entering the store is actually a good thing for manufacturers, but they can't understand it for a while. If I ask them as a friendly sponsor and instruct them to join our store in the agents and dealerships in Nanjing, I think they will definitely give this face. In addition to their own products, I can also ask them to help invite other manufacturers to participate. Most of our country's household appliance production is distributed in more than a dozen provinces, and if we get rid of them, the household appliance brands on the market can basically account for all. ”

"Great!" An Yan said, "We don't need all the brands, as long as we can have half of the brands in our stores, we can surpass any store in Nanjing." At present, there is no special home appliance store in Nanjing, if we can open the first one, it will definitely be able to have a sensational effect. ”

"Okay, Yanzi, let's do what we say." Lin Zhenhua said, "You two can start arranging this matter now. The area of the store should be large enough, the location should be relatively good, and the most important thing is that the transportation should be convenient. I'm in charge of contacting your customers to ensure that at least 10 brands enter the market for each product. You should take into account the relevant regulations, entry conditions, etc., so as to save you trouble. ”

"Don't worry, Manager Lin, Manager An is very professional in doing this." Zhou Weiyang said.

An Yan also said modestly: "Brother Lin, don't worry, I can write these things." ”

"By the way, the store has to have a name. The name should be loud and easy to remember, so that you can make a brand. Lin Zhenhua reminded.

Zhou Weiyang said: "Isn't this name ready-made, just call it Hanhua Electric, right?" ”

An Yan shook his head and said: "This is not suitable, Hanhua itself is making household appliances, as soon as you call Hanhua, other manufacturers will definitely not want to come." ”

Zhou Weiyang scratched his scalp and said, "That's right, otherwise, let's name it after the place." You see, we are here in Nanjing, Jiangsu, Jiangsu is referred to as Su, Nanjing is referred to as Ning, our electrical appliance store is called Suning Electric, how about it? ”

(To be continued)