173 Get the theater chain
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After Smith got Chen Shaoyi's reward conditions, he didn't stay in Hong Kong for long, and even wanted Chen Shaoyi to invite him to eat Chinese food, but he completely ignored it, and returned to the United States with a copy of "Home Alone" on the same day.
MGM's board of directors did not give Smith the right to increase Chen's box office share, and Smith hoped to impress the shareholders of the board of directors with the excellence of "Home Alone" and his own incorruptible tongue, so that he could get Chen Shaoyi's dollar reward.
Smith's actions made Chen Shaoyi "moved" for a while, and sighed that Smith was a good horse, a very capable horse.
Smith, who returned to the United States, reported to MGM's board of directors after market analysis, examples, and friendly relations between China and the United States.
Things went well, and MGM was finally persuaded by Smith and promised to increase Chen Shaoyi's share of the box office.
However, Smith did not get $500,000, but only $350,000, which means that MGM increased Chen Shaoyi's box office share from the original 20% to 2.7%. In this regard, although Chen Shaoyi was a little regretful, he still happily agreed. Although it may be possible to get a larger share if you fight for it, it may also make MGM's senior management unhappy, in line with the principle of hello, hello, everyone, and goodbye, Chen Shaoyi will not be too greedy, and only pursue temporary interests.
After the two parties signed the contract, "Home Alone" will be released on December 18, US time, under MGM theaters, 32 theaters across the United States will be the first to be released, and if the box office is satisfactory to MGM, a week later, a large number of theaters will be added during the Christmas period.
Coincidentally, when Chen Shaoyi got the American theater chain, Lei Juekun also helped Chen Shaoyi win the European theater chain, and 35 theaters in Europe will release "Home Alone" at that time.
There are more and less box office shares, about 30%, but due to Lei Juekun's help, Chen Shaoyi also scored half of Lei Juekun's box office share, and the box office share was only 2.5%, which is not much different from the box office share in the United States.
The theaters in Europe and the United States have been won, not to mention the various regions in Southeast Asia that are the backyard of Hong Kong films, and even before Chen Shaoyi came to look for them, this group of filmmakers ran over by themselves.
It turned out that the two movies "Modern Bodyguard" and "Nightclub" were both released in Golden Harvest, and naturally Golden Harvest helped to act as an agent for distribution in Southeast Asia and other regions, and Golden Harvest naturally accounted for a share of the box office.
And this time, filmmakers in Southeast Asia and other regions came to look for Chen Shaoyi by themselves, which allowed Chen Shaoyi to bypass Golden Harvest and Princess Jin, omitting this intermediate link, and Chen Shaoyi naturally got more box office than the previous two times. However, Chen Shaoyi still made money for everyone, and it was good to cooperate in the future, so he didn't take more, as long as he had a box office share of about 4.20%, neither high nor low, neither fell into the name of Chen Shaoyi's director, nor did he make everyone look bad.
After the time enters December, all the matters related to the global release of "Home Alone" have basically been completed, and we are waiting for the arrival of December 18.
The release was busy, but Chen Shaoyi didn't rest, and he had to be busy with the promotion of "Home Alone".
In the agreement signed by Chen Shaoyi and Lei Juekun, the promotion of "Home Alone" in Hong Kong is in charge of Princess Jin, and the money is naturally paid by Princess Jin.
Chen Shaoyi, in line with the truth that he is a bastard if he has a advantage, has made Lei Juekun hype up "Home Alone" in Hong Kong. And Lei Juekun's intention was originally to take the opportunity to open up the popularity of the Golden Princess Cinema, as long as the popularity of the Golden Princess Cinema could be beaten, Lei Juekun would not be able to look down on the little money in publicity, and fully cooperated with Chen Shaoyi.
Lei Juekun is a famous tycoon in Hong Kong, and he did not rely on cinemas to make his fortune before, but Kowloon Bus, and most of the buses in Hong Kong are Lei Juekun's. With such favorable conditions, Chen Shaoyi naturally would not let it go, and Chen Shaoyi gave Lei Juekun a move.
This day, Hong Kong citizens discovered an interesting thing, that is, almost all the buses in the city are pasted with huge painted posters on the exterior of the cars, and the posters have character sketches of Teresa Teng, Xu Guanjie, Xiao Shushu and others, as well as a clever and cute little ghost. The posters are slightly different, but they all read in large font "Home Alone" will be released on December 18, what are you waiting for? The corner is also printed with the words of the Golden Princess Cinema Line.
Buses run around the city around the clock, and it is difficult not to attract people's attention, and Hong Kong citizens have never seen such a scene, whenever a bus passes by, they will unconsciously stop and watch.
"Pick, what's going on? Why are all the buses like this? ”
"Pick, you are rare and strange, don't you see the words "Home Alone"? This is definitely a promotional campaign done by Home Alone. ”
"This TMD is also spectacular, the buses of the whole city."
"Nonsense, doesn't this reflect the excellence of Home Alone?"
"Why do you keep hearing you praise "Home Alone", and you are not a fan of Chen Shaoyi?"
"Hmph, you know a fart, this "Home Alone" is a rare movie for my family Lijun to appear in, so I naturally have to support it."
"Well, by the way, Teresa Teng is really beautiful in the uniform of a flight attendant." (Doing obscenity)
"Smack." (Knocks on the door of the head)
"Tell you to dare to yy my family Lijun and see if I don't beat you to death."
"Help."
…………
"Wow, what a man, what a gentleman, I love him so much."
"Nymphomaniac, everyone has a wife."
"What's wrong with having a wife, I'm going to duel with Ah Sam's wife, and I'm the woman who is most in line with Ah Sam."
…………
"Is that little actor selected by Chen Shaoyihai? It's so cute. ”
"Wife, if you want a child, we will work hard at night, and we can definitely give birth to a child who is cuter than this little ghost next year."
"Dead ghosts."
"Wife."
…………
"Hahaha, Mr. Chen is really a genius advertising creative, Lei has not known that his bus can be used so well for so many years."
"Hehe, that's why I said that Boss Lei has mastered an artifact."
"Well, it's really an artifact, not only this "Home Alone", as long as Princess Jin has a blockbuster released, she can do this, and the whole city knows it, which is much more useful than any advertisement."
Lei Juekun was really full of joy, and by Chen Shaoyi's trick, he found out that he had such a sharp propaganda weapon in his hands. There are some things he didn't say, this can not only promote movies, but also commercial ones such as real estate and so on can be advertised on the bus, which invisibly provides Lei Juekun with a new way to create business wealth.
What Lei Juekun thought, Chen Shaoyi didn't care, that was what Lei Juekun said. At present, as long as the publicity of "Home Alone" is in place, the box office can be popular.