172 Draw from the bottom of the kettle
Seeing Lin Zhenhua and Hua Keqin walking away, Sun Pansheng called Yuan Wei over and asked, "Manager Yuan, is your five-blade fan made according to the appearance of Hanhua Company?" ”
Yuan Wei nodded: "Director Sun, let's be honest, we got one of their fans through foreign trade channels, and made a mold according to their leaves." ”
Sun Pansheng frowned and said: "It's a bit too much for you to do this, they make five leaves, you can make seven or eight leaves, why do you have to be the same?" ”
Yuan Wei said with a bitter face: "Director Sun, we have actually tried, and practice has shown that only Wuye is the most suitable." After replacing with seven or more blades, the fan blades are too narrow to ensure strength, and if you add stiffeners, the weight will exceed the standard. ”
"So at least you can make some changes to the shape of the leaves? Listen to them, as if your leaves are exactly the same as other people's, no wonder they are unhappy. ”
Yuan Wei said: "Director Sun, we have learned that the five-blade fan of Jiangnan Hanhua Company sells well, just because the wind of this fan is particularly soft, and it does not feel uncomfortable at all. We didn't know at the beginning that using the traditional fan blade shape would not produce the effect of their wind. Try to try, only their shape, other shapes are not good, the wind blows out is harder than theirs, uncomfortable. ”
"Is there such a god?" Sun Pansheng asked in disbelief.
Yuan Wei said: "I asked someone privately to inquire, and their fan leaf was designed by an expert from the Navy, who studied in the Soviet Union back then, and it was very powerful." How can we have this kind of talent? ”
Sun Pansheng nodded and said, "I said that Hua Keqin is so annoyed, it seems that there is still some reason." ”
"So, Director Sun, are our fans still sold?" Yuan Wei asked cautiously.
"Of course you sell it, why not sell it?" Sun Pansheng said, "Didn't you report the plan and say that you would earn at least 6 million foreign exchange?" ”
Yuan Wei said: "That's right, we set a price of 30 US dollars, and the sales target is 200,000 units, a total of 6 million foreign exchange income." Now that 200,000 fans have been produced, if they can't be sold, they will be in trouble. ”
"Don't be afraid, the Foreign Trade Department will support you, you just have to sell well." Sun Pansheng said coaxingly, "What kind of patent does he Hua Keqin hold to scare me, so I'm not afraid of him." ”
The same conversation was also taking place in the booths of other provinces and regions. Jiangnan Province's application for a patent for a five-blade fan has formed a little stimulus to various companies that produce copycat five-blade fans, but this is only limited to adding a little talking point to them. The patent authorization letter, in everyone's mind, is really just a piece of waste paper. The foreign trade departments of the provinces all know what a patent is, but they all believe that Jiangnan Province has nothing to do with them.
Hua Keqin returned to his booth, so angry that he was smoking. At first, when he saw other provinces copying five-blade fans, he just complained bitterly, and he didn't feel angry. When he heard that Lin Zhenhua had a patent in his hand, he had some hope, so he went to discuss the law with Lin Zhenhua. Who knows, the statement was not obtained, but suffered a belly of guilt.
"These people are so shameless!" Hua Keqin scolded angrily.
Lin Zhenhua was also angry, but he thought more about how to protect himself. If this kind of infringement cannot be resolved, Hanhua Company will not want to develop new products in the future, and if one is developed, it will be knocked off, and won't it become a fool who specializes in making wedding dresses for others?
"Director Hua, we can't just leave it at that, right?" Lin Zhenhua said.
"If you don't forget it, what else can you do?" Walker said.
Lin Zhenhua said: "We can sue them." ”
"Sue? Where to sue? ”
"Court, our China is still a country with a legal system, right?" Lin Zhenhua said as a matter of course.
Hua Keqin shook his head: "How can this be reasonable, how can there be a political axe to tell a political axe?" It is impossible for the court to accept it. Besides, even if you sue, there must be a reason, right? ”
"The reason is simple, they infringe on our patents."
"Do we have a law on this?"
"Didn't you?"
"Is there one?"
"......" Lin Zhenhua was speechless, he did not study law, so naturally he did not know whether China had any laws and regulations on intellectual property protection at this time. However, according to his impression, it seems that the "Patent Law" has not yet been promulgated at this time, otherwise, his five-blade fan would not need to go to Hong Kong to apply for a patent.
"Otherwise, let's find a higher-level competent department to evaluate it." Lin Zhenhua retreated and began to seek the organization to come forward. As a young man from the 21st century, he really didn't quite adapt to this way of man's rule. In an era of lawlessness, the only way to solve problems is to rely on power.
Hua Keqin asked, "Superior? Our superior is the Ministry of Foreign Trade, and I guess it's useless to look for them, they must be playing ball, and they won't express their position directly. ”
That being said, you have to give it a try before you are completely desperate. Hua Keqin took Lin Zhenhua to the office of the organizing committee, found the staff sent by the Ministry of Foreign Trade, and told them about the infringement he had encountered.
As a result, as Hua Keqin estimated, the people from the Ministry of Foreign Trade said that this was a dispute between their enterprises, and there was currently no special legal provision on patents in the country, so it was recommended that they settle it through friendly negotiation. As for the Ministry of Foreign Trade itself, it is inconvenient to meddle in such affairs.
"Now the central government is also advocating to increase the autonomy of enterprises, and it is not good for us, as the competent department, to interfere too much in the operation of enterprises." A director of the Ministry of Foreign Trade was awe-inspiring.
"I ......" Lin Zhenhua restrained the ** who wanted to slap the director, this guy's face was too bad.
"Well, forget it." Hua Keqin pulled Lin Zhenhua back to the booth and comforted him: "Xiaolin, learn a lesson, when you do business in China, you have to adapt to this situation." If there is any new product in the future, you must pay attention to confidentiality, and you must not show it until the last moment, otherwise, if you don't wait for your product to go on the market, other people's products will be sold on the street. ”
"Director Hua, in this way, there is no place to be reasonable?" Lin Zhenhua said angrily.
"You have also seen that all provinces have such an attitude, and the Ministry of Foreign Trade is not willing to wade into this troubled water. For the Ministry of Foreign Trade, no matter who sells the fan, it is their task of earning foreign exchange anyway, and they are too lazy to care which province has more or less. Hua Keqin said.
Lin Zhenhua looked at Hua Keqin and asked, "Director Hua, I want to ask, what is our province's attitude towards this matter?" ”
"Attitude? What attitude do you want? Hua Keqin asked rhetorically.
Lin Zhenhua said: "I mean, if I start to defend my rights now, and I offend the representatives of other provinces and cities, will the province support me?" ”
Hua Keqin thought for a moment and asked, "Xiaolin, you don't want to smash other people's stalls, do you?" If you do, I won't be able to support you. ”
Lin Zhenhua sneered: "Of course I won't do anything illegal, Director Hua, don't worry, I only do what is permitted by law." They don't [***] law, I'm going to give them a law lesson. ”
Hua Keqin said: "As long as what you do is not illegal, the province will support you." If you can really beat them down with arrogance, no matter how many people you offend, I will support you. ”
"Good!" Lin Zhenhua said, "Director Hua, just take a look, I will give them a salary from the bottom of the kettle, let them go back one by one crying, and when the time comes, you just wait to see a good show." ”
The Spring Canton Fair in 1983 opened as scheduled, and overseas merchants walked into the exhibition hall with deep interest as in previous years. What caught their eyes was a variety of colorful and ingenious Chinese goods. With the expansion of the benefits of opening up to the outside world, more and more Chinese enterprises have begun to study and introduce advanced foreign technology and improve domestic production.
"Oh, is this the Chinese five-blade fan?" A merchant specializing in household appliances saw the five-blade fan on the booth of Dongzhejiang Province at a glance, and stepped forward to inquire with great interest.
Yuan Wei introduced his products with a smile: "That's right, this is the Qiantang brand five-blade fan produced by our Dongzhejiang Hongwei Electromechanical Company, which has soft wind, energy saving, and reliable quality. ”
"Qiantang card?" The merchant was surprised, "How do I remember that the water lily brand was sold on the market last year?" ”
"Well, it's not that different." Yuan Wei said, "Our five-blade fan is priced at $5 lower than the Water Lily brand, and in terms of quality, it is not inferior to them." ”
"Is that really the case?"
"You can try it for yourself." Yuan Wei said.
Except for the fan-shaped, the five-blade fan really doesn't have any complicated technology. Eastern Zhejiang Province saw the hot sales of Hanhua's five-blade fan last year, and also placed great hopes on Hongwei's Qiantang fan, so it invested heavily to help it improve its production equipment, including forging molds and so on. In this way, there is no obvious gap between the quality of the Qiantang fan and the water lily brand five-blade fan of Hanhua.
"Great, we're just looking for a fan like that." The foreign merchant happily said, "Excuse me, what is your offer?" ”
"Our offer is $35." Yuan Wei said.
"Well, no, no, no, I think $35 is too high a price and it's hard for us to accept." The merchant said.
"So, my lord, what do you think is the right price?"
"I think $30 is the bottom line we can accept, and if it is higher than that, our company is unprofitable."
"Sir, please come with me to the negotiation room for a detailed discussion......
In front of the booths in the provinces, there was such a bargain. Last year, 500,000 five-blade fans exported by Hanhua Company were sold to Europe and the United States, leading a small fashion. This year, many home appliance dealers have come to the Canton Fair with the task of importing some five-blade fans. These foreign dealers were overjoyed to see the five-blade fans in the room, because they knew that once each booth was selling the same product, then according to the habits of Chinese, they would definitely lower the price of each other to compete for customers. All foreigners have to do is wait for the Chinese to fight to the end and sell the product for the price of cabbage.
"Manager Lin, the price quoted by the Anhui Pavilion is $28."
"Manager Lin, Jiangsu quoted a price of $27."
"Manager Lin, $25 ......"
One after another, the news reached Lin Zhenhua's ears, and Lin Zhenhua was expressionless, just humming softly, indicating that he heard it. In his heart, I don't know whether it is anger or sadness, perhaps, this is the helplessness of an era.
A senior once told the story of a certain product produced by his company, which once occupied 80% of the European market. However, such a big exporter was defeated by his neighbors. After seeing the hot sales of his products, everyone competed to imitate them, and at the same time competed at a lower price. There is a way that two fists are hard to beat four hands, although he has the advantage of being the first move, but he can't stand up to many competitors, and finally can only give up this product and move to other fields.
This is what the competition encountered by Lin Zhenhua is like this. Fortunately, he took precautions and left a patent in his hand, which was his only hope of turning defeat into victory.
"Mr. Lin, I saw that there were five-blade fans all over the venue, only your price was the highest, what is the reason for this?"
Belinda, the sales director of GART in the United States, appeared in front of the exhibition area in Jiangnan Province with a smile and said softly to Lin Zhenhua.
Last year, Gart made a small profit selling five-blade fans in the U.S. market, much to Belinda's delight. Lin Zhenhua had told her in the letter that GCA would also launch some equally attractive new products, which also gave Belinda some expectations. Seeing that the five-blade fans of other families were on sale, Belinda couldn't help but come over to give Lin Zhenhua a reminder.
"Hello, Ms. Belinda, it's a pleasure to see you again." Lin Zhenhua threw away the depression on his face and stepped forward with open arms. Belinda smiled and gave Lin Zhenhua a hug. Although she is in her fifties, she is still charming.
"Mr. Lin, you are really the most charismatic Chinese I have ever met." Belinda said happily, but she immediately turned back to business: "Mr. Lin, you haven't answered me yet, why do your fans still insist on quoting at $42, aren't you afraid that others will rob your market?" ”
Lin Zhenhua said: "Ms. Belinda, do you know that the reason why my fans are expensive is because we have to pay royalties. ”
"Royalties?" Belinda asked curiously, "Is the five-blade fan a patented product?" ”
"Of course." Lin Zhenhua said, "Haven't you noticed, our five-blade fan packaging box has always been written with a patent number." This patent belongs exclusively to our company, and no one is allowed to produce and sell this fan without the authorization of our company. ”
Belinda pointed to the five-bladed fans that filled the hall and asked, "Mr. Lin, you don't want to tell me that those fans are not authorized by you, do you?" ”
"Exactly." Lin Zhenhua said, "I am very ashamed that our country still has some deficiencies in patent protection, of course, this is only a temporary phenomenon, I believe that in the near future, our country will also be very concerned about patent protection." My colleagues, they don't know enough about patent issues, which is why this is a regrettable phenomenon. ”
Belinda asked, "Mr. Lin, in that case, why don't you stop their infringement?" If such behavior occurs in the United States, these manufacturers will face huge compensation. ”
Lin Zhenhua said: "No way, there is no relevant law in our country at present, and the patent I applied for is not a domestic patent in our country. The current situation is that they will not be punished by law for producing these fans in the country. However, if a distributor attempts to sell such an unauthorized fan product in the United States, Ben or a European country, it constitutes an infringement of that country's patent law. ”
Belinda was so smart, she immediately understood the meaning of Lin Zhenhua's twists and turns. She grabbed a British businessman who was walking past her and said to him, "Mr. Black, I heard that you signed a contract with the Chinese Hongwei Company to import five-blade fans, is that so?" ”
Most of the foreign businessmen who come to participate in the Canton Fair live in a few hotels, and everyone is making household appliances, so they know each other better. Hearing Belinda's question, the merchant named Black replied, "Yes, exactly. I'm sorry, but their prices are much cheaper than this Mr. Lin's, I've seen it, and there is no significant gap between the quality of their products and this Mr. Lin's products. ”
Blake also dealt with Lin Zhenhua, because he imported a batch of five-blade fans from Lin Zhenhua last year, and they sold very well in the British market.
Belinda smiled: "Blake, if I were you, I wouldn't have signed this contract with the Red Guard Company. ”
"Why?" Blake asked, puzzled.
Belinda pointed at Lin Zhenhua and said: "Because, as far as I know, the five-blade fans produced by other manufacturers are all infringing products." The patent right of the five-blade fan is in the hands of Mr. Lin. ”
Lin Zhenhua wasted no time in handing over a list and said to Blake: "Mr. Blake, you can take a look at this material, which has the patent number of the five-blade fan we obtained, and you can ask your lawyer to check it." I have appointed Mr. Qian Yuanping in Hong Kong as my agent to specialize in the investigation of patent infringement issues. If this batch of five-blade fans that you purchased from Hongwei Company shows up in a store in London, I'm afraid you're going to get in trouble because of it. ”
"What you said is true?" Blake's face changed suddenly, he knew all too well what it meant to distribute infringing goods.
(To be continued)