0323 【Advocate Earnings Ratio】

In January of the New Year's Day, Shao Shuaijun was busy shooting, while the outside world was still boiling. James of the King of the World. Cameron, the masterpiece "Avatar", which has been sharpened for five years, has swept more than $1.5 billion around the world in more than 40 days, and is already the second place in global film history.

In the next screening, whether he can break the record of "Titanic" directed by himself has become the focus of attention of fans around the world. In this era, under the influence of Shao Shuaijun's little butterfly fanning its wings, "Avatar" is no longer as popular as the previous life, and after passing the freshness period at the beginning, the trend has begun to decline.

No way, many people have already seen the IMAX-3D effect of "IMAX-3D Jade Pu Tuan", and their expectations for "Avatar" have dropped a lot. This made Shao Shuaijun feel a little sorry for Cameron, but since he was reborn, there have been more people who are sorry, and he doesn't care about another Cameron.

However, even if it is not as popular as in the previous life, "Avatar" in this life still refreshes many records, especially in the mainland. The first week record was 422.9 million yuan held by "Old Boy", and the second week record was also 191 million yuan held by "Old Boy", but the record for the third week was replaced by "Avatar" with 135.8 million yuan, and the fourth week was also replaced by "Avatar" with 105 million yuan.

Compared with "Oldboy", the box office was wild in the first week, and then it fell like a dive, "Avatar" had a smooth start and a relatively stable trend, and the decline was not obvious. Four weeks have passed, and "Avatar" has won 670.8 million yuan in the mainland. If this trend continues, the mainland film history record of 801.2 million yuan, surpassing "Old Boy", is no longer a luxury.

In other words, "Old Boy" has only been sitting on the throne of the mainland box office champion for a month or two before giving way.

"Shao Shuaijun will eventually lose to Cameron, the king of the old and new worlds will fight, and Shao Shuaijun will be defeated!" -- "Nandu Entertainment Weekly", which fears that Shao Shuaijun will not fall, boldly predicts that the champion of mainland film history will be "Avatar", and Nandu Weekly estimates that the final box office of "Avatar" may exceed one billion yuan!

"The storm of "Old Boy" has been determined to be blown out, and "Avatar" has come down to wreak havoc on the Chinese film market." -- "Chutian Metropolis Daily" also advocated "Avatar".

"Avatar, which has a production budget of $500 million, is a tie with "Old Boy" with a production budget of $03 million. In the Chinese-speaking world. Shao Shuaijun is already the king of the Ding, shouldering the last barrier against the invasion of Hollywood movies. -- "Beijing Entertainment News".

"The whole world is ravaged by "Avatar", but in terms of revenue ratio, "Old Boy" definitely wins." -- Yangcheng Evening News. Seeing that "Avatar" surpassed "Old Boy", it is not far from reaching the top. It no longer makes sense to cling to the mainland film history champion of "Old Boy". The media that chases dreams. found another way and calculated the income ratio.

"Avatar" took five years to make, and "Old Boy" two months to make.

The total investment in Avatar is more than $500 million. "Old Boy" invested 20 million yuan and still has a leftover.

"Avatar" uses IMAX-3D technology, expression capture technology, and top-notch CG special effects.

The production team of "Avatar" is led by Cameron, Weta Digital is on the battlefield, the gold medal soundtrack, the gold medal screenwriter, and the gold medal props team, "Old Boy" is Shao Shuaijun's shoulder, and the three TV series directors are assistants, and the soundtrack is all old songs except for an original song......

In the end, it was concluded that the revenue ratio of "Old Boy" was more than ten streets away from "Avatar". It is expected that filming a time-consuming and labor-intensive movie like "Avatar" can make ten times the profit with a movie like "Oldboy".

When this contrast was summed up, the Chinese media frantically reprinted it, and it seemed that only in this way could "Avatar" and the mountain that Hollywood pressed on the head of Chinese films be forgotten. Time.com is even more prominent in the red title, and the status of "Old Boy" is not inferior to "Avatar".

When Shao Shuaijun was idle and bored one day and opened the time network, he saw this comparative data. and a summary title of Time.com: ""Old Boy" defends the honor of Chinese films, supports the big sky at a small cost, and does not lose to the Hollywood production of "Avatar", Chinese films are fearless and fearless, and the glory is with you and me!" ”

Seeing this title, Shao Shuaijun suddenly became angry and directly called the headquarters of Time.com with a special line.

Shao Shuaijun's number is a special number, which is recorded within the company, so the operator recognized Shao Shuaijun at that time: "Hello Shao Dong, is there anything I can help you with." ”

"Go and let Marira answer the phone!" Shao Shuaijun said with anger suppressed.

Ma Rila is now the general manager of Time.com, and soon, he heard Ma Rila's voice panting a little: "Shao Dong, are you looking for me?" ”

"Who sent the red-letter title on the time network?"

Ma Rila heard Shao Shuaijun's unkind tone, and cautiously replied: "It's me, Shao Dong, is there something wrong?" ”

"Immediately removed the title from me and replaced it with this sentence, 'Salute to "Avatar", worthy of the title of king'. In addition, let Dream Chasing Entertainment hold a press conference, and tomorrow I will return to China to attend the press conference and express my views on the box office of "Old Boy" and "Avatar". After speaking, Shao Shuaijun hung up the phone directly.

To be honest, as a Chinese-language director, he very much hopes that Chinese-language films can rise in the world, and even more hopes that there will be a Chinese-language film to defend the throne of China's box office champion and not let the mountains of Hollywood weigh on his head. However, it is not through this way of smearing gold on one's face, and it is not clamoring for us to fight for a big box office at a small cost.

Defeat is defeat, how can there be so many excuses to say.

It can be compared with the income, but why not compare the content of a movie, the technology it contains, and the sincerity it contains? "Avatar" is a movie that Cameron has sharpened his sword for five years and made with heart, and he can find ways to defeat it. To surpass it, but not just to surpass it.

No one will be happy if such a movie is pressed on the head, and Shao Shuaijun is not happy to be surpassed by "Avatar", but filmmakers must learn to face up to the excellence of others, and then be brave and make a movie that surpasses "Avatar". At least, Shao Shuaijun himself thinks so.

He used "IMAX-3D Jade Troupe" to accumulate IMAX-3D technology, "Inception" to accumulate traditional filming technology, and "Rise of the Planet of the Apes" to accumulate expression and motion capture technology. He's learning. Learn the most advanced filming techniques. Because he deeply knows that the future of movies is not only a competition for content and subject matter, but also a competition for technology.

But it's a country. One language. A film of an ethnic group. You can't rely on the strength of just one person. Hollywood doesn't have Cameron, and Spielberg, and Nolan. And Michael. Bey, there are also a large number of excellent directors. Chinese films can't just be the Three Musketeers, and they can't just be him alone to accumulate skills.

Shao Shuaijun is self-aware, and he is now prosperous, relying on cheating methods. Whether he can continue to be a great director in the future depends on the results of his current learning. The same is true for Chinese-language films, now the development of China is very rapid, with a population base of more than one billion, it is not impossible to surpass the United States to become the world's largest box office in the future.

Because the demand is increasing, more and more movies are reaching high box office, but I look back at it. Chinese films are still stuck in the production level of Hollywood in the last century, especially the level of special effects and science fiction production, do Chinese films have these two?

No!

Maybe one or two played with special effects, maybe one or two sci-fi themes, but that doesn't mean anything. Without a huge base accumulation, it cannot be said that this aspect has developed.

In fact, it doesn't matter if there is one, the important thing is that Chinese filmmakers need to see whether they have it, and when they see it, they can remember it, and only then can they remember that they should fill this piece, and the most afraid thing is not to see, or to pretend not to see it if they see it!

Rubbing his forehead, Shao Shuaijun directly called the assistant directors of the two crews and asked them to take over the crew temporarily. And he took a special plane in the afternoon of the same day and returned to China.

"Why did you come back in a hurry?" Li Xiuxiu came to pick up the plane and asked.

"Have a press conference, there have been too many people advocating "Old Boy" recently, and I will cool them down." Shao Shuaijun hasn't seen Li Xiuxiu for more than half a month, and he misses it even more, and now he hugs Li Xiuxiu, and he feels that his anger has subsided a lot.

Li Xiuxiu laughed and said: "Others are praising you, are you still not happy?" ”

"Do I need to be touted, I care about that bit of touting? I wish everyone had forgotten about me, so that I could enjoy life quietly and away from the hustle and bustle! Shao Shuaijun said half-jokingly and half-emotionally, in his previous life, he wished that one day tens of millions of people would pay attention, but in this life, tens of millions of people have paid attention, but he wanted to live an ordinary life.

In the past, Shao Shuaijun read Qian Zhongshu's "The Siege of the City", which said that the people inside wanted to come out, and the people outside wanted to go in......

Perhaps, this is the helplessness of reality.

Or, is it hypocrisy to be a slut?

"You can't live an ordinary life now, you know, the news that you are going to hold a press conference comes out, there are already a lot of reporters outside the Dream Chasing Film and Television Base, and now it has soared several times, and the old lady who is setting up a stall on the other side of the street to roast sweet potatoes should have a good business today, hehe."

"Otherwise, we won't go back and find a hotel to stay in." It's a terrible feeling to be stared at. ”

"Why don't you go to my eldest sister's house?" Li Xiuxiu said that this eldest sister refers to Shao Shuaijun's elder sister, and if you say "eldest sister", you mean Li Bingbing.

"It's okay, by the way, to comfort the troubled life of single people."

"What nonsense, the eldest sister already has a partner."

"There's a partner, who, why didn't anyone tell me?" Shao Shuaijun pricked up his ears and asked.

Li Xiuxiu smiled and said: "Of course you don't know, as long as you make a movie, your topic is inseparable from the movie, you have to be crazy when you talk about family life, besides, it is something that has only been determined recently." Cai Xiaoyun knows, her brother Cai Shufeng came back as a soldier, and is now the deputy captain of the Criminal Police Brigade in Taifeng District, Beijing, and met her eldest sister after Cai Xiaoyun's introduction. ”

"Cai Xiaoyun and her brother? Well, I have to check my sister well, tonight, no, tomorrow night, invite Cai Xiaoyun and her brother to have a meal. ”

"Okay." (To be continued......)