0324 [Tear off the fig leaf]
I had a meal at my sister's house, and I was happy.
In the evening, Shao Shuaijun and Li Xiuxiu still couldn't resist the temptation, ran to the hotel, and fought upside down for a night. The next morning, in the Dream Chasing Film and Television Base, Shao Shuaijun came to attend the press conference with black circles under his eyes. The dark circles under the eyes are due to the fight last night, and there are also reasons why the jet lag was not adjusted in time.
However, Shao Shuaijun's spirit is not bad, which is also his advantage, his energy is more than ordinary people.
Hundreds of media outlets were waiting in the media hall, chatting boringly.
After Shao Shuaijun came in, the reporters, who were still staggering just now, immediately sat upright, and then pointed the camera at Shao Shuaijun, and the camera with flash snapped snapshots.
blocked the flashlight, Shao Shuaijun straightened the microphone, and then spoke: "Today, I invite everyone here to talk about some of my views on Chinese movies. I'll leave you half an hour to ask questions, so for now, please be quiet and let me speak quietly. Thank you. ”
When the scene quieted down, Shao Shuaijun got to the point: "I was filming in the United States, and when I was resting, I was surprised to find that there was such a title on Time.com, which said that the revenue ratio of "Old Boy" far exceeded that of "Avatar", which is the success of Chinese films. But today you must have noticed that the title of Time.com has been changed and replaced with a tribute to "Avatar".
This is what I asked Time.com to replace because I was unhappy with the previous title and content, and I don't know since when. "Old Boy" can represent the highest honor of Chinese films. I'm very pleased that Oldboy has achieved a series of outstanding commercial performances and has a very good word-of-mouth, which is a reward for the entire cast and crew, as well as the staff who promote the film behind the scenes.
I don't belittle "Old Boy", this is a film that embodies the efforts of many people, and it is an outstanding and excellent Chinese film work. In the same way, I don't think "Oldboy" lost to "Avatar", I think both movies are equally good, and we filmmakers also have the same goal, which is to make a good movie.
But. At the mainland box office. "Old Boy" is indeed not as brilliant as "Avatar", and now the momentum of "Avatar" is still very good, and surpassing "Old Boy" is already certain. Internationally, Avatar's performance is even better. There is nothing to deny this. I don't deny it either. In terms of earnings ratio. "Old Boy" is a hundred times more than "Avatar". We use the least amount of money in exchange for the maximum profit, which is rare in the world.
I just wanted to say. "Old Boy" does not represent Chinese movies, but "Avatar" represents Hollywood movies.
Hollywood produces more than 1,000 movies a year, 80 percent of which are bad movies, and China produces 4,500 movies a year, and 80 percent of them are also bad movies. Under the same base conditions, Hollywood still has 20 percent excellent movies every year, and it has conquered the world by relying on 20 percent of the movies.
What about our Chinese films? Do you dare to say that the other 20% of yourself are excellent movies, and dare to say that we have conquered the world with these 20%?
Can't!
Because the other 20 percent of us are just movies for our own amusement, and we don't even have one or two movies a year that go out into the world. That's why I said that "Old Boy" can't represent the honor of Chinese films, because "Old Boy" is blank behind it, and the height of "Old Boy" is like a castle in the air, and there is no backing to support it.
"Avatar" is different, there are a large number of excellent Hollywood movies behind it every year, and they will follow it to win glory and crown status for Hollywood. And "Oldboy" is just a fig leaf, aside from this fig leaf, what is the difference between us and being naked?
Now many media are saying that "Avatar" is nothing more than that, saying that "Old Boy" has a far higher revenue ratio than "Avatar". But we can't just look at the box office, just look at the revenue ratio. China is a developing country with an unimaginable development rate, and our film market, backed by more than a billion people, has unimaginable potential.
In the future, the Chinese film market will surely become another vane outside the United States, where more and more films will exceed $100 million at the box office every year. There will be more movies that will set their sights here, and the future of Chinese-language films will definitely attract a box office explosion period.
"Old Boy" is just the beginning.
Because our lives are getting better and better, and more and more audiences are going to the cinema, our supply will not be able to meet the needs of the audience. In other words, the mainland market, which is in a golden age, has opened its doors. I saw it, I don't know if you saw it.
I have seen a lot of domestic films, which have exploded at the box office, and it is no longer a luxury to break 100 million US dollars. But I also see a hidden danger, that is, the Chinese film market is too easy to make money, as long as you make a good story, the audience is willing to pay to watch it, and you can get a high return.
Some people will ask, hey, what is the hidden danger of making money? Only when money is made can more people be encouraged to invest in the film industry and develop Chinese-language films.
No, I'm talking about a truth that everyone may be tired of hearing, 'Born in sorrow and dying in peace.'" I don't want our Chinese-language films, the Chinese-language films with a century-old history of ups and downs in the two sides of the Taiwan Strait and the three places, to completely lose their voices in the international community in this golden period. I don't want our Chinese movies to just tell a good story and nothing else.
Because of many factors, in fact, we haven't even learned how to tell a good story now.
Someday, the golden age will become the silver age, and the silver age will become the black iron age, and the stone age will become the stone age. We can't wait until that time to wake up to the fact that we are not strong enough to cope with anything but the golden age.
In the past two years, the United States has been the most serious place in the subprime mortgage crisis, but Hollywood movies are still the center of the world, and they have not become depressed because of the subprime mortgage crisis. Why is this, I think, this is what I want to say most today, from the two movies "Old Boy" and "Avatar", to examine our Chinese films.
"Oldboy" did well in Asia. Worldwide, but very reluctantly. "Avatar" has not only achieved good results in Asia, but it is still very crazy in the world. If we analyze it, we will know that "Avatar" has a production cost of 500 million US dollars, has IMAX-3D format, expression capture technology, and fantastic CG special effects.
Even if you don't like the story it tells, you can't help but pay to watch it for such powerful visuals. "Oldboy" is different. There is no experience that corresponds to such an era. I don't know what it's talking about.
So here we can see why Chinese films can't go out. We say something that others don't understand, and Hollywood also says something that others don't understand, and we look dizzy. Hollywood can still see the scene. In time. Those who watched the scene gradually saw the doorway. Dizziness can only be thrown away.
In the past, Hong Kong movies were also very powerful, and the whole world liked them, because kung fu was handsome and cool. Even if others can't understand it, they like to look at it and then they can see a little way. all know that this is Chinese kung fu, powerful, Jeet Kune Do, Wong Fei Hung, etc., which gradually hyped up Hong Kong movies around the world.
But after so many years of fried kung fu films, the dishes have been fried and pasted, and they can't be eaten anymore, so it's time to fry them with another dish. As a result, everyone doesn't know how to stir-fry. What to start frying? Fry the poor! Foreigners like to see us stir up poverty, and when they see the poverty of Chinese, they are happy. Fry silly! Chinese audiences like to watch moviemakers make stupid mistakes, and when you are stupid, they will laugh because you have disgusted them before. ”
Shao Shuaijun looked at the reporters who kept taking notes, took a sip of water, and continued: "What I just said is very ugly? Every time I express my opinion, it is difficult to hear, because I don't play false. I don't want to talk to you about it, I just want to say it. Recently, "Avatar" has been released, how many filmmakers are ready to learn IMAX-3D technology and learn expression capture technology?
I think very little. Our filmmakers' thinking is still in a very mysterious state, unwilling to accept new things. Five generations of academic directors have explored the road of commercial films, six generations of directors have gone back, and the new generation of directors has not yet taken shape. Our Chinese films are in a very delicate period, I don't know if it is the influence of the idea of moderation, or the fear of shooting the first bird, no one is willing to stand up and take another step forward.
Now the Korean film industry is up, and every year there are many special effects blockbusters and many sci-fi movie productions. We're still stuck in a circle and going around in circles.
What was the purpose of establishing the New Electrical Technology Research Institute in the first place, I wasn't idle and bored to open a school to show off. I really want to give Chinese films a place of technical reserves, and I hope that through the purpose of establishing a school, film technology will not become a constraint for our Chinese films.
However, in recent years, the New Electrical Technology Research Institute has really used the technology we have reserved, and the movies are very rare. After all, the "Painted Skin 2" that is being produced is a film, in the production of a 3D version, and then, it is gone. There are very few filmmakers who are willing to go to the New Electrical Technology Research Institute to receive new film technology.
From the very beginning, the new electric technology has consumed a lot of manpower and material resources, and we have even acquired many Hollywood special effects companies to enhance the technical reserves of the new electric technology. Later, the filming of "IMAX-3D Jade Putuan" reserved advanced IMAX-3D technology, and now we are working with Weta Digital to study expression capture technology. Lerett has been appointed as a visiting professor of new electrical technology.
In the future, the world's most advanced film technology will continue to converge on the New Electronic Technology Research Institute, and my plan is to build a "USC" that belongs to China. The ridiculous thing is that I have spent so much money, hundreds of millions of industry-university-research expenses every year, and I am only facing a few hundred students.
There aren't a few filmmakers who want to come here to embrace new technologies, so why don't you look down on new technologies? Or are we putting technical barriers in place? It can be said that all the technical reserves of the new electric technology are completely open, and in the face of every filmmaker, as long as you want, you can get the technical support of the new electric technology. ”
"Why don't you come?"
"Because we are still dreaming, Chinese films are thriving and are on the rise, so why do we need new technologies. As everyone knows, it is the film market that is entering, not our film! Make a police movie, a comedy, and the audience will watch it happily, not because of how good your movie is, but because you don't have a choice! (To be continued......)