Chapter 25 The customer determines the value

Lin Quan's life and the world are separated, Geng Yimin, Zhao Zeng, Gu Xiaoling, Kong Limin, Qin Ming, Zhang Biyun, Gu Liangyu, Shao Bing and others don't know his life in the other half of the world, they all think that his life in school is dull, Zhang Tao, Chen Li, Lu Yiman, Tian Li, Chen Yu and others don't know his life in the other half of the world, and they all think that he is engaged in a busy part-time job.

Lin Quan wanted to explain clearly to Chen Yu several times, but he couldn't say it, Chen Yu agreed with him to tell his secrets and thoughts after finishing the graduate school examination, and Lin Quan only had to accept her ideas.

Lin Quan's time in Jinghai was significantly reduced, and he often arrived in Jinghai in the morning and returned to the provincial capital by car at night.

The people who stayed in Jinghai thought that Lin Quan was busy with the Danshan apartment project and couldn't be separated, and they could understand him in their hearts. Indeed, the time entered October, Danshan apartment entered the most critical juncture, Mingdu's sales were obviously suppressed, the opening of sales for three months, the sales are all renovated existing houses, but the sales rate is less than 10%, far lower than the average sales rate of 20% in the same period. Of course, the price has risen to 6,580 yuan, which is already the third highest price among high-end apartments.

Even if he is very confident in Danshan Apartment, but such a low sales rate also makes the boss of Mingdu a little flustered, in case the Danshan project does not open the expected high price, the blow to Mingdu will be fatal.

The boss of Mingdu wants to reduce the price of sales, but the initiative of sales is in the hands of Xinghu, and if he wants to take back the initiative in sales, he will have to pay a huge amount of compensation, and he will also compensate Xinghu for the investment he has paid for Mingdu. Although people with a discerning eye can see that Xinghu's active investment in municipal projects is all in preparation for Danshan Apartment, and if it really wants to break the contract, Mingdu has to share most of the investment.

Wang Chuanming, the boss of Mingdu, intercepted Lin Quan on the construction site of Danshan's private garden, Lin Quan was thinking about what was going on in front of the gorgeous huge canopy, the trouser legs were all mud spots, and a pair of calfskin refined leather shoes could not see the original black and bright, and they were covered with mud. If Shao Bing hadn't introduced him, Wang Chuanming would have thought he had seen a migrant worker.

In Wang Chuanming's eyes, Lin Quan's eyes are very bright, handsome and thin, with a calmness and wisdom that does not match his age, and he doesn't talk much, but he can always grasp the main points and remember well. These are all impressions of Lin Quan that Wang Chuanming established later, but at the beginning, Wang Chuanming saw Lin Quan, who was a bit mysterious and the boss behind Xinghu, and really thought he was a migrant worker.

This at least shows that Lin Quan has the potential to be a migrant worker.

Wang Chuanming began to contact Shao Bing, and later contacted Zhang Biyun, and knew that Xinghu also had a core figure, but he only met it once when he signed the contract.

"Mr. Lin, Mr. Wang of Mingdu is looking for you." Without Shao Bing's reminder, Lin Quan and Wang Chuanming might not be able to recognize each other.

"Hello," Lin Quan took the initiative to reach out and hold Wang Chuanming, "Mr. Wang wants to see me, a junior, it's an honor, but it's a pity that I've been in Jinghai, and some things always give people a headache." ”

Beyond this towering giant tree, opposite is the villa at No. 36 Yanjing Road, where the reinforced concrete structure has been poured to the ground floor.

Wang Chuanming said: "I heard that Villa No. 36 is also an property under Mr. Lin's name? ”

Lin Quan nodded: "Make a small fuss, let Mr. Wang see the joke." ”

"The price of the Danshan apartment has gone up, and the price of Villa No. 36 is even higher, I don't know how much Mr. Lin plans to sell in Danshan when it opens?"

Lin Quan shrugged his shoulders and said apologetically, "I don't know either, how much the house in the Danshan apartment is worth, it should be up to the customer to decide." ”

"Customer decision?" Wang Chuanming asked puzzledly, "Danshan Apartment is going to conduct a housing price survey?" ”

"Hehe," Lin Quan chuckled, "At the end of this month, the provincial newspaper will hold an essay contest, and the given subject will be No. 38 Yanjing Road." Listening to what Mr. Wang said, it is also necessary to conduct a housing price survey, but there is no need to be so serious, and to conduct an activity with the theme of 'I guess the property price of Danshan apartments'. Look at what kind of high price Danshan apartments can be sold for in the imagination of the citizens? ”

Wang Chuanming let Lin Quan completely defeat, how can there be a marketing boss with no bottom in pricing? But it can't be denied that he is almost a genius in the Crescent Lake project and the Danshan project, Wang Chuanming said cautiously: "The sales data for the same period in September have been counted, and the sales of the entire high-end housing have been significantly inhibited by the Danshan project, down 40% from the same period last year, and Mingdu is located on the edge of the Danshan apartment, which has been affected even more, and the sales rate is only 10% after three months of opening......

"Oh," Lin Quan glanced at Wang Chuanming puzzled, "Mr. Wang is a little worried?" ”

"The two high-end real estate projects on Tianshan Road were launched at the same time as our Mingdu, and the sales rate was 20%, to be honest, I was a little worried......

Lin Quan laughed: "It's better to be like this, 10% of the houses in Mingdu, Xinghu will eat it, so that the sales rate of Mingdu will also increase to 20%?" ”

Xinghu eats a house, naturally it is a base price to eat a house, where is Wang Chuanming willing, shook his head, and said with a smile: "You can't let Xinghu bear all the risks." ”

Lin Quan said: "How high the price of Danshan can be set, I don't know how low it can be set, I still have a certain degree of certainty, Wang can always not worry." ”

"Eight thousand?" Wang Chuanming asked in a whispered tentative question.

"Oh." Lin Quan replied vaguely.

If the minimum selling price of Danshan apartments is set at more than 8,000, there will be no problem in maintaining the price of Mingdu Yuan between 6,500 and 7,000.

Wang Chuanming's mind settled for a while, and then said: "Can you let Xinghu's branches focus on recommending the house in Mingdu Yuan?" ”

In October, Xinghu Real Estate expanded to 56 branches for real estate leasing and replacement business, with more than 350 employees, including more than 120 real estate agents, and a strong sales network and sales capabilities, not only reflected in the replacement of second-hand high-end houses, but also fully reflected in the sales of new real estate and Tianyi Garden, during the three-month cooperation between Tianyi Garden and Xinghu, 80% of the sold properties were recommended by its branches. Of course, Tianyi pays an additional 2.5% commission for this.

Paying millions more commissions can greatly promote sales, reduce sales costs, and speed up the return of funds, which is something that all developers are willing to do.

While engaging in real estate marketing, Xinghu Industrial spared no effort to lay a sales network, not only investing the profits of Xinghu Real Estate into further expansion, but also transferring 15 million funds from the profits of the Crescent Lake project and the profits of the Tianyi Garden project for the expansion of its branches.

If the Danshan project is successful again, this model will allow Xinghu to firmly occupy the hegemony of the provincial real estate marketing industry. Developers know that Xinghu is the most suitable partner.

Wang Chuanming has been in the business world for 20 years, and only this thin and handsome young man in front of him makes him feel awe, although his wealth is much more than this young man, perhaps for this young man, the accumulation of huge wealth is only a matter of time.

Wang Chuanming asked the branch to intervene in the sales of Mingdu Yuan now, Lin Quan was noncommittal, but Shao Bing thought about it for a while and said, "I think it's time for the branch to intervene." ”

"Oh," Lin Quan said to Shao Bing, "You're now in charge of Xinghu Real Estate, you can just say it's okay." ”

There is a stone mound in the southwest of the private garden in Danshan, which is made of whole natural rocks, not to mention the preciousness of the rocks, and it takes a lot of manpower and material resources to transport these huge rocks to the city center. Layer upon layer, there are about five or six acres of size, more than a dozen trees are planted in the gaps of the huge gray rocks, such as green sandalwood, phoenix wood, mountain beech, etc., several artificial streams gush out, zigzag down from the stone gap passage, flow through the woodland, grass and grass, bamboo bushes, and merge into the pond that covers an area of about one acre in the northeast corner of the garden, the west bank of the pond is the cedar king that three people can hug, the diameter at breast height is 1.6 meters, and the height of the plant is 22 meters.

In the whole garden, there are as many as ten giant trees with a diameter of more than one meter, and on the edge of the southwest stone mound is the 800-year-old green sandalwood, just these two giant trees, the cost is more than three million.

The private garden in Danshan is still really extravagant.

Although the private garden in Danshan has not yet taken shape, Wang Chuanming and Lin Quan said while walking in the garden, and couldn't help but add a sentence when they said goodbye: "No matter what the final price is, Mr. Lin must remember to leave me two big houses." ”

Lin Quan smiled: "Definitely, definitely." ”

Watching Wang Chuanming's car go away, Shao Bing sighed: "I don't ask how much the price is, I will order two sets when I open my mouth, and the boss of Mingdu is really rich." ”

"Danshan can't be copied, the rich have some Yanjing Road plot in their hearts, as if squeezed into Yanjing Road, it can be regarded as really squeezing into the top of the society, those mansions and villas that are not visible are only two into the market this year, and those rich people have already fought for their heads, and the unit price has soared to 22,000. Danshan Apartment will be their best alternative choice, and in terms of security, service, and environment, Danshan Apartment will be more advantageous. If it's only 8,000, why do you need to spend so much effort? ”

Shao Bing suppressed the excitement in his heart and asked cautiously, "How much may it be pushed?" ”

"The interior of the Danshan apartment is also divided into grades, the most luxurious top floor four, each set of more than 500 square meters, the basic decoration cost per square meter is also more than 5,000, the second level, each set of more than 360 square meters, a total of 24 sets, the basic decoration cost of more than 4,000, the first level again, each set of more than 270 square meters, a total of 56 sets, the basic decoration cost of more than 3,005 sets, the lowest level, each set of more than 180 square meters, a total of 96 sets, the basic decoration cost of more than 3,000. Let the marketing department hold an activity, with the theme of 'I guess the property price of Danshan apartment', to see how much Danshan apartment can be worth in the eyes of the public? ”

"Danshan Apartment is not for citizens?"

Lin Quan said with a smile: "Those rich people can't be more stingy than small citizens, and the results of this event will be the basis for the pricing of Danshan apartments, further enhancing the confidence of home buyers." It's not good if the sales of Mingdu Yuan are delayed for too long, and when the results of the activity come out, a considerable number of buyers will be shunted to Mingdu, as long as the target group is locked. ”

Shao Bing smiled and nodded his head.

(To be continued)