Chapter 814: The Golden Key
I wish you all a prosperous New Year, all the best, open the door to wealth, and all good health!
Originally, the Bozanao Consortium did not have much idea about the introduction of automobile projects in China, but at the time of this Puhai Auto Show, Mr. Simonson of the Bozanao Consortium happened to be in Puhai to attend an international financial conference. {}
And he himself is also a car enthusiast, for the Puhai Auto Show held during the International Financial Summit, he himself was also interested, so he came to participate in the auto show with great interest.
As an enthusiast who loves cars, Mr. Simonson has long heard of the reputation of Huayang Power, especially after last year's Frankfurt Motor Show, Huayang Power launched several high-end luxury cars, as well as those sports cars, Mr. Simonson is very appreciative, he himself bought the Skylight series and the Fire Warhorse, but as a high-end business person, there is a supercar of the Dark Children in his garage.
So just taking advantage of the opportunity of this Puhai Auto Show, Mr. Simonson planned to see if he could put a dark son on top of the Puhai Auto Show, but he didn't expect that when he visited the auto show, Mr. Simonson happened to see the methanol dual-fuel car launched by Huayang Power, so he suddenly moved his mind.
You must know that Brazil has a large land area, and various mineral resources in the country are also very rich, but for oil, Brazil has always been very scarce.
Brazil's own leaders also attach great importance to domestic energy security, and with the economic development of the Celestial Empire in the past two years, Brazil has also taken a free ride.
As a country rich in natural resources, in the past two years, Brazil has made a lot of money just by selling resources, and exports soybeans to the Celestial Empire every year. Iron ore fines will bring huge benefits to Brazil.
And the domestic economy is also competing for international trade income. Gradually got rid of the South American financial crisis that year, and the life of the common people gradually got better, just like the Celestial Empire. People's pursuit of quality of life is also gradually improving.
In recent years, the enthusiasm of the Brazilian people to buy cars has gradually increased, and car sales have increased year after year. Of course, it's like getting a piece of the pie in this industry.
They have also tried to contact with skilled and capable manufacturers such as Europe, the United States and Japan before, but they have not achieved any decent results. []
Fiat and Volkswagen, which occupy the top two deals in domestic car sales, are both old European companies that wear a pair of pants, and they have the technology and ability, and they have been operating in Brazil for many years, and they have their own relationships with the government, and Bozano wants to find someone to work with. People don't like it at all.
GM and Ford, which occupy the third and fourth places in terms of sales, are already wealthy Yankees, and they have an inexplicable relationship with the Brazilian government.
For example, in recent years, the Brazilian government has been very strict in controlling the international import of vehicles. Heavy taxes are generally levied. But there is nothing that can be done about the Yankees' factory in Mexico, and every year there are a lot of Ford or GM products. Flowing into Brazil through Mexico.
As for the Yankees' approach, the Brazilian government can only turn a blind eye and dare not manage what it wants.
Recently, the Japanese and Korean car series that have entered Brazil are chicken thieves, and they have entered the Brazilian domestic time point very well.
This was the period from 1996 to 2002, when Brazil was most affected by the South American financial crisis.
During this time, the entire Latin American economy was in a mess by the Americans, and their sheep shearing this time has caused a terrible disaster in Latin American countries such as Brazil and Argentina. …,
Argentina, which was known as the fifth largest economy in the world at the time, was suddenly wiped out by the Yankees' sheep shearing operation, not to mention that their economy could not be slowed down for decades, or even hundreds of years.
Brazil, the largest country in South America, was even more severely injured in that sheep shearing operation, but everyone dared not speak out against the Americans.
During that time, the Brazilian government had to open its door and attract a large amount of investment from abroad, and in order to attract foreign investment, they also had to open a lot of preferential policies, and it was at this time that those Korean companies and some Japanese companies took the opportunity to enter the Brazilian car market in a big way.
At that time, the Bozanao consortium also seemed to be involved, but unfortunately it was powerless, and most of their energy at that time was involved in the restructuring of some domestic state-owned enterprises.
Although in those years, the Bozano consortium took a lot of advantage from the reform of the domestic economic system, such as Embraer, several major banks in Brazil, and those large iron mines in Brazil, they all got a considerable share and management rights.
But for the car aspect, they have not been able to get too many benefits, Brazil's domestic car market, now basically monopolized by these foreign brands.
Brazil is short of oil, and in recent years, the domestic government has often met together, and the Bozano consortium has also participated, and the main topic of discussion is how to solve the energy crisis in Brazil.
The Americans are uneasy and intend to put a chain around the neck of the Brazilians, because they want Brazil to import a lot of oil from the world, after all, they control the international oil price and several major crude oil producers. In this way, the more crude oil Brazil imports, the more they make money.
In order to ensure domestic energy security, Brazil's domestic Ministry of Energy does not see it that way, and they hope to use Brazil's own advantages to produce sugarcane on a large scale, and then turn to refining alcohol from sugarcane to process ethanol gasoline, so as to alleviate the country's energy crisis.
But such an approach requires the cooperation of domestic automakers, and most of the European and American automakers are linked to their own energy interests.
Brazil wants to produce ethanol gasoline on a large scale, but they just don't cooperate, they insist on producing cars that use gasoline as fuel.
In this way, the Brazilian government has cooled down to an embarrassing situation, you refine and process ethanol gasoline, but the market sells cars with less gasoline, so how can the people who buy cars buy your account?
Even if people know that ethanol gasoline is cheap, but for the sake of their own cars, they still have to buy pure gasoline fuel?
This situation has made the Brazilian government very annoyed, and it has also started to work in various aspects, but unfortunately it has not achieved much.
It wasn't until 2003 that the Germans came out and upset this balance, and unlike companies like France, the United States, and Japan, there were no big energy groups in Germany, and there were no Germans in the big international oil companies.
In the consideration of market occupancy, the Germans took the lead in launching a 1.6L elastic fuel system POLO car in the Brazilian market, which can be regarded as breaking the ice of the blockade of those foreign car companies.
As a result, Korean car companies and Japanese car companies have followed suit, and finally even Fiat, the big guy in the Brazilian market, can't stand it, so there are more and more cars with flexible fuel systems in the market.
But the attitude of the Americans and the French is still the same, they just don't produce flex-fuel cars to cooperate with the Brazilian government's energy action, which is also a huge headache for the Brazilian government. …,
In the past two years, the shoes and automobile market has grown rapidly, and the Bozanao consortium has long seen the hot eyes, some time ago the Bozanao consortium just had a meeting with several domestic consortiums, and we plan to build a nationwide ethanol refining and transportation network together, greatly improving the refining and processing capacity of ethanol, with a total investment of about 10.5 billion US dollars.
If at this time, if you can introduce an automobile company into China to cooperate with this plan, wouldn't it kill two birds with one stone?
Even if your U.S. government and the French government are very strong, even if your cars still occupy a large market share in our market, if we continue to fight like this, see if you can still fight with us?
These are the main ideas of the Bozenao consortium to introduce an automobile company, and of course Mr. Simonson will not say this to Jin Xiaoqiang.
But as early as when he learned that Simonson was going to visit him, Jin Xiaoqiang had already organized people to collect all kinds of information about the Brazilian market, and his investigation team was very effective and had a clear understanding of the situation in Brazil, so the general situation, Jin Xiaoqiang's think tank team had already guessed a rough idea.
Now Simonson said a lot of praise to himself, and finally invited himself to Brazil to start building a factory, such a good thing, of course Jin Xiaoqiang will not refuse, the two sides can even be said to hit it off, after all, this is a win-win thing.
By introducing Huayang Power into Brazil, the Bozanao consortium can brazenly step into the Brazilian car market that they have been coveting for a long time, and Huayang Power can also start to expand its South American market smoothly with the relationship with Bozanao Financial Alliance.
Such a good thing doesn't come to the door automatically every day, so where would Jin Xiaoqiang miss it? You must know that the remediation situation in South America is very complicated, and if there is no local snake like Bozanao Consortium to lead the way, it will be difficult to rely on Huayang Power to develop it by itself.
Therefore, the two sides quickly finalized the general direction of cooperation, as for the specific details, it is necessary to wait for the inspection team sent by Huayang Power to complete the inspection of the Brazilian market, and the two sides are holding negotiations to determine the specific cooperation matters.
The emergence of this Bozanao consortium is really like a key, a golden key to open the South American market!