95. Big Pineapple Media Investment Fund

In 76 years, as long as there is money in Hong Kong, there is nothing that cannot be bought, if the future generations will be different, even if there is money, many good things may not be able to buy, because people at that time did not worry about eating and drinking, and any good things will be held in their hands and want to increase their value.

Nowadays, Hong Kong people do not have the idea of buying things to add value, Hong Kong people's pace of life is fast-paced, if they feel that this line of work is not good, then they will change careers, what to make money, Hong Kong people will do anything.

Hong Kong's cinemas are now dominated by Shaw Brothers and Golden Harvest, and under the pressure of the two major companies, other cinemas in Hong Kong are all in the cracks, scattered and not large-scale.

If it weren't for large companies like Golden Harvest and Shaw Brothers, after deducting the expenses of some equipment and personnel salaries, those movie theaters would not make much money a month.

Golden Harvest and Shaw Brothers have their own film production companies, and they have a lot of copyrights in their hands, and they have enough films to show to the audience, while other movie theaters in Hong Kong, they don't have enough film rights in their hands to put on the screen, and they can only put some color films or old films or something.

Without enough movie rights, it would be difficult for movie theaters to stay afloat.

In fact, Hong Kong's movies are a strange circle, film production companies need to tie up the cinema chain, because you can't play it if you don't have a cinema chain, and a small cinema chain, a personal cinema, needs to have enough films, but if the film production company releases a movie, then it can't just be released in one cinema, if so, then how can the producer recover the cost.

Therefore, in Hong Kong, only those who have enough cinema chains and enough film copyrights like Golden Harvest and Shaw Brothers are giants, and those small film production companies and small movie theaters have to survive under the silver power of these two companies, and they need to tie up these two companies.

Now Hong Kong movies have not flourished, many people's old cinemas do not make much money, they can only be barely maintained, there are many cinemas will be happy to Chen Yihua to buy them, those cinemas did not want to change careers in the past, but the price of millions is very few people will be willing to take over, after all, not everyone has Chen Yihua's financial resources.

The current Hong Kong cinema belongs to the buyer's market, the supply is greater than the demand, of course Chen Yihua has to choose the best, the price is more expensive, the most important thing is to have good quality, a large place, and a good location.

Manager Xu of the real estate agency has been working in this industry for so many years, of course, he can help Chen Yihua pick out the satisfactory place, a big high-roller like Chen Yihua, a buyer with strong funds, as long as he has money, how can he not buy something satisfactory in Hong Kong.

There are many old cinemas in Hong Kong now, although those old cinemas are big enough, but many of them are not as good as those small cinemas can make money, after all, the bigger the cost, the more management costs, the more losses, many old cinemas have long thought about changing careers.

In later generations, there were few large-scale cinemas in Hong Kong, and everyone transformed one after another, and those cinemas either became large department stores, or became hotels or supermarkets, and cinemas have become mini-type, generally in squares or shopping malls, and there are few places to read.

Hong Kong's current big theaters cover a very large area, basically can seat more than 1,000 people, Hong Kong people are actually reluctant to go into these big theaters to watch movies, they generally call these big theaters 'big coffins'.

There are still a lot of big theaters in Hong Kong, Hong Kong people in the past liked to watch dramas, especially like to watch Cantonese operas with surnames, and they were often full, many big theaters already existed during the Anti-Japanese War, and the theaters built at that time were in the prosperous area, and many of them were built at the junction of the cross entrance, Chen Yihua was very happy to see this situation, how is this not a theater at all, the whole is a cornucopia.

There are the most cinemas in the Yau Ma Tei area of Hong Kong, Chen Yihua was not willing to buy property in that area, the Yau Ma Tei area is very chaotic, there are many community forces, workers, and coolies, but the more people there are, the more prosperous they are, although they are all low-level prosperity, but watching movies is not selling any high-end brand, there is a movie theater here that can still make money, plus Lu Yan's father Lu Laohu is a big brother in Yau Ma Tei, Chen Yihua does not need to be afraid of any trouble.

Yau Ma Tei Cinema has a pre-war cinema, which is a very old cinema in Hong Kong, built in 1925, it can be said to have a long history, located at the junction of Shanghai Street and Waterloo Road, near Yau Ma Tei Pier, the cinema structure and its interior still retain the characteristics of traditional Hong Kong cinemas, about 801 square meters.

This theater is only two stories high, in order to survive, the theater followed the trend and also got a screen to play movies, but the 801 square meters of the big place has only more than 400 seats, the theater used to be mainly used to perform opera, so there is a big stage, and the theater's backstage, dressing rooms and other auxiliary facilities occupy a large place.

Although the entire theater is in the prosperous area of Yau Ma Tei, the owner's income can only barely be lost, and I don't know how happy I am to hear that Chen Yihua is willing to buy the theater.

Chen Yihua promised to give Manager Xu a very high commission, Manager Xu is very hard-working, and finally such a big theater, and the place is so prosperous, Chen Yihua only spent 2.2 million Hong Kong dollars, which is not as good as Chen Yihua's villa in Repulse Bay, which makes Chen Yihua himself a little unbelievable, this is not picking cabbage, what is it.

Chan bought not only a cinema in Yau Ma Tei, but also a cinema in Tsim Sha Tsui and Causeway Bay in Kowloon.

Tsim Sha Tsui and Causeway Bay The two cinemas and the cinema here in Yau Ma Tei are similar, in terms of area, the cinema in Causeway Bay is the largest, both have 1,000 square meters, although the area is much larger than Yau Ma Tei, but the price is not much, the current Causeway Bay land price is not as expensive as Yau Ma Tei.

The location of the three cinemas is very prosperous, there are a lot of people, and the most important similarity is that they are all at the cross entrance, and Chen Yihua spent a total of more than 7 million yuan to buy the three cinemas.

In 76 years, more than 7 million in Hong Kong is a big number, but Chen Yihua's three theaters are all big theaters, and there are not many movie theaters in Hong Kong that can be about the same size as Chen Yihua's three theaters.

The three theaters in Chen Yihua's hands have such a large area, even if Chen Yihua dismantles them in the future, it is not small to build a department store.

Chen Yihua has three large theaters in his hands and will not be put into use immediately, he will simply renovate and decorate the three theaters, and Chen Yihua will demolish the stage in the theater and unnecessary facilities that can be removed, so that the space of the theater is increasing.

Chen Yihua will also separate the space of the theater, now the three theaters have only one screen, Chen Yihua will add some screens according to the different conditions of the three theaters.

Chen Yihua bought three large theaters at once, and now he will not use them to do other things elsewhere, but will only make them move and use them to play movies, as for what the three theaters will be used for in the future, Chen Yihua has not yet decided.

Chen Yihua bought three theaters, although he mainly fancied their real estate, but Chen Yihua still hoped that they could create wealth for themselves when they were in their own hands and would not lose money.

If the three theaters go their own way, then Chen Yihua will be too inconvenient to manage, and the workload will definitely be very large, so he wants to set up a company to manage the finances and equipment of the three theaters in a unified manner.

The company set up by Chen Yihua has no other functions, it is used to help Chen Yihua specialize in managing movie theaters.

The company's name was registered as 'Big World' by Chen Yihua, and the names of the three cinemas were also changed to Big World Cinema.

may be because the three theaters have arrived, so it has also aroused Chen Yihua's ambition for Hong Kong films, Chen Yihua established a big world at the same time, but also set up a 'big pineapple media investment fund'.

Chen Yihua divided the Great World Cinema Line Company into two parts, with the Big Pineapple Media Fund owning 60% of the shares of the Great World, and the Nanchao Chen Fund owning 40% of the shares of the Great World.

The place of registration of the Big Pineapple Media Investment Fund, Chen Yihua is not overseas, but registered in Hong Kong.

For Chen Yihua, the reason why he established the Big Pineapple Media Investment Fund is indeed his ambition for the Hong Kong film industry, and the other meaning of the fund is also very easy to understand.

In order to make the Big Pineapple Media Fund more powerful, Chen Yihua reorganized Yanjing International Comics Co., Ltd.

Before the restructuring of Yanjing International, Nanchao Chen Fund owned 50% of Yanjing's shares, Seedling Fund owned 25%, and Chen Yihua personally owned the remaining 25%.

Since Chen Yihua wants the Big Pineapple Fund to enter the cultural industry, of course he wants it to hold shares in Yanjing National Comics Co., Ltd., after all, Yanjing Comics is engaged in the cultural industry.

Finally, after the change of Yanjing's equity, Nanchao Chen Fund owns 45% of Yanjing's shares, Big Pineapple Media Investment Fund owns 30% of Yanjing's shares, and Chen Yihua's personal shares remain unchanged.

Although Chen Yihua wants to make his company's industry complicated in the future, he doesn't want to make it too complicated.

Chen Yihua now has several industries under his hands, Chen Yihua plans that each company only needs to have two of its own funds, the seedling fund should invest in the high-tech field as its main goal, the big pineapple fund is used to invest in the cultural industry, and the Nanchao Chen fund is the core fund of Chen Yihua, which is controlled in the middle and acts as the contact person of several funds.

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