94. Alternative Real Estate Investments

"Boss, Manager Xu from the real estate agency is here" Chen Yihua was sitting in the office, looking at the financial statements, and Zhao Kun came in to tell Chen Yihua about it.

Chen Yihua does not have his own professional assistant, Zhao Kun's sister Zhao Shuixin has worked for a while before, but since Zhao Shuixin entered the school, Chen Yihua's assistant candidate has been empty.

Zhao Kun now follows Chen Yihua all day long, is his bodyguard and driver, whether there is an assistant is not very urgent for Chen Yihua, anyway, Zhao Kun follows Chen Yihua all day and night, Chen Yihua let Zhao Kun take the top first and be his temporary assistant.

'Let him come in' Chen Yihua heard that someone had arrived today, so he put down the documents in his hand.

'Manager Xu, long time no see,' Chen Yihua said as he looked at the man in front of him.

"Chen Shao, hello" Manager Xu certainly didn't dare to snub Chen Yihua, a rich man.

Manager Xu is the real estate agency manager who helped Chen Yihua buy a villa from the British, because of this matter, Manager Xu earned a lot of commission from Chen Yihua, so Manager Xu's attitude towards Chen Yihua is very flattering, he has regarded Chen Yihua as a rich man, as his own food and clothing.

Of course, Chen Yihua wanted to buy some properties for himself when he looked for Manager Xu this time, as for why he was looking for this Manager Xu, the first is that the two of them are familiar, anyway, they have dealt with it once before, and second, Chen Yihua feels that this Manager Xu is not weak.

The last time about the villa, this Manager Xu worked very hard, and even if he knew that Chen Yihua liked the villa, he didn't let Chen Yihua spend much money, the price of the villa in Repulse Bay was lower than the market price in Hong Kong, which made Chen Yihua save some money, which Chen Yihua valued very much.

Chen Yihua now has sufficient funds on hand, and the three companies are not in a hurry to expand at this stage, so they can't let it depreciate when the money is put away, Chen Yihua just wants to use the excess funds this time and wants to buy some properties.

"Manager Xu, how long have you been a real estate agent?" Chen Yihua didn't know much about this Manager Xu, and he hadn't met a few times in total.

In fact, there are still a few intermediary companies that cooperate with Chen Yihua, and several properties in the imperial capital in Hong Kong are not run by this Manager Xu, but Chen Yihua does not want to cooperate with those companies this time, but wants Manager Xu to personally help him with activities.

"Chen Shao, I've been in this business for almost ten years," Manager Xu said that he was very proud of his profession.

Ten years is not a short time, this Manager Xu has been able to work in this industry for so long, I believe that he should be very familiar with those properties in Hong Kong, and people like them, if they have been in the industry for more than ten years, their professional ethics will definitely be stronger than others.

"Manager Xu, I don't know if you are familiar with the theaters in Hong Kong" Chen Yihua was very satisfied with the attitude and qualifications shown by Manager Xu, and decided to say his plan.

Chen Yihua plans to invest in property this time, but it is not simply a matter of buying a second-hand house, buying a community property or something, for Chen Yihua, if he wants to buy real estate, then he intends to hold it for a long time.

It is better to simply invest in second-hand real estate, than to buy a property such as a storefront, because Chen Yihua knows that the real estate in the future will grow a lot, and if it is sold after changing hands, the profit will not be maximized.

The store is different, the real estate right is Chen Yihua's, Chen Yihua does not need to sell the house in a hurry, the store and other properties can collect a large amount of rent every year, so that the money will flow for a long time, Chen Yihua can be a landlord who collects rent.

If you don't buy and sell quickly, even a rich man like Chen Yihua will not be able to stand it, and if he can receive rent, then Chen Yihua's financial pressure will be reduced a lot.

Besides, Hong Kong's real estate has not always been stable, Chen Yihua, who has experience in later generations, knows that Hong Kong's real estate will go through several turbulent periods in the future, if you don't pay attention, it is likely to fall into the quagmire, the real estate in the store is different, the demand is very large, even if it falls, it will not fall anywhere.

Chen Yihua wants to buy a cinema line, in fact, the current cinema line can also be regarded as a kind of store property, 76 years, Hong Kong's cinemas are generally old cinemas, covering a wide area, and most of them are independent and independent theaters, and the owners of the general cinemas have the property right certificate of this land.

Most of the money invested in the drama "Half a Pound and Eight Taels" was paid by Chen Yihua, but the profit sharing was indeed divided equally between Chen Yihua, Xu's, and Jiahe.

Xu's Film Company has so much money, Chen Yihua has no opinion, after all, people have paid money, and the directors and actors are all from Xu's Company, such a share, Xu's Company is about the same as Chen Yihua's investment, but Jiahe Company only invested in equipment and venues, but the share has to be divided equally with the other two.

Golden Harvest can be so domineering is not because it has its own theater line, so Chen Yihua and Xu's Film Company are treated as wronged leaders, and after the filming of the drama "Half a Pound and Eight Taels", the ratio with Golden Harvest Cinema is still 2.5:7.5, which is still in the absence of a distributor, Chen Yihua's share has increased.

It takes so much money to shoot a movie for investment and publicity, but the box office can only get 25%, and 25% has to be divided into three equal parts, Chen Yihua can only get one of the third equal parts of the 25% of the total box office in Hong Kong, it can be said that even if "Half a Pound and Eight Taels" can be a big hit, he can't make much money.

Chen Yihua was angry when he saw such a contract, he knew that the movie theater was black, but he didn't know that it was so black.

Golden Harvest relies on his own movie theater to be so domineering, and the posture he puts on is still loved, he is not afraid that Chen Yihua will not sign a contract, no wonder the development of later generations for so many years, there are still so many film companies in Hong Kong, Shaw Brothers and Golden Harvest occupy Hong Kong's movie theaters, even if you want to resist, it is difficult to break free, you open a film company is completely to make money for them, and the film company can't make a lot of money, so naturally it can't do much.

Chen Yihua also understands Xu Guanwen's suffering, although he is very famous, he can make money from movies he directs and acts, but Xu's Film Company earns a small amount of money, all of which are hard work, how can it be so refreshing as Golden Harvest, sitting on the top of the theater waiting for others to beg him, waiting for others to send him money, and the big head is taken away, Xu's company is left with a little profit.

In fact, Chen Yihua was also a little prepared for such a result, Chen Yihua was angry at the time, but he was not confused, he was not angry with Golden Harvest, and he did not withdraw his capital or invest.

Chen Yihua also wanted to say to Golden Harvest that the drama "Half a Pound and Eight Taels" can be invested, and he can make a large contribution to the investment ratio, but the copyright must belong to Chen Yihua, and the sharing ratio of the three companies in "Half a Pound and Eight Two" is only valid in Hong Kong, and the copyright in the overseas market belongs to Chen Yihua personally.

Golden Harvest and Xu Guanwen They don't value the overseas market, in 76 years, Hong Kong films rarely make any money overseas, since the script is Chen Yihua's, plus Chen Yihua has invested more money than them, Chen Yihua's conditions, Golden Harvest and Xu Guanwen have no objection, they don't believe that Hong Kong films can make much money overseas.

Chen Yihua didn't want to buy a theater this time to fight with Golden Harvest, Chen Yihua knew that the big cinema company was in a monopoly position and could make money, but he didn't expect to make so much, because of Golden Harvest's affairs, Chen Yihua also saw the profits of the cinema chain.

For Chen Yihua, he is not incapable, not without funds, not that he can't afford to buy a movie theater, and there is more than one benefit of buying a movie theater, and now the movie theater can not only sell tickets to make money, the most important thing is the potential huge value of the movie theater.

The current movie theaters are all old theaters, the place is so big, and it is not a high-rise building, if it is demolished, it will not be troublesome, and the area of Hong Kong movie theaters can be built in the future to build a large supermarket.

In 76 years, Hong Kong movies have not erupted and are not prosperous, so the value of Hong Kong cinemas is not as expensive as after the 80s, and no one in Hong Kong today will realize that investing in cinemas is equivalent to investing in real estate.

Even if the Shaw Brothers and Golden Harvest invested in the cinema chain purely for their own cinemas, I believe they have not realized that the most valuable thing in their hands is actually the property rights of the cinema.

Chen Yihua thinks that investing in a movie theater is much better than simply buying other properties, whether it is transferred in the future or used for other purposes, the land of the movie theater is quite useful, and the value is much higher than simply buying a house.

Hong Kong cinemas, there are a lot of big ones, and there are many small ones, Chen Yihua wants to buy a big theater, for him, it is not about the number of cinemas, but about its quality.

For Chen Yihua, investing in movie theaters is mainly aimed at Hong Kong's real estate, and the function of movie theaters to play movies is only incidental to Chen Yihua.

Chen Yihua doesn't want a small movie theater, no movie theater in a shopping mall.

Chen Yihua's requirements to the real estate agency Manager Xu are, first, the owner of the cinema must have the property right certificate of the location of the cinema, and second, it is best to have those old cinemas, the place is large enough, and the courtyard is independent, only one or two percent high, there are no other buildings on it, no other units or companies. Thirdly, the location should be at the upper middle level of Hong Kong, not too deserted.

Such a movie theater may be worth a lot of money, higher than the price of some other movie theaters, but Chen Yihua is not afraid of losing money at all, he can buy such a movie theater in 76 years, I believe that even if he sells it again in 77 and 78 years, Chen Yihua should be able to earn half of it, and even if such a movie theater is demolished in the future, it can be used for other purposes, build a high-rise shopping mall, the bottom can be a movie theater, and the top can be a department store.